Marketing Insider Group

JANUARY 10, 2013

There are events covering just about every topic in marketing today: social media, online marketing, search engine marketing, inbound marketing, branding, marketing leadership, content marketing, direct marketing, business marketing and more.

Conference 100

Conference Planning Best Practices Forrester 100

KEO Marketing

JULY 31, 2017

Forrester projects that the global tech market will grow 5% this year alone. The United States has the largest tech market, and will also increase by 5% in 2017. Utilize LinkedIn , because it is one of the most prevalent sites for sharing business content, according to DemandGenReport. Focus on search engine marketing.

Paid Search Agency 48

Paid Search Agency Practices Companies B2B Thought Leadership 48

Marketing Insider Group

JUNE 11, 2010

I link to some of the latest research from firms like emarketer, Forrester, Morgan Stanley and the Altimeter Group and cite popular social media experts like Charlene Li, Shannon Paul, Jay Baer and Jason Falls. I explain the 5 steps required to gaining executive buy-in.

Social Media 100

Social Media Buy Media Marketing & Strategy 100

KoMarketing Associates

OCTOBER 22, 2012

Create content your Pinterest users want, as they are apparently a very valuable audience. His other point, when a search query originates from mobile, the best quality site may lose to the best location. Make the Most of Your Content. It’s easy to put out a piece of content but what happens after?

Tools 120

Tools Trends Tips Social Networks 120

Biznology

DECEMBER 6, 2012

In case you didn’t know, I am IBM’s representative to the Google Tech Council, a consortium of B2B tech search engine marketing (SEM) leaders. Since I started focusing on SEM for IBM, I have trained thousands of content producers, information architects, developers, metrics analysts, and executives on search.

Paid Search Agency 80

Paid Search Agency SEO SEM Planning 80

EMagine B2B Blog

MARCH 29, 2018

How can you stay competitive and innovative with your content? This includes companies that report on top performing tech companies and trends such as Forrester and Gartner. Demos (This is typically well received in software tech) . Start by looking at high quality assets produced by industry leaders.

PPC 40

PPC B2B Sales Lead Scoring Lead Ranking 40

Marketing Insider Group

OCTOBER 14, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy October 14, 2010 16 Subscribe Why Is Search…So…Darn…Hard?!

Paid Content 100

Paid Content Paid Search Agency Budget Programs Marketing Budget 100

Marketing Insider Group

FEBRUARY 5, 2024

At Marketing Insider Group, we’ve sifted through the noise to bring you over 300 of the most insightful and relevant marketing stats. Covering everything from the nitty-gritty of content marketing to the expansive world of digital ads, these stats are your compass to navigate the marketing seas.

Paid Content 213

Paid Content Stats Marketing Budget Webinar Metrics 213

Online Marketing Institute

NOVEMBER 2, 2009

Based on my own anecdotal research, natural search typically drives at least 40% and average more than half of all unpaid traffic to b2b websites. Create helpful and link-worthy content, optimize your pages, and get other sites linking to yours in order to improve your site’s position in the search engines. Tweet This!

Marketing Budget 40

Marketing Budget Budget Programs Marketing Budget Creation Paid Search Agency 40

Ambal's Amusings

DECEMBER 17, 2009

I have invited our Panel of B2B Marketing Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Recommended Resources from B2B Marketing Experts. Forrester Blog for Interactive Marketing Professionals. Ardath Albee's blog Marketing Interactions. Get Content.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

KoMarketing Associates

FEBRUARY 28, 2023

As personalization becomes more critical to customers, new research suggests that marketers who excel in this area leverage everything from data to content to satisfy their target audience. About 71% of Experience Leaders state that they have real-time access to omnichannel customer data to help with personalization.

Marketing Report 216

Marketing Report Ideal Customer Profiles Marketing Management Advertising Agencies 216

The Lead Agency

APRIL 30, 2019

With such high competition, this can require a significant marketing budget. In order to get noticed, tech marketers have to drive awareness and demand for their technology solutions through a range of channels such as Search Engine Marketing, Display Advertising, Remarketing, Social Media Trade Shows, and PR efforts.

Paid Search Agency 86

Paid Search Agency Marketing Budget Marketing Management Marketing Automation Services 86

Online Marketing Institute

DECEMBER 23, 2010

On the surface it seems there are more successful B2C social media examples than B2B, but online seems to be where its at if youre looking to market to those B2B decision makers. Nearly 85 percent of B2B decision makers are online and using social media to help in their decision making, according to Forrester Research estimates.

Work Management 40

Work Management Social Media Social Marketing B2B Marketing 40

NetLine

AUGUST 2, 2023

Source: Forrester Some of the lead types that have featured in versions of this model include: Inquiries (INQs): As the name suggests, these are leads that have come as the result of direct contact from potential customers. Image Caption: Great content remains key to effective B2B lead generation.

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

SpotMe Blog

JUNE 29, 2023

Digital marketing channels are the fastest-growing area of pharma marketing. Pharma companies use social media, search engine marketing, and their own websites to connect with both professionals and patients. Digital ads, email campaigns, and sponsored content are all part of the paid pharma marketing strategy.

Paid Content 52

Paid Content Webinar Metrics Marketing Budget Marketing Strategy 52

KoMarketing Associates

MAY 19, 2014

I’ve been on the receiving end of this skepticism myself and one can’t really be surprised when industry leaders / search engine spokes people like Matt Cutts and Duane Forrester call out abused SEO tactics and misguided outreach. Search Engine Marketing Blog Search Engine Optimization'

Ideal Customer Profiles 120

Ideal Customer Profiles Outreach Search Engine Marketing High Quality Lead 120

Valasys

MARCH 12, 2019

According to a Forrester Research report, investment in MarTech is likely to go up by 27% increasing the expenditure to more than $122 billion by 2022 ! There are some technologies that are essential: Content Management System (CMS). Search Engine Optimization (SEO). B2B Partnership.

Marketing Attribution 49

Marketing Attribution Marketing Automation Services Paid Search Agency Advertising Agencies 49

Marketing Insider Group

JUNE 7, 2012

Inbound marketing also known as “pull marketing” uses content to attract a desired audience. The buyer is in control and decides whether to act on the content or not. It is typically more persistent or “ always-on ” as the content is placed where buyers tend to go seeking information.

Inbound Marketing 100

Inbound Marketing Cost Paid Search Agency Lead Ranking 100

Webbiquity

JANUARY 10, 2010

Rick Burnes notes that without a strong content strategy to back up social media efforts, marketers risk the “all hat, no cattle&# syndrome: lots of attention on Twitter and Facebook, but no compelling content to back it up and turn the curious into the converted. by HubSpot. 5 Social Media Mistakes To Avoid by ZoopMedia.

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

KoMarketing Associates

MARCH 15, 2013

When creating a search strategy, it’s important to know where to focus your time and money to get the best results and drive conversions. Duane Forrester ( @duaneforrester ) of Bing suggested you assign a value to each of your URLs. To do that, we need to know which pages are most important to the overall business goals.

Tools 120

Tools Tips CAN-SPAM Lead Scoring 120

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Webbiquity

JANUARY 9, 2012

Dave offers “25 ideas for ways you can get value out of Twitter, with a mix of business and personal focus,” such as meeting new people, staying on top of the news, influencing the influencers, and re-purposing content. Twitter: Marketers Still Struggling To Understand Social Channel by MediaPost Online Media Daily.

Twitter 100

Twitter Tactics Tools Tips 100

Content Standard

OCTOBER 2, 2020

That’s why we’ve put together this list of 365 marketing quotes, by or for marketers, from the best and the brightest in history. ” — Milton Hershey “If great content is the hero, then banners are the villain.” ” — John Sculley “Branded content is created for a company.

Paid Content 117

Paid Content Top of Funnel Planning Paid Search Agency 117

GreenRope

DECEMBER 14, 2016

Social ads, in conjunction with real time content and engagement, can be extremely powerful in driving awareness of your business. Provides content ideas for marketers. By mining the chats your reps have with your leads and customers, you gain valuable insights into their pain points encouraging more relevant content.

Sales Management 40

Sales Management Top of Funnel PPC Cost per Acquisition 40

GreenRope

DECEMBER 14, 2016

Social ads, in conjunction with real time content and engagement, can be extremely powerful in driving awareness of your business. Provides content ideas for marketers. By mining the chats your reps have with your leads and customers, you gain valuable insights into their pain points encouraging more relevant content.

Sales Management 40

Sales Management Top of Funnel PPC Cost per Acquisition 40

GreenRope

DECEMBER 14, 2016

Social ads, in conjunction with real time content and engagement, can be extremely powerful in driving awareness of your business. Provides content ideas for marketers. By mining the chats your reps have with your leads and customers, you gain valuable insights into their pain points encouraging more relevant content.

Sales Management 40

Sales Management Top of Funnel PPC Cost per Acquisition 40

GreenRope

DECEMBER 14, 2016

Social ads, in conjunction with real time content and engagement, can be extremely powerful in driving awareness of your business. Provides content ideas for marketers. By mining the chats your reps have with your leads and customers, you gain valuable insights into their pain points encouraging more relevant content.

Sales Management 40

Sales Management Top of Funnel PPC Cost per Acquisition 40

GreenRope

DECEMBER 14, 2016

Social ads, in conjunction with real time content and engagement, can be extremely powerful in driving awareness of your business. Provides content ideas for marketers. By mining the chats your reps have with your leads and customers, you gain valuable insights into their pain points encouraging more relevant content.

Sales Management 40

Sales Management Top of Funnel PPC Cost per Acquisition 40

GreenRope

DECEMBER 14, 2016

Social ads, in conjunction with real time content and engagement, can be extremely powerful in driving awareness of your business. Provides content ideas for marketers. By mining the chats your reps have with your leads and customers, you gain valuable insights into their pain points encouraging more relevant content.

Sales Management 40

Sales Management Top of Funnel PPC Cost per Acquisition 40

GreenRope

DECEMBER 14, 2016

Social ads, in conjunction with real time content and engagement, can be extremely powerful in driving awareness of your business. Provides content ideas for marketers. By mining the chats your reps have with your leads and customers, you gain valuable insights into their pain points encouraging more relevant content.

Sales Management 40

Sales Management Top of Funnel PPC Cost per Acquisition 40

GreenRope

DECEMBER 14, 2016

Social ads, in conjunction with real time content and engagement, can be extremely powerful in driving awareness of your business. Provides content ideas for marketers. By mining the chats your reps have with your leads and customers, you gain valuable insights into their pain points encouraging more relevant content.

Sales Management 40

Sales Management Top of Funnel PPC Cost per Acquisition 40

GreenRope

DECEMBER 14, 2016

Social ads, in conjunction with real time content and engagement, can be extremely powerful in driving awareness of your business. Provides content ideas for marketers. By mining the chats your reps have with your leads and customers, you gain valuable insights into their pain points encouraging more relevant content.

Sales Management 40

Sales Management Top of Funnel PPC Cost per Acquisition 40

GreenRope

DECEMBER 14, 2016

Social ads, in conjunction with real time content and engagement, can be extremely powerful in driving awareness of your business. Provides content ideas for marketers. By mining the chats your reps have with your leads and customers, you gain valuable insights into their pain points encouraging more relevant content.

Sales Management 40

Sales Management Top of Funnel PPC Cost per Acquisition 40

GreenRope

DECEMBER 14, 2016

Social ads, in conjunction with real time content and engagement, can be extremely powerful in driving awareness of your business. Provides content ideas for marketers. By mining the chats your reps have with your leads and customers, you gain valuable insights into their pain points encouraging more relevant content.

Sales Management 40

Sales Management Top of Funnel PPC Cost per Acquisition 40

GreenRope

DECEMBER 14, 2016

Social ads, in conjunction with real time content and engagement, can be extremely powerful in driving awareness of your business. Provides content ideas for marketers. By mining the chats your reps have with your leads and customers, you gain valuable insights into their pain points encouraging more relevant content.

Sales Management 40

Sales Management Top of Funnel PPC Cost per Acquisition 40

GreenRope

DECEMBER 14, 2016

Social ads, in conjunction with real time content and engagement, can be extremely powerful in driving awareness of your business. Provides content ideas for marketers. By mining the chats your reps have with your leads and customers, you gain valuable insights into their pain points encouraging more relevant content.

Sales Management 40

Sales Management Top of Funnel PPC Cost per Acquisition 40

GreenRope

DECEMBER 14, 2016

Social ads, in conjunction with real time content and engagement, can be extremely powerful in driving awareness of your business. Provides content ideas for marketers. By mining the chats your reps have with your leads and customers, you gain valuable insights into their pain points encouraging more relevant content.

Sales Management 40

Sales Management Top of Funnel PPC Cost per Acquisition 40