Onalytica B2B

DECEMBER 6, 2016

SUCCESSFUL CONTENT. Demand Gen’s B2B Buyer Behaviour Survey found that nearly two-thirds of buyers indicate that content had a significant influence on a decision. However, a brand publishing content with no real strategy will find it very time consuming and often ineffective.

B2B Marketing 201

B2B Marketing Work Management Marketing Management Brand Identity 201

Onalytica B2B

SEPTEMBER 12, 2017

Often these types of influencer are hard earnt through your brand’s actions, yet can create the most powerful content that advocates your brand. High resonance signifies that an influencer’s content gains traction and drives engagement. Content needs to be exclusive.” Define your topical focus.

Marketing Management 257

Marketing Management Peer-to-peer B2B Thought Leadership Paid Search Agency 257

Onalytica B2B

JANUARY 17, 2018

That consumers are pretty well informed of their product options (by the brands themselves, their own research or influencers), but they’re conducting their own personal brand validation by seeking out reviews from both influencers and strangers before they enter the buying journey. What does this tell us?

Mobile Advertising 177

Mobile Advertising Peer-to-peer Mobile Marketing Television marketing 177

Onalytica B2B

MARCH 22, 2017

A recent study by Markerly showed that, as an influencer’s reach increases, engagement with their content decreases, and is down to an inverse relationship between reach and accessibility. If you would like more information on Viewpoints or to come to our next event, please contact Viewpoints@onalytica.com.

Planning 177

Planning API Advertising Agencies CTR 177

Onalytica B2B

NOVEMBER 12, 2018

Consequently, this contributes to a very different culture of content creation between sectors. Charities focus on creating content that raises awareness of the cause whereas membership associations want to be the leading voice of the industry. DOWNLOAD EMPLOYEE ADVOCACY 2.0. Employee Advocacy in B2B. Program Focus. Business Outcomes.

Top of Funnel 189

Top of Funnel B2B Thought Leadership B2B Thought Leadership 189

Onalytica B2B

OCTOBER 26, 2017

This assessment will also inform whether you are focusing on a paid, earned or owned media approach or a combination of the two. Use a hybrid model of organically building relationships with influencers by co-creating content and then paying to promote your content. Influencer discovery and segmentation is crucial.

Planning 235

Planning Work Management B2B Thought Leadership Marketing & Strategy 235

Onalytica B2B

AUGUST 23, 2017

Individuals and brands can now publish content through multiple media channels, creating billions of new digital voices and an enormous rise in content creation. In this period of mass content and noise, society has turned to the key influencers they trust to make informed judgements about brands, products and issues.

Peer-to-peer 192

Peer-to-peer Advertising Agencies Word of Mouth Work Management 192

Onalytica B2B

OCTOBER 30, 2018

Key Topics: B2SMB Marketing, Sales, Content. Bio: Rob is the CEO and Editor-in-Chief of content development firm RSL Media, specializing in helping enterprise companies achieve their revenue goals through exceptional buyer-aligned content programs targeting small and midsize businesses (SMBs). Location: New York, USA.

SMB 157

SMB Small Business Marketing Custom Publishing Cost per Acquisition 157

Onalytica B2B

AUGUST 17, 2017

Influencer marketing ramps up and increases the quality of your Influencer Generated Content. If the above excites you more than it informs you, click the button below form to download the full whitepaper. Integrate different skill sets within your strategy. Success heavily relies upon credible influencer discovery. DOWNLOAD NOW!

Paper 0

Paper Practices Work Management Emarketing 0

Onalytica B2B

JANUARY 8, 2019

I clearly remember how as a sales rep, I controlled the information my prospects and customers received. This is a complete contrast to today where companies must make as much relevant information as possible broadly available to prospects and customers through a vast array of offline and digital channels.

Marketing Budget 108

Marketing Budget Budget Programs Demand Generation Agencies Work Management 108

Onalytica B2B

DECEMBER 13, 2017

I specialized in e-commerce, information products, email marketing and business development coaching. When Facebook releases the ability to literally point your camera at any object with real-time visual understanding, where an information card pops up over an object and maybe even a buy button, this will be a total game-changer!

Webcast 146

Webcast Marketing Automation Services Social Media Facebook 146

Onalytica B2B

SEPTEMBER 7, 2018

Key Topics: International Business, Business Development, Business Intelligence, Marketing, Digital Marketing – Social Media Marketing, Personal Branding, SEO, Content Marketing & Analytics. Jamil Ahmed – CEO at Reinforce Lab. Location: Bangladesh.

Marketing AI 189

Marketing AI Work Management Advertising Agencies Gartner 189

Onalytica B2B

NOVEMBER 14, 2017

Bio: I’m an independent communications strategist specializing in digital content and social media engagement in the sustainability and climate action space, with an emphasis on influencer relations. One day, I’m hoping to have helped build a curation of #music4climate information and insight, so stay tuned. .

Thought Leadership 102

Thought Leadership Lead Ranking Communities Twitter 102

Onalytica B2B

MAY 16, 2018

The traditional way of influencer marketing might be a celebrity on a television commercial, but now it’s moved to social media and I think as a result it’s a great service and experience to a customer to deliver relevant value-added information of some kind. So there’s relevant information and I love that.

Marketing AI 108

Marketing AI Work Management Marketing Management Paid Search Agency 108

Onalytica B2B

MARCH 18, 2015

This is DTC (direct-to-consumer), which means it doesn’t require a doctor’s order for the consumer to be better informed of their health. A user’s health information is stored in a centralized and secure location and the user decides which data should be shared with your app.

Brand Identity 100

Brand Identity Branding PageRank Marketing Management 100

Onalytica B2B

MAY 26, 2016

Be sure to follow them to stay up to date on the best content and resources on edtech and elearning! The modern educator is fluent in content but also in modern teaching tools. Alex Corbitt – English Teacher at The Bronx School of Young Leaders. “Edtech has the potential to reshape the landscape of modern education.

Brand Identity 101

Brand Identity Branding Lead Ranking Lead Scoring 101

Onalytica B2B

APRIL 20, 2016

Be sure to follow them to stay up to date on the best content and resources on Digital Marketing! They are hooked on the engagement and feedback that cool content provides to the brand. It’s is time for many social media and content marketers to grow up” Sam Hurley , Founder of OPTIM-EYEZ.

Paid Content 30

Paid Content Enterprise Management Lead Ranking Work Management 30

Onalytica B2B

MARCH 23, 2016

Be sure to follow them to stay up to date on the best content and resources on Beauty Blogging! With all the discussion and resources available online, our analysis produced a great set of independent information resources and communities. We reached out to some of the top 20 influencers to ask them for their views on Beauty Blogging.

Blogger 100

Blogger Brand Identity Branding Lead Ranking 100

Onalytica B2B

SEPTEMBER 16, 2015

Amongst the social media connoisseurs, there are countless theories on how to run a successful campaign or upload effective content. It is also become more mobile centric with the sharing and content being driven more by smartphones. Forbes Top 10 Social Media Influencer. jeffbullas. It’s a new world, a new way of looking at things.

Social Media 50

Social Media Social Marketing Work Management Marketing Management 50

Onalytica B2B

SEPTEMBER 9, 2015

Be sure to follow them to stay up to date on the best content and resources on fintech! With all the discussion and resources available online, our analysis produced a great set of independent information resources and communities. We reached out to some of the top 10 influencers to ask them for their views on Fintech. Gemma Godfrey.

PageRank 60

PageRank Brand Identity Branding Marketing Management 60

Onalytica B2B

AUGUST 26, 2015

All of these tools will be synced to the web providing an “Internet of Things” ( IoT ) approach to learning, with teachers and students informed by crowdsourced, and location based information. Be sure to follow them to stay up to date on the best content and resources on edtech and elearning! Alec Couros.

Lead Ranking 50

Lead Ranking PageRank Brand Identity Branding 50

Onalytica B2B

SEPTEMBER 20, 2017

Not only is it important to understand who influences your target audience, but it’s important to understand exactly how (content and messaging) and on what social channels this is on, so that you’re able to tailor your existing marketing strategy accordingly. There is far more to influencer marketing.

Planning 207

Planning Marketing Automation Services Marketing Management Youtube 207

Onalytica B2B

FEBRUARY 17, 2016

Be sure to follow them to stay up to date on the best content and resources on IoT! The talent development potential of IoT gathered data is massive, providing unprecedented opportunities to spot skill blind spots and to provide actionable information about how to close these gaps. “In the beginning, the Internet was a thing.

Lead Ranking 50

Lead Ranking Brand Identity Branding Lead Scoring 50

Onalytica B2B

DECEMBER 23, 2015

It is easier than ever to share and create content through a multitude of online media platforms, so these bloggers have become celebrities in themselves, acting as ambassadors for big food brands. Be sure to follow them to stay up to date on the best content and resources on Health and Fitness! Sue_Fitness. Susan Fitness.

Lead Ranking 40

Lead Ranking Lead Scoring Brand Identity Branding 40

Onalytica B2B

NOVEMBER 2, 2017

As the name suggests, it’s a practical, hands-on event where we gather senior B2B and B2C marketers from various sectors ranging from tech to charity, in the same room to put their heads together to learn, share their stories (both good and bad) and come away feeling better informed and substantially more inspired.

Work Management 202

Work Management Paid Search Agency Advertising Agencies Marketing Management 202

Onalytica B2B

JULY 16, 2018

We’re not primed to make decisions in these perfect conditions, we make decisions instinctively based on imperfect information and then rationalise our decisions. René also introduced us to his model for video and content strategy and production. The 4 C’s Concept > Content > Channel > Contributor.

Top of Funnel 129

Top of Funnel Lead Ranking B2B Work Management 129

Onalytica B2B

DECEMBER 2, 2015

Be sure to follow them to stay up to date on the best content and resources on Fintech! With all the discussion and resources available online, our analysis produced a great set of independent information resources and communities. click on the names to see their Twitter profiles). Jim Marous – Owner at Digital Banking Report.

Peer-to-peer 30

Peer-to-peer Lead Ranking Work Management Brand Identity 30

Onalytica B2B

AUGUST 30, 2017

Key Topics: Marketing Strategy, Integrated Marketing, Content Marketing, Influencer Marketing, Social Media Marketing, Search Marketing, Digital Marketing, Online Marketing, Public Relations. HOW DID YOU GET TO BECOME AN EXPERT IN CONTENT MARKETING? WHAT AREAS OF CONTENT MARKETING ARE YOU MOST PASSIONATE ABOUT?

Marketing AI 0

Marketing AI Work Management Marketing Management Advertising Agencies 0

Onalytica B2B

APRIL 6, 2016

Cyber Security and InfoSec remain critical concerns for brands and governments who need to safeguard their information against espionage attacks and criminal or negligent behaviour. Be sure to follow them to stay up to date on the best content and resources on Cyber Security and InfoSec! Million Leaked Files including 2.6

Brand Identity 0

Brand Identity Branding Marketing Management Lead Ranking 0

Onalytica B2B

JANUARY 17, 2017

Such an intriguing dichotomy has been intrinsic to Influencer Relations since it became a buzzword in 2015 and is one of the reasons why there is a land grab between Marketing, Comms, PR, Content, Digital and Social teams as to who should “own” this discipline. 3) Lack of quality content / brand messaging. Content Blue Marker.

Paid Search Agency 100

Paid Search Agency Enterprise Management Work Management B2B Thought Leadership 100

Onalytica B2B

APRIL 27, 2017

Therefore, we’ve laid out the pros and cons for both influencer marketing and PPC so that you, as a marketer, can come to an informed conclusion of which tactic is best for you. Customers choose to consume influencers’ content. So, they have consciously made a decision to consume that content which is half the battle won.

Paid Content 235

Paid Content PPC Paid Search Agency WOM 235

Onalytica B2B

MAY 6, 2016

Be sure to follow them to stay up to date on the best content and resources on Digital Health! They demand access to their personal health information wherever they are. Bertalan Mesko (#1), Paul Sonnier (#4), Bill Bunting (#5), Maneesh Juneja (#7), Jane Sarasohn-Kahn (#15), Arshya Vahabzadeh, MD (#17) and Sherry Pagoto, PhD (#20).

Brand Identity 0

Brand Identity Branding Work Management Lead Ranking 0

Onalytica B2B

JUNE 16, 2016

Be sure to follow them to stay up to date on the best content and resources on mental health! Many psychotherapies focus on the content of the stories that people tell about themselves, looking for insights that can be used to fix what’s wrong. André Picard – Health Columnist, The Globe and Mail.

Brand Identity 100

Brand Identity Branding Lead Ranking Lead Scoring 100