ViewPoint
JANUARY 4, 2018
I review a lot of content on this topic and am amazed at what I find written about lead cost. For example: “The average cost per lead across all the companies surveyed is almost $200 ($198.44).Admittedly, Marketing on the other hand stated that they had provided sales with more than 4,000 leads.
ViewPoint
JANUARY 10, 2018
I recently wrote a blog called How Much Does a Lead Cost. One point I made in that blog is that it is ludicrous to generalize about how much B2B leads should cost. One analysis documented the following: “The average cost per lead across all the companies surveyed is almost $200 ($198.44).
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ViewPoint
DECEMBER 12, 2017
His definition of a lead was the loosest that I have ever heard. An employee of a targeted company needed only to download some content to be qualified as a lead. As long as they worked for XYZ Company and downloaded the content they were a lead. Candidly, I doubt that is actually how the lead recipients feel.
ViewPoint
OCTOBER 3, 2017
If you are paying (just as an example) $750 per appointment, and on average 40% or more of those appointments are with someone who cannot or will not buy, then you are actually paying $1250 per appointment—if you consider, as PointClear does, that unless it’s a qualified prospect it doesn’t count.
ViewPoint
JUNE 5, 2017
These sales professionals accept responsibility for working all leads to the finish, win or lose. In both camps there's a transparency that hasn't always been present, characterized by a realistic measure of revenue impact of leads--and realistic forecasts. At PointClear, we facilitate accountability that translates into results.
ViewPoint
JANUARY 13, 2017
Map content to audiences of one. You need full visibility into how many touches it takes to generate a lead, your lead rate, and your cost per lead at every stage in the funnel. You need to measure which leads are rejected and why. Use Dynamic Engagement, including Triggers. Are you using ABM?
ViewPoint
FEBRUARY 23, 2018
What is a lead? Is it the name on a list you bought from a content aggregator for $23? While all of these scenarios have potential, none could be called a lead. At PointClear, we apply agile to what we do for clients to save time, save money, prevent frustration and get better results. years—twice the industry standard.
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