The Point

AUGUST 22, 2014

Earlier this month, I was interviewed by James Obermayer of the Sales Lead Management Association (SLMA) as we discussed how companies can decide when marketing automation is a fit for their organization, and how best to take the plunge. That interview is now available as a free podcast. You can access the full podcast here.

Marketing Automation Services 100

Marketing Automation Services Paid Search Agency Marketing Automation Advertising Agencies 100

SmarkLabs

JUNE 12, 2023

Here’s a list of 10 leading platforms to consider for your platform: HubSpot : This tool excels in lead generation and allows businesses to create and automate detailed, personalized workflows. Pardot : A Salesforce product, Pardot provides a B2B marketing automation tool excellent in lead management and ROI reporting.

Marketing Automation Services 52

Marketing Automation Services Marketing Automation Automation Work Management 52

KoMarketing Associates

APRIL 25, 2013

Generate more leads, generate better leads, and improve the rate to which lead opportunities turn into closed wins for the sales teams. A marketing automation solution is one tool B2B marketers use for succeeding at these lead management challenges. Where do people share new content? Social media.

Search Engine Marketing 120

Search Engine Marketing Marketing Automation Services Search Marketing Marketing Automation 120

The Point

APRIL 1, 2014

Rather than reinvent the follow-up process, we sat down with the BDR, documented her standard follow-up procedure (a series of phone calls and emails that stretched over a number of weeks) and automated every step using Marketo , a leading marketing automation platform. Marketo sends first follow-up email. Wait 2 weeks.

Lead Nurturing 100

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 100

The Point

DECEMBER 11, 2018

In the giddy, early days when solutions like Marketo first arrived on the scene, the reigning view was that the technology was all a company needed to solve their lead management and email marketing woes. Any shortcuts in planning, content and other processes and resources are likely to have a proportionate effect on results.

Account Based Marketing 157

Account Based Marketing ABM Ideal Customer Profiles Enterprise Management 157

Heinz Marketing

SEPTEMBER 9, 2021

For each category I’ll highlight a few platforms/tools, the pros and cons of each, benchmarks and additional resources. Check out the previous quick start guide posts on ABM orchestration content amplification. What types of content does the platform support? Marketo Engage. Without further ado…. HubSpot Marketing Hub.

Marketing Automation Services 129

Marketing Automation Services Marketing Automation Automation Work Management 129

Adobe Experience Cloud Blog

FEBRUARY 11, 2020

Once an individual is interacting and fits your target criteria, you can start delivering them engaging content. Step 2: Create Engaging Content. Once you have identified your target customers, the next step is to create quality, engaging content. Develop content that is useful to your audience.

Lead Generation 174

Lead Generation Lead Ranking Ideal Customer Profiles Lead Scoring 174

ClearVoice

APRIL 30, 2020

In fact, 79 percent of top-performing businesses leverage automated lead generation tools. In 2020 and for the foreseeable future, having good lead generation software in place to capitalize on great content will still be an important strategy for marketers. Outbound lead generation tools. Email marketing tools.

Lead Generation 95

Lead Generation Marketing Automation Services Budget Programs Lead Scoring 95

Ambal's Amusings

MAY 27, 2010

Is less better than more when it comes to content? Instead of bombarding prospects with "too much content" should companies carefully chose 1 or 2 pieces of important content that will educate prospects? What kind of content is most useful in each phase of the B2B marketing cycle? Content has a job to do.

B2B Marketing 100

B2B Marketing Content Marketing B2B Planning 100

TrustRadius Marketing

JANUARY 8, 2020

It is most suitable for teams that prioritize inbound marketing and need a tool to support their digital content strategies. There are a ton of educational resources to ensure that you really know how to use the tool. . Oracle Eloqua seeks to unite marketing and sales pursuits with highly integrated lead management.

Enterprise Management 52

Enterprise Management Hubspot Marketing Automation Services Marketing Management 52

Sprout Social

NOVEMBER 11, 2021

We heard many of our customers’ challenges around integrating with social media management tools and took notes. Integrations should be easy to configure, without requiring additional resources. Lead management & CRM. Q: How do you currently manage incoming leads from social media?

Digital Asset Management 121

Digital Asset Management Social Media Work Management Marketing Management 121

Launch Marketing

FEBRUARY 2, 2018

In addition to implementing Marketo, Launch worked with them to roll out new branding updates across the US and EMEA when the company went through a major re-brand. Launch partnered closely with key sales and marketing stakeholders to outline the lead funnel, including naming and definitions at each stage. The Details.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Adobe Experience Cloud Blog

OCTOBER 24, 2018

That’s a lot of time, money, and resources spent on database health. A continuous database cleansing strategy that uses the absolute freshest data source possible: your own leads. You just learned (or confirmed) Mark’s title, which will allow you to segment him to the right list and personalize future content.

Marketing Management 128

Marketing Management CAN-SPAM B2B Thought Leadership Zoominfo 128

The Mx Group

NOVEMBER 17, 2017

Demand Gen and Lead Management. Design and Content. Content Marketing. Interactive Content. Do you have any economical suggestions for managing offline data and IP targeting? Marketo, for example, offers reverse IP identification at a fraction of the cost of many of the tools out there right now.

Account Based Marketing 95

Account Based Marketing ABM Marketing Automation Services Demand Generation Agencies 95

TrustRadius Marketing

OCTOBER 1, 2018

These blogs offer plenty of useful content that can help you get started or advance your skills in your B2B company. Neil Patel founded Crazy Egg and Hello Bar and has a reputation for testing everything while producing enough content to prove it. B2B Lead Blog. B2B Lead Blog is all about- you guessed it- leads.

Paid Content 69

Paid Content Marketing Automation Services Work Management B2B Thought Leadership 69

Unbounce

FEBRUARY 27, 2019

Many companies like Exporo quickly realize that coding AMP pages from scratch isn’t going to be as efficient as they need—and will take up developer resources they can’t spare. build AMP pages quickly and easily without having to resort to IT resources! In other words, you can ensure seamless lead management from your campaigns.

Landing Pages 111

Landing Pages Enterprise Management Validation Mobile Marketing 111

Adobe Experience Cloud Blog

OCTOBER 4, 2019

However, many sales departments often complain about the quality of these leads. Ultimately, poor communication and a lack of shared data resources is at the center of the disconnect. A united front helps nudge leads to conversion. Then they define lead scoring criteria for a Sales Qualified Lead (SQL).

Lead Nurturing 133

Lead Nurturing Sales Qualified Leads Top of Funnel Lead Scoring 133

Adobe Experience Cloud Blog

AUGUST 2, 2017

Messaging and Content. Is your messaging and content engaging and converting? You can churn out content all day, but it won’t be engaging if the messaging isn’t compelling, personalized, and relevant in your target audience’s eyes. Lead Management . Do you know their customer journeys? Marketing Program Strategy .

Work Management 134

Work Management Budget Programs Marketing Management Advertising Agencies 134

Adobe Experience Cloud Blog

MAY 10, 2013

Did you know that B2B buyers say that 70% of the content they read and study before making a purchase decision is actually found by – well, themselves? Content marketing is so much more than product and solutions collateral, campaigns, mailings and fulfillment. BTW – there is no better company at doing this than Marketo!).

Enterprise Management 48

Enterprise Management Work Management Marketing Management Service 48

Online Marketing Institute

JULY 31, 2009

The lead management automation market, about which I blogged previously , continues to attract new players at a rapid rate. The main problems targeted are keeping the pipeline full of marketing-qualified leads and automating the process of nurturing demand not yet ready to buy. Just makes it easier to manage all the stuff.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

TrustRadius Marketing

NOVEMBER 14, 2019

Tools like landing pages and segmentation can help you to build leads and drive interest to new visitors. Reporting and analytics features are crucial to know when and how a marketing resource resonates with your audience. Email Management: Automation for segmentation, A/B testing, scheduling, and auto-responders is key.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Work Management Marketing Management 40

ViewPoint

SEPTEMBER 22, 2015

With ABM you fish with a spear (again, this is from Jon Miller, co-founder of Marketo and founder of Engagio.) My concern is that ABM will become another black-box solution in which technology supersedes strategy—continuing the trend of poor quality leads being dumped on sales AND more distance between marketing and sales.

Account Based Marketing 120

Account Based Marketing Lead Generation ABM Lead Scoring 120

Heinz Marketing

MARCH 21, 2022

This week’s show is called “ The (Surprising) State of B2B Lead Engagement “ My guest is Doug Bell , CMO at LeanData. Changing the dynamic of prospecting and lead management strategies. The ability to capture a lead and create a new compelling experience. Investing in your tech stack and Ops tools.

Work Management 95

Work Management Marketing Management Budget Programs Marketing Budget 95

Marketing Insider Group

JANUARY 24, 2013

I hope you find this to be a valuable resource for your B2B Marketing efforts. Marketo – Marketo.com – Marketing software. BtoBmagazine – BtoB Online – The resource for # marketing strategists. Home of Chief Content Office Magazine and THE event Content Marketing World.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

6sense

MAY 16, 2017

Without insight into who your buyer is, what their needs are and what their journey looks like, marketing and sales must expend far more resources to get meaningful results. This includes technologies like Conversica’s AI-powered sales assistant, Allocadia’s resource planning tools and 6sense’s intent-based predictive platform.

CMS Development 54

CMS Development Generation Planning Enterprise Management 54

ViewPoint

JUNE 7, 2016

Today we will discuss why it’s vital for marketing to develop a training guide for sales so all are on the same page as far as understanding what constitutes a lead in your organization, and what’s the best way to follow up on one. Many sales reps lack insights on the best way to follow up on a lead. Set sales straight—it’s a win win.

Sales Qualified Leads 120

Sales Qualified Leads Lead Ranking Marketing Qualified Leads PointClear 120

Adobe Experience Cloud Blog

NOVEMBER 29, 2016

Author: Tanya Chu What do the marketing leads look like? Where are all our leads going? Lead management is a critical piece to effective sales and marketing alignment , and without proper planning and execution, leads cannot move smoothly through the funnel.

Sales Management 48

Sales Management Lead Ranking Marketing Qualified Leads Top of Funnel 48

TrustRadius Marketing

OCTOBER 1, 2018

These blogs offer plenty of useful content that can help you get started or advance your skills in your B2B company. Neil Patel founded Crazy Egg and Hello Bar and has a reputation for testing everything while producing enough content to prove it. B2B Lead Blog. B2B Lead Blog is all about- you guessed it- leads.

Paid Content 40

Paid Content Marketing Automation Services Work Management B2B Thought Leadership 40

Full Circle Insights

SEPTEMBER 12, 2022

Not only does it take substantial resources to implement new tools and align marketing and sales teams for a new growth strategy, but it can also take a lot of time and effort to generate personalized campaigns for high-value accounts. Depending on your goals, one of these solutions might be the right fit for you: Adobe Marketo Engage.

Account Based Marketing 98

Account Based Marketing ABM Full Circle Insights Ideal Customer Profiles 98

Adobe Experience Cloud Blog

SEPTEMBER 20, 2010

The live session was hosted and moderated by Gerhard Gschwandter, Founder and CEO of SellingPower, and featured Bill Binch, VP of Sales and Customer Success at Marketo, and Barry Trailer, Co-Founder of CSO Insights. The answer to the first question is: it depends. One of the deciding factors is technology.

Work Management 48

Work Management Marketing Management Paid Search Agency Lead Gen 48

Adobe Experience Cloud Blog

JUNE 14, 2011

Content marketing has become a driving force in lead generation. But the question remains: What is the best practice for granting access to that content? This is a great way to push leads into your sales funnel. The other option is to give content away for free. “Paid&# Content: A Value Proposition.

Top of Funnel 48

Top of Funnel Content Marketing Barriers Content 48

Ambal's Amusings

FEBRUARY 18, 2010

Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. Search for where your company’s content may have spread online. Prioritize and add each one as you have resources. Think “hub.”

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency Emarketing Inbound Marketing 100

Adobe Experience Cloud Blog

JULY 12, 2018

Not understanding the difference is one of the main reasons marketers end up spending time on unqualified leads who don’t want to be sold. MQLs show repeated interest in your website content (not necessarily your product or services) and are likely to become your customer. Why are some leads disqualified at the end?

Sales Qualified Leads 99

Sales Qualified Leads Lead Ranking Lead Scoring Marketing Qualified Leads 99

LeanData

NOVEMBER 8, 2016

We consistently had heard that the content at Dreamforce is watered down and not very helpful for practitioners. Nick Ezzo, vice president of demand generation, Host Analytics Title: “Combining the Power of Predictive Analytics and Lead Management”. But we don’t know how to execute it, or have the resources or the time.

Elasticity 45

Elasticity Account Based Marketing Marketing Attribution Enterprise Management 45

Adobe Experience Cloud Blog

AUGUST 21, 2012

Here’s a relatively simple mathematical model for understanding the lead-opportunity-sale math for your company. And for revenue performance management , I recommend reading up on best practices from Marketo and others whose business focuses on revenue-centric marketing. Social lead generation and buying signal mining.

Work Management 48

Work Management Marketing Management Top of Funnel Lead Ranking 48

Adobe Experience Cloud Blog

OCTOBER 28, 2010

A great addition to Marketo’s Resources has been the Spear Marketing Group white paper, Top 10 Tips for Lead Nurturing Success , written by Howard Sewell. Not only is it a helpful resource when starting your lead nurturing , it also embodies and reinforces so many Marketo best practices.

Lead Nurturing 48

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 48

Adobe Experience Cloud Blog

MAY 30, 2010

To combine the two tactics, email subscribers can be encouraged to not only forward content via email, but also share it via Facebook, Twitter, StumbleUpon and other sites. Use content to build relationships. B2C websites may be able to focus content solely on product information. Take lead management to the next level.

B2B Marketing 48

B2B Marketing Marketing Strategy Marketing & Strategy Marketing Management 48