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What could disrupt the future of generative AI?

Martech

Publishers monetize content. They do not seek to have third-parties monetize that content without permission, especially as the publishers have likely already paid for it. Everything I say here about written content applies equally to graphic, video and any other creative content. Also, lawsuits are costly. Surely not.

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The Marketing Graveyard: 6 Victims of Inbound Marketing

Tomorrow People

Copywriting bit the dust in April 2012 as content was crowned king. As Google mutates, our search consultants’ moods have become unpredictable as they fight against extinction (true story: ‘Crazy Pete Winter’ was once a balanced individual with a keen eye for a keyword). RIP TELEMARKETING. RIP COPYWRITING. Trust us or die.

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The end of marketing or a new beginning? The truth about AI

Martech

Need to know how to set up form conversion tracking in Google Tag Manager? Telemarketing was replaced by SMS marketing. Search engines Searching on Google for information or answers will soon seem as useful as flipping through the yellow pages to find a reliable business. It’s time to rethink your SEO and content strategy.

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How to Do Technical SEO for Your E-Commerce Website

Spiralytics

Of course, having engaging, well-written content on your website is crucial to your SEO. A well-optimized e-commerce site, on the other hand, will usually rank better for more products because Google can easily crawl and index them. Technical SEO is an important aspect of building a thriving online store. Use Simple Navigation Routes.

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Where Is Content Headed?

Marketing Insider Group

And then let me know how you would answer the question: Where is content headed? This is putting much more focus on the content brand marketers create ahead of the channels they use. TV, Search Engines, Facebook, Twitter, Instagram – none of these destinations are nearly as interesting as the content that flows across them.

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How Far Will Native Ads Spread? Google Maps and the App Store Enter the Fray

Content Standard

If you’re an app store purist or a long-time fan of Google Maps, you might want to sit down for this news: Both platforms intend to offer native ads through their app-based services. For Google Maps, these ads will come in the form of “featured pins.” Google Maps isn’t launching in-map advertising on a whim.

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How Social Media, Content Transform Marketing from Expense to Investment

Webbiquity

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., online or print advertising, trade shows, telemarketing, direct mail) according to research from HubSpot.