ClickZ

MAY 25, 2023

Some marketers say ChatGPT and its cousin, DALL-E for generating images will create content faster and more accurately than human creators. ChatGPT: finally, a tool just for copywriters… Every other marketing function has tools to help them succeed. ChatGPT is a tool for creating conversations and copy.

Marketing AI 72

Marketing AI Lead Ranking Email Marketing Copywriting 72

B2B Digital Marketer

FEBRUARY 15, 2024

The Role of AI in Marketing: Brandon discusses leveraging AI tools responsibly to enhance marketing effectiveness, cautioning against over-reliance on automated processes that could compromise human connection and empathy in customer interactions. How much of our budget should be allocated to digital marketing?

Allocation 52

Allocation Planning B2B Marketing Marketing Budget Creation 52

ANNUITAS

OCTOBER 27, 2016

It is near impossible to demonstrate value when the approach to marketing changes continually…”. So what do those top 4% of Account-Based Marketers have in common? The post What The Top 4% of Account-Based Marketers Have in Common appeared first on Annuitas. Look at the case studies in this same issue.

Account Based Marketing 100

Account Based Marketing Marketing Management Planning ABM 100

ClearVoice

OCTOBER 27, 2023

Consider the following questions: How has the marketing industry evolved over the decades? What are the core sectors and niches within today’s marketing industry? Why has content marketing gained such prominence in the modern marketing mix? Where is the marketing industry headed?

Paid Content 52

Paid Content Enterprise Management Cost Per Thousand Work Management 52

Convince & Convert

OCTOBER 30, 2017

Social is one of the few multi-purpose communication channels for brands (along with email, chat, etc.). It’s a marketing channel, but it’s also a customer service channel. Consider someone who has a large following and whose content is shared a lot. Customer Requests, Questions, and Concerns.

Brand Identity 194

Brand Identity Branding Work Management Marketing Management 194

Digilant

MAY 6, 2021

These tools help support the digital marketing strategy by measuring and managing performance. What do these online marketing analytics tools provide? These tools may include following features or capabilities: Data from all channels in the marketing mix. Competitive analysis. Tracking for campaigns. Forecasting.

Budget Programs 52

Budget Programs Enterprise Management Work Management Marketing Management 52

Digilant

MAY 6, 2021

These tools help support the digital marketing strategy by measuring and managing performance. What do these online marketing analytics tools provide? These tools may include following features or capabilities: Data from all channels in the marketing mix. Competitive analysis. Tracking for campaigns. Forecasting.

Budget Programs 52

Budget Programs Enterprise Management Work Management Online Marketing 52

TaylorMadeIn KEW

AUGUST 3, 2015

OK, I admit it – I’m not a fan of the term ‘content marketing’ Despite our obsession with it, I believe it’s distracting us from our real purpose as marketers. I mean, isn’t it still just ‘marketing’? In fact: Marketing is impossible without content.

Content Marketing 48

Content Marketing Multi-Channel Content Paid Search Agency 48

TaylorMadeIn KEW

JULY 13, 2014

I think we’re making way too much fuss about ‘content marketing’ and spending too much of our time and energy on the content itself, without giving enough thought to what all this content is actually for – engaging with our customers. So what’s the difference between marketing and content marketing?

Multi-Channel 48

Multi-Channel Content CMO Marketing Mix 48

Marketing Insider Group

AUGUST 30, 2019

In this post, you’ll find out how B2B marketers are planning, executing and budgeting their marketing programs, so you can be sure your strategy falls in line with or zooms ahead of your competition in 2019. Have a Formal Marketing Plan. Ensure that your content is responsive on any mobile device.

Resource Management 100

Resource Management Work Management CMS Development Marketing Management 100

Hubspot

JULY 15, 2020

Intent is measured through third parties (like Bombora) identifying buyers consuming business content relevant to a solution area or topic. These are the accounts that are traditionally invisible to marketers. Now's your chance to use that data to rethink your marketing mix and lean in where it makes sense.

Demand Generation 95

Demand Generation Account Based Marketing Ideal Customer Profiles ABM 95

LeadSquared

DECEMBER 29, 2016

Marketing and advertising activities cater to a broad spectrum of people. And these people are spread across various demographics, interacting with and consuming content in a multitude of ways. Traditional media is by far the most accepted and trustworthy form of content consumption. It is still relevant.

Advertisements 52

Advertisements Advertising Media Mobile Advertising 52

Inbox Insight

JANUARY 15, 2019

In today’s multi-channel digital world, full of choice, information and competition, value is a lot more complex – we as marketers, have to work a lot harder to attract, engage and sustain the attention of our audiences. How are they tailoring their marketing mix to deliver superior value?

Planning 73

Planning Demand Generation Marketing Plans Research 73

Adobe Experience Cloud Blog

AUGUST 10, 2016

As both a marketing channel and activity (or set of activities), social media marketing allows you to connect with fans, customers, prospects, and partners in a meaningful way. With offers, promotions, contests, and content, you can engage your audience more deeply and drive conversion—from a form fill to a purchase.

Social Media 48

Social Media Peer-to-peer Social Marketing Media 48

Martech

MARCH 11, 2024

See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content.

Multi-Touch Attribution 87

Multi-Touch Attribution Allocation Marketing Attribution Multi-Channel 87

TaylorMadeIn KEW

MAY 18, 2014

This was a pretty big ambition, so we decided to develop the campaign and take it to market in a different way; from its inception, we envisioned NHS@75 as a multi-channel engagement campaign, led by social media. In fact, this film was the only piece of traditionally created content during the first months of the campaign.

Planning 48

Planning B2B Thought Leadership Thought Leadership Multi-Channel 48

Inbox Insight

JANUARY 15, 2019

In today’s multi-channel digital world, full of choice, information and competition, value is a lot more complex – we as marketers, have to work a lot harder to attract, engage and sustain the attention of our audiences. How are they tailoring their marketing mix to deliver superior value?

Planning 49

Planning Demand Generation Marketing Plans Research 49

Sprout Social

JULY 1, 2016

Establish an open channel of multi communication. The first step for scaling a marketing strategy and expanding internationally is understanding that country’s marketplace and consumer. Take the time to talk to potential customers, listen and apply their feedback into your marketing mix. — Anik G.

Paid Search Agency 46

Paid Search Agency Planning Companies Multi-Channel 46

Contently

MARCH 11, 2024

From TikTok tutorials offering snappy investment strategies to in-depth podcasts revealing the secrets of wealth management, today’s consumers have no shortage of financial content. So, what should content marketing for financial services look like in 2024? Here are her top insights. It’s a much more strategic approach.

Work Management 78

Work Management Marketing Management Marketing Budget Service 78

distribion

NOVEMBER 9, 2016

Email marketing consistently ranks among the highest ranking channels producing revenue and a strong return on investment. Read on to discover powerful trends and statistics or skip ahead to these three major categories: The effectiveness of personalized email marketing. The effectiveness of personalized email marketing.

Stats 79

Stats Email Marketing Trends Work Management 79

distribion

APRIL 12, 2017

Email marketing is consistently positioned among the highest ranking channels producing revenue and a strong return on investment. In fact, a Cvent study of marketing professionals worldwide found that the top three most effective marketing channels are email marketing, company website and social media.

Deliverability 71

Deliverability Marketing Automation Services CAN-SPAM Work Management 71

Adobe Experience Cloud Blog

MARCH 26, 2014

Are they viewing your content on their mobile phones predominantly? A willingness to discover and provide the right mix (and delivery system) for your engagement is critical. It is the marketer’s job to break through this noise with timely, relevant, and persistently engaging content. Be Persistent.

Multi-Touch Attribution 48

Multi-Touch Attribution Peer-to-peer Lead Scoring Lead Ranking 48

Marketing Insider Group

AUGUST 30, 2019

In this post, you’ll find out how B2B marketers are planning, executing and budgeting their marketing programs, so you can be sure your strategy falls in line with or zooms ahead of your competition in 2019. Have a Formal Marketing Plan. Ensure that your content is responsive on any mobile device.

Resource Management 21

Resource Management Work Management CMS Development Marketing Management 21

Heinz Marketing

MAY 1, 2024

Are you looking to optimize marketing spend, understand customer journeys, or improve campaign effectiveness? Decide what key metrics (KPIs) are most important for your business, such as engagement rate through different channels, conversion rate, customer acquisition cost (CAC), or lifetime value (LTV).

Marketing Attribution 97

Marketing Attribution Multi-Touch Attribution Cost per Acquisition Allocation 97

Madison Logic

MARCH 26, 2024

As you focus on crafting and distributing content that appeals to buyers’ emotions and, ideally, drives a sense of urgency toward realizing there’s a problem they need to solve, you must also remember that buyers are getting ads and content from competitors, too.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Webinar Metrics 52

Convince & Convert

SEPTEMBER 14, 2010

But marketers have always reached out to communities in many forms, and each new medium has taken its turn as Holy Grail for customer influence. However, for marketers, a social media address is insufficient to manage that channel. Foremost, we need a way to convert with whom we interact in social media into real prospects.

Social Media 124

Social Media Work Management Marketing Management Media 124

The ROI Guy

OCTOBER 11, 2010

This represents substantial growth when compared to 2009 cut-backs; however, even with the 2010/2011 snap-back in spending, most marketing budgets will remain below pre-recession levels. Too often we see marketers invest in campaigns without having the right underlying foundational investments in operations, technology or content.

Efficiency 40

Efficiency Marketing Budget Marketing Management Effectiveness 40

Valasys

MARCH 19, 2020

Are you sticking to a content strategy impactful enough to engage the audiences and help you accomplish your marketing & sales goals? With the right content strategy, your business can harvest the maximum returns. Read more on How to Design, Manage & Optimize Multichannel B2B Content Strategies.

Paid Content 59

Paid Content Top of Funnel B2B Marketing Planning 59

distribion

MARCH 22, 2017

Leading organizations are discovering how effective it is to run webinars as part of their marketing strategy for increased brand awareness and lead generation. In fact, according to recent research by the Content Marketing Institute , 58% of content marketers said they use webinars as one of their key marketing tactics.

Multi-Channel 55

Multi-Channel Marketing Mix Paid Content Webinar Metrics 55

Biznology

FEBRUARY 23, 2015

70% of content marketers are creating more content than they did a year ago (source: Content Marketing Institute ). 35% say they have a documented content strategy (source: Content Marketing Institute). Content marketing is more important to B2B businesses.

Case Study 80

Case Study Case Studies Studies Enterprise Management 80

Moz

FEBRUARY 22, 2021

Posted by CrystalontheWeb Structured data is one of the most effective ways to increase the visibility of your website content and increase the sustainability of your SEO as Google implements regular updates to the SERP environment. This is because schema has become a fundamental element of scalable SEO. What is structured data in SEO?

SME 62

SME CMS Development Marketing Websites Industry CMS 62

Full Circle Insights

FEBRUARY 28, 2021

The idea was that if all relevant data could be consolidated in (and accessed and edited from) a single repository, it would break down data silos and eliminate errors that are introduced when multiple versions of a dataset are maintained and edited in separate locations. Optimize Your Marketing Mix in Salesforce.

Lead Ranking 89

Lead Ranking Sales Management Marketing Attribution Full Circle Insights 89

Kapost

AUGUST 8, 2016

With over 16 years of industry experience, Kudaravalli is an expert in creating and implementing best-in-class marketing experiences. Now, as the Marketing Technology Director at Salesforce, he’s using his expertise to solve the marketing technology puzzle that enables an omni-channel customer experience and drives real business growth.

Sales Management 48

Sales Management Paid Search Agency Work Management Marketing Management 48

Choozle

APRIL 30, 2024

Brands buy exposure and visibility across digital channels like search engines, social media, display networks, Connected TV (CTV), and other online spaces. Content Promotion Advertising: Sometimes, brands want to get their content in front of more people. That’s where content promotion comes in. The main goal?

Paid Content 52

Paid Content Multi-Touch Attribution Paid Search Agency Marketing Budget 52

SnapApp

JUNE 2, 2017

Interactive content has endless possibilities. It can take so many different shapes and sizes, tackle such an assortment of goals, and be used across the whole spectrum of marketing channels, that it can be overwhelming to figure out where to start. . Why aren’t we all using interactive content? . So what’s the catch?

Interactive Marketing 101

Interactive Marketing Top of Funnel Webinar Metrics Sales Management 101

Heinz Marketing

OCTOBER 15, 2018

It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We’ve featured an impressive list of guests and will continue to do so with awesome content going forward. For example, you can think very strategically from a data perspective about your content.

Top of Funnel 62

Top of Funnel Enterprise Management Budget Programs CMO 62

LeadSloth

JANUARY 12, 2010

Integration of Social Media, Inbound Marketing and Marketing Automation. Creation of buyer-centric content. Sales & marketing alignment. With shiny new marketing automation platforms now in place, 2010 promises to be the year that marketers begin to create business processes to measure and manage the marketing funnel.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100