Writing on the Web

MARCH 6, 2013

What’s the most important thing you can do to improve your skills as a writer, blogger, or content marketer? Originally coined by Michael Merzenich , cognitive fitness refers to the capacity of a person to meet the intellectual demands of life. Here are a few suggestions, and how I’ve personally tried them out.

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Writing on the Web

AUGUST 26, 2011

How personal should you be? There’s an ongoing trend to be personal with business communications. Rohit Bhargava’s written a whole book about it, filled with examples of how companies are successfully using personalities to market their business products and services: Personality Not Included.

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Writing on the Web

OCTOBER 23, 2013

Professionals on the Web" src="[link] width="292" height="284" title="6 Content Marketing Rules for Professionals on the Web" /> For busy professionals who want to get found on the Web, writing quality content that not only informs but generates business leads is a challenge.

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Writing on the Web

APRIL 11, 2012

If you want your content marketing messages to be remembered, you must engage the emotional memories of your readers. As a content marketing professional, you have words and visuals in your quiver of tools. We can learn to use more emotion in our content marketing. Emotional Marketing Makes Memories.

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Writing on the Web

JULY 2, 2010

Do you stay on track with your blog content and business goals, or do you share personal stories and events that are peripheral? The post was about staying on target with your business goals when you create content for your blog. They create connections to their readers through their personalities. What do you think?

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Writing on the Web

APRIL 19, 2011

How do you get content marketing results? This and other key tips will be discussed Wednesday April 20, 2011 on an open webinar I’m giving: Time-Saving Tips for Content Marketing Results. If you are a coach, doctor, lawyer, any professional, you are trying to differentiate yourself in a crowded market.

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Writing on the Web

OCTOBER 25, 2011

Here are some reasons content marketing is getting more challenging. I know this because I’ve experienced it personally. In spite of the recession, people are still hiring consultants to help them with their content marketing strategies and with writing quality content for business marketing.

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Writing on the Web

APRIL 25, 2011

Storytelling and personalization is the biggest missing piece in content marketing as I see it. If you’re not writing real stories, your content – on your blog, in your newsletter, on your web pages – runs the risk of being boring. Related posts: Content Marketing with Stories: Better than Facts.

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Writing on the Web

DECEMBER 29, 2011

Content marketing is easier when you can outsource some of the writing and researching to qualified writers. A great way to short-cut the time needed to research, write and publish quality online content is to find a good writer to supply articles. Related posts: Content Marketing Tip: Use Ready-to-Publish Articles.

Content Marketing 100

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Writing on the Web

NOVEMBER 10, 2010

How does it differ from a male brain, and what does this mean for content marketers? Hmmmm… The Dove.com site is one of the better sites that understand content marketing to females. Personal development (in this case self-esteem and daughters). Personal development for themselves and their families.

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Writing on the Web

JANUARY 11, 2011

So if you’re a professional with a blog, or writing content for your web pages or e-newsletter, what kinds of stories should you be writing? On a blog, it’s easier to do since it’s a personal communication tool. A deeply personal story (a tragedy, a rags-to-riches example). History and mythology. Tweet This!

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Writing on the Web

APRIL 28, 2011

Content marketing is easier when you can outsource some of the writing and researching to qualified writers. A great way to short-cut the time needed to research, write and publish quality online content is to find a good writer to supply articles. Content marketing can’t work well without unique and personalized copy.

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Writing on the Web

SEPTEMBER 2, 2010

The biggest challenge is writing in a voice that is informal and personalized for the individual coach for whom I’m writing. Let me know how I can serve you, if I can help you have a better, more interesting blog or content marketing on the Web. Content Marketing Results: 18 Ways to NOT Get Blog Traffic.

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Writing on the Web

APRIL 18, 2011

ET , I’m giving an open webinar to share my tips and tools that make online marketing manageable, especially for service professionals, solo entrepreneurs, busy consultants, coaches, etc. Time-Saving Tips for Content Marketing Results – Register to get the recording, handouts and a marketing road map.

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Writing on the Web

JANUARY 23, 2013

6 Steps to Writing Awesome Fresh Content" src="[link] width="256" height="170" title="Content Marketing with Blogs: 6 Steps to Writing Awesome Fresh Content" />What private Hell do you go through to write fresh blog content ? Related posts: Content Marketing with Blogs: 15 Ways to Find Fresh Ideas.

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Writing on the Web

NOVEMBER 18, 2011

You get better results with your content marketing when you speak to the “ old brain ,” the one that’s also known as the primitive brain or the survival brain. There are a few principles to remember, and here’s a great story that makes this come alive… A Marketing Moment with a Homeless Man….

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Writing on the Web

JANUARY 12, 2011

Good content marketing requires good storytelling. Most of us are intimidated when it comes to having to write something personal and public. It doesn’t get much more personal and public than updating your Facebook page, LinkedIn profile, or your blog, does it? Client Stories Make the Best Content for Marketing.

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Writing on the Web

DECEMBER 14, 2010

A survey of more than 1,000 businesses this past Spring found that “producing engaging content&# is the top challenge for people charged with marketing. Related posts: Content Marketing Matters: What’s Your Brand Personality? 3 Defining Content Marketing Goals Before You Write. Tweet This!

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Writing on the Web

OCTOBER 11, 2010

We may think we’re fair and all-inclusive , but our brains operate surreptitiously, sending us intuitive messages that influence our speech, our decisions and our behavior… and if you’re a content marketer, it will permeate the content you write ! Mental Skills Make Better Content Writers. Tweet This!

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Writing on the Web

JANUARY 14, 2011

Telling stories is a fundamental part of good content marketing. Stories have so much marketing clout, they make it possible for little businesses to compete with the big guys. They don’t think they have a personal story to tell that’s worthy of people’s attention. I avoided getting personal.

Content Marketing 100

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Writing on the Web

MARCH 14, 2011

Content marketing with videos is a key marketing tool, and it’s getting easier to do. This is key for content marketing. I don’t really, but for content marketing to work you need as much content as you can, in all forms. It’s not designed to show your personality, really.

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Writing on the Web

JULY 15, 2010

There was a time I was in love with blogging … I had already been in the business of content marketing for 5 years on the Web, using an old-fashioned website platform. Writing on my blog is my way of reaching out to people looking for ways to write content on the Web so that they can get found, get known and get new business.

Content Marketing 100

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Writing on the Web

SEPTEMBER 27, 2011

In a previous post, Writing Web Content that Gets Results: Questions , I reviewed the basic rules of writing web content. In this post, we’ll explore the 5 content marketing questions that will help you organize and simplify your web page and blog writing by asking 5 important questions: What is the problem (pain, predicament)?

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Writing on the Web

SEPTEMBER 27, 2010

Content marketing with blogs isn’t as easy as it used to be. My philosophy and goal is that content marketing with a blog isn’t rocket surgery, AND there are a few organizing steps that can save you time and energy to get great marketing results. Content Marketing Ideas: Rethinking Blogging.

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Writing on the Web

JULY 13, 2010

What are the three biggest challenges to marketing your business? I know, I know, there are so many, but if you could distill them into the most crucial for online content marketing, how would you do it? (I’m Quality content builds trust and connections with readers. Content Marketing Results: Landing Pages Rule.

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Writing on the Web

OCTOBER 20, 2010

You get better results with your content marketing when you speak to the “ old brain ,&# the one that’s also known as the primitive brain or the survival brain. There are a few principles to remember, and here’s a great story that makes this come alive… A Marketing Moment with a Homeless Man….

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

SEPTEMBER 28, 2010

This is a marketing question. You need to know why you care , and you need to communicate that to customers in your content marketing and blogs. Here’s an excerpt from the B2B Manifesto, the second imperative for content marketing: 2. Related posts: Compelling Content: Pushing Readers’ Hot Buttons.

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Writing on the Web

JUNE 8, 2010

Content Marketing?" alt=" Why Use Twitter, Facebook & LinkedIn for Content Marketing?" />. Content Marketing?" width="110" height="90" /> True confession time: I am not even close to being smart about using social media for online marketing. 4 Time-Saving Tips for Social Media Marketing.

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Writing on the Web

JULY 27, 2010

What do you need to know about about the way people read online to make your content marketing efforts pay off? At least a few times a week I get an email from a smart professional who struggles with making their web marketing work to get found, get known and get clients. Blog Content: Are you personal… or all business?

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Writing on the Web

JUNE 2, 2010

Content Marketing Purposes" alt=" How to Choose a Fascinating Photo for Content Marketing Purposes" />. Content Marketing Purposes" width="49" height="110" /> What should you look for in choosing a photo to illustrate your blog post? Related posts: 7 Fascinating Content Marketing Triggers.

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Writing on the Web

MARCH 26, 2015

Personalities count. Yet many blogs and sites have a standard resume written in the third person, boring as all get-out. An About page is an important content marketing opportunity. If you are the sole author of your blog, write it in the first person. Certainly client lists are important. But so are you.

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Writing on the Web

DECEMBER 28, 2016

When it comes to content marketing , social media has become an essential part of most smart professionals’ marketing plans. However, social media marketing isn’t as simple as a lot of business owners anticipate. Posting a tweet or a Facebook update now and then isn’t going to cut it! Paid Advertising.

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Writing on the Web

JULY 23, 2014

ContentforCoaches.com writing services provide well-researched, professionally edited articles for executive coaches and consultants to use ‘as is’ or with your own personal introduction, links to your web pages, and/or a conclusion with a call to action. I don’t want you to struggle with publishing your newsletter or blog ever again.

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Writing on the Web

SEPTEMBER 3, 2014

Create Shareable Content – Don’t Be a Bore" width="345" height="225" title="The ABC’s of Business Blogging: Create Shareable Content – Don’t Be a Bore" /> In the world of business blogging and content marketing, there’s nothing worse than a bore. But what I find to be the worst is mediocrity.

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Writing on the Web

JULY 9, 2014

You may be doing all the right content marketing things (e-newsletter, blog, social media, articles, etc.) If all you’re doing is publishing good information, without personality, without offers, what’s the point? Last week I asked which was best for marketing: blogs, social media or e-newsletters.

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Writing on the Web

NOVEMBER 20, 2013

Special note to coaches : If you are a personal or executive coach, I have solutions for you: ready-to-publish content for e-newsletters and blogs , as well as exclusive articles. Right now we’re having a sale on subscriptions, check it out here: Content for Coaches Thanksgiving Sale.

Business Blogging 100

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Writing on the Web

MAY 9, 2011

And how do you do that through your online content ? As I was reviewing two clients’ online content marketing this week, I was struck by how few professionals have well-written content that engages readers. Your online content has to convince Joe that he needs you first and foremost. He’s not a psychologist.

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