DemandBase

MARCH 16, 2020

million people in my home state of California have been ordered to shelter in place for the next several weeks, it seems somewhat silly to even point that out), events were certainly one of the first material ways that this pandemic forced adjustments in the business world. So how do we adjust? That, to me, is the real story here.

Account Based Marketing 69

Account Based Marketing Thought Leadership Conference DemandBase 69

DemandBase

JANUARY 31, 2019

Today’s conversation is with Jill Melchionda, President of April Six, a global B2B marketing agency that works exclusively in the technology sector, and a certified member of the Demandbase partnership program. In this blog post, we chat about the evolution of rolling out ABM strategies with customers.

Demand Generation Agencies 40

Demand Generation Agencies Advertising Agencies Paid Search Agency Ad Agencies 40

DemandBase

APRIL 13, 2020

One of the main challenges coming out of our current situation is how to continue to identify and market to companies when we are all working from home. Demandbase is well suited to help our customers with these new realities. Account Identification – Which Powers Demandbase’s Products & Features.

DemandBase 105

DemandBase Work Management Marketing AI Marketing Management 105

Engagio

SEPTEMBER 9, 2020

The blog series covers how to create a budget, build an ABM team, get your data ready, select your target accounts, personalize your content, and measure and realign. Check out Part 1: Build a Budget and own your ABM! Building out and overseeing the ABM tech stack. Find out the specifics. Managing your ABM budget.

Account Based Marketing 125

Account Based Marketing ABM Ideal Customer Profiles De-duping 125

PathFactory

JANUARY 3, 2019

The panel included Mimi Rosenheim (Director of Web Marketing at Demandbase), Tyler Lessard (VP of Marketing at Vidyard), Dave Gerhardt (Director of Marketing at Drift), and Mark Bornstein (VP of Content Marketing at ON24), and was moderated by our VP of Marketing, Elle Woulfe. Content syndication. Q2 2018: GDPR Wars.

Campaigns 45

Campaigns Co-Registration Best Practices Advertising Agencies 45

KEO Marketing

AUGUST 3, 2017

In today’s competitive business to business (B2B) technology environment, accumulating prospect names and contact information and sending out generic marketing collateral is simply not enough. Inbound involves creating content that naturally attracts individuals to your brand. Educational content marketing.

Practices 54

Practices Account Based Marketing B2B Marketing Advertising Agencies 54

Vidyard

APRIL 6, 2015

” Nadine Dietz of the CMO Group presented a similar concept for Marketing and IT teams, pointing out that CMOs and CIOs are both looking for similar attributes in their marketing technology, they are just using different terms: #MME15 Just like with #sales , marketing needs to agree on a common language with IT.

Work Management 50

Work Management Opt-out Eloqua Storytelling 50

Velocity Partners

APRIL 16, 2024

The other day, I had the privilege of sitting down with Jon Miller, founder CEO of Marketo and Engagio and most recently CMO at B2B Go-to-Market powerhouse Demandbase. JM: In 2006 when the inbound revolution started, buyers were genuinely excited by content that delivered educational, insightful information that was often entertaining.

Marketing Analytics Tools 82

Marketing Analytics Tools Marketing Budget DemandBase Lead Ranking 82

NetLine

AUGUST 2, 2023

High-quality, validated, opt-in leads are essential to driving sales and revenue growth, but generating them is no easy task. Strategy 1: Content Marketing for B2B Lead Generation Buyers appreciate engaging with top-notch content, making high-quality, valuable content essential for B2B lead generation success.

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Marketing Insider Group

JULY 1, 2020

Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. Content marketing is the kind of marketing that delivers ROI you can measure. Unlike other methods of marketing, content marketing stands out because it is completely sustainable. It funds itself.

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363

PathFactory

SEPTEMBER 5, 2018

Hosted by PathFactory’s Director of Demand Gen, Chris Vandermarel, the panel came together on how to tackle common challenges and share best practices to find success on paid ad and social campaigns: John Dering , Senior Director of ABM, Technology & Strategy at Demandbase. You can get a lot out of paid social dollars.

Paid Search Agency 40

Paid Search Agency Ads Paid Social Agency Account Based Marketing 40

QuanticMind

OCTOBER 25, 2017

Brinker points out, however, that there has been some consolidation in that smaller marketing firms have been getting acquired by larger firms – and the original founders of these smaller firms then cash out after acquisition and go off to fund dozens more smaller firms. Tendency to approach performance-based marketing analytically.

Paid Content 40

Paid Content Paid Search Agency Amazon Enterprise Management 40