Buzz Marketing for Technology

MAY 29, 2013

Posted in Behavioral Targeting Business Intelligence Conversion Optimization Customer Experience Enterprise 2.0 Interactive Marketing Online Testing Strategy. After all, having terabytes of data on customer history and behavior is certainly better than trying to extrapolate from just a few data points. We see this every day.

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Buzz Marketing for Technology

JANUARY 30, 2013

While Denso Wave holds the patent on the technology, they granted free license on it, going so far as to publish the specs online, and allowing anyone to use it. At the marketing level, for example, they already stand for something for a lot of consumers (implicitly telling the user “click here”).

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Buzz Marketing for Technology

DECEMBER 29, 2010

Far and away one of the best blog posts I wrote this year was on the new 4′c of B2B Marketing – it was read over 15,000 times and 3X more popular than the next most read blog post of the year. The four P’s were created mainly to describe the ideal “marketing mix.”. Is The White Paper Dead for B2B Marketing?

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Buzz Marketing for Technology

JULY 7, 2008

My advice - get people talking about the customer lifecycle from pre-consideration to post purchase. A platform should have an extensibility model, a content management model, a user profiling/membership model, a rating/reputation system (for content and authors), and registration system, etc, etc, etc…you get the idea.

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Buzz Marketing for Technology

JULY 28, 2008

All that is well and good, and I am sure that they will find and create maps and models and diagnostics and workshops and full-blown strategies, and will capture their markets with prescriptive approaches … that’s what their business models demand. E-Mail (Required, not published ). Innovation Through Market Games.

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Buzz Marketing for Technology

JUNE 27, 2008

We created a custom meeting workspace template to meet a few other requirements. However, they do want to secure meeting content from people who are not invited to the meeting. publishing template to create the Meetings site so that the left hand navigation would be â??empty.â?? In general, the team doesnâ??t We used a â??

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Buzz Marketing for Technology

JUNE 27, 2008

Will they freely submit to such structured information environments as those provided by SAP and Oracle, content and knowledge management systems, and communication by email? E-Mail (Required, not published ). while dramatically improving customer satisfaction. No comments yet. » Your comment. Name (required). Euan Semple.

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Buzz Marketing for Technology

JUNE 27, 2008

I could capture entire conversations on audio or video, but this wouldnt be very useful unless there was great automated tagging of the content, and even then the really valuable outcomes are the insights generated rather than the entire conversation. Share on Facebook. Creating the Future of Customer Relationships. 1 Comments.

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Buzz Marketing for Technology

JULY 24, 2008

Web Site - Were fans of content management platforms like Drupal , Wordpress , etc. We have serious questions about the time it takes to really make the networks work, especially Facebook. Its a perfect solution for The Common Craft Store - e-junkie handles everything and provides the right tools for managing customers.

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Buzz Marketing for Technology

SEPTEMBER 30, 2008

I made a choice of Linkedin over Facebook preferring it for its business perspective and it is paying off in terms of job contacts. I actually launched my copywriting business using LinkedIn & recently wrote a couple of blog posts about how independent consultants can use it to market ourselves. marketing has gone.

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Buzz Marketing for Technology

APRIL 15, 2010

Zappos is powered by its customer service and was built on the premise of WOWing each and every customer. It’s that WOW or should I say WOM that enhanced the value of their marketing and attracted a player like Amazon. But great customer service enabled by social is a no brainier. Share this on Facebook.

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Buzz Marketing for Technology

MAY 26, 2010

In a recent conversation I was having with the Bloom Group they believe “the practice of publishing white papers must come to a close because of the utter proliferation of white papers, and the poor content contained within so many of them.” Share this on Facebook. Creating Engagement in B2B Marketing A recent Cone Inc.’s

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Buzz Marketing for Technology

JUNE 27, 2008

Marketing IT. It is their older peers that I have to repeat that lesson too (no printing the actual network diagram, complete with FW locations and IP addresses on marketing brochures; no giving away product roadmaps at Trade Shows.). Why Microsoft Should Bring Facebook-like Look to SharePoint. Change Management. Collaboration.

Enterprise Management 100

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Buzz Marketing for Technology

JUNE 27, 2008

The American Marketing Association, National Communication Association, American Management Association, American Institute of CPAs, and ASTD all have a great influence on organizations. The paradox to this is that "content" is now a product (transitioning to the service economy) which means we want our knowledge workers to "know more".

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Buzz Marketing for Technology

JUNE 28, 2008

content author, publisher, classifier) Distributed metadata â?? Valuations (markets, Blogshares) New types of knowledge yet to be discovered Slide 38: Knowledge is like recognition Learning is like perception the acquisition of new patterns of connectivity through experience Hume Slide 39: Pattern Recognitionâ? Facebook App.

Web 2.0 100

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Buzz Marketing for Technology

JUNE 27, 2008

RSS is easily one of the best things to happen to web publishing in the past 10 years. The example pipe below would filter our feed and return only posts that talk about "Facebook" in the title. items in their blog feed, so their lifestream doubles up with the same content. RWW Daily by Email. RWW Weekly Wrap-up. 26 Comments.

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