Webbiquity

FEBRUARY 14, 2010

You can link to other blog posts, published articles, white papers or other informational content your company has produced about the topic. Consider writing a Wikipedia page about yourself. Write an article (or articles) for Google Knol on topics pertaining to your product or service. Add this to Mister Wong.

Work Management 100

Work Management Jigsaw Wikipedia Digg 100

Chris Koch

FEBRUARY 24, 2010

Image via Wikipedia. What’s been proven to work in B2B is for marketers to reach out to prospects with smart, engaging, educational content that leads to trust. I’ve been working with my colleagues at ITSMA on another survey on social media for B2B marketers that I hope you’ll take by going here. Related articles by Zemanta.

Social Media 100

Social Media Marketing Strategy Marketing & Strategy B2B Thought Leadership 100

Biznology

JUNE 6, 2012

Photo credit: Wikipedia. Last time I wrote about cleaning house and freeing up Google’s index for your best content. We simply can’t ask these business units to retire fresh content related to business-critical offerings. No one goes looking for white papers. They look for content about topics.

De-duplication 80

De-duplication Optimization Work Management Marketing Management 80

Convince & Convert

MARCH 4, 2016

This couldn’t be more true for infographics, which became a highly popular and effective content marketing tool three or four years ago. While most brands were churning out generic blog content to gain visibility, infographics combined vibrant imagery with succinct text to help educate audiences on a wide variety of topics.

Linkbait 141

Linkbait Planning Peer-to-peer Landing Pages 141

Ambal's Amusings

MARCH 18, 2010

Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. Every B2B marketer wants their content to be so widely acclaimed that it goes “viral. Ardath Albee's Tip. 3 consulting inquiries. Yes, again.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Webbiquity

JANUARY 4, 2010

The Steven Wright Guide to Content Marketing by Copyblogger. Brian Clark uses a series of one-liners from the inimitable comedian Steven Wright to illustrate his thesis that copy matters when writing blog posts, white papers, web copy or anything else you hope will be read and acted upon. What do you have to do? Tweet This!

Creativity 100

Creativity Paid Search Agency Web 2.0 Best Practices 100

Buzz Marketing for Technology

JUNE 27, 2008

White Papers. Sponsored White Papers, Webcasts, and Downloads. Premier Vendor Content Whitepapers, webcasts & resources from our Power Center Sponsors. Sponsored White Papers, Webcasts, and Downloads. White Paper: Why you should choose IBM BladeCenter S over HP c3000 IBM. in Reviews.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Webcast 100

Buzz Marketing for Technology

JUNE 27, 2008

Will they freely submit to such structured information environments as those provided by SAP and Oracle, content and knowledge management systems, and communication by email? HTML-Tags: Subscribe. search, the user revolution, the future of content, and much, much more. FAST White Paper. » Your comment.

Enterprise Management 100

Enterprise Management Work Management Paid Content Marketing Management 100

WebMarketCentral

JANUARY 5, 2009

You can link to other blog posts, published articles, white papers or other informational content your company has produced about the topic. Consider writing a Wikipedia page about yourself. Social Tagging SEO Practice. Tags: Interactive PR Web 2.0 As an example, here's one I wrote about records management.

Work Management 20

Work Management Jigsaw Wikipedia Digg 20

WebMarketCentral

AUGUST 24, 2009

The Steven Wright Guide to Content Marketing by Copyblogger Brian Clark uses a series of one-liners from the inimitable comedian Steven Wright to illustrate his thesis that copy matters when writing blog posts, white papers, web copy or anything else you hope will be read and acted upon. tags: Web 2.0 tags: Web 2.0

Web 2.0 20

Web 2.0 Creativity Copywriting Best Practices 20

Biznology

JULY 25, 2013

Photo credit: Wikipedia. In the B2B marketing world, content is used primarily to 1. For these two purposes, business marketers need to have on hand an array of very particular types of content assets. A good way to determine what’s available, and what additional content you need to create, is to perform a content audit.

Enterprise Management 80

Enterprise Management B to B Work Management B2B Thought Leadership 80

Biznology

AUGUST 24, 2010

Image via Wikipedia. Interestingly enough, this proliferation of so-called experts allows for companies that truly have expertise to shine, through their use of content. Interestingly enough, this proliferation of so-called experts allows for companies that truly have expertise to shine, through their use of content.

Validation 80

Validation Intent Thought Leadership Wikipedia 80

Industrial Marketing Today

OCTOBER 10, 2011

Source: Wikipedia ). One of the big draws of inbound marketing with content is that it helps a website get found early and often by its target audience. Search engines and SEO will drive traffic to your industrial site but it is your site’s content that must convert it into qualified leads. Plenty as it turns out.

Marketing Websites 60

Marketing Websites Sales Qualified Leads Lead Scoring Lead Ranking 60

Valasys

JULY 15, 2019

In the era of the Internet of Things (IoT), where everyone is looking for instant gratification, the customers hate misleading or complicated information & hence the pieces of content on the landing pages also need to be engaging, yet simple. Stop adding unnecessary links.”.

Landing Pages 56

Landing Pages Optimization Practices Marketing AI 56

B2B Marketing Zone Posts

JUNE 9, 2010

Is The White Paper Dead for B2B Marketing? Kill the white paper!” Content SEO , May 18, 2010 Longer sales cycles due to more complex products and services and business purchasing processes often require more information. Do I Really Need a Content Strategy? Content Touches Everything. Tweet This!

Paid Content 40

Paid Content B2B Marketing Marketing Management B2B 40

ClearVoice

NOVEMBER 18, 2019

An editorial style guide is an essential go-to source for your organization’s content and writing, and includes your standards for grammar, punctuation, word usage, sourcing, voice, tone, and even directives to support your organization’s core values. Create better content. So use it wisely. . Mission and vision.

Wiki 45

Wiki Guidelines Work Management Cost Per Click 45

Paul Gillin

JUNE 24, 2010

Her response: “When [our target audiences comes] to our site, they watch the videos and they are engaging with the content on the site. According to Wikipedia, ROI is “the ratio of money gained or lost (whether realized or unrealized) on an investment relative to the amount of money invested.” White paper. Audience size.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Directive Agency

MAY 9, 2017

Part 4: Content Marketing. Person 2: Account Based Content Marketer. The account based content marketer creates content for your end buyer, that’s about your end buyer’s market and promotes it to your end buyer. Build assets for content. Content marketing. Content promotion via target outreach.

Paid Search Agency 85

Paid Search Agency Work Management Enterprise Management B2B Marketing 85

Biznology

DECEMBER 17, 2013

Nothing could load the firm’s website because the entire site and all its content was hidden in an Adobe Flash blob. And not just technology, usability, interfaces, accessibility, or interface, but also content. Now, it’s content marketing, digital PR, social media marketing, etc. Nobody says that anymore.

Marketing Websites 80

Marketing Websites Paid Content CMS Development Industry CMS 80