Video ad spend expected to rise 16%, surpassing linear TV this year
Martech
APRIL 25, 2024
digital video ad spend is expected to hit $63 billion in 2024, a 16% increase from the previous year, according to projections from IAB’s “2024 Digital Ad Spend & Strategy Report.” 2024 is projected to be the first year where more spend is committed to digital video than linear TV. Why we care. billion, up 12% YoY.
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