SmartBug Media

JULY 27, 2022

Whether you are new to HubSpot or an evangelist like me, chances are you are constantly seeking ways to optimize and extract more value from your HubSpot investment. How Can a HubSpot Integration Improve Results? Here are some common ways that HubSpot integrations show their value. apps in the HubSpot portal?

Hubspot 95

Hubspot Industry CMS Marketing Management Lead Scoring 95

Marketing Insider Group

JULY 3, 2023

Good search engine optimization isn’t just about ranking high for keywords. However, searching for current content ideas can be time-consuming. Investigate our list of resources for discovering current trending topics that keep your content relevant. You can use that intel to help you build a content calendar for the year.

Trends 274

Trends Marketing AI Lead Scoring Lead Ranking 274

Martech

MARCH 22, 2024

AI tools and large language models (LLMs) are changing the content marketing process, impacting how we conceive, produce and distribute content. Enhancing the creative approach to improving existing processes leaves us in a position to focus more on creativity and optimization.

Marketing AI 94

Marketing AI Content Marketing Enterprise Management Planning 94

SmartBug Media

MAY 12, 2023

They are an important part of segmentation because lifecycle stages allow you to tailor content specific to each contact according to which stage of the funnel they are in. Typically, a lead has filled out a form with more than just an email address, often for some sort of content-based offer on your website. What is a lead?

Marketing Qualified Leads 98

Marketing Qualified Leads Lead Ranking Sales Qualified Leads Hubspot 98

Marketing Insider Group

JUNE 19, 2023

How can you gather intel to help you improve your content marketing strategy? Learn how to perform and ace competitor content analysis in this simple breakdown. Image Source Key Takeaways: Competitor content analysis helps you understand your competition’s content marketing strategies.

Analysis 287

Analysis Top of Funnel Advertising Agencies Content 287

Stevens & Tate

DECEMBER 9, 2022

Creating a successful long-term inbound marketing strategy requires that you tackle several different tactics on different fronts, such as optimizing your site for SEO , creating high-quality content for your website, producing email newsletters, and engaging with followers on social media. 6 Effective Call To Action Examples.

Marketing Automation Services 95

Marketing Automation Services Hubspot Marketing Automation Automation 95

SmartBug Media

JUNE 22, 2021

Fortunately, HubSpot makes it easy for you to format, optimize, and eventually publish your blog post. If you’re an advanced HubSpot user, you likely feel like you could publish a blog post in your sleep, and that’s what’s so awesome about how easy it is to use HubSpot blogging.

Hubspot 94

Hubspot Click Rate Lead Scoring Lead Ranking 94

Marketing Insider Group

NOVEMBER 22, 2021

For years now, the internet has created a massive platform for brands to share content with their target audiences. If web analytics aren’t integrated into every part of your content marketing strategy, the answer is no. You can target your content more effectively by using web analytics to understand your audience. 9 percent?!

Analytics 271

Analytics Marketing Analytics Tools Content Marketing Advertising Agencies 271

SmartBug Media

APRIL 27, 2023

HubSpot is preparing for this change by offering tools that allow businesses to gather and utilize first-party data, such as website analytics and user behavior tracking. We covered how digital advertising is evolving in our recent SmartTake Webinar: HubSpot Advertising & a Cookieless Future. situation].”

Hubspot 98

Hubspot Advertising Agencies Advertisements Advertising 98

Scoop.it

AUGUST 22, 2019

Top marketers leverage both their creative writing skills and their data analytics to inform every step of their content strategy. By constantly reviewing data, content marketers can uncover deep insights into consumer behavior. Data-Driven Content Insights. Uncover Content Strategies In Data.

Top of Funnel 52

Top of Funnel Marketing Analytics Tools Analytics Optimization 52

Hubspot

NOVEMBER 22, 2023

In this blog post, we'll highlight CRM tips to help you elevate your customer relationships and drive business success, including advice from HubSpot experts who've used their CRM to help business thrive. With HubSpot User Permissions, you’ll be able to gain control over access to various areas of the HubSpot customer platform.

Hubspot 57

Hubspot CRM Tips Lead Ranking 57

Marketing Insider Group

NOVEMBER 8, 2022

Careless content marketing mistakes are costing businesses more than their monthly budget. Blindly navigating your marketing strategy can cause your content to capsize. Turn your mistakes into mastery and learn how to build an effective content marketing strategy that guarantees smooth sailing. Top 7 Content Marketing Mistakes.

Marketing Budget Creation 303

Marketing Budget Creation Content Marketing Lead Scoring Lead Ranking 303

SmartBug Media

SEPTEMBER 28, 2023

RevOps, or revenue operations , is a strategic approach that aligns sales, marketing, and customer success teams within companies to optimize revenue generation. Revenue optimization allows businesses to invest in growth, innovation, and customer satisfaction, giving them a competitive edge in the market.

Marketing Budget 69

Marketing Budget Optimization Terms and Conditions Marketing & Strategy 69

SmartBug Media

DECEMBER 15, 2021

Recently, HubSpot developed a blog listing tool that gives marketers more control over editing the listing view of blogs within a page. To learn how to take advantage of these recent developments, this post offers four tips for the blog listing page editor HubSpot users can implement to optimize their resource pages.

Hubspot 97

Hubspot Tips Banners Lock-In 97

Marketing Insider Group

JUNE 7, 2021

What if I told you the answer was quality content? Content is king today and will still be on the throne tomorrow. In 2020, 70% of marketers were already actively investing in content marketing ( HubSpot ). 79% of B2B content marketers say their organization has a content marketing strategy ( Content Marketing Institute).

Content Marketing 340

Content Marketing Planning Marketing Budget Creation Allocation 340

Marketing Insider Group

SEPTEMBER 28, 2021

If your brand is earning tons of web traffic but seems lean on conversions, you might need more action words in your content marketing. Action words turn consumers from simple readers of your content into engaged potential customers. If you’re publishing content, you probably already are, but maybe not optimally.

Content Marketing 343

Content Marketing Lead Scoring Lead Ranking Content 343

Hubspot

APRIL 20, 2020

For me, when I think of incredible content marketing campaigns, I turn to fast food. Let's take a look at the favorites of HubSpot content marketers. One of my favorite recent content marketing campaigns is Pepsi Max’s Uncle Drew series. For more information about Uncle Drew, check out this Clio winning campaigns post.

Hubspot 93

Hubspot Content Marketing Campaigns Planning 93

Hubspot

JULY 7, 2020

And, according to HubSpot SEO experts, this is no different when it comes to building an SEO strategy for your international or multi-language website. To help those interested in gaining global online awareness, I spoke with HubSpot's SEO experts to learn how optimization strategies differ around the world.

Hubspot 101

Hubspot SEO Domain Content 101

Contently

JANUARY 31, 2023

We could all be forgiven for briefly believing that artificial intelligence (AI) and machine learning (ML) in marketing are only about generating content. It does mean you probably have more AI functionality available than you realized—even in your content marketing technology. But it’s a new year.

Marketing AI 132

Marketing AI Paid Search Agency Content Marketing Planning 132

Webbiquity

APRIL 23, 2024

In B2B marketing, with the constant pressure to “do more with less,” optimizing return on investment (ROI) is crucial, especially regarding brand awareness. Here are eight strategies to optimize your email marketing efforts and maximize your ROI. Make them brief, captivating, and relevant to the information within.

ROI 170

ROI Email Marketing B2B Marketing Marketing Automation Services 170

SmartBug Media

NOVEMBER 10, 2020

In the midst of our November SmartTake Webinar, “What’s New with HubSpot Integrations ,” I thought it would be interesting to share a list of the most popular HubSpot integrations that advanced HubSpot users take advantage of on a daily basis, and how these integrations simplify their lives as a marketer and/or sales leader.

Hubspot 105

Hubspot CMS Development Enterprise Management Marketing Management 105

SmartBug Media

APRIL 10, 2020

HubSpot’s CMS Hub is a new member of HubSpot’s family of marketing and business development tools. Although HubSpot CMS has been around for about five years now, the CMS Hub launch marks the biggest step in features and functionality that the platform has ever taken. The HubSpot CMS Hub: A Shift in Focus. Keep reading.

CMS Development 105

CMS Development Industry CMS Hubspot Enterprise Management 105

SmartBug Media

SEPTEMBER 29, 2022

HubSpot workflows are a thing of beauty. Workflows are the backbone of the marketing and automation capabilities that made HubSpot so famous. Premium Content Downloads. The follow-up to the premium content download, also known as a lead nurture, would deploy automated emails. These may include: Email No.

Hubspot 81

Hubspot Top of Funnel Ad Building Lead Nurturing 81

Anyword

MARCH 14, 2024

The challenge, however, has always been to predict the impact of your content before it goes live. Enter Anyword’s Benchmarking feature, a tool designed to dispel the fog of uncertainty surrounding content creation. This allows you to know how well your new content will do before publishing it. What’s Benchmarking?

Advertising Benchmark 92

Advertising Benchmark Lead Scoring Lead Ranking Comparison 92

Valasys

JULY 31, 2023

Introduction In the era of information overload, businesses need to deliver timely and relevant content to their audiences to stay ahead in the market. Content Automation tools play a pivotal role in streamlining the content workflow, enabling organizations to produce and distribute content at scale without compromising on quality.

Marketing Automation Services 98

Marketing Automation Services Automation Budget Programs Tools 98

SmartBug Media

DECEMBER 10, 2020

You need a platform that can help you move quickly, optimize as you go, and give you the revenue attribution metrics needed to determine where and how to pivot to stay nimble. Yes, I am talking about HubSpot. Why HubSpot for SaaS? Driving top-of-funnel growth means keeping several key things in mind: Content marketing is queen.

Lead Ranking 98

Lead Ranking Hubspot Top of Funnel Work Management 98

Top Rank Marketing

NOVEMBER 13, 2023

For B2B brands, having a content marketing program tends to be a given. But one of the challenges of having a baseline assumption is that it can be easy to lose sight of why content marketing became such a cornerstone of B2B marketing in the first place. If your content comes across as salesy and pushy, readers will move on quickly.

B2B Marketing 114

B2B Marketing Top of Funnel Content Marketing Brand Identity 114

SmartBug Media

MARCH 9, 2021

By using sales HubSpot reports , you can gain powerful insights and visibility into your top sales metrics, along with forecasting your potential sales revenue. The information outlined within the HubSpot reports can help your team make strategic decisions and improve upon the sales process.

Hubspot 89

Hubspot Top of Funnel Forecasting Enterprise Management 89

Contently

APRIL 4, 2023

But here’s the reality: A smaller budget doesn’t have to negatively impact success with content marketing. Instead, use this time to take a fresh look at the impact of your content marketing resources. With that in mind, here are seven ways you can do more with your content, with fewer resources, in any economy.

Top of Funnel 155

Top of Funnel Budget Programs Content Marketing Marketing Management 155

SmartBug Media

MAY 30, 2023

Conversion rate optimization (CRO) can be one of the biggest challenges marketers face; after all, high volumes of traffic don’t pay the bills. Many marketers truly believe they’re doing everything right when it comes to providing an optimal conversion journey for their visitors. What Is Conversion Rate Optimization?

Conversion Rate 98

Conversion Rate Optimization Conversion Tips 98

Martech

DECEMBER 12, 2022

That starts with optimizing the data intake process. The first thing that I always tell people in optimizing the intake process is that garbage in is garbage out,” Sharaf said, speaking at The MarTech Conference. “The The quality of information coming out…is only as good as the quality of information that went in.

Marketing Automation Services 103

Marketing Automation Services Marketing Automation Automation Optimization 103

Lake One

APRIL 7, 2023

Maybe you’ve wondered if now is a good time to invest in modern sales, marketing and customer service tools like HubSpot? Optimize human sales resources If your pipeline is taking longer to close, don’t focus expensive human resources on follow-up and pipeline management. You wouldn’t be alone. to send a thank you for the referral.

Hubspot 54

Hubspot Marketing Strategy Marketing & Strategy Work Management 54

seo.co

APRIL 4, 2022

Conversion rate optimization helps answer the following critical questions: How does your traffic behave when it actually gets to your site? I’m here to walk you through everything you need to know about conversion optimization, from what qualifies as a conversion to ongoing best practices for success. This is a conversion too.

Conversion Rate 98

Conversion Rate A/B testing Optimization Conversion 98

Hubspot

FEBRUARY 22, 2019

billion search queries on Google everyday , paid Google search -- where you pay Google to advertise your content on SERPs for relevant keywords -- is one of the most popular and effective types of online advertising. Read on to learn the eight-step process we use to optimize Google Advertising costs. Their content has to be relevant.

Hubspot 74

Hubspot Cost Google Process 74

Lake One

APRIL 7, 2023

Maybe you’ve wondered if now is a good time to invest in modern sales, marketing and customer service tools like HubSpot? Optimize human sales resources If your pipeline is taking longer to close, don’t focus expensive human resources on follow-up and pipeline management. You wouldn’t be alone. to send a thank you for the referral.

Hubspot 52

Hubspot Marketing Strategy Marketing & Strategy Work Management 52

ClearVoice

OCTOBER 21, 2019

In that article, we also introduced you to some of the best tools that can help you get started with building and optimizing your landing pages. We're taking a deeper look at four popular landing page builders — @HubSpot, @Unbounce, @Instapage and @Optimizely — to weigh the advantages and disadvantages of each.

Landing Pages 49

Landing Pages Hubspot Optimization Marketing Automation Services 49

TrustRadius Marketing

JANUARY 8, 2020

Hubspot’s ‘human’ voice, vast collection of educational materials and networking events have solidified its place as the authority on inbound marketing — and also as one of the most popular marketing automation platforms in the field. . But Hubspot might not be the right fit for everyone. . Let’s jump in.

Enterprise Management 52

Enterprise Management Hubspot Marketing Automation Services Marketing Management 52