Directive Agency

JULY 29, 2018

Today we’re going to be talk about SEO vs PPC and what you should do first. [ Pssst. Subscribe to YouTube! SEO vs PPC Misconceptions. For example, at Directive Consulting , when we first launched a PPC campaign for ourselves, we don’t know which keywords are going to convert the best. Word by word.

PPC 49

PPC SEO Paid Search Agency Video Marketing 49

Valasys

MARCH 5, 2020

An adage goes that the old must perish & make way for the new to flourish, the same philosophy can be applied within the B2B set-up to evolve your content strategy in 2020. You can’t evolve your content strategy without engaging with your niche-specific communities in the first place.

Paid Content 59

Paid Content De-duplication WOMM Top of Funnel 59

Online Marketing Institute

DECEMBER 23, 2010

Share Email This In my last post, I touched on the importance of B2B Content Creation and more specifically B2B Blogging, which is the easiest way to create B2B content. Today, I will touch on a few reasons why Marketers should consider video content creation and Youtube to get found online by the right prospects.

Youtube 40

Youtube B2B Marketing Video Marketing Content Marketing 40

Directive Agency

APRIL 15, 2022

Too often, companies can get stuck in a sort of tunnel vision, focusing only on one digital marketing solution for their business, either SEO or PPC. In addition, we will focus on integration opportunities and the advantages of combining a company’s efforts at SEO and PPC. What is PPC? What is SEO? Drawbacks of SEO-Only Focus.

Paid Content 52

Paid Content Work Management SEO Paid Search Agency 52

Single Grain

JUNE 5, 2023

Online advertising statistics can help you execute and manage a much more effective digital marketing campaign. Work With Us General Online Advertising Statistics There are 4.95 WebFX ) Augmented reality is becoming more common in PPC advertising. PPC Expo ) The top three PPC ads receive 46% of page clicks.

Paid Content 52

Paid Content Statistics PPC Privacy 52

SalesIntel

JULY 21, 2023

B2B SEO is important, and there are statistics to back it up. According to Gitnux , 70% of brands generate more sales with SEO than PPC, although the return on investment varies depending on different factors. Optimizing your website and providing top-quality content are crucial for your SEO.

B2B Sales 52

B2B Sales SEO Buyer Personas Marketing & Strategy 52

Hubspot

JULY 22, 2019

Looking at that statistic, you wouldn't think that TV viewing is on the decline -- but it is, and with it, TV ad spend. First, a study by Omnicom Media Group's Hearts & Science agency found that nearly half of Millennials and Gen Xers are no longer viewing video content on traditional TV. The Rise of Digital Advertising.

Advertising Agencies 78

Advertising Agencies Advertisements Advertising Media 78

NuSpark Consulting

OCTOBER 27, 2013

Depending on what you read, most research shows that white papers are still the most authoritative content asset, but video marketing continues to grow. Video is now the sixth most popular content marketing tactic, as 70% of B2B marketers use some form of online video with their overall strategies. Personality communication.

Planning 100

Planning Lead Scoring Lead Ranking Lead Generation 100

Single Grain

JUNE 13, 2023

Keeping an eye on the latest internet advertising revenue statistics gives you an edge over your competitors. Insider Intelligence ) Brands earn an average revenue of $2 for every $1 spent on a PPC ad. WebFX ) PPC campaigns are reported to be a substantial driver for 79% of brands, contributing to their business and sales growth.

Paid Content 102

Paid Content Statistics Advertising Agencies Advertisements 102

Single Grain

JULY 25, 2023

Facebook Ads statistics play a key role in optimizing your ad campaigns and staying ahead of the competition in the advertising landscape. To help you make the most of this advertising potential, this article features 50 impactful Facebook ads statistics that’ll help you optimize your campaigns and achieve impressive engagement results.

Statistics 52

Statistics Ads Facebook Marketing & Strategy 52

Webbiquity

MARCH 1, 2016

Search remains the cornerstone of digital and content marketing efforts. On the paid side, more than one million businesses use Google AdWords , and Google’s content network reaches 80% of all U.S. A mere 12% use PPC ads. ( Content Marketer ). Internet users. 8%, mobile and sitelinks. MediaPost ). MediaPost ).

SEM 100

SEM Paid Content Stats SEO 100

Biznology

APRIL 10, 2020

YouTube is no doubt at its all-time high when it comes to popularity. People are trying to find interesting content to fill their time spent at home, so what you can do is provide that content. If your company does not have a YouTube account, the time is now. Adapting your approach.

Statistics 188

Statistics eCommerce Advertisements Advertising 188

Golden Spiral

MARCH 5, 2019

If the statistics at the head of this article didn't convince you, the skeptic, think about these. 87% of online marketers use video content. More than 500 million hours of videos are watched on YouTube each day. And 34 other statistics. Recommended Content: Focus on your company’s story and people.

Paid Search Agency 88

Paid Search Agency Video Marketing Companies Top of Funnel 88

Outgrow

OCTOBER 16, 2019

What’s more, their articles are loaded with statistics. Content may be king, but interactive content takes away the crown every time. Outgrow publishes everything there is to know about interactive content and more. They publish from long form posts to statistics to case studies to guides. Word count = 1197.

Outgrow 45

Outgrow Paid Search Agency Mobile Advertising Planning 45

LeadsRX

MARCH 9, 2022

Optimize conversion paths across marketing programs and content with customer journey analytics. Television programming distributed through cable, satellite, or broadcast networks; includes TV Everywhere, on-demand content. Automatic Content Recognition (ACR). Customer Journey Analytics. Connected TV (CTV). Over-The-Top (OTT).

Marketing Attribution 84

Marketing Attribution Multi-Touch Attribution Paid Search Agency Lead Ranking 84

Webbiquity

JANUARY 2, 2013

Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. 25 Social Media Facts and Statistics. and 23% share content on SlideShare. e-Strategy Trends ). eMarketer ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Directive Agency

SEPTEMBER 12, 2019

So, how can you reach them without wasting your monthly PPC campaign budgets? Select “Video” if you want to discover people who watch your content, or another option if it correctly matches your brand’s business goals. If Google is unable to find enough statistically significant similarities, it will not be eligible to use.

Paid Search Agency 40

Paid Search Agency Linkedin Facebook Ideal Customer Profiles 40

Directive Agency

AUGUST 8, 2017

As opposed to organic optimization, which requires long-term link building and improving the keyword orientation over time, PPC is different. PPC also gives you a way to track your results in a way that organic link building doesn’t. PPC also gives you a way to track your results in a way that organic link building doesn’t.

Paid Search Agency 53

Paid Search Agency Organization Google B2B Marketing 53

Huptech Web

JANUARY 4, 2024

Flеxibility and Optimization: You can quickly adjust your strategy and campaigns based on pеrformancе statistics. This occurs using a pay-pеr-click (PPC) model, in which advеrtisеrs pay еach timе a pеrson clicks on their ad. Publishеr (Homе Dеsign Magazinе Onlinе): A digital home dеsign magazinе featuring sponsored content.

Paid Content 52

Paid Content Cost Per Click Advertising Agencies CPA 52

Go Beyond SEO

DECEMBER 20, 2018

At the end of the page’s content, invite users to contact you about their own custody case. It’s not just the content of your website that matters but the technical performance as well. One of the key statistics you need to check is your website speed. First, you need to guide clients toward taking the next step.

Planning 79

Planning Social Media Marketing & Strategy SEO 79

QuanticMind

JANUARY 4, 2018

Gear up for the new year with new AdWords experience features to run more-successful promotions, target and segment prospective customers and enhance your PPC testing. Google started rolling out the new AdWords experience back in 2016, and now it’s the main interface for most PPC marketers. Ad variations.

Adwords 40

Adwords Cost per Acquisition Features CPA 40

Go Beyond SEO

DECEMBER 20, 2018

At the end of the page’s content, invite users to contact you about their own custody case. It’s not just the content of your website that matters but the technical performance as well. One of the key statistics you need to check is your website speed. First, you need to guide clients toward taking the next step.

Planning 68

Planning Social Media Marketing & Strategy SEO 68

Optinmonster

APRIL 22, 2024

Want to learn how to generate leads with content marketing ? Smart marketers know that having a clear content marketing strategy is key to generating more leads. But publishing content that isn’t yielding results is a wasted opportunity. Why Use Content Marketing to Generate Leads? The reverse is true, too.

Paid Content 94

Paid Content Lead Scoring Lead Ranking Sales Qualified Leads 94

Optinmonster

JULY 12, 2021

That’s usually broken down into the following steps: Get more people to visit your blog through PPC or SEO. Page-Level Targeting : Personalize the user journey by creating optin campaigns that match the content of your blog posts. With this information, you can create a content marketing strategy that’s designed to convert.

Tools 69

Tools Lead Scoring Lead Ranking Blogger 69

Single Grain

MAY 26, 2023

The world of search engine optimization in the business-to-business world is forever changing, but knowing the latest B2B SEO statistics can help you stay current. In this guide, we’ve curated 37 important B2B SEO statistics about essential topics like keywords, backlinks, search rankings and content optimization. HubSpot ) 3.2-3.5

Statistics 52

Statistics SEO B2B Marketing Long Tail Marketing 52

Directive Agency

OCTOBER 2, 2019

This method will lead you to more users who will interact with your content. When building a new audience in Audience Manager, select “YouTube users”. Here, you can adjust your source audience options including “List members”, “YouTube channel”, “Initial list size”, and “Membership duration” (how long users remain in your audience).

Linkedin 53

Linkedin Facebook Paid Search Agency Google 53

Directive Agency

NOVEMBER 2, 2016

Or does your site brand and market your service through content promotion to help fill out the top of your funnel? There are pros and cons to both paid and organic (B2B PPC or B2B SEO) search optimization tactics. For example, content marketing style tactics like publishing keyword based content or guest blogging to increase traffic.

Paid Content 49

Paid Content Work Management Marketing Management Service 49

Optinmonster

DECEMBER 2, 2019

Are you looking for the latest SEO statistics ? SEO is constantly changing and it can be hard to figure out what areas of SEO your business needs to focus on, which can sometimes make SEO statistics seem like just a bunch of numbers. Luckily, these SEO statistics are not only powerful, but they’re also easy to understand.

Statistics 80

Statistics Paid Content Traffic SEO 80

EMagine B2B Blog

DECEMBER 3, 2018

It is a particularly big deal for websites that offer two versions of their content or have poor mobile implementations. Google made updates to their quality raters and revealed that quality content as well as authors are important. Google suggests 20-30 seconds or 2 to 3 sentences of content per section of speakable structured data.

Paid Content 79

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 79

EMagine B2B Blog

DECEMBER 3, 2018

It is a particularly big deal for websites that offer two versions of their content or have poor mobile implementations. Google made updates to their quality raters and revealed that quality content as well as authors are important. Google suggests 20-30 seconds or 2 to 3 sentences of content per section of speakable structured data.

Paid Content 76

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 76

Single Grain

SEPTEMBER 13, 2019

Including a video within a brief email and delivering content in multimedia formats can help drive response rates, improve information retention, and make your company or offer more memorable”. ~ Andy Zimmerman. Let’s take a look at some video marketing statistics that will make you rethink your marketing strategy.

Paid Content 112

Paid Content Stats Video Marketing Paid Search Agency 112

Convince & Convert

MARCH 25, 2010

Want to compare the historical growth of your RSS subscribers to your YouTube channel subscribers? New YouTube video that goes viral. For example, you can determine in an instant what the cost and return per view is for a YouTube video you spent $5000 on to generate 25,000 views. Presto, a pretty graph in about 3 seconds flat.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Adobe Experience Cloud Blog

FEBRUARY 17, 2011

Take YouTube, for example. Second only to Google, YouTube has rapidly emerged as an easy-to-use and reliable search tool; it overtook Yahoo as the second largest search engine in 2008 and is now the fastest-growing media platform in history. Today, your SEO strategy for YouTube is as important as your Google strategy.

Top of Funnel 48

Top of Funnel B2B Sales Video Marketing B2B Marketing 48

Convince & Convert

APRIL 1, 2010

If Your Story is Inconsistent, At Least Leverage Your Content Ouch. But, it’s widely disparate content usage across social outposts that’s the real mystery. So, I peeked at YouTube. 213 videos on YouTube , the most recent just five days ago. The YouTube channel is barely mentioned on Facebook.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Convince & Convert

SEPTEMBER 7, 2010

by Glenn Friesen – read the full story where this content was originally published, at UNcanny Insights From UnMarketing | Book Reviews | Social Media Consulting – Convince & Co… Share and [.] link] Rosemary O’Neill This one sounds intriguing…I’m always into people with panache.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Convince & Convert

APRIL 6, 2010

Too many companies and organizations are reinventing the content wheel for every social outpost they maintain. A better approach is to create a content ecosystem that allows you to repurpose and cascade your best information. Instead of a series of self-contained initiatives, build yourself a content ladder.

Paid Content 143

Paid Content Ad Building Brand Identity Branding 143

EMagine B2B Blog

FEBRUARY 2, 2015

If you missed it, you can access the full video of B2B SEO: 10 Mistakes You Don’t Know You’re Making [YouTube] now. What is the best way to create new content on site? If you are creating engaging, high-quality content that provides value to your visitors, then in my opinion, you should keep doing what you’re doing!

Webinar Metrics 40

Webinar Metrics SEO B2B Landing Pages 40