DemandBase

JANUARY 31, 2019

Today’s conversation is with Jill Melchionda, President of April Six , a global B2B marketing agency that works exclusively in the technology sector, and a certified member of the Demandbase partnership program. In this blog post, we chat about the evolution of rolling out ABM strategies with customers.

Demand Generation Agencies 61

Demand Generation Agencies Advertising Agencies Paid Search Agency Ad Agencies 61

DemandBase

JANUARY 31, 2019

Today’s conversation is with Jill Melchionda, President of April Six, a global B2B marketing agency that works exclusively in the technology sector, and a certified member of the Demandbase partnership program. In this blog post, we chat about the evolution of rolling out ABM strategies with customers.

Demand Generation Agencies 40

Demand Generation Agencies Advertising Agencies Paid Search Agency Ad Agencies 40

Engagio

SEPTEMBER 9, 2020

The blog series covers how to create a budget, build an ABM team, get your data ready, select your target accounts, personalize your content, and measure and realign. Check out Part 1: Build a Budget and own your ABM! Building out and overseeing the ABM tech stack. Find out the specifics. Managing your ABM budget.

Account Based Marketing 125

Account Based Marketing ABM Ideal Customer Profiles De-duping 125

NetLine

AUGUST 2, 2023

B2B demand generation marketers face a growing list of challenges, from navigating complex buyer journeys to breaking through the noise of a crowded marketplace. High-quality, validated, opt-in leads are essential to driving sales and revenue growth, but generating them is no easy task.

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52