The Effective Marketer

FEBRUARY 7, 2011

I personally think these numbers are high, but it depends heavily on the webinar platform you’re using. On24 is not the lowest priced one on the market (Adobe Connect, WebEx, and GoToWebinar all charge less for webinars), but this should be easy enough for you to calculate for your specific situation. United States License.

Webinar Metrics 100

Webinar Metrics Webcast Marketing Automation Services Sales Qualified Leads 100

The Effective Marketer

APRIL 9, 2009

The site not only lists top executives based on approval ratings but also shows you reviews that give you some more specifics of the person, the company, and what it feels like working there. You can follow any responses to this entry through the RSS 2.0 Insider information is always good when planning your next career move!

Lead Scoring 100

Lead Scoring Lead Ranking Work Management Marketing Budget Creation 100

The Effective Marketer

MAY 18, 2010

When hiring someone for a marketing position , it’s important to know these different types exist. Hiring marketing people is tough enough as it is, one has to understand the type of person they need for each specific position. Passionate Marketers. You can follow any responses to this entry through the RSS 2.0

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

The Effective Marketer

OCTOBER 14, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Networker’s Dream Ever been in a situation where you are trying to get a hold of someone or get introduced to another person but just can’t figure out how? United States License.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Budget Creation Marketing Management 100

The Effective Marketer

MAY 3, 2011

Marketers as Technologists According to Forrester’s research, data driven marketers are divided about technology investments. While personalities play a role, I think corporate policies and the marketing leadership play a big role in shaping up how marketing technology is brought into the company.

Work Management 100

Work Management Marketing Management Planning Marketing Automation Services 100

The Effective Marketer

NOVEMBER 4, 2009

The chart above shows in a funny way that you sometimes feel more productive when you are checking email, and that you may turn to it if you get bored, and from personal experience I have felt the same way. This entry was posted on Wednesday, November 4th, 2009 at 8:15 am and is filed under Communication , Marketing Management , productivity.

Product 100

Product Work Management Marketing Budget Creation Marketing Automation Services 100

Marketing Insider Group

MAY 18, 2010

While great content is extremely important, it is essential to use your blog, Twitter/LinkedIn accounts, and other social media tools (RSS syndication) to build a group of influencers that will amplify your content. Not building networks or using syndication – This is not the “Field of Dreams” (if you build it, they will come).

Social Media 100

Social Media Social Marketing B2B Marketing Paid Search Agency 100

Industrial Marketing Today

APRIL 28, 2010

I found a very helpful presentation on blogging styles by Rohit Bhargava , a founding member of the pioneering 360 Digital Influence team at Ogilvy and author of the award winning new marketing book, Personality Not Included. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

Web 2.0 60

Web 2.0 Privacy Policies Buying Cycle RSS 60

The Effective Marketer

JANUARY 18, 2009

My suggestion if you want to get some interesting tidbits on the impact of having a positive attitude in your life (both professionally and personally) is to read “ The Little Gold Book of Yes! ”, by Jeffrey Gitomer (see link in my ‘books’ page). You can follow any responses to this entry through the RSS 2.0

Planning 100

Planning Work Management Marketing Management Effectiveness 100

The Effective Marketer

FEBRUARY 16, 2009

This knowledge can come up in several different ways, such as a compilation of the survey results, a more personalized benchmark of your questions versus the survey population, a whitepaper about the subject at hand, and many others. You can follow any responses to this entry through the RSS 2.0 United States License.

Customer Surveys 100

Customer Surveys Marketing Automation Services Work Management Marketing Management 100

Industrial Marketing Today

JUNE 29, 2010

In the later stages, supplier Web sites and catalogs are the most important information sources. Use social media selectively to engage with your target audience in a more personal way and humanize an otherwise impersonal interaction that is purely transactional. What has been your experience with building a B2B or industrial brand?

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

The Effective Marketer

MAY 25, 2009

All the great presentation techniques they teach when you have to deliver a presentation in person will most likely not work. but this person can also interject during the presentation to create a dialog. You can follow any responses to this entry through the RSS 2.0 Like Be the first to like this post.

Webinar Metrics 100

Webinar Metrics Planning Work Management Effectiveness 100

The Effective Marketer

JANUARY 13, 2009

Drucker advises us to use the following when determining the responsibility for each task laid out in the plan: The name of the person responsible for the task The deadline (when does it need to get done?) Make each person responsible and accountable but also give them the freedom to decide the best course of action in certain situations.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

The Effective Marketer

JANUARY 25, 2009

Shouldn’t [name of person] also participate in this meeting? But regardless of the type of meeting you will have, my personal experience is that you need at least the following: An agenda : prepared and distributed prior to the meeting. You can follow any responses to this entry through the RSS 2.0 Why are we meeting?

Planning 100

Planning Work Management Effectiveness Marketing Management 100

The Effective Marketer

FEBRUARY 15, 2009

His controversial post caused quite a stir whith some people taking it personal, others agreeing with him and even others that were lost completely as to what the message he was trying to say was. This entry was posted on Sunday, February 15th, 2009 at 10:02 pm and is filed under Communication , Marketing Planning , Marketing Strategy.

Work Management 100

Work Management Marketing Budget Marketing Automation Services Marketing Management 100

The Effective Marketer

JANUARY 3, 2009

The effective marketer, therefore, uses the tools at his or her disposal in the wisest way possible. Not only that, but choosing the right tools is but a small part of the marketer’s job, especially if such person is in management or supervises people. You can follow any responses to this entry through the RSS 2.0

Planning 100

Planning Effectiveness Work Management Marketing Management 100

Industrial Marketing Today

MAY 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website How to Make Your Business Blog Be All It Can Be by Achinta Mitra on May 3, 2010 in Industrial Marketing & Web 2.0 , Industrial Marketing Blog Remember the U.S. army’s “Be All You Can Be” campaign?

Business Blogging 60

Business Blogging Web 2.0 Long Tail Marketing Business 60

Industrial Marketing Today

JUNE 15, 2010

The client uses their in-house resources to regularly update the site content without spending more money on our professional marketing services. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.

CMS Development 60

CMS Development Marketing Websites Work Management Web 2.0 60

Industrial Marketing Today

AUGUST 3, 2010

I have written about this problem in my previous post, “The Disconnect Between B2B Content Marketing and Customer Engagement.” Some B2B marketers are using more sophisticated ROI measurement tools to track activities over the entire life cycle of a lead. Bigger the number, the better is your name recognition.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Industrial Marketing Today

AUGUST 24, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Creation Made Easy by Achinta Mitra on August 24, 2009 in Content Marketing , Industrial Marketing Blog Are you struggling with creating content? REVEAL Adding a personal experience helps to humanize your content.

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

Industrial Marketing Today

JANUARY 26, 2010

The one thing that this recession has taught B2B marketers is to do more with less. This trend towards lower-cost content marketing is likely to continue well into 2010. My one-on-one DiY Marketing Coaching is tailored to your needs. Is it so outdated that you avoid sending prospects and customers to your site?

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60

The Effective Marketer

APRIL 6, 2009

Check out a recent post on Marketing Today website about it. Another person is now sitting on that same chair, trying to do his best, just like you did. You can follow any responses to this entry through the RSS 2.0 link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention?

Planning 100

Planning Work Management Marketing Management Trade Show 100

Industrial Marketing Today

APRIL 30, 2010

By feeding new leads into the beginning of a program (instead of just adding them to the list for the next send) you’ll get much more use out of your nurturing program content and tell your leads a consistent story at the same time. Refresh - Content gets stale over time.

Planning 60

Planning B2B Marketing Emarketing B2B 60

Industrial Marketing Today

JULY 6, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Translate Features into Benefits if You Want Your Marketing Content to Engage and Sell by Achinta Mitra on July 6, 2010 in Content Marketing , Industrial Marketing Strategies , Sales Strategies Marketing 101 teaches you “Customers buy benefits and not product features.”

Features 60

Features Web 2.0 Planning Work Management 60

The Effective Marketer

JUNE 13, 2009

This entry was posted on Saturday, June 13th, 2009 at 7:36 pm and is filed under Communication , Marketing Management , Marketing ROI , Marketing Strategy , Social Media , Uncategorized. You can follow any responses to this entry through the RSS 2.0 You can leave a response , or trackback from your own site.

Work Management 100

Work Management Marketing Automation Services Budget Programs Marketing Management 100

Industrial Marketing Today

SEPTEMBER 27, 2010

The impact of digital marketing on complex sales I am deliberately making a distinction here between simple transactional sales and complex industrial or technical sales. The first type uses a self-serve model and is typically completed in the very first sales interaction, be it in person or online. Bernard Martin´s last blog.

Social Media 60

Social Media Social Marketing Media Planning 60

The Effective Marketer

MARCH 9, 2010

Picture of speaker gives it a personal tone. The picture of the speaker gives it a personal feel. You can follow any responses to this entry through the RSS 2.0 Reply Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter!

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

The Effective Marketer

JUNE 21, 2009

For those that already use social media sites personally and just want to take it to the next level and include their business in the social media space, the presentation is a starting point, but it only tells you some of the basics. You can follow any responses to this entry through the RSS 2.0 and measure it religiously.

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

The Effective Marketer

FEBRUARY 12, 2009

Create custom views to find emails quickly: let’s say you want to see all emails in your inbox that were sent by a particular person. If you need to see all emails sent by a particular person and still keep them sorted by date, you should create a custom view. You can follow any responses to this entry through the RSS 2.0

Planning 100

Planning Product Effectiveness Tips 100

The Effective Marketer

JULY 21, 2009

Taking the plunge into social media may not be the right thing for you Social media is just another media Experts, personalities and false prophets are all clamoring that social media is king. This entry was posted on Tuesday, July 21st, 2009 at 8:47 pm and is filed under Communication , Marketing Strategy , Online Marketing , Social Media.

Social Media 100

Social Media Planning Work Management Social Marketing 100

The Effective Marketer

MARCH 12, 2009

2. Don’t simply ask people to come to a meeting by calling or emailing, send them a meeting invitation: Most calendar programs have this option, which emails the person with a meeting request that they need to reply to with “yes”, “no” or “propose another time” (those are the standard options in MS Outlook). United States License.

Marketing Budget 100

Marketing Budget Work Management Marketing Management Allocation 100

The Effective Marketer

FEBRUARY 25, 2009

So now in Outlook I have multiple task categories such as “Action” for things I need to personally work on, “Follow-up” for items that need to be checked upon later, “Calls” for calls I need to make, etc. You can follow any responses to this entry through the RSS 2.0 You can leave a response , or trackback from your own site.

Work Management 100

Work Management Marketing Budget Creation Marketing Management Planning 100

WebMarketCentral

JULY 21, 2009

You don't have to limit your tweets to purely practical content; information or news items that are odd, unexpected or trivial can add some life to your Twitter stream, provided they aren't overdone. More personal, relationship-building conversations on off-topic subjects (e.g. Tags: Web 2.0 Tell me something interesting.

Twitter 20

Twitter Web 2.0 RSS B2B 20

Convince & Convert

SEPTEMBER 21, 2010

It’s about having a strategy for making your company or organization more like a person and less like a machine. That is the value to me of Web 2.0 We are all students in a writing program that emphasizes authenticity and voice, not marketing tactics. That is the value to me of Web 2.0

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

Online Marketing Institute

JUNE 15, 2009

Ask them what they want and provide personalized pitches and story ideas that clearly indicate you’ve made an effort to understand what they write about. Sandwich that summary with a personalized message and you may just get somewhere. Keep it small, relevant and personal. Don’t play bloggers like a numbers game.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Convince & Convert

JULY 8, 2010

Seth Godin predicted that RSS would kill email. Robert Scoble argued that email faced deletion at the hands of Web 2.0 Well, it’s certainly weathered the wooden stakes of pundits and the introduction of IM, RSS, Skype, MySpace, Facebook & Twitter quite well. October 2007. services like Twitter, Pownce & Jaiku.

RSS 129

RSS Paid Search Agency Social Media Email Marketing 129

Industrial Marketing Today

OCTOBER 26, 2009

High bounce rate — is the percentage of single-page visits or visits in which the person left your site from the entry page. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Traffic 60

Traffic Lead Scoring Lead Ranking Top of Funnel 60