Directive Agency

FEBRUARY 4, 2022

So, I thought that it might be helpful to put together some content about how to do that. Those four are Hubspot, Marketo, Pardot and Eloqua. Another flavor of Sales Enablement is around content and providing sales access to marketing content that can be sent directly to prospects and customers. Certifications.

Marketing Analytics Tools 80

Marketing Analytics Tools Top of Funnel Marketing Automation Services Work Management 80

Everything Technology Marketing

FEBRUARY 19, 2011

It will become an established marketing tactic that will be more tightly integrated with traditional tactics such as email, webcasts, live events, mobile marketing, and content marketing. One of my favorites is a content-centric approach. And as social media matures, demands for proving social media ROI will inevitably increase.

Social Media 100

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 100

Ledger Bennett

FEBRUARY 24, 2020

The additional meetings required, the documentation, the framework creation, ABM training – the list goes on, and all these things are doing is using up more of your valuable time. Tailoring your content to a specific vertical for example. It’s not ‘ABM’, it’s common sense. The whole ABM process is a distraction.

Account Based Marketing 52

Account Based Marketing Trends B2B Marketing Enterprise Management 52

Capstone Insights

JANUARY 17, 2018

Request-and-approval process: Document the process by which activities, such as email distributions, are requested and approved. It’s important to identify and document how the marketing team wants to track their success. Final content: Secure final content for all emails, landing pages, etc. product pages).

Marketing Automation Services 49

Marketing Automation Services Marketing Automation Automation Work Management 49

Cintell

NOVEMBER 9, 2015

At ANNUITAS Erika manages all aspects of marketing including demand generation, content marketing, social media and public relations helping to build pipeline and drive results for the ANNUITAS team. Prior to ANNUITAS Erika was the strategic and partner accounts and event manager at Eloqua.

Ideal Customer Profiles 100

Ideal Customer Profiles Buyer Personas Peer-to-peer Public Relations 100

Customer Experience Matrix

DECEMBER 8, 2011

Social media is arguably overhyped as a marketing trend: it gets well under 10% of marketing budgets (different surveys have figures from 3% to 8%) and results are questionable (it was rated the least effective content marketing tactic in a recent MarketingProfs study ). But social is clearly growing fast and has great potential.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Social Media 120

Heinz Marketing

FEBRUARY 26, 2018

Most recently she spent 9 years at Eloqua in customer success and global market readiness roles. As someone who’s spent quite a bit of time and, I want to get back and talk about the Eloqua days as well. The Eloqua experience conferences, there aren’t very many conferences I go to where you see more hugs than hand shakes.

Top of Funnel 47

Top of Funnel Eloqua Peer-to-peer Budget Programs 47

TrustRadius Marketing

NOVEMBER 14, 2019

Dynamic Content: Landing pages and selected interactions can trigger different results to appear within content placeholders. This could also include the relevance of your content and supporting backlinks Web Analytics: Determine which pages of your website are most popular with prospects.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Work Management Marketing Management 40

EMagine B2B Blog

FEBRUARY 23, 2015

There are a lot of things within WordPress that allow us to achieve this outcome: Excellent documentation provided by the WordPress Codex. When a website project is complete, we want to make sure our clients are able to go in through the backend and fix any issues or upload any additional content on their own.

CMS Development 40

CMS Development Eloqua Marketo Paid Search Agency 40

SnapApp

SEPTEMBER 18, 2012

Other neutral tweets tend to come from people tweeting just for the sake of tweeting - sometimes without even reading the content they're sharing. Positive tweets, however, with personal flair or unique commentary are what you want to inspire and document. What aspects in content or communications are common to positive tweets?

Twitter 48

Twitter Business Eloqua Top of Funnel 48

Hubspot

APRIL 21, 2014

To read more content like this, subscribe to Opinion. Last year Freeman’s employer, a telecom company called ShoreTel , moved from Eloqua to HubSpot, and it fell to Freeman, the head of demand generation at ShoreTel, to oversee the project. This post originally appeared on the Opinion section of Inbound Hub. 2) Do a clean-up. .

Marketing Automation Services 28

Marketing Automation Services Planning Marketing Automation Automation 28

6sense

MAY 10, 2016

New sales and marketing tactics (programmatic ad buying, audience targeting and retargeting, account based marketing, content marketing, sales and marketing alignment on accounts, etc.) are emerging to pull the wool back on these areas of inefficiency. While they all can help, they traditionally fall in the category of ‘point fixes.’

Lead Ranking 48

Lead Ranking Lead Scoring B2B Marketing Marketing Automation Services 48

The ROI Guy

OCTOBER 13, 2010

Unlike traditional white papers, Alinean Interactive White Papers use profile information from a prospect to intelligently customize the collateral with more personalized, relevant and analytical content. Alinean Interactive White Papers help B2B marketers better attract and connect with today's overloaded, skeptical and frugal buyers.

Paper 40

Paper Enterprise Management Marketing Management Lead Scoring 40

Hubspot

SEPTEMBER 14, 2012

4) Sharing Competitor Content. One of our product marketing managers wrote a blog post recently that featured Eloqua's content as an example of exceptional B2B content. And that isn't the first time he's shared HubSpot's content. 6) Letting Users Upload Their Own Content. Well done, folks.

Social Media 28

Social Media Paid Search Agency Companies Eloqua 28

Litmus

SEPTEMBER 1, 2021

No matter which tools your team uses, we want to make sure you can use Litmus to improve your campaigns and learn what content and tactics resonate best with your subscribers. Oracle Eloqua. Oracle Eloqua. Oracle Eloqua. And our research shows that many teams even use multiple of each of these kinds of tools.

Tools 87

Tools Eloqua Marketo CAN-SPAM 87

ANNUITAS

FEBRUARY 20, 2014

Why do people struggle creating content, even short blog posts? How much content do we create? According to the State of Content Marketing Report 2014 Survey Report by LookBook HQ and Oracle Eloqua, marketers are producing a lot of content. Content Type : All content types are not created equal.

Eloqua 100

Eloqua Content Buyer Personas Buying Cycle 100

Online Marketing Institute

JULY 31, 2009

I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. 9) Collaboration — capabilities like wikis, sales-contributed content, voting and tagging. But getting back to our category, we are often compared against Eloqua and Manticore. All rights reserved.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

DealSignal

MARCH 28, 2023

But ABM’s success depends upon careful planning and execution, starting with putting six foundational building blocks in place: Systems, Data, Processes, Content, Analytics, ICP and Alignment. Table of Contents [Open] [Close] 1. Content: Personalized messaging that engages your target audience 5. What about custom events?

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles Advertising Benchmark Enterprise Management 52

Albacross

JANUARY 17, 2020

In ActiveCampaign we enroll the leads into various relevant email marketing flows and onboarding activities, so we get in touch with our leads with correct timing and with relevant content based on the advanced data-filtering from Albacross. Great to warm up totally cold leads, all for a ridiculous price!

Marketing Automation Services 122

Marketing Automation Services Top of Funnel Budget Programs Work Management 122

Litmus

AUGUST 4, 2020

Adobe Marketo, Salesforce Pardot, and Oracle Eloqua occupy the next three top spots. . Since most ESPs don’t have content planning integrated, you’ll need to supplement your workflow with separate tools. The results of the survey proved one thing to be true—there’s no shortage of ESPs for marketers to choose. Dynamic scripting.

Budget Programs 69

Budget Programs Tools Peer-to-peer Work Management 69

Kapost

MARCH 17, 2017

Centralize Your Content. Before you do anything else, your team needs to find all your content—and I mean all your content. Don’t forget content that lives on vendor websites or your Medium account. Additionally, agencies are often a band-aid solution to a blanket problem of content governance.

Enterprise Management 70

Enterprise Management Webinar Metrics Paid Search Agency Marketing & Strategy 70

Convince & Convert

MARCH 22, 2012

This episode features Ian Greenleigh , the Manager of Content and Social Strategy for Bazaarvoice. Ian Greenleigh , who’s the Manager of Social Media Strategy and Content for Bazaarvoice is going to be joining us in just a minute. ” This sounds like a case study for great content that was really marketed well.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Convince & Convert

MARCH 22, 2012

This episode features Ian Greenleigh , the Manager of Content and Social Strategy for Bazaarvoice. Ian Greenleigh , who’s the Manager of Social Media Strategy and Content for Bazaarvoice is going to be joining us in just a minute. ” This sounds like a case study for great content that was really marketed well.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Single Grain

MAY 31, 2023

AI marketing tools can send emails for you, predict customer behaviors, segment customer data, optimize content, analyze customer queries, and do tons of other marketing tasks to improve the productivity of your marketing teams and make smart decisions. Social Media: Social media platforms generate massive amounts of user-generated content.

Marketing AI 52

Marketing AI Advertising Agencies Lead Ranking Marketing Automation Services 52

TrustRadius Marketing

OCTOBER 18, 2019

Need help writing a marketing automation software requirements document? Landing pages Emails Automation Lead Scoring Dynamic Web Content SEO/PPC Integration Social Integration Segmentation/Lists Nurture Campaigns. We’re here to help! Common Marketing Automation Requirements for Businesses. Feature Set. Ease of Use.

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Marketing Management Automation 40

Marketing Insider Group

SEPTEMBER 22, 2011

The most popular article I’ve written thus far posed the question: “ will content strategy save marketing? And it is being answered by thought leaders like Ardath Albee , Ann Handley and CC Chapman , by the emergence of experts like the folks at The Content Marketing Institute , and in blogs like Junta42 by Joe Pulizzi.

Eloqua 100

Eloqua Marketing & Strategy Blogger Ad Frequency 100

DealSignal

MAY 8, 2018

But ABM success depends upon careful planning and execution, starting with putting six foundational building blocks in place: Systems, Data, Processes, Content, Analytics, Alignment. Many marketers are using Marketo, Oracle Eloqua, or Pardot as their system of engagement. What about custom events? Direct mail? You’re scaling.

Account Based Marketing 58

Account Based Marketing Ideal Customer Profiles ABM Enterprise Management 58

DealSignal

MARCH 29, 2018

Content , at Shooting Guard, using form and repetition to rack up points from long and medium range. Many marketers are using Marketo, Oracle Eloqua, or Pardot as their system of engagement. Each medium or channel you consider needs a well thought out and documented execution process in order to drive revenue.

Account Based Marketing 78

Account Based Marketing ABM Ideal Customer Profiles Enterprise Management 78

Litmus

OCTOBER 29, 2020

And prior to Oracle, Jason was a Senior Creative Director at Epsilon, but in both roles, Jason leads teams of designers and developers, writers, content strategists, all those people making email to help clients deliver more effective email campaigns to their subscribers. So we’ve got Responsys and then we also have Eloqua.

Creativity 57

Creativity Work Management Paid Search Agency Marketing Management 57

Paul Gillin

JUNE 9, 2011

Staffers turn out more content per dollar than contractors, and you don’t have the overhead of legal documents, busted deadlines and flaky freelancers who simply disappear in the middle of the night. Among the brands I know that do so are IBM, HubSpot, Eloqua, JetBlue, Cree Lighting and Sybase.

BtoB 50

BtoB Burn Rate Blogger Sample 50

Litmus

JANUARY 10, 2020

With even the most basic online search, email marketers can find tools to help with everything from campaign creation and tracking to personalization, data analysis, and even artificial intelligence-driven content recommendations. At the same time, email marketers have been working with more and more people on a regular basis.

Email Marketing 57

Email Marketing Work Management Planning Marketing Management 57

DealSignal

MAY 16, 2018

But ABM success depends upon careful planning and execution, starting with putting five foundational building blocks in place: Systems, Data, Processes, Content, and Analytics. Many marketers are using Marketo, Oracle Eloqua, or Pardot as their system of engagement. What about custom events? Direct mail? You’re scaling.

Account Based Marketing 45

Account Based Marketing Ideal Customer Profiles ABM Enterprise Management 45

ClearVoice

JULY 20, 2020

Because marketing typically involves a multitude of different skills — content writing, design, web and technical knowledge, data and analytics, marketing automation, and so on — many freelancers can “pitch” their services to brands. Don’t recommend they start using Oracle’s Marketing Cloud (Eloqua). Solid structure.

CMS Development 94

CMS Development Enterprise Management Marketing Automation Services Work Management 94

chiefmartech

JUNE 10, 2016

There, I was introduced to Eloqua in 2003 as a means to generate leads for our resellers. I loved it so much that I went to work at Eloqua as their first VP of Professional Services. As VP of Professional Services for Eloqua, our team was developing new processes and best practices for demand generation all the time.

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Planning Automation 40

Online Marketing Institute

JULY 31, 2009

I hadn’t seen the product in a while and was impressed with the UI improvements the Eloqua team has produced. With these changes, I see Eloqua – like many of the other firms I mentioned in my prior post – moving the B2B marketing conversation ahead in an important direction.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40

DealSignal

MARCH 30, 2018

Many marketers are using Marketo, Oracle Eloqua, or Pardot as their system of engagement. Each medium or channel you consider needs a well thought out and documented execution process in order to drive revenue. They also segment their lists and content by the size of the company they’re targeting, since pain points will differ.

Account Based Marketing 40

Account Based Marketing ABM Ideal Customer Profiles Enterprise Management 40

SnapApp

FEBRUARY 20, 2014

For any given business objective there are certain kinds of content best suited to achieving the desired result. In this bracketed battle, there can be only one kind of content -- one winning type to rule them all, and it all rests on you ! One content type will rise to the next round and one will fall. Content loading. .

Top of Funnel 48

Top of Funnel Lead Ranking Lead Scoring Content Marketing 48