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7 Influential Business Leaders Speak on the Next Evolution of Account Based Marketing

Engagio

He laid out the key challenges ahead as businesses aim to take ABM to the next level. Questions about the potential of data-driven marketing, the importance of full lifecycle marketing, and the role of ABM in overall B2B strategy are nothing new; we’ve asked them for decades. Ruth Stevens: Data Leads the Way.

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Our Top Takeaways from the B2B Marketing Exchange

DemandBase

Ceros, on the other hand, opted to engage attendees prior to the conference. Besides the hot line up of ABM sessions from SAP, RingCentral, SiriusDecisions, and Demandbase —there was chatter of it everywhere. Demandbase even held an Advanced ABM Certification Workshop the day after the conference.

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Your Target Accounts are Working From Home? Demandbase Has the Answer.

DemandBase

One of the main challenges coming out of our current situation is how to continue to identify and market to companies when we are all working from home. Demandbase is well suited to help our customers with these new realities. Account Identification – Which Powers Demandbase’s Products & Features.

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The new B2B GTM playbook: an interview with Jon Miller, one of the architects of the old one

Velocity Partners

The other day, I had the privilege of sitting down with Jon Miller, founder CEO of Marketo and Engagio and most recently CMO at B2B Go-to-Market powerhouse Demandbase. His ideas and the tech platforms he designed made marketing accountable for the first time, turning us from snowflakes into data dynamos with a seat at the top table.

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B2B Lead Generation Boosters: 25 Rocket-Fueled Strategies and Ideas to Propel Your Pipeline

NetLine

High-quality, validated, opt-in leads are essential to driving sales and revenue growth, but generating them is no easy task. Strategy 1: Content Marketing for B2B Lead Generation Buyers appreciate engaging with top-notch content, making high-quality, valuable content essential for B2B lead generation success.