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The 10 most fascinating people in B2B marketing in 2016

Biznology

When he sold it to Harte Hanks in 1994, Gary went on to thrive as an executive there, and is now CEO of Aberdeen Group , supervising its transformation from industry analyst firm into a really smart marriage of data and content for lead generation. Ann Handley is a content marketing pioneer, with scads of books, accolades, and fans to her credit. Hats off to them all! friends.

Six great blogs for B2B Marketers

Biznology

Dan’s interests are far-ranging, and he’s a master of content marketing (a blog, video chat interviews, white papers, book reviews, training videos), with no fluff. I was honored to contribute a guest post for PointClear last year. B2B Marketing Content Marketing B-to-B marketing B2B Lead Roundtable B2B marketing Brian Carroll linkedin Matt Heinz PointClear Sewell.

8 Ways to Make Your Content More Like Personal Conversations

Savvy B2B Marketing

We're pleased to present this guest post by Dan McDade of PointClear. Read on to hear Dan's suggestions for creative ways to infuse your content with conversational elements. We take the next best steps by developing outstanding content and delivering it to the right prospects via the right media formats defined in our outbound/inbound marketing mixes. Understanding.

How, When and Where Buyers Want Content

Fearless Competitor

B2B Lead Generation | Content Marketing Tips. Content marketing is huge today. As my friend Paul Dunay said “ Companies are in an arms-race around content.&# And Inside the Mind of the B2B Buyer found “Companies look for content at EVERY stage of the buying process.&#. I’m still struck by the number of B2B sellers lacking customer-focused content today.

Panel Discussion: B2B Content Marketing for Marketing Automation

Fearless Competitor

B2B Demand Generation | Content Marketing for Marketing Automation. you find it has an insatiable appetite for content. Lead nurturing requires a continual flow of compelling (to the recipient) content. Marketing automation's ravenous appetite for content. Doug Kessler of Velocity Partners and author of B2B Content Marketing Workbook. (A

60% of the Sales Cycle is Over – BEFORE a buyer talks to your Salesperson

Fearless Competitor

Content to answer buyer questions. Think Like a Publisher – collect, curate and publish great content every week. And we strongly suggest you reach outside the business to expert firms like BlueBird Strategies , The Annuitas Group , NuSpark Marketing , PointClear and even Find New Customers. Marketing buyer personas content marketing lead-generation lead-nurturing lead-scoring management-best-practices sales-challenges Think Like A Publisher” This should be a wake-call for all leaders in companies who sell products to other businesses. What do you think?

5 Steps to Account-based Marketing Success

ViewPoint

Map content to audiences of one. Assembled with input from ABM thought leaders, and via first-hand account-based marketing experiences with PointClear clients, this is your go-to source. ABM drives bigger, better deals. Most marketing and sales folks I talk to agree … in theory. Many are still trying to figure out how to put ABM principles in place. If you fall into this category, and are looking for actionable how-tos, take a look at the account-based marketing primer just published and available now on SlideShare. Focus on who needs you the most to avoid wasted effort.

The 10 most fascinating people in B2B Marketing in 2015

Biznology

Symphony runs marketing programs for more than 300 Japanese manufacturers with email, content development, data, teleservices, and marketing automation. Joe Pulizzi understood the power of content marketing way earlier than the rest of us, and built an entire business around it with the Content Marketing Institute. These people are making a welcome contribution.

The Real Need of Sales Today – Fewer, Better Leads!

Fearless Competitor

As the host of MadMarketingTV , I’ve spoken with leading experts such as Dan McDade of Pointclear and Brian Carroll of MECLABS. This is why you need to reach out to companies like PointClear or Find New Customers today. One thing become clear talking to these bright men and reviewing their data. Brian Carroll. Please check out the profile of Jeff Ogden on About.me too.

Laugh and Learn featuring @fearlesscomp | Episode 40 “Always Be Helping”

Fearless Competitor

Dan McDade, Pointclear. Business relationships Business Strategy Demand Generation Fearless Competitor Find New Customers Inbound Marketing Laugh and Learn lead generation Lead Nurturing Lead Scoring Leadership Management best practices Marketing Marketing Automation Remarkable content sales challenges Sales Leads sales-ready leads Social Media Social NetworksJeff Ogden.

Slideshare ditches Flash. Moves to HTML5. Now mobile and search ready.

Fearless Competitor

And search engines will be able to read the content inside your pressentations (So if you use a keyword in a slide, the google spider will see it.). ” Dan McDade, Pointclear. Filed under: Content marketing , Demand Generation , Find New Customers. Content marketing Demand Generation Find New CustomersB2B Demand Generation | Slideshare becoming a powerful mobile marketing tool. Do you use Slideshare for your marketing campaigns ? If you don’t, you should. Not only can you post presentations there, but you can add YouTube video or audio tracks.

Marketing Automation Fundamentals with Thor Johnson – Mad Marketing TV Episode 15

Fearless Competitor

Don’t forget to join us for our next episode when we discuss the truth about leads with Dan McDade of PointClear. Interviews & Guest Appearances content marketing Mad Marketing TV management-best-practices marketing automation sales-challengesHow to keep it simple. What to do prior to buying marketing automation. Demand generation common sense. Visit [link] to learn more.

Good Reads for B2B Marketing - 6 Marketing Trends to Watch in 2013

ViewPoint

Online content in the sales and marketing industries is dynamic and constantly changing. The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. Running A Successful Business Blog: Why It Pays to Post. Learn why Anothony says his blog is "an outstanding ROI." Via OpenView Labs. Via Social Media Examiner. Enjoy!

Good Reads for B2B Marketing - Protect Your Online Reputation

ViewPoint

Online content in the sales and marketing industries is dynamic and constantly changing. The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. E-mail, search engine optimization and content marketing were the most popular B2B tactics. 5 Compelling Reasons To Launch B2B Mobile Landing Pages Now.

Laugh and Learn with Find New Customers | Episode 46 – Power of Gift-Giving

Fearless Competitor

” Dan McDade, Pointclear. Filed under: Fearless Competitor , Find New Customers , Funny , Laugh and Learn , lead generation , Lead Nurturing , Lead Scoring , Leadership , Management best practices , Marketing , Remarkable content , sales challenges. Fearless Competitor Find New Customers Funny Laugh and Learn lead generation Lead Nurturing Lead Scoring Leadership Management best practices Marketing Remarkable content sales challengesIn this episode, he shares the power of gift-giving, via the Find New Customers motto – Always Be Helping.

Doctor, Heal Thyself! Why companies are unable to diagnose their own demand generation challenges

Fearless Competitor

This is why companies need to reach out to companies like Spear Marketing, AcquireB2B , Nuspark Marketing , Pointclear or even Find New Customers. Dan McDade, Pointclear. B2B Demand Generation | Why Outside Experts are Needed. Companies lack the ability to diagnose their own B2B lead generation shortcomings and challenges. That is clear. Take a look at those bold words.

Good Reads for B2B Marketing - Advantages of LinkedIn in B2B Marketing

ViewPoint

Online content in the sales and marketing industries is dynamic and constantly changing. The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. PR Giant to Set Up New Content Marketing Unit. The B2B Marketing Advantage of LinkedIn. For B2B Marketing, Email Should be Personalized and Targeted.

Does Your Sales Team Know How to Follow-Up on a Lead?

ViewPoint

At PointClear, we recommend developing a guide for sales on how lead hand-off is managed and how follow-up should be handled. If no response, the lead goes back to PointClear or the internal business development team for rescheduling. Nurture leads until they’re ready to turn over to sales is the sixth of 7 Truths about Sales and Marketing that CEOs need to know. SAL lead distributed.

B2B 83

My Review of the Book “Managing Content Marketing” by Robert Rose and Joe Pulizzi

Fearless Competitor

“ B2B marketers are in an arm’s race around content. The winners will be those with the best content. I recently finished the book Managing Content Marketing by Robert Rose ( @Robert_Rose ) and Joe Pulizzi. juntajoe (Joe, known as the “Godfather of Content Marketing” is an upcoming guest soon on my marketing show, Mad Marketing TV.). Books like Content Rules covered it in depth as well as Joe’s earlier book, Get Content, Get Customers. We love comments and those who share our content on social networks. stars.

20 Best Practices – An Essential Checklist for B2B Sales and Marketing Organisations

Fearless Competitor

Dan McDade, Pointclear. Filed under: Business relationships , Content marketing , Fearless Competitor , Find New Customers , Inbound Marketing , lead generation , Lead Nurturing , Lead Scoring , Leadership , Management best practices , Marketing , Marketing Metrics , Sales 2.0 , sales challenges , sales leadership , Sales Leads. Bob Apollo.

What Sales Really Needs from Marketing

Fearless Competitor

They are content to stick with the status quo as long as they possibly can. Great content is so important today. Marketing needs to provide sales with content to use in sales situations, such as. Sales needs the ability to not only get the right content for the right situation, but they need to customize is for the need at hand. Dan McDade, CEO, Pointclear. link].

How to Get Linkedin Recommendations

Fearless Competitor

We love comments and those who share our content on social networks. Dan McDade, Pointclear. Filed under: Business relationships , Content marketing , lead generation , Lead Nurturing , Lead Scoring , Management best practices , Social Media , Social Networks. B2B Lead Generation | Linkedin Recommendations. But how? Most profiles that I’ve seen have only 2 or 3.

Panel Discussion: B2B Content Marketing for Marketing Automation

Fearless Competitor

B2B Demand Generation | Content Marketing for Marketing Automation. you find it has an insatiable appetite for content. Lead nurturing requires a continual flow of compelling (to the recipient) content. Marketing automation's ravenous appetite for content. Doug Kessler of Velocity Partners and author of B2B Content Marketing Workbook. (A

Good Reads for B2B Marketing - Respect Your Competition

ViewPoint

Online content in the sales and marketing industries is dynamic and constantly changing. The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. B2B Email Marketers Focus on Targeting Content. Michael Chassen''s Rules for Authentic B2B Communications. billion two years ago. Via RepCapitalMedia.com. false.

BtoB 60

New “cheat sheets” on B2B demand generation from Find New Customers

Fearless Competitor

As part of the content marketing strategy at Find New Customers , we are pleased to announce the availability of great bite-sized content on B2B demand generation – available today with no registration needed. ” Dan McDade, Pointclear. Filed under: Content marketing , lead generation , Lead Nurturing , Lead Scoring , Management best practices , Marketing. Content marketing lead generation Lead Nurturing Lead Scoring Management best practices MarketingB2B demand generation | free cheat sheets. 7 Keys to B2B Marketing Success. What do you think?

CMOs Get Back To Business: CMO Council Releases Fifth Annual State Of Marketing Report

Fearless Competitor

I agree with that – considering the need for great content, social media, digital marketing, etc. Good companies to contact include Mac Macintosh of AcquireB2B , Paul Mosenson of NuSpark Marketing , and Dan McDade of Pointclear. “We Again, we recommend Mac Macintosh of AcquireB2B , Paul Mosenson of NuSpark Marketing , and Dan McDade of Pointclear.). marketing campaigns Chief Content Officer Marketing Automation Lead Scoring Leadership Find New Customers CMO Challenges and OpportunitiesB2B Demand Generation | CMO State of Marketing. We want things to connect.

Webinars as content marketing events

Fearless Competitor

Act-On Software has new content. Do you use webinars to create content? Dan McDade, Pointclear. Yesterday 11am PT, (exactly 24 hours ago) they hosted a webinar entitled Stop Marketing in the Dark. Featured speaker was Jeff Ogden of Find New Customers and author of this blog. Today, they have a recorded event they can promote and use for months to come. Do you need a great presenter on B2B marketing topics? If so, talk to Find New Customers. Jeff Ogden ( @fearlesscomp ) is President of the B2B lead generation consultancy, Find New Customers. Filed under: Demand Generation.

Four Steps to Convince CEOs that Demand Generation Should be a Marketing, Not a Sales, Function

Fearless Competitor

Dan McDade, Pointclear. B2B Demand Generation | Why it belongs in Marketing – Not Sales. Want to truly understand the values of Find New Customers ? Then watch last Friday’s Laugh and Learn show? Great show! It’s a must-watch! Our Lead Nurturing and Scoring Service goes up from $24,995 to $29,995 on September 1, so book today! We thank J. David for his great post. David.

Laugh and Learn with Find New Customers | Episode 51 – The Beard

Fearless Competitor

” Dan McDade, Pointclear. Filed under: Fearless Competitor , Find New Customers , Funny , Laugh and Learn , lead generation , Lead Nurturing , Lead Scoring , Leadership , Management best practices , Marketing , Remarkable content , sales challenges. Fearless Competitor Find New Customers Funny Laugh and Learn lead generation Lead Nurturing Lead Scoring Leadership Management best practices Marketing Remarkable content sales challengesJeff Ogden ( @fearlesscomp ) is the President of the B2B lead generation consultancy Find New Customers.

Laugh and Learn with Find New Customers | Episode 49 – Man Saved From Spider

Fearless Competitor

” Dan McDade, Pointclear. Filed under: Fearless Competitor , Find New Customers , Funny , Laugh and Learn , lead generation , Lead Nurturing , Lead Scoring , Leadership , Management best practices , Marketing , Remarkable content , sales challenges. Fearless Competitor Find New Customers Funny Laugh and Learn lead generation Lead Nurturing Lead Scoring Leadership Management best practices Marketing Remarkable content sales challengesWhat do you think of Laugh and Learn? If you enjoy it, please let us know and share it with your friends.

Purchases are fun, but…….they don’t move the business needle

Fearless Competitor

” In addition, Joe Pulizzi of the Content Marketing Institute told me on Marketing Made Simple TV that he convened a meeting of 13 very large technology companies. He was asked by Jim Burns, CEO of Avitage “How many of those 13 companies were savvy content marketers, Joe?” Less that 11% of a sample of large technology firms were skilled at content marketing.

The Problem with Reliance on Junior Marketing Folks

Fearless Competitor

Had an interesting chat with Todd Lebo, Senior Director of Content & Business Development at MECLABS Primary Research. Here’s my definition: “Lead nurturing is the process of sharing highly relevant content with target buyers, regardless of their timing to buy. B2B demand generation | The problem with junior marketing members. A typical young lady in marketing.

Laugh and Learn with Find New Customers | Episode 42 “A Day Without Shoes”

Fearless Competitor

Dan McDade, Pointclear. Business relationships Business Strategy Demand Generation Fearless Competitor Find New Customers Inbound Marketing Laugh and Learn lead generation Lead Nurturing Lead Scoring Leadership Management best practices Marketing Marketing Automation Remarkable content sales challenges Sales Leads sales-ready leads Social Media Social NetworksJeff Ogden.

12 Marketing-Takeways from the B2B Marketing Manifesto

Fearless Competitor

One of our favorite content marketing firms is Velocity Partners in London, creators of a 42 page “rant” called the B2B Marketing Manifesto. Doug Kessler, an American living over there, recently participated in a webinar with Bob Apollo, Inflexion-Point Strategy Partners and John Sweeney of DemandGen in which he shared lessons learned from marketing that content. First Doug and his team combined great content with marketing automation ( Marketo ). Reach out to thought leaders with an earlier release of the content. Velocity believed in their content.

PowerOpinions: Making Lead Scoring a Success Part 3 [Expert Advice]

ViewPoint

In our experience here at PointClear, very few companies are getting it right. Companies must understand the buyer journey and develop content and scoring systems to execute based on that journey. We asked this to top industry experts, then compiled their responses and wrote three blogs summarizing what they have to say. Why did we ask? Because we care about quality leads. Part 1.

The Problem with Kids: How Your Products and Services are Truly Perceived

Fearless Competitor

This is why Ideal Customer Profiles , Buyer Personas and Mapping Content to the Buyer Variables (Title, Buying Stage, Industry) and Content Marketing are critical in business to business marketing today. ” Dan McDade, Pointclear. Action Items sales Business relationships Buyer Personas Chief Content Officer Content marketing Demand Generation Fearless Competitor lead generation Lead Nurturing Leadership Lessons Management best practices Marketing Marketing Automation marketing campaigns marketing funnel Remarkable content Sales 2.0 Great kids.

B2B Lead Generation: Are You Killing the Golden Goose?

ViewPoint

Qualified Rate includes leads, pipeline (specific action required by PointClear) and nurtures (qualified companies with no immediate pain/need or interest). It is not as important that you compare your own lead, qualified and no-response rates to PointClear’s experience. This is the first in a series of four blogs about B2B Lead Generation marketing and sales metrics, and proverbs.