Belkins

JANUARY 24, 2021

It is an assessment process to define whether your potential clients are likely to move down your sales funnel. As an Eloqua study suggests, such an approach helped ten B2B companies enhance their close rates by 30% and have an 18% increase in revenue. What is lead scoring? It includes a set of objective parameters.

Lead Scoring 97

Lead Scoring Lead Ranking Sales Leads Top of Funnel 97

Convince & Convert

FEBRUARY 27, 2015

It provides practical insights into developing a structured program around your video content, offers viable examples from big-name companies already grounding their marketing in online video, and offers supporting data to help solidify the value of video marketing for the C-suite. Integrations Are More Important Than You Think.

Video Marketing 167

Video Marketing Rules Marketing Automation Services Planning 167

ANNUITAS

APRIL 11, 2011

The conference was full of great content and information on the state and the future of B2B Sales. In his contribution to the recently released Book of Funnels by Focus , Matt West, VP of Marketing for Genius captured this perfectly with his funnel. Notice at the top of the funnel, sales is just as prevalent as marketing.

Top of Funnel 100

Top of Funnel B2B Sales Buy Process 100

Crimson Marketing

SEPTEMBER 12, 2014

One of the results of an increasingly connected digital world is the spectacular rise of demand generation at the top of the sales funnel. Heidi details why and how CMOs should consider multiple geographies, languages, industry focuses, personalization of relevant content, and the marketing technology architecture to support all of that.

CMO 100

CMO Paid Search Agency Demand Generation Top of Funnel 100

Kapost

DECEMBER 12, 2016

Marketing automation platforms such as Marketo, Eloqua, and Hubspot had burst onto the scene. These tools enabled marketers to share interesting content and collect customer information regarding their interests and interactions—all at a scale that was never before possible. How ABM Operates with Inbound Strategy—and Runs on Content.

Account Based Marketing 48

Account Based Marketing Top of Funnel ABM Content 48

Everything Technology Marketing

FEBRUARY 19, 2011

It will become an established marketing tactic that will be more tightly integrated with traditional tactics such as email, webcasts, live events, mobile marketing, and content marketing. One of my favorites is a content-centric approach. And as social media matures, demands for proving social media ROI will inevitably increase.

Social Media 100

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 100

Ledger Bennett

MARCH 12, 2020

With the saving of budget due to not building stands, not flying staff or even customers to the event or putting them up in hotels, not taking days away from their business – what tactics could you take advantage of to patch up this big hole in your marketing calendar and your revenue funnel? Distribute valuable content with a podcast .

Top of Funnel 52

Top of Funnel Eloqua Digital Marketing Funnels Lead Ranking 52

Content Marketing Institute

MARCH 22, 2018

Creating content is not the difficult part of content marketing. Distribution of your content, particularly with paid media, is also not that hard to do initially. HANDPICKED RELATED CONTENT: How to Stop Acting Like a Marketer and Start Acting Like a Publisher. This is a sure sign iQ content is paying off.

Marketing Automation Services 108

Marketing Automation Services Work Management Marketing Management Paid Search Agency 108

The Effective Marketer

JUNE 1, 2012

Problem is, sometimes the rush to get the software installed and running ends up trampling the creation of processes, content planning, and other key ingredients that are necessary for a successful marketing automation implementation. What does the sales and marketing funnels look like? Step 3: Content Marketing Audit.

Marketing Automation Services 100

Marketing Automation Services Lead Ranking Marketing Automation Work Management 100

SWZD

SEPTEMBER 16, 2019

CipherCloud’s security platform integrates data protection, content control, monitoring, cloud discovery and risk analysis. He said it involves “being present, relevant and resonating in all the channels where your customers are.”. We asked Alex what he saw as the most effective way to generate qualified leads.

Marketing AI 54

Marketing AI Ideal Customer Profiles Marketing Automation Services Eloqua 54

Chris Koch

DECEMBER 2, 2011

I’m a content guy and I think thought leadership is the best way to build nurturing relationships with contacts in B2B marketing. Marketing automation vendor Eloqua released a SlideShare entitled 10 ways to “solve” Facebook for B2B. This is your funnel on Facebook. Actually, I’m not a slut. I’m more of a snob.

Social Media 100

Social Media Campaigns B2B Thought Leadership Media 100

Chris Koch

DECEMBER 2, 2011

I’m a content guy and I think thought leadership is the best way to build nurturing relationships with contacts in B2B marketing. Marketing automation vendor Eloqua released a SlideShare entitled 10 ways to “solve” Facebook for B2B. This is your funnel on Facebook. Actually, I’m not a slut. I’m more of a snob.

Social Media 100

Social Media Campaigns B2B Thought Leadership Media 100

Vidyard

NOVEMBER 18, 2016

Content marketing may be all the rage, but now that everyone is doing it — how can brands stay relevant? Leveraging good content is just the beginning – but taking advantage of every opportunity to engage with prospects and keep them excited is what smart marketers are doing to keep ahead of the curve. Let’s dig in!

Top of Funnel 50

Top of Funnel Demand Generation Case Studies Case Study 50

Vidyard

MAY 10, 2016

Read on to see how Michael developed an “always on” marketing platform, his opinion on video as a content type , and his tips for marketers trying to justify investments in marketing technology. Michael said it best when he told us that “The days of pushing content on a brand’s own timelines are gone. An “All Day, Every Day” Battle.

Top of Funnel 50

Top of Funnel Marketing Automation Services Eloqua Digital Marketing Funnels 50

Vidyard

NOVEMBER 26, 2013

In this post I’ve collected five examples of amazing B2B videos to inspire you to take your own content to the next level. Deloitte Canada Hits the Lab for Predictions Every year Deloitte shares their predictions for various industry sectors and this video is a good example of how they made their content even more engaging.

Video Marketing 58

Video Marketing B2B Marketing Examples Eloqua 58

markempa

DECEMBER 29, 2011

In February , Paul Teshima, SVP of Product Management at Eloqua, set the tone for the webinar year. In March , Michelle Mogelson Levy, Associate Vice President of Global Marketing at ECI Telecom, detailed how she executed an ultra-successful content strategy campaign and how that transformed their entire marketing strategy. “

Top of Funnel 120

Top of Funnel Webinar Metrics Lead Scoring Lead Ranking 120

Rev

MAY 21, 2018

If you have a marketing automation platform — like Marketo, Oracle Eloqua, HubSpot, or Pardot — then you are probably using intent data. The Google advantage is speed and relevance. Still, intent data can help you figure out areas of interest so that you can be more relevant in future interactions. First, what is intent data?

Intent Data 122

Intent Data Intent Lead Ranking Lead Scoring 122

Ledger Bennett

JUNE 25, 2018

They adopted an existing platform, the AT&T Networking Exchange blog , and key AT&T employees created customized content that was relevant to their customers’ vertical market and to specific roles within the company. The outcome? The entire sales team were thereafter quickly trained to use social selling.

Sales Management 45

Sales Management Eloqua Peer-to-peer Top of Funnel 45

SnapApp

APRIL 4, 2018

However, if you are in a rush we broke down the most commonly cited metrics across each of the funnel stages. . . Not only does this give you a definitive view of the lead quality, it can highlight potential weakness in bottom funnel marketing content, and/or sales close rates. . Marketing Sourced Opportunity Funnel.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

SnapApp

MAY 12, 2015

Content loading. is perfect top-of-funnel content. Different types of assessments provide value further down the funnel – “Are you ready for marketing automation?” could work as a mid-funnel offer, and “Which product is right for you?” is pretty spot-on decision-stage content. Demand Metric.

Top of Funnel 59

Top of Funnel Work Management Marketing Automation Services Marketing Management 59

TrustRadius Marketing

NOVEMBER 14, 2019

Dynamic Content: Landing pages and selected interactions can trigger different results to appear within content placeholders. The real value with lead management is turning your top of the funnel leads and website visitors into marketing qualified leads for sales to close. Look at bounce rate, common paths and more.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Work Management Marketing Management 40

Vidyard

NOVEMBER 14, 2016

Long regarded as simply a top-of-funnel asset, Viewtopia presented the evolution of video within an organization. Next-level marketers are moving video content back onto their company website, and organizing it in a meaningful way to allow for discovery and conversions. Content can be used beyond marketing and brand awareness.

Video Marketing 50

Video Marketing Top of Funnel Marketing Automation Services Storytelling 50

SnapApp

SEPTEMBER 18, 2012

Relevance : What's more valuable, one or five? Clearly, it's not math that determines the answer; it's relevance. To be successful on Twitter, you need to have a relevant audience who may actually be impacted or intrigued by your messages. s Faker Score , you can focus on building and maintaining a relevant audience.

Twitter 48

Twitter Business Eloqua Top of Funnel 48

Bluetext

FEBRUARY 8, 2021

Most email and marketing automation platforms like Marketo, Hubspot, Mailchimp, Constant Contact, and Eloqua, among others, make it easy to set up the basic lists for a smart email marketing strategy, especially when beginning lead generation and nurture flows. Gated content . Funnel them into an automated Welcome Program.

Paid Content 20

Paid Content Marketing Analytics Tools Paid Search Agency Email Marketing 20

Vidyard

JULY 10, 2013

Video has come a long way since short clips started making their way online, shared only to those with modems fast enough to download such rich content. Vidyard gives you several different ways to generate leads through your video content. Here’s some easy ways to get more out of your video! Why not just use a form?

Video Marketing 50

Video Marketing Generation Leads Lead 50

Heinz Marketing

AUGUST 3, 2020

What are some things you recommend to help be consistent in sharing content? All you people joining us live on the Funnel Media Radio Network, thank you for making us part of your work from home work day or whatever you’re working today. But start engaging in content because that’s the best way to learn.

Sales Management 117

Sales Management Top of Funnel Paid Search Agency Lead Ranking 117

Martech

DECEMBER 13, 2023

But as marketers focus on intent data and lead scoring to better understand which leads are most likely to convert, old lead generation plays — such as calling everyone who downloads a content asset — are increasingly seen as relics from another era. Humans also have to build the pieces and processes behind your marketing automation plans.

Lead Ranking 127

Lead Ranking Marketing Automation Services Lead Generation Sales Management 127

Vidyard

NOVEMBER 11, 2016

It takes passion, creativity, resourcefulness, and a whole lot of hard work to make awesome video content, and we believe that marketers producing great video deserve to be recognized. Lenovo also needed to ensure the results of this campaign made it into Eloqua, their Marketing Automation Platform.

Sales Management 111

Sales Management Top of Funnel Video Marketing Marketing Automation Services 111

Content Marketing Institute

APRIL 26, 2018

What keeps you up at night about your content marketing program? Your peers – even at brands lauded for their content approach – struggle with the same issues. Your peers – even at brands lauded for their content approach – struggle with the same issues. I’ll bet one of your top concerns is how to prove its value to the company.

Top of Funnel 101

Top of Funnel Branding Brand Identity Marketing AI 101

Convince & Convert

OCTOBER 26, 2013

The legions of companies now embracing “content marketing” as a piece of their communications arsenal grew by 11% as I typed this sentence. of these new content devotees have not embraced Youtility in the least, and are instead making content they think they need, rather than content real people actually want.

Long Tail Marketing 156

Long Tail Marketing Top of Funnel Marketing Automation Services Eloqua 156

The ABM Agency

MARCH 26, 2021

Deliver content and messaging by account and funnel placement. When it comes to this kind of marketing, we use the phrase “omnichannel ABM,” which simply refers to ABM that utilizes each relevant channel, tool, and best practice to nurture accounts. Examples: Marketo , Pardot , Oracle Eloqua. Marketing Automation.

Account Based Marketing 98

Account Based Marketing ABM Marketing Automation Services Work Management 98

SmartBug Media

MARCH 10, 2020

Flip the Funnel. ABM challenges marketers to flip the funnel by identifying target accounts and building a plan around directly engaging those people before and after they become a customer. Generally, the stages of the funnel look like this: Identify target accounts. Engage those accounts with relevant content and outreach.

Account Based Marketing 97

Account Based Marketing ABM Sales Management CMS Development 97

thePoint

MAY 25, 2018

Building a strong internal network of advisors, content providers, and advocates (you are going to need those!) Recruit them as people that you can run ideas past or include in workshops around strategy/messaging/content. Content providers – I’m going to save this one for a later discussion on content. Content Creation.

Paid Search Agency 40

Paid Search Agency Work Management Sales Management Marketing Management 40

Convince & Convert

MARCH 18, 2016

Uberflip solves a really important problem for a marketer, which is that content marketing in particular is getting crazy, everybody’s doing more and more of it. All the research says that 70% of marketers are creating more content this year than ever before. And so how does that content actually get merchandized?

Top of Funnel 93

Top of Funnel Content Marketing CMS Development Ad Building 93

Albacross

JANUARY 17, 2020

In ActiveCampaign we enroll the leads into various relevant email marketing flows and onboarding activities, so we get in touch with our leads with correct timing and with relevant content based on the advanced data-filtering from Albacross. We’re also using reveal API solution which enables real-time website personalization.

Marketing Automation Services 122

Marketing Automation Services Top of Funnel Budget Programs Work Management 122

ClearVoice

OCTOBER 28, 2019

What are some new and engaging ways to boost your content marketing efforts that skyrocket conversion rates? I’ve also been using “gated content” as a lead generation tool, and sadly, often only see a 3 percent or 4 percent conversion rate. What are the non-traditional options for content-gated lead generation?

Top of Funnel 58

Top of Funnel Lead Scoring Lead Ranking Sales Qualified Leads 58

Inbox Insight

NOVEMBER 13, 2018

B2B content marketing is hard work, and it’s getting harder all the time… Marketers are blogging up to 800% more than 5 years ago, but getting 190% fewer shares. Statistics such as these are alarming, especially if content marketing is an important part of your B2B marketing strategy. The Content Challenge.

Paid Content 52

Paid Content Top of Funnel B2B Marketing Content Marketing 52