Content Marketing Institute

OCTOBER 7, 2017

PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. Download this week’s PNR: This Old Marketing podcast. 09:57): Special offer for Content Marketing World video on demand – You may have missed the show, but don’t miss out on all the insights. .” Show details.

Amazon 89

Amazon Internet Marketing Google Content Marketing 89

Zoominfo

JUNE 20, 2019

But, because live video is unpredictable and strays from traditional marketing methods, many B2B marketers speculate whether live streaming has a place within their corporate social media strategy. We’ve compiled 22 live streaming statistics that will inform and evolve your B2B marketing strategy. Keep reading!

Statistics 198

Statistics B2B Marketing B2B Zoominfo 198

Biznology

MARCH 19, 2014

When I wrote the first version of this post, almost a month ago, I wanted to make a point about how traditional television advertising would someday disappear, replaced by more subtle and creative innovations in marketing. Luckily for marketers, there are more palatable forms of advertising, as Ellen’s selfie demonstrates.

Television marketing 80

Television marketing Advertisements Advertising Mobile Advertising 80

Martech

MARCH 8, 2024

This is the 6th article in a series about how generative AI is impacting marketing. We are in a huge paradigm shift, as generative AI disrupts how we access, consume and create content. These continual AI updates have left marketers scrambling to find reliable and relevant AI marketing education and training resources.

Marketing AI 110

Marketing AI Training Generation Budget Programs 110

Martech

FEBRUARY 6, 2024

I dig up this old history — old by marketing technology standards anyway — because of my reaction to a presentation released last month by Winterberry Group, the management consultancy. Content spend will continue to grow. The consumerization of B2B marketing will continue. Marketing attribution will be more severely challenged.

Trends 114

Trends Work Management Marketing Management Advertising Agencies 114

Webbiquity

MAY 25, 2021

James Creech has a unique perspective on influencer marketing. As co-founder and CEO of Paladin , he oversees the B2B marketing of a B2C influencer marketing tool. So who better talk to about the similarities and differences between B2C and B2B influencer marketing? The Best Influencer Marketing Platforms for B2B and B2C.

B2B Marketing 340

B2B Marketing Practices B2B SMS 340

ClearVoice

MAY 4, 2021

Much like a health pandemic, a social epidemic is a marketing strategy that relies on the power of virality. When a company discusses its desire to ‘go viral’ on the internet, they’re hoping to create a social epidemic reaching millions. Other times, it’s executed through a variety of efforts from content marketers and experts.

Viral Marketing 101

Viral Marketing Paid Search Agency Social Marketing Planning 101

ClearVoice

OCTOBER 27, 2023

The marketing landscape has undergone such massive shifts. The marketing strategies that once bought hordes of customers are no longer as effective. In the constantly changing landscape of the marketing industry, asking critical questions is essential to understand the present scenario and to ready your enterprise for upcoming shifts.

Paid Content 96

Paid Content Enterprise Management Cost Per Thousand Work Management 96

Convince & Convert

JANUARY 19, 2015

EGC is 2015’s most powerful marketing abbreviation. We’ve talked for years about UGC – user generated content – but now we find that perhaps the best source of great content is instead EGC – employee generated content. Companies are continuing to struggle with making enough relevant content.

Trends 165

Trends Content Marketing Paid Search Agency Television marketing 165

SocialPilot

JANUARY 15, 2024

Video is the new king of content. With 93% of marketers using video marketing in their overall marketing strategy, the share of video in the marketing pie has increased manifold over the past few years. Besides, the focus of social media companies on releasing video content tools has also strengthened this trend.

Statistics 85

Statistics Video Marketing Work Management Paid Search Agency 85

Zoominfo

JUNE 25, 2018

Since its inception in 2005, YouTube has become more than just the most popular video-sharing platform– it’s one of the most popular websites on the internet, period. Consider these statistics ( source ): Over a billion hours of video content is watched on YouTube every day. But can B2B marketers use YouTube to the same effect?

Youtube 217

Youtube B2B Marketing Advertising Agencies B2B 217

SnapApp

AUGUST 22, 2017

In the early 1990s, content marketing was, for the most part, traditional marketing. . In fact, almost one-fourth of the $150 billion in US advertising market spend was invested into television ads in 1990. . Data from Andy Crestodina’s book Content Chemistry echoes this as well. Print Marketing.

Content Marketing 90

Content Marketing Advertising Agencies Television marketing Paid Search Agency 90

B2B Digital Marketer

MARCH 30, 2023

Overcoming Common Mistakes to Elevate Your Digital Marketing Strategy In today’s episode, we are joined by digital marketing expert and author, Jay Baer, to discuss common mistakes digital marketers make and how to overcome them. Jay was a direct mail specialist and managed all mailing for U.S. in the southwest.

Top of Funnel 59

Top of Funnel Digital Marketing Funnels Work Management Marketing Management 59

Choozle

MARCH 20, 2024

Video Streaming Market Just how big is the video streaming market? This growth is driven by factors such as increasing internet penetration, evolving consumer preferences, and the rise of 5G services, which offer faster downloads and smoother playback. of the US internet population. trillion by 2030.

Advertising Agencies 73

Advertising Agencies Advertisements Advertising Allocation 73

Convince & Convert

OCTOBER 12, 2013

Much of what we’ve come to believe about social media and content marketing is wrong. I crushed them originally a few weeks ago on a webinar for the Content Marketing Institute : Myth 1: My customers are not social. Myth 7: Content creates thought leadership. Content is fire. They are myths.

Social Media 167

Social Media Social Marketing Top of Funnel Work Management 167

Convince & Convert

JUNE 20, 2017

The first electronic television was introduced to the world 90 years ago. Fast forward to the present day, and video content is projected to account for more than 80 percent of the world’s internet traffic. At the end of the day, conversions occur when you put the right content in front of the right eyes.

Top of Funnel 162

Top of Funnel Video Marketing Conversion Content 162

Only B2B

FEBRUARY 23, 2022

The intended market may be targeted and marketed to if they have access to information and can perform research. Furthermore, it is human nature for audiences all over the world to seek customised advertising content and approaches. It is invariably said that the purchase process is now reliant on the customer.

Lead Generation 117

Lead Generation Sales Qualified Leads Marketing & Strategy Marketing Strategy 117

Martech

DECEMBER 3, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Some lines are vanishing. Then, a classic movie fan watching E.T.

Television marketing 109

Television marketing Advertising Agencies Budget Programs CMO 109

Digilant

MAY 13, 2021

These numbers indicate that we’ve finally reached the tipping point where more consumers are choosing streaming services than traditional television formats like cable and satellite. . Connected TV (CTV) is a smart device where users can access streaming television, live television, and the internet for apps/browsing.

Paid Content 52

Paid Content Planning Marketing Plans Advertising Agencies 52

Biznology

MAY 1, 2018

No matter how evolved, enlightened, and space-age we feel we are in today’s modern Internet era, we possess the very same human nature we’ve always had. But in the context of social media and social media marketing, here’s how I break it down. Social Media Planning and Calendaring.

Social Media 210

Social Media Social Marketing Paid Search Agency Planning 210

Writing on the Web

MAY 8, 2013

Having a hard time staying focused on your business content marketing ? I look at content marketing as an experiment or adventure. Here’s what Wikipedia reports: Allen’s first television experience had come in 1949 when he answered an ad for a TV announcer for professional wrestling. Focus-schmocus.

Content Marketing 100

Content Marketing Television marketing Wikipedia Content 100

Martech Advisor

APRIL 13, 2020

But as governments, industries, companies, and individuals around the world rally to fight this disease, media, marketing and advertising have an especially important role to play. our Brand Intelligence tool shows a 40% boost in COVID-19 content engagement. How Has the Pandemic Impacted Our Industry? In the U.S., In short, no.

Advertising Agencies 101

Advertising Agencies Paid Search Agency Advertisements Advertising 101

Biznology

JUNE 2, 2021

New aspirants and experienced professionals are upskilling their knowledge in ways that fit the emerging media industry markets. Satellite and internet streaming services now span language and cultural borders. Satellite and internet streaming services now span language and cultural borders.

Marketing AI 104

Marketing AI Work Management Television marketing Media 104

Zoominfo

JANUARY 27, 2019

It’s no secret, the Internet has changed the way customers buy products and the ways marketers engage with their audiences. But, despite the constant change, the following statement has held true for hundreds of years: No marketing tactic can match the influence of word-of-mouth. What is word-of-mouth marketing?

Word of Mouth 210

Word of Mouth Peer-to-peer Advertising Agencies Zoominfo 210

Spiralytics

DECEMBER 5, 2022

Human beings are known to be “rational” or “logical” beings, but that is not the case when it comes to marketing. For many years, brands and marketers have used marketing tactics to pull their target audiences by the heartstrings by creating sappy and sentimental pieces of advertisement and product re-introductions.

Statistics 127

Statistics Examples Planning Advertising Agencies 127

ClearVoice

OCTOBER 27, 2023

The marketing landscape has undergone such massive shifts. The marketing strategies that once bought hordes of customers are no longer as effective. In the constantly changing landscape of the marketing industry, asking critical questions is essential to understand the present scenario and to ready your enterprise for upcoming shifts.

Paid Content 52

Paid Content Enterprise Management Cost Per Thousand Work Management 52

ClearVoice

JANUARY 7, 2020

Once upon a time, content marketers felt comfortable in the knowledge that the adage of “content is king” was both true and enduring. After all, in the content world, it’s all about the eyeballs , right? 4 Key marketing reminders for the 2020 election cycle: 1. Prepare for the big spend. So how can you stand out?

Paid Content 98

Paid Content Paid Search Agency Ads Content Marketing 98

Zoominfo

FEBRUARY 5, 2020

It’s tough to name a marketing tool more powerful than the mobile phone. This means that mobile marketing has become more important than ever. If you’re not convinced, or you want a refresher on why mobile marketing is so critical to your business’s success, read on! billion mobile internet users worldwide ( source ).

Mobile Marketing 100

Mobile Marketing Statistics B2B Marketing Planning 100

Convince & Convert

APRIL 15, 2015

Image via BigStockPhoto.com Google wants to transform television advertising once and for all. A really fascinating announcement from Google recently about their move into television advertising. But, Fiber also has a very robust television offering. Google plays the long game better than any company, maybe in history.

Google 148

Google Paid Search Agency Television marketing Ads 148

Onalytica B2B

JANUARY 17, 2018

A micro-moment (a term first introduced by Google in 2015) is the eureka moment in marketing and advertising in which the penny drops for the consumer; the moment they choose to enter the buying journey. Working with influencers on content is a great way to increase your SEO ranking and appear up top when your target customers need you most.

Mobile Advertising 177

Mobile Advertising Peer-to-peer Mobile Marketing Television marketing 177

LeadsRX

MARCH 9, 2022

Marketing and marketing technology (MarTech) have a lot of terms and acronyms, so here’s our list of the most common – and some not-so-common – terms, complete with definitions. Marketing attribution shows which organic and paid programs are working best to deliver customers at lower costs and higher lifetime value. Touchpoints.

Marketing Attribution 84

Marketing Attribution Multi-Touch Attribution Paid Search Agency Lead Ranking 84

ClearVoice

MARCH 25, 2021

What is outbound marketing? Outbound marketing occurs when an organization pushes out communication to a large audience who may or may not be seeking that information. It is a one-way form of communication that assumes that if you get content in front of the masses, you will find some people who want to receive it.

Allocation 69

Allocation Paid Search Agency Inbound Marketing Cold Calling 69

Valasys

APRIL 27, 2020

Content marketing during Coronavirus has to be more empathetic than ever before, while succinctly reflecting on the value proposition of the products or services. Content marketing during Coronavirus need not be overly commercially exploitative as any nuances of brand voice wouldn’t fare well.

Paid Search Agency 69

Paid Search Agency Content Marketing Advertising Agencies Webinar Metrics 69

Zoominfo

JANUARY 21, 2019

For those of you who aren’t regular readers of the ZoomInfo Blog, we spent last week looking back on our most popular content of 2018. Today, we bring this series to a close with the final installment– for marketers, of course. As bleak as this sounds for marketers, we remain hopeful. That won’t change. We say yes!

Planning 164

Planning Work Management Zoominfo Storytelling 164

Biznology

JULY 10, 2018

If you pause for a moment, you will realize that digital marketing is quite amazing. Even twenty years ago, marketing options for a small business included a radio or television ad (if you had the money). Optimize desktop and mobile marketing. Are you familiar with the differences between desktop and mobile marketing?

Tactics 166

Tactics Conversion Mobile Advertising Television marketing 166

Hubspot

MARCH 5, 2020

With the rollout of this new high-speed network comes a number of news articles, commercials, and promotional content explaining how 5G will dramatically change the world. At this point, you might still be asking, "If 5G is wireless internet and Wi-Fi is wireless internet, what's the difference?".

Marketing AI 100

Marketing AI Paid Search Agency Ad Frequency Cable 100

ClearVoice

OCTOBER 3, 2019

A journalist’s gig used to be to report, a researcher’s to comb through data and a marketer’s to attract — but now they’re all combined under the umbrella of content marketing. For Chase, setting aside a budget for content marketing every quarter is essential. Content marketing isn’t a box to check.

Planning 82

Planning Content Marketing Paid Search Agency Content 82