Litmus

OCTOBER 27, 2021

Litmus Live 2021—THE (virtual) conference for email marketers—is finally here! We pulled together the top 10 takeaways from our incredible roster of marketing leaders and email marketing experts: Stories add context and context adds value. Shift your mindset before putting agile marketing into practice. Couldn’t make it?

Privacy Protection 93

Privacy Protection Work Management Deliverability Privacy 93

Litmus

NOVEMBER 23, 2021

To get a better idea of how email marketers can prepare for the new year, we spoke with experts Bruce Swann (Principal Product Marketing Manager at Adobe) and Cliff Mcgowen (Director of Marketing Operations at Nationwide), as well as our very own Jaina Mistry (Senior Email Marketing Manager at Litmus) and Cynthia Price (VP of Marketing at Litmus).

Webinar Metrics 84

Webinar Metrics Planning Privacy Protection Best Practices 84

Martech

OCTOBER 15, 2021

Marketers have to work closely with their company’s legal advisors in order to maintain trust with customers when so many people are concerned with the way their data is being used by brands. The game ultimately is about fostering the relationship between your brand and your customers that is built on trust,” Debar said.

Ethics 104

Ethics Work Management Marketing Management Paid Search Agency 104

Martech

JULY 11, 2022

Its content management system (CMS) and hosting are now “free-forever” to anyone with any HubSpot account. Hubspot introduced an enhanced email open report that excludes “machine opens”, compensating for inflated open rates introduced by Apple’s iOS 15 Mail Privacy Protection feature. Details are below: Launching a new site?

CMS Development 100

CMS Development Privacy Protection Open Rate Microsite 100

Martech

OCTOBER 30, 2023

Email has long been one of the most reliable marketing channels for getting your messaging in front of your customers. Trust Landing on safelists is one of the best ways to ensure your messages are getting to your subscriber’s inbox. We are grateful to Kath Pay and Ryan Phelan for their assistance with this guide.

Email Marketing 114

Email Marketing Marketing AI Marketing & Strategy Marketing Strategy 114

DotDigital

NOVEMBER 5, 2021

Remember when GDPR was announced and everyone thought it was the beginning of the end of email marketing? Being a marketer is all about rolling with the punches and adapting to the ever-changing landscape that is digital marketing. There were two key changes in the iOS 15 update, Mail Privacy Protection and Hide My Email.

Privacy Protection 52

Privacy Protection Privacy Work Management Opt-out 52

Salesforce Marketing Cloud

SEPTEMBER 11, 2023

Third-party cookies, once a cornerstone of data collection for marketers, are slowly being phased out to improve consumer privacy protection. Marketers who acknowledge and address this demand will be able to build relationships with customers that keep them coming back for more.

Account Based Marketing 122

Account Based Marketing Work Management Digital Marketing Funnels Top of Funnel 122

Martech

APRIL 23, 2024

It’s no stretch to say the marketing data landscape has changed quite a bit over the past two years. For one, the ways companies collect user data have been under the microscope, and policies from Apple and Google are forcing marketing data analytics changes across the board. How are companies succeeding in this new era of marketing?

Top of Funnel 68

Top of Funnel Analytics De-duplication Work Management 68

Litmus

JANUARY 25, 2022

This is especially true for email marketers as we continue toward a privacy-focused world. In order to truly understand how your email marketing campaigns are performing individually and holistically, key performance indicators (KPIs) should be tracked to monitor success.

Email Marketing 100

Email Marketing Click Rate Open Rate CTR 100

Liveintent

DECEMBER 1, 2021

Violations of privacy such as these have created opportunities for other tech giants to make substantial changes to how they collect data and track consumers across the web under the guise of consumer privacy protection, like Apple’s IDFA and MPP. Building trusted relationships with our audiences. Marketing team.

Advertising Agencies 125

Advertising Agencies Cross-Selling Privacy Protection Ad Exchange 125

Navigate the Channel

SEPTEMBER 15, 2023

In the fast-paced world of digital marketing, staying ahead of the curve is essential. As we step into 2023, it’s time to explore the three digital marketing trends that are set to make a significant impact. #1 AI is poised to become the backbone of digital marketing strategies for businesses of all sizes.

Marketing AI 65

Marketing AI Trends Ethics Privacy 65

Vision6

AUGUST 23, 2021

Email marketing automation saves you precious time, money, and resources – which explains why the estimated spending for marketing automation tools is expected to reach $25.1 You’ll be able to customise the type of content your sharing based on where they are in the customer journey. Tailor your content.

Marketing Automation Services 105

Marketing Automation Services Loyalty Marketing Automation Email Marketing 105

Litmus

AUGUST 9, 2022

Social proof is a powerful way to boost brand trust and engagement in your email campaigns. Why use social proof in email marketing? Why use social proof in email marketing? When used in email marketing, social proof can be a powerful tool. To put it simply, people trust people. What is social proof?

Email Marketing 70

Email Marketing Social Marketing Privacy Protection Banners 70

Sprout Social

AUGUST 21, 2023

AI has actualized dreams of increased efficiency, with many brands already leveraging AI marketing over the past few years. In this article we’ll define what AI ethics are, why brands should be concerned and the top ethical issues facing marketers, including job security, misinformation and algorithmic bias.

Marketing AI 87

Marketing AI Ethics Work Management Marketing Management 87

ClickZ

OCTOBER 2, 2020

30-second summary: Consumer backlash against tactics like re-targeting have led to an industry-wide mandate to adopt stronger privacy protections for consumer behavior on the internet. The value exchange goes back generations – you underwrite my content and I will consume and consider your advertising.

Privacy 96

Privacy Ad Exchange Privacy Protection Paid Search Agency 96

Litmus

FEBRUARY 7, 2023

This month, I’m sharing my thoughts on email marketing and design trends submitted by email geeks for “ Email Marketing Trends in Focus for 2023.” Brand Indicators for Message Identification (BIMI), where you see a verified brand’s logo next to their email in your inbox, is about building and reinforcing trust with our subscribers.

Email Marketing 91

Email Marketing Design Trends Work Management 91

Envy

APRIL 5, 2022

With Google preparing to end support for third-party cookies in its Chrome browser next year , the B2B Tech Marketing industry is anticipating major changes as marketers learn to adapt their B2B PPC strategies in a Cookieless World. Are you looking for Marketing Envy wisdom? Why the Third-Party Cookie party is over.

B2B Marketing 118

B2B Marketing Work Management Marketing Management Paid Search Agency 118

Navigate the Channel

JANUARY 3, 2024

Email marketing is a powerful tool for businesses to reach their audience, build relationships, and drive revenue. But to harness its full potential, you must contend with the most common email marketing mistakes. Build a Quality Email List A high-quality email list is the foundation of any successful email marketing campaign.

Email Marketing 65

Email Marketing Marketing Automation Services CAN-SPAM Mobile Marketing 65

Liveintent

MAY 3, 2022

With Google Chrome’s third-party cookie deprecation still on the horizon and Apple rolling out new privacy protection features like they’re going out of style, publishers of all sizes — from The New York Times to niche blogs — are realizing the importance of gathering information from owned and operated channels like email.

Advertising Agencies 62

Advertising Agencies Privacy Protection Custom Publishing Newsletter 62

Litmus

DECEMBER 7, 2022

We learned so many new insights and interesting perspectives on pressing email marketing topics from Litmus Live 2022 (and we hope you did, too!) In the spirit of keeping the flow of knowledge-sharing alive, we asked our Litmus Live presenters to share what they predict is in store for email marketing in 2023 and beyond.

Email Marketing 92

Email Marketing Trends Planning Paid Search Agency 92

Litmus

APRIL 29, 2022

The email marketing community has had all eyes on privacy shifts in recent years–for good reason. Last year marked the launch of Apple’s Mail Privacy Protection. Google’s plan to end third-party cookies by 2023 remains a key element of its Privacy Sandbox. Yet again!

Ad Building 89

Ad Building Privacy Privacy Protection Email Marketing 89

Martech

OCTOBER 18, 2021

Good morning, Marketers, how about CDP for service? I was talking to a self-described CDP last week which also offers marketing automation (its own description) and it’s not hard to imagine users referring to it as their automation hub. 6 key elements of a great agile marketing backlog. Here’s another tester. Emphasis added.

Marketing Automation Services 94

Marketing Automation Services Top of Funnel Paid Search Agency Privacy 94

Choozle

JUNE 2, 2021

To deliver success in 2021 and beyond, marketers need to start thinking about their targeting and measurement solutions without third-party cookies now so you can test and learn. If you’ve followed any marketing or advertising industry news, the topic of the end of third-party cookies isn’t new. This timeline is a big deal.

Marketing Management 92

Marketing Management Advertising Agencies Privacy Privacy Protection 92

Valasys

AUGUST 29, 2023

Introducing AI-based Account Segmentation in ABM Account-Based Marketing (ABM) is a strategic approach focusing on targeting specific high-value accounts with personalized marketing efforts. Personalization: Enables tailored marketing messages and experiences. Here are the key AI-driven account targeting strategies in ABM : A.

Marketing AI 52

Marketing AI Account Based Marketing Segmentation ABM 52

Hubspot

MARCH 28, 2018

Welcome one, welcome all to Wednesday -- the day that marks not just the week's halfway point, but another edition of "Unriddled": the HubSpot Marketing Blog's mid-week digest of the tech news you need to know. A New Poll Shows Americans Trust Facebook Less Than Its Big Tech Counterparts. Unriddled: The Tech News You Need.

Facebook 69

Facebook Privacy Protection Product Paid Search Agency 69

Opt Intelligence

AUGUST 27, 2018

And while nearly any email marketer will recognize the incredible opportunity there, what might not be as readily obvious is the privacy protection it also offers. When targeting previously subscribed users, you would pre-ping an unsubscribe list and tailor the content to win back the subscriber.

Privacy 41

Privacy Privacy Policies Privacy Protection Opt-out 41

Litmus

MARCH 15, 2024

We’ve been encouraging marketers to focus on developing a strategy to wean their media plans and martech stack off third-party (3P) cookies for some time (and we still are!) Here’s a closer look at what the potential loss of third-party cookies really represents, and actionable steps marketers can take now to respond.

Work Management 102

Work Management Privacy Protection Marketing Management Privacy 102

Litmus

JUNE 23, 2022

Prioritizing personalization, zero and first-party data capture as we see privacy measures come into effect is one of the major challenges marketers face–and it’s not always an easy balance to strike. How will marketing change with the eventual loss of third-party cookies and other data privacy measures?

Privacy Protection 63

Privacy Protection Personalization Privacy Mobile Advertising 63

Salesforce Marketing Cloud

APRIL 15, 2024

Why is personalized content important? When I first got into the email marketing space in 2010, the term “batch and blast” was still used to describe email strategy — not exactly focusing on email engagement. Join for free Personalization has become a must in email marketing. How can you make the most of your click data?

Webinar Metrics 121

Webinar Metrics Click Rate Open Rate Blast Campaigns 121

Aberdeen

OCTOBER 17, 2019

Mass email is a surefire way for your content to be flagged. Instead, for content-driven campaigns, rely on social networks (such as LinkedIn) or other outsourced methods to drive target accounts inbound. Getting content onto a prospect’s feed rather than their inbox is the best alternative to mass email. Another GDPR tip?

Sales Management 40

Sales Management Top of Funnel Intent Data Opt-out 40

Adobe Experience Cloud Blog

MAY 7, 2021

Is there any connection between a marketer and a 4-year-old kid? Marketers have been tracking website visitors, logins, shopping carts, and more with these cookies. Many marketers have shown worry about the same message. For years, marketers have been using cookies for efficiency and productivity. Guess what?

Paid Search Agency 174

Paid Search Agency Advertising Agencies Planning Marketing Management 174

Scoop.it

FEBRUARY 28, 2023

In the coming years, we will witness some new trends entering the world of email marketing. It not only builds trust in the subscriber’s mind but also helps in minimizing the spoofing or fraudulent emails. This will make it a promising trend for all email marketing professionals.

Email Marketing 96

Email Marketing Trends Lead Ranking Planning 96

illumin

MAY 23, 2024

Attention advertising is making waves, but many marketers debate its validity and viability as a robust advertising strategy. According to their research, audiences view ads poorly due to consumer privacy concerns in addition to finding them intrusive and their content irrelevant. They also improve trust with the consumer.

Advertisements 52

Advertisements Advertising Privacy Protection Ad Frequency 52

BenchmarkONE

NOVEMBER 3, 2021

Are you looking ahead and strategizing your marketing plans for 2022? Marketing trends are ever-changing, and the Covid-19 pandemic has thrust the world into a virtual atmosphere. We have compiled six of the most important trends your company should be paying attention to when creating marketing campaigns during the upcoming year.

Paid Content 80

Paid Content Trends Planning Privacy Protection 80

Litmus

FEBRUARY 27, 2024

In the before times, marketers could access data about their customers’ travels around the Internet, picking up important information about their browsing habits and other purchases. As Google goes, so does the rest of the market. What’s a data-driven email marketer to do? The era of third-party cookie tracking is over.

Sales Management 87

Sales Management Opt-out Privacy Opt-in 87

Litmus

MARCH 29, 2022

This past year has been one of continued change–and email marketing metrics have not been an exception to that rule. When Apple’s Mail Privacy Protection (MPP) came into effect last fall , email marketers in all industries were made to reconsider their entire analytics strategy.

Email Marketing 85

Email Marketing Privacy Protection Open Rate Click Rate 85

Litmus

DECEMBER 15, 2023

Email marketers don’t wear many hats—they wear them all. We asked email marketers what they’re responsible for in this year’s State of Email Workflows report, and out of a list of eleven options from design to development to deliverability, 22% said they handle ‘all of the above.’ What is an email marketing strategy?

Email Marketing 94

Email Marketing Marketing Strategy Marketing & Strategy Planning 94