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The Path to PPC Conversions: How to Choose Assets That Will Generate B2B Tech Leads Your Sales Team Will Love

EMagine B2B Blog

PPC) pay-per-click advertising is the perfect way to do it. Once you understand the path to PPC conversions, you’ll be armed with the next steps to take your marketing campaign to the next level. How can you stay competitive and innovative with your content? The path to PPC conversions: . Case Studies.

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B2B Social Media Strategy and Executive Buy-in

Marketing Insider Group

I link to some of the latest research from firms like emarketer, Forrester, Morgan Stanley and the Altimeter Group and cite popular social media experts like Charlene Li, Shannon Paul, Jay Baer and Jason Falls. I explain the 5 steps required to gaining executive buy-in.

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Why Is Search…So…Darn…Hard!

Marketing Insider Group

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy October 14, 2010 16 Subscribe Why Is Search…So…Darn…Hard?!

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B2B Lead Generation Boosters: 25 Rocket-Fueled Strategies and Ideas to Propel Your Pipeline

NetLine

Source: Forrester Some of the lead types that have featured in versions of this model include: Inquiries (INQs): As the name suggests, these are leads that have come as the result of direct contact from potential customers. Image Caption: Great content remains key to effective B2B lead generation.

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How to build a winning pharma marketing strategy using digital-first events

SpotMe Blog

Digital marketing channels are the fastest-growing area of pharma marketing. Pharma companies use social media, search engine marketing, and their own websites to connect with both professionals and patients. Digital ads, email campaigns, and sponsored content are all part of the paid pharma marketing strategy.

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Inbound Marketing Leads Costs Less

Marketing Insider Group

Recently I had a conversation with a fellow marketer who challenged the notion that inbound leads costs less. They pointed to the high cost per lead of some paid search (PPC) campaigns as evidence. Inbound marketing also known as “pull marketing” uses content to attract a desired audience.

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The Customer Journey Starts Here

GreenRope

Social ads, in conjunction with real time content and engagement, can be extremely powerful in driving awareness of your business. Provides content ideas for marketers. By mining the chats your reps have with your leads and customers, you gain valuable insights into their pain points encouraging more relevant content.