Optinmonster

DECEMBER 28, 2023

For instance, women aged 18-29 are the most likely to make purchases based on influencer content. Gen Z likes subscribing to email newsletters as much as they love consuming social media content. Instead, incorporate both as an integral part of your content marketing strategy. Check out these social selling statistics.

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Oktopost

SEPTEMBER 13, 2022

Whether it’s paid ads or simply organically sharing your content, you can reach a large audience quickly and easily on social media. So how do you walk the line of staying compliant across industry norms while creating content that engages your audience? Be helpful: Share content that is helpful and informative.

Social Media 86

Social Media Work Management Marketing Management Service 86

Convert

NOVEMBER 9, 2020

Everyone wants their YouTube videos to go viral. But, not everyone can have the same success experienced by videos like this one from the Dollar Shave Club, whose story went viral on social media, catapulting the company into a billion-dollar brand. Why Use YouTube in Your Marketing Strategy?

Viral Marketing 105

Viral Marketing Youtube Video Marketing Optimization 105

Online Marketing Institute

DECEMBER 23, 2010

Share Email This In my last post, I touched on the importance of B2B Content Creation and more specifically B2B Blogging, which is the easiest way to create B2B content. Today, I will touch on a few reasons why Marketers should consider video content creation and Youtube to get found online by the right prospects.

Youtube 40

Youtube B2B Marketing Video Marketing Content Marketing 40

Outbrain

MARCH 15, 2021

Great content is a valuable piece of your overall marketing strategy. However, most content on the web rarely gets read. According to a survey by BrightEdge of 252 digital marketers, 71 percent said less than half of their content gets consumed. One way to ensure your content is consumed is to make sure it’s share-worthy.

Sales Qualified Leads 40

Sales Qualified Leads Content Case Study Case Studies 40

SocialPilot

FEBRUARY 11, 2024

This statistic highlights the significant impact of AI integration on influencer marketing strategies. From refining content strategies to enhancing influencer selection processes, AI is set to play a crucial role in shaping the future of influencer marketing.

Sales Management 90

Sales Management ROI Planning Work Management 90

Martech Advisor

SEPTEMBER 26, 2019

Users prefer to watch videos without sound, according to WordStream’s compilation of video marketing statistics. To maximize the impact of your video campaigns you need to consistently churn out fresh and relevant content, in the form of short videos. Video content is more authentic as it is created by users.

Twitter 91

Twitter Trends Video Marketing Advertising Agencies 91

LeadSquared

APRIL 13, 2021

However, you need to realize that the scope of video marketing is diverse (look at these breathtaking video marketing statistics from invideo ). Today, on-demand content has overpowered television, and 6 out of 10 people prefer watching videos online instead of on the television. Come Up with a Video Content Schedule.

Planning 52

Planning Video Marketing Marketing & Strategy Marketing Strategy 52

Mailmunch

APRIL 27, 2021

Video advertising is the displaying of promotional content either inside online video content or as standalone ads. Video ads placed inside online video content can be displayed before, during, or after a video stream, known as pre-roll, mid-roll, and post-roll. . They also make the video content more appealing and engaging. .

Paid Content 55

Paid Content Advertisements Advertising Video Marketing 55

Hubspot

MAY 28, 2020

Last week, my favorite fitness YouTuber, Sydney Cummings , posted a video with a title that left me absolutely devastated. As for the video from my favorite fitness YouTuber, it was the terror I experienced when reading the video's title. Clickbait is successful because the content often follows a formula. Clickbait Titles.

Traffic 95

Traffic Work Management Ethics Youtube 95

Adobe Experience Cloud Blog

JANUARY 15, 2020

Let’s start this with a statistic that should by itself be enough to have any small business owner invest in digital marketing. A viral Christmas ad done by a small hardware store in Wales, which was filmed by the owner and recent one stars his son. Or if it’s better to shorten your landing page content to get more conversions.

Small Business Marketing 174

Small Business Marketing Paid Content Cost per Lead Marketing Budget 174

SmartBug Media

FEBRUARY 1, 2019

But in all seriousness, almost 50 percent of internet users look for videos related to a product or service before visiting a store, according to HubSpot’s Ultimate List of Marketing Statistics for 2018. People love easy-to-digest content made in a spectacular way that leaves them feeling like they have found a solution or are more educated.

Video Marketing 87

Video Marketing Paid Search Agency Budget Programs Ideal Customer Profiles 87

ClearVoice

MAY 15, 2020

When it comes to consuming online video content, our world’s appetite is ravenous. Chew on these eye-catching, pre-pandemic stats for a second: 500 hours of video get uploaded to YouTube every minute – Statista. 83 percent of consumers worldwide prefer YouTube to watch video content – HubSpot.

Marketing Budget 59

Marketing Budget Video Marketing Marketing & Strategy Marketing Strategy 59

Convince & Convert

AUGUST 23, 2013

From Cision , a free ebook called Power Your Story: Content Marketing Essentials. “It’s not about going viral; it’s about being useful.” As a further indication of the route that marketers are taking with creating content, Dan recently added a video marketer to his marketing efforts. Tweetable Moments.

Inbound Marketing 130

Inbound Marketing Advertisements Advertising Paid Search Agency 130

Vidyard

MARCH 1, 2016

If you have a genuine following and a consistent stream of helpful content and insights, one of the key ways you can accelerate your influencer status is by investing in video. More often than not, it is also his or her ability to provide high­ quality, actionable content — and video can help your brand do just that.

WOM 50

WOM Video Marketing Planning Advertising Agencies 50

Hubspot

MAY 16, 2011

Creating content that goes viral is no easy feat. Originating as a fun, silly hobby he shared with friends, Halpern's musings have since gone viral and generated over 2.3 3 Key Lessons for Creating Viral Content From Justin Halpern. Make it Easy to Consume. Make it Easy to Share. Make Sure It's High in Quality.

Viral Marketing 28

Viral Marketing Word of Mouth Trigger Marketing Curation 28

Valasys

SEPTEMBER 21, 2021

According to statistics, we spend around 42% of our waking hours browsing the internet, with 98% of people using at least two social media platforms. The application of social media content goes beyond that, and you can benefit greatly from investing resources into them. Collect user-generated content and testimonials.

Social Media 52

Social Media Examples Campaigns Media 52

Martech Advisor

NOVEMBER 22, 2019

Table of Contents. Statistics show that around 42% of the world's population uses social media, which roughly adds up to 3.2 It includes content publishing, tracking, and measuring. Content Publishing. Once you draft the message, the tool should show a preview of the content on your social channels.

Marketing Automation Services 91

Marketing Automation Services Social Media Paid Content Automation 91

Digilant

JANUARY 22, 2019

The unofficial national holiday includes music, lots and lots of food, what has become an internationally famous halftime concert (after the wardrobe incident that went viral), and what some might regard as the most important and most iconic television advertisements of the year. Advertisements become more memorable and elaborate each year.

Paid Search Agency 45

Paid Search Agency Advertising Agencies Television marketing Marketing Budget Creation 45

Valasys

JULY 24, 2019

The change in the algorithms on Facebook led to a dramatic increase in the pieces of content being consumed in the form of stories. Videos Outperform all other Types of Facebook Posts: 87% of online marketers use video content. In a State of Social Media 2019 Report (published by buffer.com), it was found that about 93.7%

Facebook 45

Facebook Cost Per Thousand Organization Top of Funnel 45

B2B Digital Marketer

MARCH 18, 2021

Good content diverts attention from that fear and makes people relax. If you’re engaging your content marketing strategy this way, then you’re doing it all wrong! Content marketing is a challenging endeavor , and in order to be successful in it, you have to be very intentional. Everyone is afraid to be sold.

Paid Content 52

Paid Content ROI Marketing & Strategy Top of Funnel 52

Contently

APRIL 18, 2023

Content marketing is one of the most powerful tools in a modern marketer’s arsenal. Though marketers may have a general sense that content contributes to their company’s bottom line, a staggering 49% don’t understand how their content is performing, according to a recent Parse.ly

Lead Ranking 148

Lead Ranking Webinar Metrics B2B Thought Leadership Marketing & Strategy 148

Scoop.it

OCTOBER 29, 2020

We have all been on the internet for most of our lives, and inevitably we had to ask ourselves a question – why is this viral and this is not. Virality is like alchemy. Most of the viral videos appeared randomly, creators were not expecting them to be so successful. Who are the main recipients of your content?

Viral Marketing 86

Viral Marketing Tips Curation Paid Search Agency 86

Convince & Convert

SEPTEMBER 7, 2010

It’s a boullabaise of advice and observations on social media, viral marketing, and customer experience, with a side order of social media how-to. I will spare Jay’s blog the list of the 70 videos we did, outside of YouTube, since most of them were made before YouTube existed.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Stevens & Tate

MARCH 22, 2021

After all, how can you create relevant content if you don’t know who you’re creating it for? Keep Producing High-Quality Content. The success of your website will always depend on the quality of your content. We recommend analyzing the content on your existing site to determine how effective it has been.

Marketing Websites 52

Marketing Websites Marketing Automation Services Work Management Buyer Personas 52

Hinge Marketing

MARCH 24, 2015

While going viral may be the Holy Grail of social media marketing, it’s also elusive and unpredictable. You need a game plan that focuses on objectives, content and management. Use Content as the Social Media Hook Good content is more than a well-written article or a timely post. But are you getting conversions?

Social Media 48

Social Media Planning Marketing Budget Creation Social Marketing 48

Adobe Experience Cloud Blog

FEBRUARY 17, 2011

Take YouTube, for example. Second only to Google, YouTube has rapidly emerged as an easy-to-use and reliable search tool; it overtook Yahoo as the second largest search engine in 2008 and is now the fastest-growing media platform in history. Here are my recommendations: Early Stage: Generate high interest by sharing viral videos.

Top of Funnel 48

Top of Funnel B2B Sales Video Marketing B2B Marketing 48

Single Grain

OCTOBER 30, 2020

Infographics Statistics. 65% of brands use infographics in their content marketing efforts. 65% of brands use infographics in their content marketing efforts. Infographics receive 3x more shares than any other type of content on social media. 84 Influencer Marketing Statistics for 2020 [Infographic]. *

Viral Marketing 145

Viral Marketing Best Practices High Quality Lead Case Studies 145

Marketing Insider Group

AUGUST 29, 2023

Gone are the days of generic, one-size-fits-all content. Edutainment” Edutainment is a fusion of “education” and “entertainment” It refers to content that educates its audience while simultaneously entertaining them. They’re also looking for content that offers genuine value. Interactive content.

Social Media 258

Social Media Marketing AI Trends Peer-to-peer 258

Convince & Convert

MARCH 25, 2010

Want to compare the historical growth of your RSS subscribers to your YouTube channel subscribers? New YouTube video that goes viral. For example, you can determine in an instant what the cost and return per view is for a YouTube video you spent $5000 on to generate 25,000 views. A new product launch. Trade show.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Single Grain

SEPTEMBER 13, 2019

Including a video within a brief email and delivering content in multimedia formats can help drive response rates, improve information retention, and make your company or offer more memorable”. ~ Andy Zimmerman. Let’s take a look at some video marketing statistics that will make you rethink your marketing strategy.

Paid Content 112

Paid Content Stats Video Marketing Paid Search Agency 112

MLT Creative

DECEMBER 3, 2010

For my last post of this series, I have highlighted four more social media monitoring tools: Viralheat Viralheat digs through a vast range of web material, including Twitter, Facebook, viral video, blogs, sites and more. With real-time capabilities, it will instantly alert you when any major content changes occur.

Social Media 40

Social Media Tools Media Viral Marketing 40

Top Rank Marketing

OCTOBER 27, 2023

Study] Analytics and performance measurement has seen the greatest increase in importance among the key marketing responsibilities of B2B marketers, followed by content development and distribution, with lead generation holding the third spot, according to newly-published survey data of interest to B2B marketers.

Trust Marketing 107

Trust Marketing Marketing Report B2B Marketing B2B 107

Optinmonster

FEBRUARY 5, 2020

With statistics like these, it’s easy to see why marketing automation solutions are an absolute necessity to keep small to medium-sized businesses competitive. Then, you can use that data to create content to respond to what is currently engaging your audience. Omnichannel marketing can boost customer retention by up to 90%.

Marketing Automation Services 100

Marketing Automation Services Budget Programs Enterprise Management Marketing Automation 100

Sprout Social

AUGUST 23, 2016

Just in case you’re not completely sold on social–or have to convince higher-ups it’s worth it–here are some statistics that make it more than evident that social media is the way to go: 63% of millennials say they stay updated on brands through social networks. Just make sure you’re not only Tweeting your own content.

Social Media 111

Social Media Paid Content Media Business 111

LeadSquared

FEBRUARY 23, 2016

Creating content that is of value to your prospects is the essence of inbound marketing. Blogs and whitepapers are amongst the many formats of content (others include e-books, webinars and videos) that you can create as a part of your inbound marketing strategy. If you’re looking for content to curate, check out BuzzSumo.

Inbound Marketing 52

Inbound Marketing FAQ Webinar Metrics Work Management 52

Hubspot

JANUARY 17, 2014

If you read this blog, you know you''ll frequently hear us talking about remarkable campaigns that have both inspired and impressed us: from Old Spice going viral with personalized videos, to Elf Yourself entertaining us for yet another holiday season. million views on YouTube. But it’s our job to feed the frenzy.".

Paid Search Agency 28

Paid Search Agency Campaigns Advertising Agencies Planning 28