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NOVEMBER 15, 2023
Customer needs are a moving target, and so are personas. As a result, you’ll want to periodically review, update research, and align to ensure you’re positioned to get the best results from your content and sales efforts. Sales enablement best practices: Build content around the buyer journey Personalization … it’s critical, isn’t it?
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FEBRUARY 16, 2024
Audit existing email nurture campaigns for performance Do you have engagement programs scheduled to kick off after a prospect attends a webinar, downloads content, or takes other actions with your brand? Then send targeted content to them based on the data, to encourage related purchases. If so, that’s a great first step.
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SEPTEMBER 26, 2023
Link earning focuses on creating quality content that earns backlinks from high-authority websites. Earn links to your content by using popular backlink tools such as the Ahrefs backlink checker. Evaluate the competitor content earning these types of links. What types of content are they creating? Not sure where to start?
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OCTOBER 2, 2023
You can use automation to enroll new leads in nurture campaigns that send educational content over time. Automate repetitive tasks like scheduling and publishing content, and use advanced features like social media listening and employee advocacy to stay on top of conversations and comments while driving positive engagement.
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NOVEMBER 7, 2023
You work hard on your email marketing programs: developing copy, selecting supporting content, finding the right visuals, making sure the right people on your team have reviewed and approved. Without proper audience targeting, you risk wasting resources and dinging your reputation as a sender. But it needs to be. Think about it.
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MARCH 1, 2024
How marketing can help sales nurture prospects to create opportunities Relevance to your audience’s needs, aligning it with your lead nurture efforts, and following up effectively are critical areas of focus when building a marketing pipeline, according to Jeff. “If But what if there are only 200 companies in your target market?
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NOVEMBER 27, 2023
The more personalized your content, the more likely prospects will engage and move further along the buyer’s journey. and which content and tactics you need to engage them. It’s common for B2C and B2B companies to create personas to more effectively target various audiences and capture their attention. How will you score leads
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