Webbiquity

FEBRUARY 27, 2018

99% say they post content to Instagram; 67% post to Facebook, 51% to Snapchat, and 43% to Twitter. 6: The State of Search: 17 Illuminating SEO and SEM Statistics. Regardless of their preferred platform, they typically access these social media platforms on their phones over their computers. MediaPost ). Marketing Profs).

Social Networks 294

Social Networks Stats Network Marketing Linkedin 294

Webbiquity

AUGUST 1, 2019

Valuable content: Offer something of value to your sales prospects before expecting something in return (other than their basic contact information). Success requires understanding your prospective customers, creating content that addresses their pain points, and having processes in place to capture and nurture leads.

Marketing Automation Services 203

Marketing Automation Services Lead Generation Top of Funnel Lead Scoring 203

Webbiquity

NOVEMBER 17, 2015

A common enough question, but it got me thinking: in more than five years and nearly 500 posts about web presence optimization, SEO, SEM, content marketing, social media, and inbound marketing on this blog, I’ve never actually answered that question here. click to enlarge).

SEM 100

SEM Advertising Agencies Paid Search Agency Inbound Marketing 100

Webbiquity

AUGUST 7, 2018

The final stage of the content marketing “circle” is analytics: the measurement and evaluation of the results of content marketing activities which feeds back into the first stage, content planning, in order to support data-driven strategic decisions. What should be doing more of, less of, or differently?

Marketing Analytics Tools 205

Marketing Analytics Tools Class Budget Programs Analytics 205

Webbiquity

JUNE 8, 2021

Too often, marketing leaders place organic (SEO) and paid (SEM) traffic in the same budget group. Regardless of whether a business pays for SEO services or prepares its own website content to generate traffic , organic traffic generation requires funding independent of paid traffic generation. . #2: Traffic.

Small Business Marketing 136

Small Business Marketing Budget Programs Marketing Budget Marketing Budget Creation 136

Webbiquity

AUGUST 2, 2018

If it were possible for a marketer to wave a magic wand to make social media content go viral, someone would have figured out how to do it, monetized the solution, and bought a small Croatian island with their profits. Let’s say you’re not content to just dish out the ball and you want the glory for yourself. They’ll Google You.

Social Media 143

Social Media Media Marketing Management Allocation 143

Webbiquity

FEBRUARY 2, 2016

But digital marketers must continue to evolve practices as they strive to make their content an asset, rather than an annoyance, to prospective buyers. After SEM, online display advertising (banner ads and retargeting) capture the biggest share of online spending at 34%, representing roughly 10% of total marketing budgets. MediaPost ).

Stats 100

Stats Paid Content Banner Ads Marketing Budget 100

Webbiquity

APRIL 10, 2018

Content has to be high quality and laser-focused to cut through the noise. The four essential qualities of winning B2B content are brevity, accuracy, timeliness, and relevance. How to best produce content for technical buyers? Engineers view Google as the most valuable content resource, followed by vendor websites.

Marketing AI 246

Marketing AI Enterprise Management Stats Marketing Management 246

Webbiquity

MAY 6, 2013

With all of the hype surrounding inbound and content marketing, it’s easy to underrate the continued importance of pay-per-click (PPC) advertising, a.k.a. SEM changes take effect in a matter of minutes. • search engine marketing. Organic search experiments can take weeks to show results. It’s flexible.

PPC 100

PPC Paid Search Agency Adwords Tips 100

Webbiquity

AUGUST 2, 2016

Interest in using infographics for content marketing started to take off in early 2012 and has continued to grow ever since. Pick a template, edit the fonts and colors, and add your content. Sample review: “Infogram is a visual content tool that focuses on helping you create infographics, charts, and data visualization.

Marketing Automation Services 100

Marketing Automation Services Budget Programs Tools Service 100

Webbiquity

NOVEMBER 12, 2012

While “search plus social plus content” is inarguably inelegant, it was suggested that other terms such as “online marketing” or “inbound marketing” already covered the concept of web presence optimization (WPO). Content Marketing. Image credit: Ajax Union.

Marketing Management 100

Marketing Management SEM Lead Ranking PR 100

Webbiquity

APRIL 4, 2016

While this grouping might not be helpful for your content strategy, tracking all of the derivatives people use to search your brand will be helpful when creating paid ads. Competitors : With a sophisticated content strategy, users will still find your site when searching for your competitors or related solutions. Act on Keywords.

Paid Content 100

Paid Content Keywords SEO Lead Ranking 100

Webbiquity

AUGUST 9, 2012

Use AdWords (and SEM in general). Specific tactics change over time as algorithms change, but certain basics remain vital: create quality content, utilize all aspects of on-page website optimization , and build quality links (including social links). Continually produce new content. So what are the implications?

Long Tail Marketing 100

Long Tail Marketing Lead Scoring Lead Ranking Adwords 100

Webbiquity

JUNE 23, 2015

To rank well today, use a web presence optimization (WPO) approach in order to earn high-quality links from online publications and industry influencers, and write to “be the best answer” to search queries rather than stuffing content with repetitive phrases. • Open your wallet. MarketingProfs ). Biznology ). MediaPost ).

Paid Content 100

Paid Content Stats Paid Search Agency Search Marketing 100

Webbiquity

APRIL 29, 2013

” This further distinguishes WPO from inbound marketing , as tactics like media relations, SEM and banner ads are elements of the WPO framework (because they are key elements of overall online brand visibility) but would not be considered part of inbound marketing.

Inbound Marketing 100

Inbound Marketing Marketing Report Planning Paid Search Agency 100

Webbiquity

FEBRUARY 4, 2013

As noted in the introduction, “Every contemporary marketing book is dedicated to the topic of social media, whether it be Facebook, return on investment, content, or customer relations. Creating content around challenges or issues is uncomfortable, but it’s that kind of content that people search for when they’re online.

Paid Content 100

Paid Content Enterprise Management Planning Work Management 100

Webbiquity

JANUARY 12, 2010

The last few years have, of course, seen the emergence of social media and an explosion of user-generated content. Media sharing accounts are connected to Twitter, which is also used to promote content marketing. Reputation management sites point the organization’s Twitter account as well as social networking profiles.

Enterprise Management 100

Enterprise Management PR Social Networks SEM 100

Webbiquity

JULY 6, 2010

The inaugural post on Webbiquity explains the concept of web presence optimization—how websites, blogs, SEM, SEO, interactive PR, content marketing, social networking, reputation management and social media can work together to make a company or individual omnipresent online for their targeted description or value statement.

RFP 100

RFP Paid Search Agency Advertising Agencies Digg 100

Webbiquity

OCTOBER 25, 2010

The two keys to search success are great content and links. Assuming you’ve already got great content, there are many places to get links (e.g. Over time, the top source of traffic for most blogs is search. social networking profiles, social bookmarking sites, other bloggers). Feed URL (e.g.,

RSS 100

RSS Promotion PR PageRank 100

Webbiquity

JANUARY 2, 2013

Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. and 23% share content on SlideShare. 12 WPO, Inbound and Content Marketing Stats. e-Strategy Trends ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Webbiquity

MARCH 17, 2010

Search Engine LeapFish Merges Real-Time Data And Social Content by MediaPost Online Media Daily. Google Squared – A Simple Tutorial by SEM Nook. An online video distribution and analytics service to promote video content, somewhat along the lines of TubeMogul. Another real-time search tool.

Tools 100

Tools Best Practices Word of Mouth Aggregators 100

Webbiquity

MARCH 8, 2010

For that majority just trying to produce quality content and get it fairly ranked through legitimate practices, here are some of the best articles and blog posts from last year on various aspects of SEO. Google Caffeine Update: “Real-Time” Indexing Favors Fresh Content by All Virtual Marketing. Grant Simmons. Rebecca Murtagh.

SEO 100

SEO Link Building Adwords Best Practices 100

Webbiquity

JANUARY 10, 2010

How can you utilize rich media ads to take advantage of the coverage provided by Google’s content network? Emel Mutlu steps through the benefits of and process for creating rich media AdWords ads for display across Google’s content network. Rich Media and Video templates in display ad builder by Inside AdWords.

Adwords 100

Adwords Tips PPC Tactics 100

Webbiquity

JUNE 18, 2018

But the interactive website visibility and engagement model below organizes about 750 of the most important tools into a coherent, strategic framework content marketers can use to put the various types of tools in context and make better martech selection decisions. Content Strategy and Planning. Content Strategy and Planning.

Marketing Automation Services 205

Marketing Automation Services Marketing Management Tools Planning 205

Webbiquity

SEPTEMBER 5, 2017

PPC campaigns can be a great way to test the potential value of creating content that can organically rank for the same keywords. Social Media Exposure: It can be difficult to create large social media followings along with a good content strategy. Maybe there is significant volume, but if no one converts, PPC can help determine that.

PPC 270

PPC SEO Paid Search Agency Click Rate 270

Webbiquity

MAY 30, 2010

Some of this content may not be suitable for most office environments, elderly relatives, children, pets, potted plants or those who simply lack any sense of humor. SEO, SEM and Web Design. Amusing, Creative and/or Just Plain Odd Blog Posts. How social media is like the seventh grade by Training Marketer.

Social Media 100

Social Media Social Marketing Paid Search Agency Advertising Agencies 100

Webbiquity

MARCH 23, 2017

Creating awesome content won’t do your business any good if no one sees it. So how much time should you spend on content promotion versus content production? ” What is clear however is that with two million blog posts written every day, you need more than great content to stand out. .” Pricing: free.

Marketing Automation Services 239

Marketing Automation Services Distribution Budget Programs Tools 239

Webbiquity

OCTOBER 6, 2020

THE SINGLE BIGGEST THING: Create authoritative, high-quality content that people will want to link to. Manually evaluate the content quality on the site. Not only are iFrames a problem from content crawling standpoint, they can also slow down page loading time. Good content should answer these questions anyway.

SEO 210

SEO Webcast Budget Programs High Quality Lead 210

Webbiquity

MAY 3, 2011

Her Connect the Docs blog—frequently featured on the B2B Marketing Zone —is a platform for her own thought leadership content as well as frequently solicited insights from other B2B bloggers. Officially, an expert in inbound marketing, online visibility and personal branding, via social media, SEO and SEM. Amber Buhl. Jenara Nerenberg.

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100

Webbiquity

MARCH 20, 2018

Three-quarters of B2B marketers and 61% of their B2C counterparts use blogs as part of their social media content. Forbes is a traditional publisher increasingly reliant on bloggers for content. 37% of marketers agree that their blogs are the most valuable type of content marketing. Business blogging is now commonplace.

Stats 0

Stats Paid Content Business Blogging Ad Frequency 0

Webbiquity

MARCH 13, 2018

On Facebook, video gets three times as much engagement as any other kind of content. Contently ). A growing ecosystem of Facebook marketing tools can help you build custom Facebook apps; create quizzes, games, and contents; optimize your ad spending; monitor and analyze results, develop AI-powered chatbots; and perform other functions.

Stats 205

Stats Paid Content Facebook Demographics 205

Webbiquity

JULY 10, 2018

Your B2B website and blog are the core of your content marketing efforts. Even when you publish content elsewhere—updates on Facebook, videos on YouTube or Vimeo , presentations on SlideShare—the goal is usually to drive visitors back to your website, to consume content and take action. why you the best at it.

Paid Content 212

Paid Content CMS Development Design Optimization 212

Webbiquity

APRIL 10, 2017

But this proliferation of (often unfiltered and unvetted) content presents significant risks for brands as well. Create a curated stream of news and posts from any number of RSS feeds, including publications; blogs; YouTube channels; topics, competitors and brand mentions (through Google Alerts); and internal business content.

RSS 229

RSS Marketing Automation Services Work Management Marketing Management 229

Webbiquity

APRIL 4, 2017

Visual and video content will become increasing important.” 4: The 14 Best Content Planning and Research Tools. #5: 5: The 23 Best Content Ideation Tools. #6: 10: The 17 Best Keyword Research Tools for SEO and SEM. #11: 15: The 24 Best Visual Content Creation Tools. #16: But that won’t last.

Marketing Automation Services 223

Marketing Automation Services Budget Programs Enterprise Management Video Marketing 223

Webbiquity

MARCH 9, 2017

Once you’ve attracted the right visitors to your site—by crafting compelling content and optimizing it for search—you need them to take action! 4 ) Thrive Content Builder. Create mobile-reponsive multi-column layouts and add styled lists, buttons, dynamic content, feature grids, countdown timers, and other elements.

Landing Pages 187

Landing Pages Conversion Rate Optimization Conversion 187

Webbiquity

MARCH 27, 2018

B2B buyers turn to LinkedIn for content that will help them move forward in the buyer’s journey—and 57% are doing so on a mobile device. increase in purchase intent when exposed to promotional content from influencers. ( 6: The State of Search: 17 Illuminating SEO and SEM Statistics. #7: Three LinkedIn Marketing Stats.

Stats 242

Stats Twitter Linkedin Planning 242

Webbiquity

MARCH 21, 2017

. #4: The 14 Best Content Planning and Research Tools. #5: 5: The 23 Best Content Ideation Tools. #6: 10: The 17 Best Keyword Research Tools for SEO and SEM. #11: 15: The 24 Best Visual Content Creation Tools. #16: 28: The 21 Best Content Curation Tools. #29: 15: The 24 Best Visual Content Creation Tools. #16:

Marketing Automation Services 181

Marketing Automation Services Small Business Marketing Enterprise Management Marketing Management 181