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12 Examples of B2B Companies Managing Impactful Twitter Profiles

KoMarketing Associates

As a matter of fact, an estimated 310 million active users per month have propelled Twitter to number two on the list of most popular social networks, behind Facebook. While Facebook may be king of the social networks among the general public, Twitter’s business benefits for B2B companies far outweigh those of Facebook.

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The LinkedIn Publishing Platform Puts Power in the Hands of the B2B Buyer

KoMarketing Associates

This past month LinkedIn announced they will be opening up the ability for every user to publish their own content on LinkedIn, through individual profiles. The B2B buyer controls the marketing message. They can research and explore vendor information across a range of platforms and social networks.

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#Pubcon 2012: Tips, Tools & Trends

KoMarketing Associates

There was a lot of talk about the intent Pinterest users have versus other social networks. Krista Neher of BootCamp Digital noted that Pinterest traffic converts at 10% higher than other social traffic. Create content your Pinterest users want, as they are apparently a very valuable audience. Put the video online.

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The Top 3 Priorities for 2010 Marketing Budgets

Online Marketing Institute

Based on my own anecdotal research, natural search typically drives at least 40% and average more than half of all unpaid traffic to b2b websites. Create helpful and link-worthy content, optimize your pages, and get other sites linking to yours in order to improve your site’s position in the search engines. Tweet This!

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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

At Marketing Insider Group, we’ve sifted through the noise to bring you over 300 of the most insightful and relevant marketing stats. Covering everything from the nitty-gritty of content marketing to the expansive world of digital ads, these stats are your compass to navigate the marketing seas.

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B2B Social Media Marketing -- Does It Work?

Online Marketing Institute

On the surface it seems there are more successful B2C social media examples than B2B, but online seems to be where its at if youre looking to market to those B2B decision makers. Nearly 85 percent of B2B decision makers are online and using social media to help in their decision making, according to Forrester Research estimates.

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Best of 2009: Social Media Marketing, Part 1

Webbiquity

Rick Burnes notes that without a strong content strategy to back up social media efforts, marketers risk the “all hat, no cattle&# syndrome: lots of attention on Twitter and Facebook, but no compelling content to back it up and turn the curious into the converted. by HubSpot.