Buffer

JANUARY 23, 2023

Social media is always evolving – as should your strategies for creating content. Here are four examples from small businesses and content creators who’re implementing new social media strategies in 2023. Recently, the brand has seen a good amount of traction from their YouTube channel, specifically their YouTube Shorts.

Small Business Marketing 123

Small Business Marketing Social Media Media Marketing & Strategy 123

Contently

NOVEMBER 29, 2021

This February Austin McBroom, former college basketball star and patriarch of YouTube ‘s ACE Family, launched an online social media course. Several articles, like the link above, and YouTube videos accused McBroom of running a scam. The post How to Learn Social Media Without Getting Scammed appeared first on Contently.

Social Media 170

Social Media Media Viral Marketing Class 170

Webbiquity

MAY 25, 2021

I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. Same thing for Instagram with photos and now, of course, all content formats: TikTok, Facebook, Twitter, they all follow that same playbook. And YouTube, for sure, I think it’s underutilized for B2B.

B2B Marketing 334

B2B Marketing Practices B2B SMS 334

Navigate the Channel

JANUARY 8, 2024

They’re exploring options and digital marketers can provide valuable content or educational resources to influence their decision-making. I-Want-to-Do Moments: These moments involve instructional content or guidance, such as DIY tutorials or recipes. Marketers can create content that caters to these needs.

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Navigate the Channel

JUNE 19, 2023

Your social media followers probably aren’t counting the number of times you #hashtagoverkill digital marketing, B2B or marketing mindset, but it may feel to you like your content ideas are repetitive or #stuck. Feeling baffled about how to generate new content (remember the early days when we thought creator’s block was a myth?)

Social Media 65

Social Media Media Curation Content 65

Hubspot

APRIL 30, 2018

Remember those speech bubbles that used to pop up at the start of almost every YouTube video years ago? Even though those omnipresent bubble CTAs could get on your nerves, YouTube decided not to get rid of them entirely. 8 Types of CTAs you Should Be Using in Your YouTube Channel. or “Watch my next video!”, million subscribers.

Youtube 76

Youtube Advertising Channels Lead Scoring Lead Ranking 76

Sprout Social

JANUARY 6, 2021

If there’s one thing staying at home has revealed to us it’s that we watch a ton of video content. YouTube reports one billion hours of video are watched every day and research estimates social video ad spend will grow 44% from 2019 to reach $14.89 Build brand awareness and put a stake in the ground with video content.

Social Media 131

Social Media Video Marketing Social Marketing Top of Funnel 131

FunnelEnvy

DECEMBER 11, 2023

After its 2005 launch, YouTube was the dominant video platform until TikTok’s meteoric rise in US popularity from 2018 to the present. For example, after almost changing careers due to a lack of business traction on LinkedIn, B2B Marketing expert Jade Tambini now leverages 30,000 followers on TikTok and a growing YouTube presence.

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62

Sprout Social

MARCH 8, 2023

But first: Why you should get others involved in social video Content formats are ever-changing. In Sprout’s 2023 Content Benchmarks report , over half of marketers cite this as a challenge when planning and scheduling posts. Lean on your team for content creation. But while formats may shift, video is here to stay.

Video Marketing 93

Video Marketing Content Thought Leadership Social Media 93

Sprout Social

JANUARY 4, 2022

Whether you’ve already had a handful of videos go viral , you’re staunchly loyal to static image posts or you’re totally new to video, the following social media video marketing statistics can help you determine how, when and why to use this type of visual content. Half of social media users prefer video over other types of content.

Social Media 142

Social Media Statistics Video Marketing Social Marketing 142

ClearVoice

DECEMBER 27, 2021

Content marketing had a big year in 2021. From prolific brand content campaigns to emerging content technologies, we’ll walk you through everything that happened in the industry in 2021 so you can glean insights and step into the new year with confidence. 4 amazing 2021 content marketing campaigns. Audio content.

Marketing AI 98

Marketing AI Content Marketing Planning Aggregators 98

Oktopost

SEPTEMBER 13, 2022

Whether it’s paid ads or simply organically sharing your content, you can reach a large audience quickly and easily on social media. So how do you walk the line of staying compliant across industry norms while creating content that engages your audience? Be helpful: Share content that is helpful and informative.

Social Media 84

Social Media Work Management Marketing Management Service 84

ClearVoice

JULY 18, 2023

Both content marketing and traditional advertising fall under the global umbrella of “marketing.” Let’s take a deep dive into content marketing vs. traditional advertising in finance. Today, businesses have another option: content marketing. But content marketing helps them understand why they should believe in you.

Advertisements 52

Advertisements Advertising Top of Funnel Paid Search Agency 52

Oktopost

OCTOBER 26, 2023

Gartner research indicates that a significant portion of B2B buyers use social media to inform their purchasing decisions, with the top channels being YouTube (65%), Facebook (60%), Instagram (55%), X (48%), and Linkedin (43%). You may be wondering why financial institutions need to participate in employee advocacy to begin with.

Marketing Management 125

Marketing Management Service B2B Thought Leadership Thought Leadership 125

Vidyard

JANUARY 22, 2014

Let’s explore what this video marketer’s doing right: Solving Real Problems with How-To Video Content How-to videos are important for brands looking to amplify their video marketing strategy because YouTube is the second largest search engine available. Brands, take note! Use your videos to really help.

Education 51

Education Video Marketing Youtube Content 51

Optinmonster

MAY 27, 2020

Instead, these platforms provide affiliates with the tools they need to create content and seamlessly share referral links to their built-in audience of followers. These affiliates create video content featuring different workouts using this equipment and include a link to the site where they can purchase everything from in their video.

Social Media 128

Social Media Paid Content Social Marketing Advertising Agencies 128

Onalytica B2B

NOVEMBER 12, 2018

Consequently, this contributes to a very different culture of content creation between sectors. Charities focus on creating content that raises awareness of the cause whereas membership associations want to be the leading voice of the industry. DOWNLOAD EMPLOYEE ADVOCACY 2.0. Employee Advocacy in B2B. Program Focus. Business Outcomes.

Top of Funnel 189

Top of Funnel B2B Thought Leadership B2B Thought Leadership 189

Optinmonster

FEBRUARY 11, 2024

Lead magnets usually offer a piece of digital, downloadable content, such as a free PDF checklist, report, or eBook like in the example above. Related Content: 25+ Powerful FOMO Statistics to Skyrocket Sales (2019) Related to that is urgency, which is also tied to human psychology. Learn more about FOMO marketing in our guide.

Paid Content 84

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 84

Hubspot

MAY 29, 2020

Dove uses grassroots marketing strategies to create targeted content that their audience wants to share with everyone they know. Grassroots marketing is similar to viral marketing because the goal is to create content that your audience wants to share. Yet, they won't do that if your content doesn't inspire them to.

Examples 101

Examples Campaigns Word of Mouth Paid Search Agency 101

Hubspot

JANUARY 5, 2021

Recent data shows that video content is one of the most influential forms of marketing out there. A 2020 study by Wyzowl reported that people share videos at twice the rate than any other form of content. So, how can you leverage short-form content to grow your business? How do short-form videos fit into your content strategy?

Trends 101

Trends Marketing AI Video Marketing Work Management 101

Optinmonster

NOVEMBER 3, 2021

Use Interactive Posts to Entice and Educate. To best maximize your social media presence, you also want to entertain, educate, and entice your audience. When do people use social media? ” Well, you can create content that encourages people to interact, like contests or giveaways. Share User-Generated Content.

Social Media 79

Social Media Media Tips Ideal Customer Profiles 79

Outgrow

NOVEMBER 30, 2022

Video marketing is the process of planning, creating, and promoting videos that aim to educate and attract users and market your products. Viral videos – Usually very entertaining and shareable, making them perfect for social video marketing. . Plan Content Production. Optimize Your Videos With SEO Content.

Marketing Budget 138

Marketing Budget Video Marketing Marketing Strategy Marketing & Strategy 138

Onalytica B2B

NOVEMBER 15, 2018

When most hear the term ‘influencer’ they think of the social media influencers on platforms such as Instagram, Twitter and YouTube endorsing consumer products to their audience in return for a pay cheque. Anyone this far right on the model will be actively out there creating their own content and formulating their own opinions.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

Spiralytics

NOVEMBER 14, 2023

Examples include educational resources, entertainment options, dietary preferences, and lifestyle choices. They have unprecedented access to information, online content, and social networks, allowing them to form opinions and make choices independently. These sites are an ideal place to center engagement efforts.

Generation 62

Generation Paid Search Agency Advertising Agencies Peer-to-peer 62

Convince & Convert

MARCH 17, 2016

From providing entertainment to educating to expressing your opinion to marketing a product, videos are a powerful tool. As a brand, it is your responsibility to keep tabs on the content that is generated about you. Videos have the potential to go viral or for the person broadcasting the video to bring a huge following to your product.

User-Generated Content 110

User-Generated Content Video Marketing Peer-to-peer Generation 110

Sprout Social

DECEMBER 4, 2018

Get a viral head start from your most loyal fans. Let’s say that you share a new video on your brand’s Facebook page, Instagram account or even Youtube channel and that you are hoping to get some organic (viral) reach from it. Especially if it helps us get more viral reach. Wouldn’t that be cool?

Email Marketing 94

Email Marketing Social Marketing Marketing & Strategy Marketing Strategy 94

The Marketing Blender

MARCH 15, 2021

What does an effective digital content marketing strategy look like in 2021? Content marketing with a customer-centric focus. You want to reach the people who are most likely to be interested in your content, and ultimately to convert to paying clients. How do I reach my target marketing in a crowded online space?

Paid Content 126

Paid Content Lead Scoring Lead Ranking Marketing Strategy 126

SocialPilot

FEBRUARY 9, 2024

Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. Table of Contents 1. She is the Chief Content Officer at MarketingProfs. Are you ready? Let’s begin!

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Oktopost

MARCH 31, 2021

TikTok, the viral video platform, exploded onto the scene with more than 800 million users, viewing over 1 billion videos daily. 71% of B2B marketers said they used video content in their strategy. This upward trend shows no sign of slowing, with 82% of internet traffic expected to be composed of video content by the end of 2021. .

Paid Content 69

Paid Content Video Marketing Work Management Marketing Management 69

Online Marketing Institute

DECEMBER 23, 2010

Share Email This In my last post, I touched on the importance of B2B Content Creation and more specifically B2B Blogging, which is the easiest way to create B2B content. Today, I will touch on a few reasons why Marketers should consider video content creation and Youtube to get found online by the right prospects.

Youtube 40

Youtube B2B Marketing Video Marketing Content Marketing 40

Buffer

JULY 5, 2022

While the influencer went viral on TikTok for her salmon rice bowl recipe in 2021, she first created her YouTube channel in 2012 sharing content around fitness and food. The YouTuber never adds music or voice-overs, and rarely even talks in her videos.

Newsletter 86

Newsletter Viral Marketing Twitter Youtube 86

Convince & Convert

DECEMBER 11, 2015

The company recently launched a global campaign to promote its new YOGA Tablet featuring YouTube stars from around the world. Called The #Goodweird Project, one of the videos from Russian YouTube star EeOneGuy generated more than 2.8 and The Viral Fever in India. Don’t have the budget to work with YouTube influencers?

Campaigns 98

Campaigns Paid Search Agency Microsite Advertising Agencies 98

Hubspot

JANUARY 20, 2021

When YouTube first launched, people like me finally had a platform to share stories, entertain, and educate. But then, vlogging evolved into what we know it as today: a sustainable income source for influencers and an effective content marketing tool for brands. Develop a content strategy. Exciting stuff.

Budget Programs 101

Budget Programs Youtube High Quality Lead User-Generated Content 101

Brandpoint

JUNE 21, 2021

But, here are a few I thought of: being a digital native, understanding modern-day memes, thinking TikTok is “educational,” preferring mobile interfaces, not being afraid to show my face online and purchasing products after being ~influenced~ on social media. Read More: Content Marketing for Generation Z ]. Take the news, for example.

Social Media 110

Social Media Generation Media Transparency 110

Sprout Social

JULY 22, 2021

When on social media they: Opt for video-centered and gamified platforms like Instagram, YouTube, Snapchat and TikTok. Expect culturally relevant and inclusive content that entertains, educates and inspires while keeping up with pop culture. Observe trends and often share, participate in and consume viral content.

Social Media 140

Social Media Generation Media Lead Ranking 140

Hubspot

JUNE 30, 2014

In a given day, we send 400 million tweets , upload 144,000 hours of YouTube video, and publish 4.75 billion pieces of content on Facebook. In a medium inundated with digital noise, creating a few blasé content marketing campaigns just isn’t going to cut it. 1) Synaptic Play. Gas Pump Karaoke. Eminem-Inspired Toast.

Viral Marketing 28

Viral Marketing Content Advertising Mediums Trigger Marketing 28

Vidyard

JULY 7, 2014

In particular, today we’ll explore how they’re using targeted pre-roll to make the most of their YouTube presence. leaving YouTube to cruise around their branded content instead!) Well, YouTube is where it all started for Wishpond and I, only I didn’t realize that at first.

Youtube 50

Youtube Paid Search Agency Ads Practices 50