Content, PointClear and ROMI - B2B Marketing Zone

Dear CEO: Fix these three things and increase revenue

ViewPoint

JUNE 28, 2018

Here’s a real-life case that illustrates why this point is important: Over the past year marketing has generated thousands of “leads” from many sources with the most preferred source called Downloads from Content Syndicator—see table Lead Source Analysis. The marketing team was thrilled with their results.

Enterprise Management

Enterprise Management Work Management Marketing Management Sales Qualified Leads

What Percent of Leads Should Sales Close?

ViewPoint

AUGUST 2, 2017

As it turned out, marketing bought leads from a content aggregator for $23.15 Close Rate Required for 10x ROMI*. ROMI = Return on marketing investment. Lead definition: A client in marketing told us that they had delivered 9,000 leads to sales the previous year. He asked us to examine the gap. per so-called lead.

Sales Qualified Leads

Sales Qualified Leads Lead Scoring Lead Ranking ROMI

B2B Marketing Zone

Dear CEO: Fix these three things and increase revenue

What Percent of Leads Should Sales Close?

Webinars

Stay Connected