Customer Experience Matrix

JANUARY 15, 2010

Summary: Autonomy is a leader in enterprise search and content management (it owns Interwoven). Its concept of "Meaning Based Marketing" comes quite close to my idea of "content grazing" as a way to reduce marketing complexity while delivering the right content to each customer or prospect. Automatically.”

Multivariate analysis 120

Multivariate analysis Enterprise Management Automation Work Management 120

Customer Experience Matrix

JANUARY 10, 2012

I had an earful last week from Genoo president Kim Albee, who told me that I’ve misclassified her target customers as “micro businesses” (under $5 million revenue) for the past two years. This approach extends beyond most marketing automation products to incorporate full Web content management and marketing services.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Management Marketing Automation 120

Customer Experience Matrix

APRIL 14, 2012

The system also lacks dynamic content, custom data tables, and sophisticated user rights management – but those are more relevant to larger firms than Infusionsoft’s target customers. These are common needs for small businesses, so I’d consider them gaps in the product.

Lead Scoring 120

Lead Scoring Lead Ranking Analytics Campaigns 120

Customer Experience Matrix

SEPTEMBER 17, 2009

Acxiom last week released a new “social media marketing” solution called Relevance-X Social. What Acxiom has done – and this is so Acxiom – is to ignore the content posted in people’s social media comments or profiles, and just capture the “hard” information about links between people and membership in groups.

Social Media 120

Social Media Segmentation Marketing Management Media 120

Customer Experience Matrix

SEPTEMBER 9, 2009

This matters because social media are an alternative gateway to finding Web content: instead of doing a search, I can ask my online community for information or recommendations. The audience in database marketing is still passive, but it's targeted at segments that marketers have some reason to believe are interested.

Social Media 120

Social Media Narrowcasting Media Database Marketing 120

Customer Experience Matrix

JUNE 27, 2014

Fliptop wasn’t on my original list of CDPs, having launched its relevant product just after the initial CDP report was published. Incidentally, Fliptop reports it has generally found that "fit" data, such as company size and industry, is more powerful than behavioral data such as email clicks and content downloads.)

Lead Ranking 120

Lead Ranking Lead Scoring Marketing Automation Services Reachforce 120

Customer Experience Matrix

MAY 15, 2007

Another provides Web content management. Those applications may sound barely relevant, but all are enriched with analytics in ways that make perfect sense. Web content management also includes functions that let business objectives influence the content presented to visitors. A third provides keyword bid management.

Marketing Management 120

Marketing Management Cost Per Click Paid Search Agency Companies 120

Customer Experience Matrix

APRIL 3, 2007

That list was based on a close parsing of the relevant Web sites. Upload user content. User-provided content might be considered shorthand for all the Web 2.0 Download paid content. But Velti, Knotice, and Enpocket describe more sophisticated campaign administration, with workflow and targeting. Au contraire.

Mobile Marketing 120

Mobile Marketing Marketing Management Paid Search Agency Web 2.0 120

Customer Experience Matrix

SEPTEMBER 1, 2009

Email campaigns are targeted at segments; Web visitors are classified into segments; behavior alerts are triggered by segments; lead scores are assigned to segments; leads are sent to the sales system based on segments; reports are run against segments. Net-Results’ drive for simplicity is based on its target market of small businesses.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Small Business Marketing Marketing Automation Services 120

Customer Experience Matrix

JULY 1, 2016

YesPath relies heavily on Bombora intent data to find companies and individuals (or, more precisely, anonymous cookies) that are interested in topics relevant to a marketer’s products. Marketers set up YesPath programs by uploading a list of target accounts and then defining the selection criteria for individuals to enter the program.

Account Based Marketing 120

Account Based Marketing ABM Work Management Marketing Management 120

Customer Experience Matrix

SEPTEMBER 19, 2013

Most also perform their own scans of Web sites and social networks to extract sales-relevant information such as technology use and changes that suggest buying opportunities. This group overlaps with recommendation and ad targeting engines and DMP systems. This group includes IgnitionOne , [ x +1] , and Knotice.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Customer Experience Matrix

SEPTEMBER 13, 2023

New tools change the costs of actions such as creating customer-specific content. The optimal customer experience is a moving target, if not an entirely mythical one. Some will be directly relevant to your needs and may form the basis for powerful new applications. New systems change the data that be captured for analysis.

Work Management 149

Work Management Marketing Management Ideal Customer Profiles Paid Search Agency 149

Customer Experience Matrix

NOVEMBER 15, 2012

This includes the touchpoints (customer-facing execution systems), such as Web sites and call centers, and other systems with relevant data, such as order processing and marketing databases. integration with campaign and content systems. Early decision systems were not connected to outbound campaign managers or to content stores.

Marketing Management 120

Marketing Management Marketing Automation Services Multi-Channel Touchpoints 120

Customer Experience Matrix

OCTOBER 23, 2015

The company is making those available to guide list selection and content personalization for both email and Web pages. Making fuller use of predictive models, building a complete customer view, focusing on target accounts, and using relevant system selection criteria are all things marketers know they should do.

Barriers 120

Barriers Account Based Marketing Lead Ranking Marketing Automation Services 120