SmartBug Media

JUNE 11, 2021

Higher education is a unique and competitive landscape—one that pushes marketers to continuously think outside the box to have their brand stand out in a crowded marketplace. Now more than ever, with online degree options readily available and more people taking unconventional pathways in their education, the pressure is on.

Education 64

Education Account Based Marketing Work Management Lead Scoring 64

SmartBug Media

APRIL 3, 2023

Most marketers understand this basic concept: You should create personalized content for your site visitors. Delivering the right content to the right person at the right time may seem like a daunting task at first glance. Awareness Stage Content A buyer is in need of a solution and searching for where to find it.

Sales Qualified Leads 98

Sales Qualified Leads Top of Funnel Personalization Generation 98

The Point

APRIL 22, 2020

I posted recently on LinkedIn that, in the current climate, leads from content syndication and other CPL programs may be an ideal replacement for lost trade shows and other events, and indeed can be an effective way to stay engaged in the marketplace at a time when many buyers are laying low. Quality content = quality leads.

Lead Scoring 162

Lead Scoring Lead Ranking Cost per Lead CPL 162

SugarCRM

JANUARY 19, 2016

You’ve likely heard about inbound marketing quite a lot in recent years, but many marketers are still unclear about how this approach differs from more traditional, outbound marketing and why it’s so valuable. Inbound Marketing 101. advertisements and cold calls) is the cornerstone of inbound marketing.

Inbound Marketing 50

Inbound Marketing Webinar Metrics Marketing & Strategy Marketing Strategy 50

Zoominfo

MARCH 9, 2021

Behavioral Scoring: This involves monitoring your target audience’s intent, search behaviors, and what content they engage with. B2B demand generation strategies tend to be one of two kinds: Broad-Reach Marketing: This is an ongoing approach that works on improving the demand generation incrementally.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

SmartBug Media

AUGUST 11, 2021

Add in the instant gratification that people have become used to when searching for answers (we’re talking about you, Google), and an inbound digital marketing strategy becomes crucial to higher education institutions. easily digestible, engaging pieces of content that will make a prospective student look twice.

Marketing Strategy 98

Marketing Strategy Marketing & Strategy Planning Mobile Advertising 98

Lake One

SEPTEMBER 13, 2022

Successful full-funnel marketing strategies drive awareness, educate your audience and convert them to leads simultaneously using a variety of channels. Mobile devices (yes, your smartphone) make it easier for marketers to connect instantly with their audience. Full Funnel Marketing Strategies: What Does It Entail?

Top of Funnel 70

Top of Funnel Marketing Funnels Startups Marketing Strategy 70

Optinmonster

SEPTEMBER 18, 2020

Do you want to use gated content to boost engagement and conversions? Gated content is one of the best ways to make people more interested in what you have to offer. In this guide, we’ll show you how to gate content for more engagement and conversions. What Is Gated Content? Let’s get started!

Lock-In 94

Lock-In Top of Funnel Conversion Marketing Automation Services 94

The Point

OCTOBER 22, 2020

A client asks: “I know the answer is probably “it depends” but curious if you think there’s a best practice for how many follow-up nurture emails to send TOFU content syndication leads before you stop due to non-engagement?”. no opens for 12 months.).

Sales Qualified Leads 227

Sales Qualified Leads Lead Scoring Lead Ranking Leads 227

PureB2B

FEBRUARY 27, 2017

Without data, content marketing can feel a bit like a high-stakes game of roulette. Because of the large scope of information required to put together a whitepaper, or any report/guide that tries to break down a complex issue, not every company feels compelled to include downloadables in their content lineup. Checklists.

Top of Funnel 62

Top of Funnel Content Landing Pages Broadcasting 62

Industrial Marketing Today

APRIL 21, 2010

How does one generate high quality, educated leads, not just site visitors on a marketing budget that is less than 1% of the projected revenue? Now, that doesn’t sound very different from most b2b and industrial marketers but wait till you hear/read about the phenomenal results that Holly and her team have produced.

Budget Programs 60

Budget Programs Education Marketing Budget Lead Scoring 60

SmartBug Media

APRIL 16, 2021

Just like the chicken or the egg argument, there is an age-old debate among marketers about whether to gate or not gate content. When you gate something on your website or landing page, you are literally adding a barrier to entry for a visitor to access that piece of content. When to Gate Content. Why do we gate content?

Top of Funnel 69

Top of Funnel Lead Ranking Barriers Lead Scoring 69

Zoominfo

DECEMBER 19, 2018

While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. 1. Marketing 360. The Marketing 360 YouTube channel offers a wide variety of high-quality video content. 3. Billy Gene is Marketing Inc. Go check it out!

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Hubspot

NOVEMBER 9, 2015

The same study says that 80% of marketers struggle to demonstrate the business effectiveness of their marketing activities to their top management. How can marketers win the budgets they need to attract customers if they can't prove to management that inbound marketing spend will result in a measurable return?

Inbound Marketing 28

Inbound Marketing Paid Search Agency B2B Marketing Marketing Budget Creation 28

SalesIntel

JANUARY 21, 2022

Intent data is a set of behavioral and search signals to help marketers and sales professionals understand potential customers’ likelihood to purchase a product or service. They go online, read content, hunt for answers, and learn to cope with their discomfort. Intent data takes the guesswork out of your sales and marketing approach.

Intent Data 98

Intent Data Sales Cycle Lead Ranking Lead Scoring 98

PureB2B

FEBRUARY 27, 2017

Without data, content marketing can feel a bit like a high-stakes game of roulette. Because of the large scope of information required to put together a whitepaper, or any report/guide that tries to break down a complex issue, not every company feels compelled to include these downloadables in their content lineup. Checklists.

Top of Funnel 48

Top of Funnel Content Broadcasting Lead Scoring 48

Industrial Marketing Today

OCTOBER 25, 2011

Achieving those two objectives are difficult enough, now add to that the constant pressure of having to lower the cost per lead at the same time. That’s why more B2B and industrial marketers are turning to content marketing to lift their lead generation ROI.

Top of Funnel 60

Top of Funnel Marketing Funnels Content Marketing High Quality Lead 60

Zoominfo

OCTOBER 5, 2021

While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. If you’re on the hunt for new marketing resources, look no further. Marketing 360 The Marketing 360 YouTube channel offers a wide variety of high-quality video content.

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

The Point

SEPTEMBER 8, 2010

The ideal role for email in the marketing realm lies in its power to nurture, educate, cultivate, and maintain awareness amongst recipients who already have a familiarity with, and an affinity for, your brand. Priority Inbox simply serves to cement and accelerate the recent trends towards inbound marketing and lead management.

Lead Generation 100

Lead Generation Lead Scoring Lead Ranking Generation 100

Biznology

MAY 30, 2012

There’s a spirited debate in B-to-B marketing about whether it’s best to give away information (aka “content,” like white papers and research reports) to all comers, versus requiring web visitors to provide some information in exchange for a content download. In other words, to gate your content or not to gate.

B to B 80

B to B RFP Sales Qualified Leads Lead Ranking 80

Only B2B

FEBRUARY 1, 2023

Learn How To Effectively Generate Leads Discover inbound lead generation strategies you can use right away in your overarching inbound marketing and sales plan. One may create leads through a variety of internet marketing strategies, such as SEO, social media, and pay-per-click (PPC).

Lead Generation 117

Lead Generation Paid Content Inbound Marketing Lead Scoring 117

SmartBug Media

OCTOBER 17, 2019

Developing buyer personas is a great way to identify your ideal customers and what content aligns with their goals. Inbound Marketing. Inbound marketing’s significance to demand generation is in the role it plays in creating that demand. The Plan in Action. Testing/Analysis.

Demand Generation Agencies 61

Demand Generation Agencies Demand Generation Demand Marketing Strategy 61

The Point

OCTOBER 8, 2020

You might be thinking: “Sure, but we’re marketing a technology solution that few people know exists, or even that they have the problem in the first place.” And yes, in those cases, educating the market is a critical first step in order to generate the need. Marketing Success & the Accident of Timing Click To Tweet.

Demand Generation Agencies 173

Demand Generation Agencies Paid Search Agency Advertising Agencies Marketing Agencies 1 173

sagefrog

NOVEMBER 14, 2023

Enhanced Content Relevance: By understanding the specific information each decision-maker seeks, you can create highly relevant content, like whitepapers, case studies, or product demos. The aim is to accelerate lead generation and yield a quicker ROI while supporting your long-term inbound efforts.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Industrial Marketing Today

APRIL 26, 2010

However, to be successful with social media, you have to provide real value and that usually comes from great content. Paul Dunay in his blog post, “4 C’s of B2B Marketing” has defined this very nicely. The old ways of pushing out content is no longer effective. Educate, inform and provide value to customers and prospects.

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

Digital B2B Marketing

MAY 22, 2012

According to recent research from IDC, lead generation is a top B2B marketing priority , and in the next four years Sirius Decisions predicts 75% of all registrations will be captured online. Sirius Decisions actually labels this as inbound marketing, however I use a more limited definition of inbound marketing.)

Marketing Prospects 100

Marketing Prospects Webcast B2B Marketing Planning 100

Digital B2B Marketing

MAY 17, 2011

However, the requirement that marketing deliver leads will not change. Marketers need to move beyond today’s content for contact information exchange and embrace new ways to drive demand and capture more interested and qualified contacts. It is no longer content or context. Inbound Marketing.

Lead Generation 100

Lead Generation Sales Qualified Leads Generation Leads 100

Outgrow

APRIL 15, 2021

The demand generation process is spread into different marketing funnel stages based on where your prospect is, aiming to convert them into paying customers. Such strategies include inbound marketing, lead nurturing , cross-selling, and upselling. . This ensures you don’t just collect leads, but relevant leads.

Demand Generation Agencies 94

Demand Generation Agencies Top of Funnel Demand Generation Demand 94

SmartBug Media

JULY 1, 2021

Lead nurturing is a means of building relationships with your prospects through a series of automated emails (set up via the workflows tool in HubSpot). There are many types of lead nurturing campaigns, such as: Re-engagement. Educational. Lifecycle stages are one of the most important factors for inbound marketing success.

Hubspot 75

Hubspot Lead Scoring Lead Ranking Lead Nurturing 75

SmartBug Media

APRIL 10, 2019

Content marketing was once a foreign term to business executives. Today, most businesses and marketers understand its value, but some still aren’t sure how to make the business case to their senior leadership. Content Marketing vs. Paid Search. Content Marketing vs. Display Ads. But what about ROI?

Paid Search Agency 65

Paid Search Agency Top of Funnel Cost Marketing Budget 65

Strategic-IC

MAY 29, 2018

There are multiple approaches you can use to nurture your leads; from sharing targeted, relevant content, to delivering personalised, engaging experiences, to following up promptly via the right channels and more. So what must an effective inbound marketing lead nurture strategy consider? Related: 2.

Lead Nurturing 48

Lead Nurturing Top of Funnel Lead Ranking Marketing Qualified Leads 48

SmartBug Media

NOVEMBER 18, 2022

I remember my first marketing job like it was yesterday. My boss, the marketing director at the time, asked me: “Do you know what inbound marketing is?”. I knew marketing was about branding, sharing product information, and understanding consumer psychology. My boss told me about inbound versus outbound marketing.

Inbound Marketing 98

Inbound Marketing Top of Funnel Lead Ranking Sales Qualified Leads 98

Valasys

APRIL 15, 2020

Effective lead nurturing is all about succinctly and relevantly addressing the problem areas of the prospects with the intention to boost sales. Read more on How to Build Customer Loyalty with Content Marketing. Leveraging Targeted Content Strategy. If you get that part right, selling is easy.”.

Lead Nurturing 59

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 59

Industrial Marketing Today

MAY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

SmartBug Media

NOVEMBER 16, 2022

The B2B marketing landscape has changed dramatically over the past few years. Digitalization has taken the B2B journey online and empowered buyers to self-educate and collaborate with their peers before ever speaking to a sales or marketing person. The answer: inbound marketing. An Inbound Marketing Refresher.

Inbound Marketing 105

Inbound Marketing Paid Search Agency B2B Marketing Peer-to-peer 105

SmartBug Media

JULY 27, 2021

The higher education industry contributes significantly to growth of the economy, and it was one of many industries heavily impacted by the COVID-19 crisis. With growing demand for online and virtual schooling, higher ed continues to grow in market size , estimated to hit $2,367.51 Content Marketing. Let’s explore a few.

Lead Generation 105

Lead Generation Inbound Marketing Sales Qualified Leads Marketing Strategy 105

Valasys

DECEMBER 18, 2019

When thinking about an all-inclusive content strategy, the first thing that comes to our minds is the original ideas generated from deep insightful research. The website provides valued & well-researched pieces of content related to the cores of digital marketing, content marketing, social media, paid search, WordPress & SEO.

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Best Practices 59