Capstone Insights

OCTOBER 1, 2017

In my last post , I framed out the three main lead management approaches in B2B SaaS. Please view this as a general list; some of these points will be more or less pronounced depending on the marketing automation platform you’re using (Marketo, Eloqua, HubSpot, Act-on, Autopilot, etc.) Jay Famico. Co-Founder and Editor.

Lead Management 40

Lead Management De-duplication Lead Ranking Lead Scoring 40

LeanData

APRIL 11, 2017

April 11, 2017 /PRNewswire/ — A survey of 527 B2B sales and marketing professionals found that a majority have serious reservations about the effectiveness of the lead routing process at their companies. It’s widespread and businesses are aware that they haven’t yet figured out their lead management challenges.”

Lead Management 40

Lead Management Enterprise Management Customer Surveys Work Management 40

LeanData

APRIL 11, 2017

April 11, 2017 /PRNewswire/ — A survey of 527 B2B sales and marketing professionals found that a majority have serious reservations about the effectiveness of the lead routing process at their companies. It’s widespread and businesses are aware that they haven’t yet figured out their lead management challenges.”

Lead Management 40

Lead Management Enterprise Management Customer Surveys Work Management 40

LeanData

APRIL 11, 2017

April 11, 2017 /PRNewswire/ — A survey of 527 B2B sales and marketing professionals found that a majority have serious reservations about the effectiveness of the lead routing process at their companies. It’s widespread and businesses are aware that they haven’t yet figured out their lead management challenges.”

Lead Management 40

Lead Management Enterprise Management Customer Surveys Work Management 40

LeanData

APRIL 11, 2017

April 11, 2017 /PRNewswire/ — A survey of 527 B2B sales and marketing professionals found that a majority have serious reservations about the effectiveness of the lead routing process at their companies. It’s widespread and businesses are aware that they haven’t yet figured out their lead management challenges.”

Lead Management 40

Lead Management Enterprise Management Customer Surveys Work Management 40

Capstone Insights

OCTOBER 1, 2017

In my last post , I framed out the three main lead management approaches in B2B SaaS. Please view this as a general list; some of these points will be more or less pronounced depending on the marketing automation platform you’re using (Marketo, Eloqua, HubSpot, Act-on, Autopilot, etc.) Jay Famico. Co-Founder and Editor.

De-duplication 40

De-duplication Lead Ranking Lead Management Work Management 40

SalesIntel

DECEMBER 6, 2023

Inadequate communication and follow-up with prospects and customers, leading to lost opportunities and decreased customer satisfaction. Lack of visibility into the sales pipeline and forecasting accuracy, making it difficult to plan and allocate resources effectively. InfusionSoft Autopilot GetResponse Drip 15.

Marketing Automation Services 97

Marketing Automation Services B2B Sales Enterprise Management Work Management 97

The Point

AUGUST 22, 2014

Earlier this month, I was interviewed by James Obermayer of the Sales Lead Management Association (SLMA) as we discussed how companies can decide when marketing automation is a fit for their organization, and how best to take the plunge. That interview is now available as a free podcast. You can access the full podcast here.

Marketing Automation Services 100

Marketing Automation Services Paid Search Agency Marketing Automation Advertising Agencies 100

Adobe Experience Cloud Blog

NOVEMBER 18, 2011

It is not enough for a company to want to increase leads. In other words, businesses need a lead management strategy that kicks arse! At its most basic level, lead management is a game with winners and losers. How to Make Sure Your Lead Management Strategy is Kick Arse!

Work Management 48

Work Management Lead Management Marketing Management Lead Scoring 48

WebMarketCentral

MARCH 3, 2009

Marketing automation software vendor Marketo today announced the launch of its Marketo Lead Management 3.0 additional profile is requested as a prospect moves through an interactive process); Native integration with Salesforce.com ; Web visitor profiling; and Automated duplicate lead removal. software suite.

Enterprise Management 20

Enterprise Management Marketo Marketing Management LEADSExplorer 20

The Point

APRIL 1, 2014

Rather than reinvent the follow-up process, we sat down with the BDR, documented her standard follow-up procedure (a series of phone calls and emails that stretched over a number of weeks) and automated every step using Marketo , a leading marketing automation platform. Marketo sends first follow-up email. Wait 2 weeks.

Lead Nurturing 100

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 100

KoMarketing Associates

APRIL 25, 2013

Generate more leads, generate better leads, and improve the rate to which lead opportunities turn into closed wins for the sales teams. A marketing automation solution is one tool B2B marketers use for succeeding at these lead management challenges. B2B Interviews Lead Generation Search Engine Marketing Blog'

Search Engine Marketing 120

Search Engine Marketing Marketing Automation Services Search Marketing Marketing Automation 120

SmarkLabs

JUNE 12, 2023

Here’s a list of 10 leading platforms to consider for your platform: HubSpot : This tool excels in lead generation and allows businesses to create and automate detailed, personalized workflows. Pardot : A Salesforce product, Pardot provides a B2B marketing automation tool excellent in lead management and ROI reporting.

Marketing Automation Services 52

Marketing Automation Services Marketing Automation Automation Work Management 52

The Point

OCTOBER 30, 2013

When someone completes a registration form, you can serve up a confirmation page that thanks the individual for his/her interest, and provide links to additional resources, social sharing links, or secondary, “next step” offers – a Webinar, a demo, a free trial – to move the prospect further down the sales cycle.

Lead Nurturing 100

Lead Nurturing Lead Scoring Lead Ranking Landing Pages 100

Adobe Experience Cloud Blog

FEBRUARY 26, 2009

If you’re grappling with how to make the right choice, or just looking to make a business case for marketing automation at your company, here’s a new resource from the smart analysts at IDC’s CMO Advisory Practice : a new workbook titled “ Optimizing Marketing and Sales Lead Management with Marketing Automation.”.

Marketing Management 48

Marketing Management Marketing Automation Services Lead Management Marketing Automation 48

The Point

DECEMBER 11, 2018

In the giddy, early days when solutions like Marketo first arrived on the scene, the reigning view was that the technology was all a company needed to solve their lead management and email marketing woes. Any shortcuts in planning, content and other processes and resources are likely to have a proportionate effect on results.

Account Based Marketing 157

Account Based Marketing ABM Ideal Customer Profiles Enterprise Management 157

ClearVoice

APRIL 30, 2020

When marketers think of a “lead generation tool,” they likely think of some of the popular, full-suite sales and marketing tools today, such as Salesforce, HubSpot, and Marketo. However, lead generation tools can take many forms, which include the following: Inbound lead generation tools. Learn more here.

Lead Generation 95

Lead Generation Marketing Automation Services Budget Programs Lead Scoring 95

Heinz Marketing

SEPTEMBER 9, 2021

For each category I’ll highlight a few platforms/tools, the pros and cons of each, benchmarks and additional resources. Marketo Engage. Features/functionality: Lead Nurturing & Management: Nurture potential customers from inquiry to close by managing leads and strategic accounts with automated journey flows and CRM integrations.

Marketing Automation Services 122

Marketing Automation Services Marketing Automation Automation Work Management 122

Adobe Experience Cloud Blog

AUGUST 12, 2010

While some of the software in the AppExchange is relevant to support, human resources, and administrators, others have been created specifically for marketers- everything from lead nurturing and lead scoring to dashboards to email tools. . Demos and screenshots of solutions. Free test drives. Easy to install.

Salesforce.com 48

Salesforce.com Marketing Management Marketing Automation Services Resources 48

TrustRadius Marketing

JANUARY 8, 2020

There are a ton of educational resources to ensure that you really know how to use the tool. . “I Oracle Eloqua seeks to unite marketing and sales pursuits with highly integrated lead management. Reviewers say that customer support is very helpful and quick — and there are plenty of online support resources.

Enterprise Management 52

Enterprise Management Hubspot Marketing Automation Services Marketing Management 52

LeanData

APRIL 8, 2015

Solution Includes Account-Based Nurturing for Marketo. experts in lead management solutions, announced that its customer base has increased to over 85 customers, a 400% increase compared to a year ago. Spring Release of the LeanData Account-Based Lead Management Suite. About Marketo. Sunnyvale, Calif.,

Account Based Marketing 56

Account Based Marketing Enterprise Management Work Management Marketing Management 56

Sprout Social

NOVEMBER 11, 2021

We heard many of our customers’ challenges around integrating with social media management tools and took notes. Integrations should be easy to configure, without requiring additional resources. Lead management & CRM. Q: How do you currently manage incoming leads from social media?

Digital Asset Management 121

Digital Asset Management Social Media Work Management Marketing Management 121

Adobe Experience Cloud Blog

FEBRUARY 11, 2020

It also has a lower resource cost than many other marketing tactics. Overall, content marketing generates higher quality leads than the traditional outbound marketing model. The post 4 Steps to Better Lead Generation Strategy | Digital Maturity appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Lead Generation 174

Lead Generation Lead Ranking Ideal Customer Profiles Lead Scoring 174

Launch Marketing

FEBRUARY 2, 2018

In addition to implementing Marketo, Launch worked with them to roll out new branding updates across the US and EMEA when the company went through a major re-brand. Launch partnered closely with key sales and marketing stakeholders to outline the lead funnel, including naming and definitions at each stage. The Details.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

TrustRadius Marketing

OCTOBER 1, 2018

One of the ways this hub provides B2B marketers with helpful resources is through its blog. For example, one of the most recent posts explores how Adobe’s purchase of Marketo will affect the industry. B2B Lead Blog. B2B Lead Blog is all about- you guessed it- leads. This is the place for you. . Sales Journal.

Paid Content 69

Paid Content Marketing Automation Services Work Management B2B Thought Leadership 69

ClickZ

JULY 22, 2020

30-second summary: Data paralysis is a natural consequence of the marketing technology businesses use daily, but there are tools that can help manage the proliferation of data so that it can be used efficiently and effectively. The tools listed here are examples of the technology that exists to help manage and leverage data.

Budget Programs 113

Budget Programs Enterprise Management Tools De-duping 113

Unbounce

FEBRUARY 27, 2019

Many companies like Exporo quickly realize that coding AMP pages from scratch isn’t going to be as efficient as they need—and will take up developer resources they can’t spare. build AMP pages quickly and easily without having to resort to IT resources! In other words, you can ensure seamless lead management from your campaigns.

Landing Pages 111

Landing Pages Enterprise Management Validation Mobile Marketing 111

LeanData

APRIL 8, 2015

Solution Includes Account-Based Nurturing for Marketo. experts in lead management solutions, announced that its customer base has increased to over 85 customers, a 400% increase compared to a year ago. Spring Release of the LeanData Account-Based Lead Management Suite. About Marketo. Sunnyvale, Calif.,

Account Based Marketing 40

Account Based Marketing Enterprise Management Work Management Marketing Management 40

LeanData

APRIL 8, 2015

Solution Includes Account-Based Nurturing for Marketo. experts in lead management solutions, announced that its customer base has increased to over 85 customers, a 400% increase compared to a year ago. Spring Release of the LeanData Account-Based Lead Management Suite. About Marketo. Sunnyvale, Calif.,

Account Based Marketing 40

Account Based Marketing Enterprise Management Work Management Marketing Management 40

Adobe Experience Cloud Blog

OCTOBER 24, 2018

That’s a lot of time, money, and resources spent on database health. A continuous database cleansing strategy that uses the absolute freshest data source possible: your own leads. ZoomInfo research has found that as many as 40% of business objectives fail due to bad data, costing US businesses more than $611 billion annually.

Marketing Management 128

Marketing Management CAN-SPAM B2B Thought Leadership Zoominfo 128

The Mx Group

NOVEMBER 17, 2017

Demand Gen and Lead Management. Do you have any economical suggestions for managing offline data and IP targeting? Marketo, for example, offers reverse IP identification at a fraction of the cost of many of the tools out there right now. Topics Demand Gen & Lead Management. B2B Telemarketing. 11/17/2017.

Account Based Marketing 95

Account Based Marketing ABM Marketing Automation Services Demand Generation Agencies 95

Online Marketing Institute

JULY 31, 2009

The lead management automation market, about which I blogged previously , continues to attract new players at a rapid rate. The main problems targeted are keeping the pipeline full of marketing-qualified leads and automating the process of nurturing demand not yet ready to buy.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Adobe Experience Cloud Blog

OCTOBER 4, 2019

However, many sales departments often complain about the quality of these leads. Ultimately, poor communication and a lack of shared data resources is at the center of the disconnect. What lead scoring methods do you use? How do you attempt to resolve them? Care to share in the comments?

Lead Nurturing 133

Lead Nurturing Sales Qualified Leads Top of Funnel Lead Scoring 133

Adobe Experience Cloud Blog

AUGUST 2, 2017

Lead Management . Capturing, tracking, scoring , monitoring, reacting to and progressing leads and accounts are important steps to making sure each lead gets taken care of by the right stakeholders at the right time. Are you healthcare marketer that’s seen marketing transform in your organization?

Work Management 134

Work Management Budget Programs Marketing Management Advertising Agencies 134

Conversica

SEPTEMBER 19, 2018

The company now deploys the Conversica AI Assistant alongside traditional sales and marketing automation tools Marketo and Salesforce , and the team has found that there is little work to do other than just setting up the campaigns. “We’ve been doing marketing automation for 8 years with Marketo,” said Martini.

ROI 53

ROI Marketing Automation Services Lead Scoring Lead Ranking 53

ViewPoint

SEPTEMBER 22, 2015

With ABM you fish with a spear (again, this is from Jon Miller, co-founder of Marketo and founder of Engagio.) One way to look at this is to say that assuming the same amount of time is available (marketing and sales resources) AND ABM increases the amount of time per prospect, it will be important to pick your prospects well.

Account Based Marketing 120

Account Based Marketing Lead Generation ABM Lead Scoring 120

Adobe Experience Cloud Blog

JULY 2, 2015

Gone are the days of having to manually track data and nurture leads, because with marketing automation, you’re able to sit back, relax, and watch the system do it for you! This mighty marketing machine works to automate and sync your various efforts: Lead generation. Lead management. Resource management.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Resource Management Automation 48