Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike. 93% say it’s an integral part of their strategy.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Marketing Insider Group

APRIL 6, 2021

You probably already know how powerful customer retention can be for your business. However, in today’s world, where we can utilize predictive analytics tools to create highly personalized experiences for customers, it’s critical to focus on delivering value over making a sale or focusing too much on cost. With content marketing.

Top of Funnel 336

Top of Funnel Work Management Marketing Management Content Marketing 336

Convince & Convert

DECEMBER 15, 2023

You rank higher on search engine results, which drives more clicks to your profile and content. At the core of SEO is directing the audience towards the most relevant content, businesses, and individuals. This method is one of the most important strategies for LinkedIn marketing.

Social Media 157

Social Media SEO Cost Per Click Media 157

Marketing Insider Group

SEPTEMBER 16, 2020

Facebook smashed Snapchat’s entire business model when it launched Instagram Stories. And time to update your LinkedIn Marketing Strategy ! Say what you will, but Stories can thrust your content to the top of every follower’s newsfeed – that’s valuable real estate. Start your Stories strategy from a growth mindset.

Linkedin 363

Linkedin Marketing & Strategy Business Case Study 363

Sprout Social

APRIL 4, 2023

Most brands expect to drive engagement and generate leads with social media strategies. However, ephemeral content is often overlooked in favor of long-form and feed content to achieve these goals. If leveraged properly, ephemeral content can help you beat the algorithm and keep your brand top of mind.

Marketing Strategy 117

Marketing Strategy Marketing & Strategy Planning Work Management 117

Marketing Insider Group

MARCH 30, 2021

All four brands mentioned above understand the importance of customer-centricity. Today, we’re covering several key strategies these four brands have been using for years. They know how to keep their focus on the customer and follow sound product marketing principles for success. What is a Product Marketing Strategy?

Marketing Strategy 363

Marketing Strategy Marketing & Strategy Product Top of Funnel 363

ClearVoice

JUNE 5, 2023

But Facebook still remains the undisputed number one. With almost 3 billion active users per month, Facebook is the most used social media platform around the world. Given its huge reach, no wonder marketers are increasingly using Facebook videos to tell their stories and connect with customers.

Webinar Metrics 52

Webinar Metrics Facebook Video Marketing Marketing & Strategy 52

Marketing Insider Group

JUNE 16, 2021

Have you ever opened Facebook with the intent of posting something to boost engagement on your profile, but you realized you don’t have a strategy to help you reach your goal? A strategy. The way you write and publish your posts can impact your reach, authority, and overall success. Posting on Facebook.

Social Media 262

Social Media Media Content Linkedin 262

Marketing Insider Group

JUNE 7, 2021

What if I told you the answer was quality content? Content is king today and will still be on the throne tomorrow. In 2020, 70% of marketers were already actively investing in content marketing ( HubSpot ). 79% of B2B content marketers say their organization has a content marketing strategy ( Content Marketing Institute).

Content Marketing 340

Content Marketing Planning Marketing Budget Creation Allocation 340

Martech

JUNE 21, 2023

You’ve just hit the “publish” button on your company’s latest blog post. But let’s face it — the “publish and pray” era of content marketing is long gone. But let’s face it — the “publish and pray” era of content marketing is long gone.

Marketing & Strategy 139

Marketing & Strategy Marketing Strategy Content Marketing Paid Search Agency 139

Marketing Insider Group

JANUARY 24, 2023

So let’s dive into 3 B2B Marketing strategies that you should double down on this year B2B decision makers are not easy to reach. This makes it almost impossible for B2B and tech companies to reach this audience with relevant content. They don’t navigate the buyer journey in any linear fashion. Don’t worry. Don’t worry.

Enterprise Management 200

Enterprise Management Marketing Strategy Marketing & Strategy B2B Marketing 200

Only B2B

JANUARY 12, 2022

Content syndication should be one of the most important of these strategies. It’s a marketing strategy that entails republishing material that you’ve created on your digital platforms on third-party websites. Publishing information on other websites enhances your credibility persona. Source: SalesBox.

Lead Generation 118

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 118

Sprout Social

SEPTEMBER 14, 2023

But it’s all too easy to get so wrapped up in reaching and acquiring new customers that your current customer base gets left in the dust. This is where customer marketing comes in. Customer marketing is one of the most powerful ways you can forge and feed connections with your current audience base.

Marketing & Strategy 124

Marketing & Strategy Marketing Strategy Webinar Metrics Top of Funnel 124

Marketing Insider Group

OCTOBER 21, 2019

Your marketing strategy is one of them. But how much thought have you put into your content strategy for event marketing? I would argue that getting your content strategy right is the key to your overall success. I would argue that getting your content strategy right is the key to your overall success.

Event Marketing 195

Event Marketing Marketing & Strategy Marketing Strategy Planning 195

Scoop.it

APRIL 13, 2023

Think of video content when creating your small business marketing strategy and optimize it accordingly for higher rankings and maximum results. Here go five steps to optimizing your content strategy at YouTube. Here go five steps to optimizing your content strategy at YouTube.

Youtube 101

Youtube Optimization Top of Funnel Marketing & Strategy 101

Sprout Social

AUGUST 2, 2022

More than half of consumers anticipate using YouTube in the coming year , trailing only Facebook, according to the latest Sprout Social Index™. One of the most compelling reasons for marketers to incorporate YouTube into their strategies is that a huge number of people spend a great deal of time there. So what’s hot on YouTube in 2022?

Youtube 139

Youtube Trends Marketing & Strategy Content 139

Sprout Social

MARCH 29, 2021

As the widest-reaching social network around, Facebook boasts nearly 2.8 But given the continuous changes to the Facebook algorithm and the platform’s shifting demographics, many marketers are stuck scratching their heads when it comes to their future on the platform. billion monthly active users. Can't stop, won't stop! ??

Facebook 142

Facebook Work Management Campaigns Top of Funnel 142

Sprout Social

JUNE 30, 2019

When it comes to social media marketing, Facebook is the big guy on campus. As of June 2019, Facebook has grown to have 2.38 Over the past decade, Facebook has redefined the way we look at social networks and also expanded the possibilities of social media for businesses. Instagram vs. Facebook by statistics.

Facebook 101

Facebook Marketing & Strategy Social Networks Best Practices 101

ClearVoice

SEPTEMBER 16, 2021

In 2020, Facebook announced its commitment to Black creators and small businesses that use their platforms to showcase their talents, products, and services. As their commitment unfolds, they have released various monetization features that assist creators in gaining exposure and monetizing their content. Facebook Business Suite.

Facebook 99

Facebook Features Content Cost per Acquisition 99

Sprout Social

APRIL 12, 2022

When was the last time you looked at your Facebook Page’s settings? Facebook is constantly adding and removing features for businesses. Spending half an hour or less to complete an annual Facebook audit will ensure you’re still on-brand despite all the changes happening on the platform. Content and audience. Advertising.

Paid Content 123

Paid Content Facebook Ideal Customer Profiles Work Management 123

FunnelEnvy

JUNE 26, 2023

In the middle of 2023, it’s safe to say content marketing is no longer the innovative, groundbreaking strategy it was ten or even five years ago. According to recent research, nearly 70% of companies plan to increase their content marketing budgets this year. New social media platforms and communication tools release every day.

Marketing Budget 70

Marketing Budget Marketing & Strategy Marketing Strategy Content Marketing 70

Sprout Social

APRIL 10, 2017

Let’s be honest here–Facebook isn’t slowing down. billion monthly active users on Facebook, which includes a 17% year over year spike since 2016. Your Facebook marketing strategy has to be unique. There’s an ocean of potential customers you can reach on Facebook. There are more than 1.86 Get started now.

Facebook 111

Facebook Marketing Strategy Marketing & Strategy Planning 111

Navigate the Channel

JUNE 19, 2023

After you hit publish on the content you’ve created, it can be tough to manage your ROI expectations. Your content writers are good, fast and know what they’re doing, so why shouldn’t you expect hundreds of views and requests for further information or engagement? so you can provide the best content. Our example is both.

Traffic 65

Traffic Marketing & Strategy Marketing Strategy Paid Search Agency 65

RebelMouse

SEPTEMBER 8, 2022

Chartbeat’s real-time content analytics, historical dashboards, and optimization tools help the world’s leading media organizations understand, measure, and build business value from their content. We regularly field questions from our customers about how their data compares to global referral and engagement patterns.

Traffic 98

Traffic Facebook Privacy Custom Publishing 98

ClearVoice

MARCH 9, 2023

Your content marketing strategy must connect your audience and your brand. This means continual planning, creating, publishing, and sharing of content. ” A content marketing strategy must not be stagnant. A flexible content marketing strategy helps to improve audience engagement.

Marketing & Strategy 81

Marketing & Strategy Marketing Strategy Planning Content Marketing 81

Optinmonster

FEBRUARY 21, 2024

In this guide, we’ll share 25 proven strategies (with 7 case studies) to teach you how to increase blog traffic by 1064%. Case Study #1: How We Grew OptinMonster Blog to 600k+ Monthly Visits The blog traffic strategy we are about to share with you is simple. This 5-step strategy has grown the OptinMonster blog very quickly.

Paid Content 77

Paid Content Traffic Webinar Metrics Marketing & Strategy 77

Contently

JULY 24, 2019

We know that not every content marketer begins their program from scratch. If you’re a content marketer focused on growth rather than creation, you could be in any number of situations. You might have inherited a content program when you started a new job. No matter what brought you here, it’s time to expand.

Marketing & Strategy 133

Marketing & Strategy Content Paid Search Agency Custom Publishing 133

Sharpspring

AUGUST 3, 2021

Plan Your Content Marketing Strategy. Unfortunately, knowing how to effectively plan your content marketing strategy is an important skill that stresses many people out everyday. It aims to help you organize your pre-launch content marketing activities so that you know what to expect (and what other things to plan).

Planning 145

Planning Marketing Strategy Marketing & Strategy Content Marketing 145

Hubspot

APRIL 6, 2021

Develop your Facebook marketing strategy. Having a social media strategy for your Facebook Business Page is the first step in attracting followers to your brand. A robust strategy gives your team direction and a playbook from which to develop new ideas. What tactics are our competitors using on Facebook?

Facebook 91

Facebook Social Media Viral Marketing Custom Publishing 91

Convince & Convert

DECEMBER 8, 2014

First, the Reachpocalypse , where Facebook massively reduced organic reach of business pages. And now, the Promocalypse where Facebook has decreed that as of January, 2015 overly promotional posts from business pages will be treated like a North Korean political opponent. Posts that reuse the exact same content from ads.

Facebook 168

Facebook Paid Search Agency Marketing & Strategy Social Media 168

Convince & Convert

JANUARY 15, 2018

The Facebook algorithm is changing again, and it’s bad news for brands who want to show up in the news feed. In a recent, inscrutable, Kremlin-esque press release , Mark Zuckerberg and team announced that they are changing the Facebook algorithm and will henceforth. The Facebook Algorithm Separates the Wheat and the Chaff.

Facebook 167

Facebook Word of Mouth Press Paid Search Agency 167

Adobe Experience Cloud Blog

FEBRUARY 27, 2018

Earlier this year, Facebook announced a significant update to its algorithm, causing concern for brands and publishers all over. The update prioritizes content that starts conversations (via Facebook comments and reactions) on the News Feed of users. Make More Engaging Content. Make Your Content Shareable.

Facebook 134

Facebook Thought Leadership Custom Publishing Marketo 134

ClearVoice

OCTOBER 4, 2021

Facebook has made it clear in recent years that it is intent on fostering smaller, closer, and more focused relationships between creators and consumers rather than allowing big brands to take over the platform. Because Facebook Bulletin is a new tool, many questions exist about it, including who has access and how it can be used.

Facebook 98

Facebook Best Practices Distribution Custom Publishing 98

Valasys

JULY 31, 2023

Introduction In the era of information overload, businesses need to deliver timely and relevant content to their audiences to stay ahead in the market. Content Automation tools play a pivotal role in streamlining the content workflow, enabling organizations to produce and distribute content at scale without compromising on quality.

Marketing Automation Services 98

Marketing Automation Services Automation Budget Programs Tools 98

Sprout Social

NOVEMBER 18, 2020

Here you’ll find all the resources you need from the basics of establishing a social video strategy, to analyzing your results and refining your approach. There are various ways you can approach your social media video content. But how will your audience have a cohesive understanding between your images and video content?

Social Media 109

Social Media Paid Content Video Marketing Tips 109

Valasys

JULY 24, 2019

Facebook changed its algorithm in January 2018, transforming the ways B2B marketers originally used to reach, engage with & grow their audiences. In a State of Social Media 2019 Report (published by buffer.com), it was found that about 93.7% of the businesses used Facebook. Source: outbrain.com).

Facebook 45

Facebook Cost Per Thousand Organization Top of Funnel 45

ClearVoice

SEPTEMBER 20, 2021

During our hashtag series, we’ve discussed the history of hashtags and the effectiveness of using them in your content on various platforms for amplified visibility, organic discovery, and aligning with other like-minded users. Similar to the others, hashtags on Facebook are great for adding reach to your content organically.

Facebook 98

Facebook Practices Best Practices Privacy 98