Hubspot

MAY 25, 2014

This week at HubSpot, we dedicated a lot of our content to improving conversions -- a critical part of every stage of the inbound marketing methodology. This blog post offers a few strategies to help you get started with lead generation for your website. Dear HubSpot: My Blog Isn''t Generating Leads. Please Help?

Lead Gen 28

Lead Gen Hubspot Top of Funnel Sales Qualified Leads 28

PureB2B

JULY 6, 2022

You can make each marketing campaign tailored fit for your various customer segments, meeting their needs through personalized content. The type of data you collect can vary, however it usually looks like: Customer information Campaign tagging Social media keywords Landing page interactions Content downloads. Lead Generation Campaigns.

Marketing Automation Services 114

Marketing Automation Services Marketing Automation Sales Management Automation 114

Contently

JUNE 29, 2017

Welcome to a special Fourth of July edition of Ask a Content Strategist, where I finally answer the question: What’s the ROI of wearing an American Flag romper all weekend in the Hamptons? So, how do you—or others—use article content to influence leads in the B2B process? I’ve lightly edited our exchange.

Top of Funnel 164

Top of Funnel Lead Ranking Lead Scoring Multi-Touch Attribution 164

Lake One

JULY 1, 2020

Sponsored Content. Sponsored content is just a fancy way to say “Ads” in LinkedIn terms. The only difference is that you’ll be promoting content as the term suggests. Make sure the content you’re promoting is highly aligned with your persona. Make sure the content you’re promoting is highly aligned with your persona.

Account Based Marketing 67

Account Based Marketing Linkedin Marketing & Strategy Marketing Strategy 67

markempa

DECEMBER 30, 2013

In this blog post, Ellie Mirman, Head of SMB Marketing, HubSpot and Shreesha Ramdas, General Manager, Leadformix, discussed five tactics for generating leads using LinkedIn. Content marketing is becoming more essential for success. B2B Marketing: 3 reasons for adopting video content into your marketing mix.

Lead Ranking 120

Lead Ranking B2B Marketing Lead Scoring Lead Gen 120

markempa

MARCH 16, 2015

Post relevant content on groups and answer targeted questions. Start building your credibility in the group by sharing relevant content. Create your own LinkedIn group and share relevant content. . Starting your own group gives you control over its content and reach.

Linkedin 120

Linkedin Sales Qualified Leads Lead Scoring Lead Ranking 120

Smashmouth Marketing

SEPTEMBER 23, 2009

There is no such thing as the average web surfer #sherpab2b09 Thought provoking: MarketingSherpa : Audience poll #sherpab2b09 : Majority of marketers using lead scoring can’t quantify the value they’re getting from it. SO leverage content, and find inexpensive ways to produce. sherpab2b09 [link].

Webcast 100

Webcast Lead Scoring Lead Ranking Lead Gen 100

Hubspot

MARCH 21, 2012

The problem is, creating content takes time, which might be why so few marketers are utilizing landing pages to their fullest extent. The time for excuses is over, because there are ways to create valuable marketing offer content quickly; it just takes a little out-of-the box thinking. So what's a time-crunched marketer to do?

Lead Gen 28

Lead Gen Sales Qualified Leads Bundling Lead Scoring 28

Lake One

AUGUST 4, 2020

While we don’t have our own personal glam teams (yet), we do have everything else we need to create solid content for our B2B video marketing efforts. Content Marketing Institute found that 71% of B2B marketers use video marketing and 66% of B2C marketers use it. Lead Nurturing. How do we do it, you ask?

Video Marketing 52

Video Marketing B2B Marketing Marketing Management Planning 52

SmarkLabs

NOVEMBER 18, 2019

According to the SaaS platform, Integrate , demand generation “supports the entire marketing and sales cycle, from initial prospect interest and lead generation to lead nurturing and sales enablement to first sale and cross-sell.”. Isn’t that just lead generation? Lead gen is more like the “how” part of the equation.

Demand Generation Agencies 55

Demand Generation Agencies Demand Generation Demand Generation 55

Outbrain

MAY 4, 2022

For example, suppose your analytics tool shows that many potential leads come from Facebook, where they click on inbound links to your website. In that case, your next step is to optimize the pages they’re viewing with content that sparks their interest. Offer content upgrades or other incentives on specific blog posts.

Sales Qualified Leads 37

Sales Qualified Leads High Quality Lead Optimization Marketing Websites 37

Unbound B2B

JANUARY 10, 2023

Reading reviews and case studies is the best way to find the best outsourcing lead generation partner for your company. Lead generation is one of the most critical aspects of a marketing strategy. Around 19% of the HubSpot survey respondents stated that lead and traffic generation is the biggest hurdle in 2023.

Cost per Lead 52

Cost per Lead Lead Generation Sales Qualified Leads Lead Ranking 52

Lake One

JANUARY 30, 2020

HubSpot defines sales automation as the mechanization of manual, time-consuming sales tasks using software, artificial intelligence (AI), and other digital tools. Did we mention you can use marketing automation to outsource lead gen? Do your leads require nurturing? Are you leveraging your content?

Marketing Automation Services 52

Marketing Automation Services Marketing Automation B2B Sales Marketing AI 52

Optinmonster

DECEMBER 14, 2021

Best Lead Generation Tools. Here’s a table of contents to help you navigate through this post: On-Page Lead Generation & Email Marketing. Grow your email list : Integrate with your favorite email marketing, content management, and CRM platforms to automate your business. So, are you ready to get started?

Marketing Automation Services 123

Marketing Automation Services Budget Programs Enterprise Management Work Management 123

Smashmouth Marketing

AUGUST 19, 2009

Our goal as marketers -- get the buyers to find relevant content, then find links to vendors, then capture their name as a lead (eventually). What many have overlooked is that most inbound leads don't just jump into the boat with a purchase order. What I'm advocating is for Demand Gen Alignment. Classic inbound marketing.

Inbound Marketing 100

Inbound Marketing Marketing Automation Services Lead Scoring Lead Ranking 100

Hubspot

APRIL 2, 2012

This is a guest post written by Mike Lieberman, president of Square 2 Marketing , a gold-level HubSpot agency partner. Let’s face it: while most businesses have a website, more often than not, that site isn’t optimized to generate leads. 5) Highlight Educational Content. Does your site deliver a personal experience?

Lead Gen 28

Lead Gen Lead Ranking Leads Lead 28

Smashmouth Marketing

AUGUST 18, 2009

Our goal as marketers -- get the buyers to find relevant content, then find links to vendors, then capture their name as a lead (eventually). What many have overlooked is that most inbound leads don't just jump into the boat with a purchase order. What I'm advocating is for Demand Gen Alignment. Classic inbound marketing.

Inbound Marketing 100

Inbound Marketing Marketing Automation Services Lead Scoring Lead Ranking 100

Bluetext

FEBRUARY 8, 2021

List buying typically leads to unqualified leads which can end up hurting domain reputation which ultimately hurts your deliverability score. One of the biggest benefits of leveraging email marketing for a GTM campaign is lead generation and lead nurture. Lead Gen Tactics. Gated content .

Paid Content 20

Paid Content Marketing Analytics Tools Paid Search Agency Email Marketing 20

Hubspot

MAY 25, 2015

Now that we've gone over the basics of lead generation, we can get down to the dirty details. Here are five simple ways to optimize your site for lead generation. 1) Figure out your current state of lead gen. 2) Optimize each step of the lead gen process. Use contrasting colors from your site.

Lead Generation 28

Lead Generation Optimization Landing Pages Marketing Websites 28

Hubspot

MARCH 27, 2012

As an inbound marketer, you spend so much time writing amazing blog content -- you conceive an engaging topic , research the subject matter, pour your heart and soul into writing the post, and beam as you hit the publish button for all the world to see. And don't worry that your followers will get frustrated about seeing duplicate content.

Top of Funnel 28

Top of Funnel Bundling Best Practices Lead Nurturing 28

Hubspot

JUNE 22, 2011

The key is to come up with enough content to fill up the time you'll be away so your readers don't even know you're gone. Once you've got a backlog of content, schedule your blog posts (which should be optimized with calls-to-action for lead gen) to publish at the times you'd normally publish content if you weren't taking a vacay.

Lead Gen 28

Lead Gen Generation Marketing Qualified Leads Leads 28

Hubspot

APRIL 29, 2015

It covers everything you need to get started with inbound marketing -- including blogging, downloadable content, email, social media, and calls-to-action. One company increased its lead flow by 80%, driven primarily by its blog. How downloadable content can supercharge your lead flow.

Inbound Marketing 28

Inbound Marketing Paid Search Agency Bandwidth Case Studies 28

Hubspot

SEPTEMBER 12, 2018

You might spend most of your time creating content on a daily basis, giving you a unique understanding of your brand's voice and position in the industry. Realtors know far more about their customers and how the industry operates than HubSpot content creators do. As a marketer, you see this effect in the lead-nurturing process.

Lead Ranking 73

Lead Ranking Marketing Qualified Leads Open Rate Buyer Personas 73

Directive Agency

JULY 7, 2017

There’s the usual assortment of digital marketing tactics to choose from, such as SEO, PPC, and Content. In the B2B space, search marketers are often dealing with elongated sales cycles that call for long lead nurturing campaigns. So, you need to keep after your leads after that initial marketing interaction.

Blast Campaigns 40

Blast Campaigns Email Marketing B2B Marketing Examples 40

Hubspot

OCTOBER 11, 2012

You probably know all too well by now that content creation is a very necessary function of successful inbound marketing. And for the inbound marketers who embrace that, a business blog is one of the most reliable and effective platforms for publishing much of the content they create. Step 2: Create a Blog Subscription Landing Page.

RSS 28

RSS Ad Frequency Landing Pages Lead Gen 28

Hubspot

MAY 14, 2012

HubSpot helps marketers get an end-to-end view of their marketing activities to determine which channels provide the most ROI. 1) Create how-to blog content. As most inbound marketers know, success starts with content; so begin by writing blog posts that solve peoples' problems! 3) Source problems to feed your content.

Marketing Prospects 28

Marketing Prospects Long Tail Marketing Planning Lead Gen 28

Hubspot

JANUARY 27, 2014

In this post, I''ll walk you through how I''ve set this up for HubSpot and how we generate 500-600 new leads per month just by adding a simple button to a few of our marketing assets. How to Encourage Leads to Share Your Content. Here''s what we use at HubSpot -- feel free to save and use these images.

Email Marketing 28

Email Marketing Marketing Qualified Leads Leads Lead 28

Hubspot

DECEMBER 16, 2011

This means that your leads are definitely in need of a little TLC, and that's why lead nurturing is such a valuable asset in your inbound marketing toolbox. Effective lead nurturing is personalized, targeted, timely, and appropriate. Convinced that you might benefit from implementing lead nurturing?

Lead Nurturing 28

Lead Nurturing CTR Enterprise Management Sales Qualified Leads 28

Hubspot

JANUARY 24, 2012

Marketing content creators have a lot of potential content assets at their disposal. But whether they're drafting an ebook , writing a blog post, or producing a webinar, they usually have different goals in mind for the content they're creating. What Does Content 'Success' Mean? Ebooks/Whitepapers. Metrics to Track.

Top of Funnel 28

Top of Funnel ROI Landing Pages Lead Scoring 28

Hubspot

AUGUST 31, 2011

Use HubSpot's Promo Code 159-ST-1004 to receive $500 off your B2B Summit ticket. That’s the thing -- due to smaller budgets, trimmed manpower, and time contraints, many marketers have just looked for a quick fix to their lackluster lead gen performance. Connect with HubSpot : Image credit: Oliver Le Moal.

Top of Funnel 28

Top of Funnel Optimization B2B Thought Leadership B2B 28

Hubspot

FEBRUARY 22, 2012

It's that they are all remarkable content creators. That means they create and publish high quality content -- webinars, ebooks, blog posts, case studies, etc. -- and they do it on a consistent basis. Let's outline the pros and cons of form-free content, and delineate when exactly it makes sense to choose one method over the other.

Top of Funnel 28

Top of Funnel Buying Cycle High Quality Lead Sales Qualified Leads 28

Hubspot

JANUARY 15, 2015

According to Content Marketing Institute , U.K. marketers use, 12 different marketing tactics on average, with case studies being the fifth most popular after social media content, enewsletters, blogs, and website articles. At HubSpot, we call this "smart content.". IP addresses. IP addresses. 3) Implement slide-in CTAs.

Case Studies 28

Case Studies Case Study Sales Management Studies 28

Hubspot

MAY 12, 2014

While it may be a bit frightening to include CTAs other than a big, bold redemption button, CTA variety is actually critical for improving your email engagement, which can result in a wider funnel through email marketing and higher net new lead gen. A lot of people get confused about using email to generate leads.

Email Marketing 28

Email Marketing Top of Funnel Landing Pages Click Rate 28

Single Grain

SEPTEMBER 22, 2022

In this article, you’ll find our curated list of the 10 best lead generation software to help you grow your business. TABLE OF CONTENTS: ↓ What Is a Lead-Generation Tool? Benefits of Using a Lead-Generation Tool. Features to Look for in a Lead-Generation Tool. 10 Best Lead-Generation Tools: Unbounce.

High Quality Lead 81

High Quality Lead Marketing Automation Services Lead Generation Lead Ranking 81

FunnelEnvy

APRIL 1, 2024

The rise of inbound marketing focused on attracting potential customers through valuable content and building trust, perfectly complements the SaaS model. All of this will require robust B2B demand gen strategies. Content Marketing Excellence: High-quality content remains a cornerstone of successful B2B demand gen.

Marketing Budget 67

Marketing Budget Top of Funnel Marketing AI Webinar Metrics 67

Hubspot

DECEMBER 30, 2011

As a marketer, you're all too familiar with the infamous lead gen goal. It haunts your day-to-day work, and it keeps you up at night as visions of lead-capture forms dance in your head (it's still the holidays, right?). 10 Reasons You're Failing to Achieve Your Lead Gen Goals.

Sales Qualified Leads 28

Sales Qualified Leads Paid Search Agency Lead Scoring Lead Ranking 28

Hubspot

JANUARY 3, 2012

Note: The only pages on your website where you should avoid placing CTAs are your landing pages themselves, since you want to keep visitors on those pages, not distract them by leading them elsewhere. Check out HubSpot's webinar page and ebook page as examples. Check out HubSpot's webinar page and ebook page as examples.

Lead Generation 28

Lead Generation Top of Funnel Generation Lead Scoring 28