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How Much Leads Cost

ViewPoint

I review a lot of content on this topic and am amazed at what I find written about lead cost. Look at this data from an actual PoinClear teleprospecting client: One source of leads was PointClear—we sent them only qualified leads and nurtured leads—at an average cost of $1,357.25. per gross lead).

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How Not to Buy Leads

ViewPoint

An employee of a targeted company needed only to download some content to be qualified as a lead. As long as they worked for XYZ Company and downloaded the content they were a lead. times more likely than higher level executives to download content. His definition of a lead was the loosest that I have ever heard.

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Leads are Hard 

ViewPoint

Marketers today receive lists of “leads” from content aggregators, web forms and hand raisers who score enough points in marketing automation to apparently warrant attention. PointClear associates see this in action every hour of every day. This link takes to a blog on the topic that includes a video.

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What's it take to generate leads that fuel your forecast?

ViewPoint

Is it the name on a list you bought from a content aggregator for $23? At PointClear, we apply agile to what we do for clients to save time, save money, prevent frustration and get better results. At PointClear, our average associate is 50. Before addressing that question, let me ask another. What is a lead?

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Why Podcasting Has Great Reach and is the Least Expensive Content Creator

ViewPoint

While most companies scramble to create content, they remain unaware that podcast content is the least expensive tactic per impression and listener. WHY IT MATTERS: “While most companies scramble to create content, they remain unaware that podcast content is the least expensive tactic per impression and listener.”. __.

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Dear CEO: Find out how well your team is nurturing its B2B sales leads

ViewPoint

If you are paying (just as an example) $750 per appointment, and on average 40% or more of those appointments are with someone who cannot or will not buy, then you are actually paying $1250 per appointment—if you consider, as PointClear does, that unless it’s a qualified prospect it doesn’t count. Long term, things get even worse.

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We're entering the era of accountability in sales and marketing

ViewPoint

At PointClear, we facilitate accountability that translates into results. Map content to audiences of one. These sales professionals accept responsibility for working all leads to the finish, win or lose. So how do you get from here to there? Use dynamic engagement, including triggers. Analyze, analyze, analyze.