Oktopost

MARCH 16, 2020

For many B2B marketers, large amounts of social content have been created in advance for the 2020 year promoting conferences, events, business trips, summits and meet-ups. Content Discovery. Your social audiences are most likely being exposed to new and conflicting information on a daily basis. Banned Keywords.

Social Media 104

Social Media Media RSS Work Management 104

Webbiquity

MARCH 13, 2019

These sites are also places where your followers will promote your content and where someone else might find your content and link to it. This makes it easy for our readers to share our content on these sites. Our blog has about 4,000 RSS and email subscribers. Blogging Supports Social Media Marketing.

Social Media 202

Social Media Search Marketing Social Marketing Optimization 202

PureB2B

DECEMBER 12, 2016

Content syndication is a great way to improve your lead generation efforts because it amplifies your reach, allowing you to tap into an audience you might not have been able to reach otherwise. This is where effective content syndication works like a charm. How Does Content Syndication Work? Options for Content Syndication.

Top of Funnel 62

Top of Funnel Lead Ranking Sales Qualified Leads Marketing Qualified Leads 62

PureB2B

DECEMBER 12, 2016

Content syndication is a great way to improve your lead generation efforts because it amplifies your reach, allowing you to tap into an audience you might not have been able to reach otherwise. This is where effective content syndication works like a charm. How Does Content Syndication Work? Options for Content Syndication.

Top of Funnel 62

Top of Funnel Lead Ranking Sales Qualified Leads Marketing Qualified Leads 62

B2B Marketing Traction

AUGUST 31, 2011

Today it’s not enough to have a search-engine-optimized website with static content. A blog on your site that you update frequently ensures that the content is fresh, dynamic and current. Then, how do you get people to visit your website with its blog content? You optimize your RSS feed. Traffic soars. Life is good!

Social Media 100

Social Media Online Marketing Social Marketing Media 100

BenchmarkONE

FEBRUARY 12, 2020

However, now more than ever, agencies are also relying heavily on content and digital marketing to grow their client base. Generating leads with content marketing is totally doable, but you’ve got to ace your content creation and digital marketing approach. Once again, it starts with content. Ask for help!

Paid Search Agency 85

Paid Search Agency Advertising Agencies Work Management Marketing Automation Services 85

Industrial Marketing Today

JULY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Is Content Curation an Easy Way for Content Marketers to Do More With Less? Google News, aggregating content via RSS feeds and social bookmarking sites have been around for a while. So curated content is not something new.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Industrial Marketing Today

AUGUST 17, 2010

Optimizing your marketing content around keywords or phrases is the first step in your content marketing strategy. Optimizing your marketing content around keywords or phrases is the first step in your content marketing strategy. It is not just optimizing words within your marketing content. Why is it important?

Optimization 60

Optimization Web 2.0 Planning Buying Cycle 60

Vidyard

JANUARY 7, 2015

Being a content creator is no easy task. Between changing deadlines, the constant need for compelling, actionable content, and the shifting needs of your prospects and customers, your days are packed! It turns out, 60% of B2B marketers rate videos as the most effective content marketing tactic. That’s good to know!

Top of Funnel 50

Top of Funnel Work Management Content Marketing Advertising Agencies 50

Webbiquity

JANUARY 12, 2011

The Most Overused Buzzwords and Marketing Speak in Press Releases by Adam Sherk. Public Relations: The best press release is no press release by MarketingSherpa. Social Media Press Releases and Blogger Outreach. The Art of Creating a Social Media Press Release by Socialfish. Is the Press Release Dead?

PR 100

PR Tools Tips Blogger 100

B2B Marketing Traction

OCTOBER 20, 2010

Earlier (2000) my presentation was about having an optimized web site, adding content (articles and such) regularly, and then using an email tool like Constant Contact to outreach to an opt-in list and drive them to your web site via links to the articles. No, no, no!

Social Media 100

Social Media Media RSS Twitter 100

Biznology

FEBRUARY 5, 2013

I just popped over to check out his personal brand site and after reading one post, up popped a request to join his newsletter, Almost Timely News : 2) Valuable Content Offer — Instead of a content-based newsletter, many sites offer white papers or exclusive content from their sites. ” you ask?

Marketing Websites 80

Marketing Websites RSS Paid Search Agency Social Media 80

Convince & Convert

JANUARY 17, 2014

From Cision , a free ebook called Power Your Story: Content Marketing Essentials. The RSS feed is: [link]. Jay Baer is a hype-free social media and content strategist & speaker, and author of Youtility: Why Smart Marketing is About Help not Hype. Listen Now. Click the play button to listen here: [link].

Skype 136

Skype Aggregators Social Media RSS 136

xiQ

MARCH 18, 2020

Redwood City, California, March 03, 2020 – xiQ, the leading AI-powered Account-Based Marketing (ABM) and Sales platform, launches Workbench, an AI-driven B2B marketing platform, for end-to-end content management and campaign execution. Introducing xiQ’s Content Management System. Create and manage campaigns.

Account Based Marketing 62

Account Based Marketing B2B Thought Leadership B2B Marketing Marketing Management 62

xiQ

MARCH 18, 2020

Redwood City, California, March 03, 2020 – xiQ, the leading AI-powered Account-Based Marketing (ABM) and Sales platform, launches Workbench, an AI-driven B2B marketing platform, for end-to-end content management and campaign execution. Introducing xiQ’s Content Management System. Create and manage campaigns .

Account Based Marketing 62

Account Based Marketing B2B Thought Leadership B2B Marketing Marketing Management 62

KoMarketing Associates

NOVEMBER 8, 2018

We’ve discussed the benefits of B2B content marketing in the past, but the benefits of an overall campaign strategy is more than lead generation. These multiple touch points online ensure that your content and brand is being seen by multiple people, where ever they may be. Promote Credibility.

Lead Generation 123

Lead Generation B2B Marketing Lead Scoring Lead Ranking 123

Marketing Insider Group

JANUARY 28, 2015

We had nearly 1,600 people sign up for our webinar last week on “ How To Plan And Build An Effective Content Marketing Strategy. We believe that content marketing is starting to have a dramatic impact inside marketing organizations for business both large and small. How much will effective content marketing contribute towards SEO?

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

Scoop.it

MARCH 5, 2020

Later on in this guide, we’ll show you how to add articles, reports, and other important content to your newsletter. But instead of just adding the content as is, you need to add elements that summarize the key points of this content. Include only the pieces of content they truly need. Ask yourself these questions.

Newsletter 64

Newsletter Ad Building Enterprise Management Click Rate 64

BenchmarkONE

MARCH 23, 2022

However, now more than ever, agencies are also relying heavily on content and digital marketing to grow their client base. Generating leads with content marketing is totally doable, but you’ve got to ace your content creation and digital marketing approach. Once again, it starts with content. Ask for help!

Paid Search Agency 52

Paid Search Agency Advertising Agencies Work Management Planning 52

Industrial Marketing Today

JUNE 29, 2010

Relevant marketing content – key to thought leadership Positioning your company as a thought leader is critical in complex technical sales that have long buying cycles with many decision makers involved. We are all used to seeing case studies and they are powerful marketing content. Definitely not.”

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

The Point

NOVEMBER 28, 2011

They commit the publisher to a critical mass of content on an overly aggressive schedule, content that in turn depends on multiple contributors who never seem to share your same sense of urgency. It cannot cater to customers and prospects and press/analysts and be in any way cohesive and effective. Host the newsletter as a blog.

Newsletter 100

Newsletter Tips Paid Search Agency Ad Frequency 100

Industrial Marketing Today

APRIL 26, 2010

However, to be successful with social media, you have to provide real value and that usually comes from great content. Wikipedia defines content marketing as “an umbrella term encompassing all marketing formats that involve the creation or sharing of content for the purpose of engaging current and potential consumer bases.”

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

Convince & Convert

JUNE 7, 2013

Charlie Kautz , Content Marketer at TaylorMade Golf , joins the Social Pros Podcast this week to discuss delivering fresh story-telling content across several platforms every week, following the PGA Tour around the country, and what it’s like having the best job in social media. The RSS feed is: [link]. Tweetable Moments.

Social Media 121

Social Media Media Best Practices Skype 121

Biznology

MARCH 31, 2015

They want you to do all the free work in the world on your own site to make it easier for them to make the handoff from Google Search to Google Found, where your site and your content is the Found. In a post- RSS and ATOM world, Google needs a little help, especially when everyone’s trying to get so clever.

Google 80

Google Tools Tips RSS 80

The Effective Marketer

JANUARY 11, 2010

Just because a vendor has a great way to create dynamic content for newsletters, it won’t matter if you don’t usually send out newsletters. You can follow any responses to this entry through the RSS 2.0 You can follow any responses to this entry through the RSS 2.0 Slides can be seen below. You get the point.

Work Management 100

Work Management Marketing Management Marketing Automation Services Marketing Budget 100

Industrial Marketing Today

JUNE 19, 2010

That is pretty much the mantra of B2B content marketing. Nothing happens until your site visitors and blog readers take some kind of an action after reading your content. Even if you have carefully segmented your target audience by demographics, different people within the same company can and do react differently to your content.

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

Industrial Marketing Today

MAY 18, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Top 10 Clichés to Avoid in B2B Marketing Content by Achinta Mitra on May 18, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies You can find plenty of clichés used (overused?) in B2B marketing content.

B2B Marketing 60

B2B Marketing Web 2.0 Planning Demand Generation Agencies 60

The Effective Marketer

JULY 23, 2010

I had classes on those old typewriters and you had to press each key really hard. You can follow any responses to this entry through the RSS 2.0 Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! Like Be the first to like this post.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

Hubspot

AUGUST 19, 2015

Content marketing takes time, effort and dedication. But you’re pressed for time everyday. You can’t seem to get around to everything on your to-do list -- much less invest the time required for effective content marketing. Yes, it would be great if you could spend hours on content marketing everyday. Update Social Media.

Work Management 28

Work Management Content Marketing RSS Content 28

Martech Advisor

AUGUST 21, 2019

Consolidate Content Marketing Processes. Content marketing is one of the most cost-effective methods for raising awareness and generating leads. Luckily, marketers turned citizen integrators can assemble all content marketing tools in one location if we build our infrastructure around a central productivity hub.

Work Management 58

Work Management Marketing Management Resource Management Marketing Automation Services 58

markempa

AUGUST 17, 2007

« Webcast: Closed-Loop Lead Generation & Management | Main | Off topic: Response to meme - 8 Random Things About Me » Content ideas for lead nurturing and tactics to use When it comes to lead nurturing , I find that many marketers get stuck because they lack enough good content to do it consistently.

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

Industrial Marketing Today

AUGUST 24, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Creation Made Easy by Achinta Mitra on August 24, 2009 in Content Marketing , Industrial Marketing Blog Are you struggling with creating content? If you are not a professional copywriter, coming up with new content regularly can be a difficult task.

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

Convince & Convert

NOVEMBER 15, 2013

From Cision , a free ebook called Power Your Story: Content Marketing Essentials. The RSS feed is: [link]. They also handle blogger outreach and social press. It’s not just about taking the regular US English content and translating it into Spanish; that doesn’t work. Listen Now. Find us on iTunes: [link].

Paid Search Agency 136

Paid Search Agency Advertising Agencies Multi-Channel Television marketing 136

SmartBug Media

MARCH 19, 2020

The best way to find inspiration is to look at other content that is performing well on the platforms you intend to use. Evaluate what other content is doing, take note of what you like, and set out to do it better. A video sitemap helps Google find new or changed content. Repurpose Great Content.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

markempa

DECEMBER 30, 2008

An RSS feed gave the team something to review each morning. When the scanning tools found a relevant conversation, such as a blog post, a team member would join that conversation and point readers to content on the same topic at the company website.     Modified press release strategy for blogger coverage.

Lead Generation 120

Lead Generation Social Media Generation Webinar Metrics 120

Industrial Marketing Today

MAY 5, 2010

That however is only part of the solution because if your content doesn’t engage the visitor s/he won’t take a desired action to move forward in the sales cycle. said it best when she wrote, “Passive reading of your content is not going to help online marketing initiatives shorten buying cycles or increase customer acquisition and revenues.”

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Industrial Marketing Today

APRIL 30, 2010

With a majority of marketing efforts going digital, that means even more content is needed. The instant gratification mindset of B2B content consumers means they’re demanding more content, faster. Designing content for 1X use is wasteful. See my post Rule of 5 for B2B content development.

Planning 60

Planning B2B Marketing Emarketing B2B 60