ANNUITAS

DECEMBER 20, 2018

As we wrap up another busy year in marketing, I’d like to reflect on the major trends of the year and project how they’ll play out in 2019: #1: Account-Based Marketing. And as the quest to improve the customer experience has made buyer data more precious than ever, marketers have had to tighten their approach to collecting it thanks to GDPR.

Demand Generation 140

Demand Generation Account Based Marketing Demand Marketing AI 140

DemandBase

MARCH 16, 2020

million people in my home state of California have been ordered to shelter in place for the next several weeks, it seems somewhat silly to even point that out), events were certainly one of the first material ways that this pandemic forced adjustments in the business world. So how do we adjust? That, to me, is the real story here.

Account Based Marketing 69

Account Based Marketing Thought Leadership Conference DemandBase 69

DemandBase

JANUARY 31, 2019

Today’s conversation is with Jill Melchionda, President of April Six, a global B2B marketing agency that works exclusively in the technology sector, and a certified member of the Demandbase partnership program. In this blog post, we chat about the evolution of rolling out ABM strategies with customers.

Demand Generation Agencies 40

Demand Generation Agencies Advertising Agencies Paid Search Agency Ad Agencies 40

DemandBase

APRIL 13, 2020

One of the main challenges coming out of our current situation is how to continue to identify and market to companies when we are all working from home. Demandbase is well suited to help our customers with these new realities. Account Identification – Which Powers Demandbase’s Products & Features.

DemandBase 105

DemandBase Work Management Marketing AI Marketing Management 105

6sense

SEPTEMBER 14, 2021

Cole had used DemandBase at a previous company, but she was looking for a solution with a pricing and support model that better suited her needs, as well as top-notch responsiveness from the sales and support teams. She had been paying attention to 6sense for years and reached out to request more information.

Sales Management 62

Sales Management Digital Marketing Funnels Lead Ranking Top of Funnel 62

Engagio

SEPTEMBER 9, 2020

Check out Part 1: Build a Budget and own your ABM! Building out and overseeing the ABM tech stack. Find out the specifics. Here’s your chance to find out whether this person could hit the ground running, thinking strategically while overseeing the smallest details. Great teams are built with great people.

Account Based Marketing 125

Account Based Marketing ABM Ideal Customer Profiles De-duping 125

PathFactory

JANUARY 3, 2019

The panel included Mimi Rosenheim (Director of Web Marketing at Demandbase), Tyler Lessard (VP of Marketing at Vidyard), Dave Gerhardt (Director of Marketing at Drift), and Mark Bornstein (VP of Content Marketing at ON24), and was moderated by our VP of Marketing, Elle Woulfe. You can check out all 6 Channel Panel recordings here.

Campaigns 45

Campaigns Co-Registration Best Practices Advertising Agencies 45

KEO Marketing

AUGUST 3, 2017

In today’s competitive business to business (B2B) technology environment, accumulating prospect names and contact information and sending out generic marketing collateral is simply not enough. Outbound marketing, on the other hand, focuses on pushing a message out to reach as many prospects as possible. The Formula for Success .

Practices 54

Practices Account Based Marketing B2B Marketing Advertising Agencies 54

Vidyard

APRIL 6, 2015

” Nadine Dietz of the CMO Group presented a similar concept for Marketing and IT teams, pointing out that CMOs and CIOs are both looking for similar attributes in their marketing technology, they are just using different terms: #MME15 Just like with #sales , marketing needs to agree on a common language with IT.

Work Management 50

Work Management Opt-out Eloqua Storytelling 50

Velocity Partners

APRIL 16, 2024

The other day, I had the privilege of sitting down with Jon Miller, founder CEO of Marketo and Engagio and most recently CMO at B2B Go-to-Market powerhouse Demandbase. And to do it we have to get marketers to stop thinking their jobs are to run gumball machines where money goes in for campaigns and leads automatically come out.

Marketing Analytics Tools 83

Marketing Analytics Tools Marketing Budget DemandBase Lead Ranking 83

SalesIntel

AUGUST 16, 2023

When lead scoring and segment lists are in place, there is a reasonable probability of reaching out to the correct individual with the right message. Reviewers point out high data accuracy, easy-to-use UI, and Salesforce integration as highlights. Demandbase Another prominent player in the list of competitors of ZoomInfo is Demandbase.

Zoominfo 52

Zoominfo SMB Enterprise Management Ideal Customer Profiles 52

NetLine

AUGUST 2, 2023

High-quality, validated, opt-in leads are essential to driving sales and revenue growth, but generating them is no easy task. A study from Demand Gen Report and Demandbase reveals that 62% of B2B buyers chose to buy from a vendor that provided high-quality content.

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

PathFactory

SEPTEMBER 5, 2018

Hosted by PathFactory’s Director of Demand Gen, Chris Vandermarel, the panel came together on how to tackle common challenges and share best practices to find success on paid ad and social campaigns: John Dering , Senior Director of ABM, Technology & Strategy at Demandbase. You can get a lot out of paid social dollars.

Paid Search Agency 40

Paid Search Agency Ads Paid Social Agency Account Based Marketing 40

Marketing Insider Group

JULY 1, 2020

Unlike other methods of marketing, content marketing stands out because it is completely sustainable. It’s not just about pouring buckets of content out, on and offline. Take Demandbase for example. It isn’t push marketing, in which messages are sprayed out at groups of consumers. It funds itself. And then some.

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Marketing Budget Paid Content ROI Marketing & Strategy 363

QuanticMind

OCTOBER 25, 2017

Brinker points out, however, that there has been some consolidation in that smaller marketing firms have been getting acquired by larger firms – and the original founders of these smaller firms then cash out after acquisition and go off to fund dozens more smaller firms. >>Back to top. Artificial Intelligence Ain’t Art.

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Paid Content Paid Search Agency Amazon Enterprise Management 40