B2B Marketing Traction
OCTOBER 16, 2015
The client had contracted to have their website updated in WordPress, which provided an opportunity to easily add missing content, clean up existing content, and optimize all of the pages. We provided training on how to re-purpose existing content and knowledge into engaging blog posts. The results came in!
B2B Marketing Traction
JANUARY 25, 2013
Search engines measure traffic to websites from social media outlets as evidence that your content is relevant and people are talking about it. Social media optimization is the art of optimally using social media platforms to increase awareness of a product, service, event or brand.
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B2B Marketing Traction
AUGUST 31, 2011
Today it’s not enough to have a search-engine-optimized website with static content. A blog on your site that you update frequently ensures that the content is fresh, dynamic and current. Then, how do you get people to visit your website with its blog content? Traffic soars. You optimize your RSS feed. Life is good!
B2B Marketing Traction
JUNE 17, 2014
Buyer or marketing personas used to be a tool only ad agencies used, but not that more marketing is done in-house, personas help keep marketing real and relevant. You have bad content on your website. Make sure that your writer doesn’t write boring content that is so typical for B2B product and service marketing!
B2B Marketing Traction
DECEMBER 22, 2010
What’s the point of spending money to drive traffic to your web site… …if you’re not getting a return on your investment? You need to crank out content that your prospects will find of value and that puts your company, product and services at the top of the list for the searches your prospects are doing.
B2B Marketing Traction
AUGUST 22, 2011
My conclusion is that as long as you are blogging about your company, industry, products and services, you should set up the blog within your business website to add valuable relevant content and drive more traffic to the site. Having both a website and blog with separate domains would allow you to have four results per page.
B2B Marketing Traction
FEBRUARY 13, 2012
The real way to get results from your website is to have great content that visitors need or want. Don’t get a visitor to your site based on black-hat SEO tactics such as stuffed keywords, keywords that aren’t relevant to what the visitor searched for, or other tricks to drive traffic. Why is that? Don’t lie.
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