The ROI Guy

NOVEMBER 4, 2010

In this session we discussed some important value selling and content marketing research for technology marketers, much of which extends to other B2B segments, with trends and advice you need to excel in 2011. Content is King? In this blog post, I present a few of the key research metrics and advice.

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Work Management ROI Marketing Management Marketing Budget 40

The ROI Guy

DECEMBER 6, 2010

During the B2C Internet revolution many a vendor’s world was turned upside down by failing to recognize and invest in the fundamental shift towards empowering consumers with content and buying tools. The Death of a Salesman? of respondents), and peers (28.7%), especially early in the lifecycle. this year, an increase from 3.1%

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

6sense

FEBRUARY 14, 2022

Eric is a former Gartner and TOPO analyst who has long specialized in demand generation, digital, content, and media. For instance, most companies don’t want their ads published on adult websites, or software piracy sites. He’s passionate about helping brands safely navigate the waters of digital advertising.

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Advertisements Advertising Practices Disintermediation 62

Outbrain

JULY 17, 2018

Pichai and Trystan Upstill, Head of News Product and Engineering at Google, went on to highlight the programs and products Google was working on to help publishers sustain quality journalism. A lofty approach by a company often on the receiving end of publishers’ ire. Typically, social feeds aren’t aligned with publishers’ needs.

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Disintermediation Curation Google Features 20

Buzz Marketing for Technology

JUNE 27, 2008

It will be published later this year as a chapter in a compendium book on emerging trends in KM. Many training departments saw it as the content side of training, and wondered why it didnt report to them. Most knowledge workers have figured out how to get the content they need to do their jobs well, without any help from KM.

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Organization Peer-to-peer Lead Ranking Budget Programs 100

Metadata

FEBRUARY 22, 2021

Our blog, and all of our content, our SEO really grew a ton, especially in the early days. The internet is about disintermediation. Everything from best practice content on compensation, organization, all that to helping people in their careers, creating job boards, and internship programs. So for us, it was a lot of things.

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B2B Enterprise Management Work Management Marketing Management 52

B2B Marketing Zone Posts

OCTOBER 5, 2010

How Do You Make Time For All This Content? Savvy B2B Marketing , September 1, 2010 The other week I had a post on the Content Marketing Institute about how to develop an editorial calendar for content marketing. We can’t just become publishers, we also have to become advertisers. What I’m about. Want to talk? 3D Icon Set.

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B2B Marketing Work Management Marketing Management Advertising Agencies 40

Single Grain

SEPTEMBER 16, 2022

TABLE OF CONTENTS: ↓ What Is Web 3.0? Web 2.0 is a read-write web where people can read and write content on websites and applications. Web 3.0 is a read-write-interact web (powered by artificial intelligence) where people can read, write and interact with content, including 3D graphics, on websites and apps.

Marketing AI 29

Marketing AI Web 2.0 Paid Content Peer-to-peer 29

LiveRamp

APRIL 30, 2019

Do not use browser controls to disintermediate me and my partners from the consumer. It should not disintermediate or dictate the relationship or controls a brand has established with the consumer. Enable publishers to communicate with readers. Browsers should enable this—while respecting consumer privacy.

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Promotion Disintermediation Opt-out Opt-in 67

Buzz Marketing for Technology

JUNE 28, 2008

content author, publisher, classifier) Distributed metadata â?? Decentralized Disaggregated Distributed Disintermediated Dis-Integrated Dynamic Desegregated Democratic [link] Slide 47: Democratic = The Semantic Condition Reliable networks supportâ?¦ for different types of objects) Multiple authors (eg. metadata models â??

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Web 2.0 DMCA Disintermediation RSS 100

LiveRamp

MAY 30, 2019

The publishing business has changed tremendously in the last decade. Readership patterns, and degraded business models have disintermediated many publishers from their readers. We believe it is every publisher’s right to maintain a direct, trusted relationship with their readers in order to operate their business.

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Traffic Disintermediation Ad Exchange Advertising Agencies 45