KoMarketing Associates

APRIL 7, 2021

Or, as the Content Marketing Institute recommends , “Be customer-centric.”. Are they sharing those videos and your other content? This is the third most-often used metric tracking for demand generation content. Another way to improve the customer experience – and engagement – is how you organize content on your website.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

KoMarketing Associates

AUGUST 22, 2017

As our pre-sales exploration process unfolded, it became apparent that the website already had a strong organic search presence. Email Newsletters. For example, we discussed generating greater visibility in their email to newly created content marketing assets meant to acquire links or social shares. Conversion Optimization.

SEO 121

SEO Long Tail Marketing B2B Marketing & Strategy 121

KoMarketing Associates

OCTOBER 24, 2017

In the SEO world there are two factors that most professionals agree are the most important when it comes to the organic ranking of your pages – probably because Google themselves revealed it – content and links. Most content does not attract links on its own (as was revealed in the Moz & Buzzsumo study ).

Link Building 121

Link Building Practices Ad Building B2B Marketing 121

KoMarketing Associates

SEPTEMBER 10, 2012

Savvy B2B marketers know that a successful content marketing strategy can generate demand, drive relevant traffic, and establish your brand as a thought leader. Lately it’s been established that content creation is integral to successful SEO. Creating Content for Prospects and Customers.

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 120

KoMarketing Associates

MAY 23, 2017

Twitter Search has really stepped up its game when it comes to filtering and being able to sort through more than 300 million users. Some of our favorites at KoMarketing include BuzzStream , FollowerWonk and LinkedIn Advanced Search. There are also third party tools that you can use to find influences in your industry.

Twitter 156

Twitter B2B Marketing B2B Paid Search Agency 156

KoMarketing Associates

APRIL 23, 2015

If you received our newsletter, you know we have a busy few months here at KoMarketing as the team hits the road to attend some of the top marketing events around the country (Note: If you didn’t receive our newsletter, you can sign up here ). Here are the details: Session : Customer Experience and It’s Impact on Search.

Conference 120

Conference Peer-to-peer Internet Marketing Newsletter 120

KoMarketing Associates

NOVEMBER 8, 2018

We’ve discussed the benefits of B2B content marketing in the past, but the benefits of an overall campaign strategy is more than lead generation. Keeping the target audience informed with high-quality posts on social media, blogs posts on industry topics, and relevant company updates. Promote Credibility.

Lead Generation 123

Lead Generation B2B Marketing Lead Scoring Lead Ranking 123

KoMarketing Associates

NOVEMBER 24, 2015

With the end of the year rapidly approaching, and 2016 planning underway, business owners are assessing where they are with respect to B2B search engine marketing goals and objectives. One of the most effective content marketing tactics we recommend, for SEO and broader online marketing performance, is a B2B blogging initiative.

B2B Thought Leadership 120

B2B Thought Leadership Webinar Metrics Marketing & Strategy B2B 120

KoMarketing Associates

APRIL 16, 2015

The continued adoption of mobile device usage for web browsing ultimately changes the way searchers want to consume information, particularly when searching. Google recognizes this and continues to announce changes to the way it presents and considers organic positioning in search engine results when using a mobile device.

Resources 120

Resources B2B Marketing Google Marketing Analytics Tools 120

KoMarketing Associates

FEBRUARY 18, 2016

MarketingProfs research shows 71% of B2B marketers use content marketing to generate leads. But the obvious question is: How do you know which content resonates best with prospective buyers and make sure you’re getting that content in front of them? Dig into Search Queries. Take lead generation, for example.

B2B 120

B2B Sales Cycle CTR Sales Qualified Leads 120

KoMarketing Associates

APRIL 7, 2014

Think of it as a smaller sitemap that’s displayed on the search engine results page. Taking advantage of these links doesn’t cost additional amounts per click and allows B2B advertisers to have more effective ads by enabling users to click on the link most relevant to what they’re looking for. Sitelink Requirements.

Paid Search Agency 120

Paid Search Agency Advertisements Advertising Effectiveness 120

KoMarketing Associates

MAY 24, 2012

places that your errant C-level exec might actually be searching in the middle of the night: business blogs, periodicals, and specialized forums). A unique piece of content or reminder. 3) Leverage Your Newsletter. This is why the insistence and relevance behind retargeting makes so much sense. 2) Retarget Your Fans.

B2B Marketing 120

B2B Marketing Marketing Management Sales Qualified Leads Allocation 120

KoMarketing Associates

AUGUST 15, 2013

Analysis of when the best times to post content might be and the most relevant / popular post types. While I have been advocating for B2B search engine marketing professionals to establish clear metrics in their social media programs for quite some time, data collection had always been excruciatingly manual. Final Thoughts.

Social Media 120

Social Media Social Marketing B2B Marketing Tools 120

KoMarketing Associates

OCTOBER 7, 2013

According to research from American Business Media , B2B marketers are set to make increasing investments in digital advertising, specifically through search engine and mobile advertising, in the coming year, as detailed in a recent article from eMarketer. Thus, these ads are relevant to the interests of the viewers.

B2B Marketing 120

B2B Marketing B2B Marketing Management Banner Ads 120

KoMarketing Associates

JANUARY 26, 2016

Michael Brenner suggests searching Subreddits, forums, and blog comments to learn more about your target audience. As Jeffrey Cohen points out, audience location will determine the time of day you share content. In addition, your profile should be optimized for search purposes. Keep a Content Calendar. Global vs. Local.

Social Media 96

Social Media Media B2B Tips 96

KoMarketing Associates

OCTOBER 31, 2014

As detailed in an article on Search Engine Land this past month, a new Google eye tracking study outlines the evolution of Google search results from 2005 to today. Searchers are now looking outside of the “ golden triangle” of top organic results when performing Google keyword searches. The key takeaway?

Search Marketing 120

Search Marketing B2B Marketing Google B2B Thought Leadership 120

KoMarketing Associates

JULY 28, 2020

Whether you are looking to increase brand awareness, educate your audience, or nurture existing prospects to send them further along in the buying process, content marketing can be an extremely powerful tool. With this in mind, here are some things to consider as you develop your content marketing proposal: Executive Summary and Goals.

Marketing Proposals 157

Marketing Proposals Content Marketing Planning Buyer Personas 157

KoMarketing Associates

MAY 19, 2020

According to a recent HIMSS and Content Marketing Institute (CMI) survey , “ While about one-third of HIT programs have what is considered a mature or sophisticated content marketing program, 36% of programs are just in the early stages and do not yet have a content marketing strategy, process and measurement plan.”

Paid Search Agency 156

Paid Search Agency Research Planning Content Marketing 156

KoMarketing Associates

FEBRUARY 18, 2020

SaaS companies face unique challenges when it comes to content marketing strategy. In this post, I’ll cover tips for creating content for SaaS brands and how to maximize the value of the content you produce: 1. Create Content for Each Stage of the Buyer’s Journey. Establish Clear Buyer Personas.

Paid Search Agency 157

Paid Search Agency Marketing Management Companies Content Marketing 157

KoMarketing Associates

MAY 24, 2016

The event featured some of my favorite speakers and gave me the opportunity to present on one of my all-time favorite topics: creating killer content (aka creating content your audience actually wants to read!). Because, at the end of the day, there’s sooooo much out there around creating content but much of it misses the mark on why.

Content 126

Content Marketing Analytics Tools Impressions Keywords 126

KoMarketing Associates

APRIL 29, 2020

Content influences B2B buyers. And it’s influencing them now more than ever: “67% of respondents said they rely even more on content than they did last year to research and inform purchase decisions” according to a recent survey of B2B buyers from DemandGen. Of course, content has been influencing B2B buyers for a while.

Top of Funnel 217

Top of Funnel Work Management B2B Marketing Management 217

KoMarketing Associates

JULY 24, 2013

Content fuels B2B SEO and social media initiatives. We need content for applying keyword strategy, differentiating brand communications, acquiring links, and improving social media visibility. But where do B2B marketers obtain great content? A Content Development Repository. A Method for Evaluating Performance.

SEO 120

SEO Peer-to-peer Ethics B2B 120

KoMarketing Associates

FEBRUARY 13, 2014

“Content is king.” In fact, 82% of marketers plan to increase their content creation efforts in 2014. However, effectively planning and executing a B2B content marketing strategy is not something that can be achieved overnight. The proper people, tools, and strategies all need to be in place before the content ship can sail.

B2B Marketing 120

B2B Marketing Tips Top of Funnel Content Marketing 120

KoMarketing Associates

FEBRUARY 25, 2020

One of my favorite remarketing tactics is to bring the top of the funnel users who either signed up for a newsletter, infographic or whitepaper and provide them with a middle of the funnel piece such as a webinar or comprehensive guide. You may be wondering which ad platform should you use to apply your efforts.

Top of Funnel 166

Top of Funnel Ideal Customer Profiles Tips B2B 166

KoMarketing Associates

JULY 25, 2017

What creative content campaigns have worked for you in the past? All our experts agreed that good branding and a professional presence goes a long way in making your content both easy to read and appealing to users. TODD LEBO , Partner & CMO at Ascend2 : What creative content campaign ideas have worked for you in the past?

B2B 152

B2B Linkbait Advertising Agencies Work Management 152