Marketing Insider Group

AUGUST 7, 2020

Why wouldn’t you want to use infographics in your content marketing? Since 90% of the information we take into our brains is visual , it makes sense that these are among the best content types to deploy. Why, that would be content marketing masters GE. This one might be the most viral infographic of 2015.

Content Marketing 338

Content Marketing Work Management Content Marketing Management 338

Contently

NOVEMBER 3, 2021

When it comes to freelance content marketing , however, the parameters are often less clear. Fact-checking for my content marketing stories is just as essential as it is for my editorial work,” said Anna Dimond , a journalist, content creator, and producer. Why accuracy in content marketing is important.

Content Marketing 191

Content Marketing Content Case Studies Viral Marketing 191

SendGrid

JUNE 20, 2023

Small business marketing can be challenging with a limited budget or a small team. However, content marketing allows small businesses to reach new audiences and expand brand awareness without an advertising budget. Do you try to create a viral post on social media or start a weekly blog? But where do you begin?

Small Business Marketing 81

Small Business Marketing Tips Content Marketing Viral Marketing 81

Optinmonster

FEBRUARY 28, 2022

Plus, it can also increase your email list and social media follower counts. To do that, you need a powerhouse duo of plugins to both run and promote your next viral giveaway. Create entry options for social media platforms. Easily integrates with popular marketing platforms. Key Features. Drag and drop visual builder.

Viral Marketing 83

Viral Marketing Work Management Pricing Price 83

Contently

SEPTEMBER 20, 2022

For today’s content creators and content marketing teams, unique original content is always the best route to take. The difference between borrowing and stealing can be blurry on social media, where memes, sounds, and other types of content are widely redistributed by brands and users alike.

Ethics 121

Ethics Social Media Trends Copyright 121

Buzz Marketing for Technology

FEBRUARY 17, 2016

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Storytelling Gone Wild: The Key to Creating Viral Content. We discussed how to make your storytelling more viral by connecting with emotion.

Viral Marketing 100

Viral Marketing Storytelling Webcast Content 100

SocialPilot

FEBRUARY 9, 2024

Be it inspiration for your next campaign or leveraging the latest features of social media, they’ve got your back. Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Sprout Social

DECEMBER 2, 2020

In order for social media marketing to work, you need an audience. Use the strategies in these Sprout resources to help you refine your strategy to expand your reach and successfully engage your social media audience. Otherwise, you’ll fall into the trap of aimlessly publishing content. Post the right content.

Social Media 125

Social Media Media Viral Marketing Demographics 125

Martech

JUNE 21, 2023

But let’s face it — the “publish and pray” era of content marketing is long gone. Nowadays, waiting for your content to go viral magically is like waiting for a bus in the middle of a desert. But what if there was a way to increase your content’s reach right out of the gate?

Marketing & Strategy 130

Marketing & Strategy Marketing Strategy Content Marketing Paid Search Agency 130

ClearVoice

JANUARY 26, 2024

We’ve been tempted to and have poured a ton of dollars into paid before, and we’re a content-led organization that has used content to grow our organic traffic 35X (and counting over the past five years). Tie your content to metrics that illustrate the importance of engagement and trust in the bottom line.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Optinmonster

DECEMBER 28, 2023

Are you looking for sustainable ways to market your business? Not sure where to start: email marketing vs. social media? Both email and social media marketing are promising channels to grow your business. In this post, we’ll share important insights into email and social media marketing. That’s 61.4%

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Webbiquity

AUGUST 20, 2019

Content marketing has become pretty much…just marketing. Anything you publish online is content. Anything you mail out is content. The information you deliver at live events is content. Here’s why you still need infographics in your content marketing. Guest post by Ronita Mohan.

Content Marketing 216

Content Marketing Content High Quality Lead Mobile Marketing 216

Brandpoint

NOVEMBER 15, 2021

Think about adding Glassdoor quotes to your careers page online, outlining diversity and inclusion activities in a blog post, or sharing moments of true company culture on social media, for example. Read More: 5 Industry Tips to Get More Mileage Out of Your Content ] 5. Are you a company who will jump on any viral trend?

Trends 157

Trends Planning Work Management Contingency Planning 157

Webbiquity

MAY 27, 2015

There are a lot of resources online that can help you move from newsjacking – “stealing” potentially viral news items before they become viral – to creating potentially viral news yourself. The most important technique to date is through people-based marketing. PPC Marketing for PR Pitching.

Viral Marketing 100

Viral Marketing PPC PR Content 100

Roketto

JUNE 5, 2020

What makes a good content marketing strategy? A hilarious ad on social media that hopefully goes viral? Is it a great idea for a webinar? Some solid blog post topics?

Planning 83

Planning Webinar Metrics Marketing & Strategy Marketing Strategy 83

Convince & Convert

OCTOBER 15, 2013

Companies like Zynga, who were able to take early advantage of the social network’s viral potential, grew into multi-million dollar entities over a period of weeks. We were all new; brands and common users alike saw shares and invites as the path to virality, and for a time, it seemed to work. Brands Want Virality.

Viral Marketing 146

Viral Marketing Facebook User-Generated Content Multi-Channel 146

Convince & Convert

JANUARY 4, 2024

billion users on social media right now with most users spread out across 5-6 platforms. It’s no surprise that these social media platforms are requiring us to develop independent strategies for our brand. And one of the ways that they think they can achieve that is through trendy content. There’s an estimated 4.9

Trends 144

Trends Lead Scoring Lead Ranking Brand Identity 144

Marketing Insider Group

DECEMBER 8, 2021

This makes it almost impossible for B2B and tech companies to reach this audience with relevant content. This is not another prediction piece boasting the top 99 content marketing trends to look out for in 2022. The thing with B2B marketing is that it’s not really a bright and shiny object. Don’t worry.

Enterprise Management 313

Enterprise Management Marketing Strategy Marketing & Strategy Work Management 313

The Lead Agency

JUNE 7, 2018

Since the rise of social media, the concept of ‘going viral’ has captured the imaginations of digital marketers across the globe. In the following article we will look to current research on viral content and look at what it really takes to make an impression in a digital world. What Do We Mean By ‘Going Viral’?

Viral Marketing 48

Viral Marketing Peer-to-peer Broadcasting Word of Mouth 48

The Effective Marketer

APRIL 16, 2012

Looking for a recipe to get your new video to go viral? In a recent Harvard Business Review article “ The New Science of Viral Ads” , assistant professor Thales Teixeira from HBS outlines the ingredients you will need: 1. The Science Behind Viral Videos. Interesting that the experiments Prof.

Viral Marketing 100

Viral Marketing Ads Eye-Tracking Video Marketing 100

Sprout Social

JANUARY 6, 2021

And with the right script and creativity, social media video marketing can do more than support a brand’s awareness and consideration goals. Build brand awareness and put a stake in the ground with video content. If you’re like the majority of social marketers , brand awareness is your top goal.

Social Media 131

Social Media Video Marketing Social Marketing Top of Funnel 131

Contently

JANUARY 20, 2023

It’s high time businesses tap into the power of user-generated content (UGC), a form of content marketing where your customers take center stage. Think customer reviews, social media posts, and photos or videos shared by loyal customers. Cost Another major benefit of UGC relates to the costs of creating content.

User-Generated Content 141

User-Generated Content PR Word of Mouth Viral Marketing 141

Martech Advisor

JANUARY 3, 2020

Social media is recognized as one of the most powerful game-changer when it comes to branding and marketing for businesses. Social media marketing presents a plethora of opportunities to effectively connect with audiences, and offers practical ways to optimize branding, lead generation, conversions, sales, and much more.

Social Media 135

Social Media Social Marketing Media Planning 135

SocialPilot

JANUARY 21, 2024

Social media has evolved from a platform for casual interaction to a game-changer for hoteliers aiming to skyrocket their occupancy and revenue. In fact, as per a recent study by Arrivia , nearly one in three travelers seek their next vacation ideas on social media. Dive in to learn how to do hotel social media marketing.

Social Media 92

Social Media Social Marketing Marketing & Strategy Marketing Strategy 92

Hubspot

MAY 31, 2017

When was the last time you created something online that went viral? Whether you're new to content marketing or are a viral content maven, you probably know that it can be nearly impossible to predict which tweet or video or meme might go viral. Often, it feels like virality is just completely random.

Viral Marketing 78

Viral Marketing Content Trigger Marketing Class 78

Scoop.it

OCTOBER 12, 2021

Content marketing isn’t what it used to be. In today’s day and age, where millions of social media posts, blog posts, videos, and articles are pushed out on a daily basis, you have to be intentional and focused. What is a Content Strategy? Every brand produces content in some form or fashion. Source: [link].

Organization 99

Organization Marketing & Strategy Marketing Strategy Webinar Metrics 99

ClearVoice

OCTOBER 21, 2022

According to a new report from Analytic Partners , if you cut back on marketing spending during a recession, your competitors may swoop in and steal your business. Content marketing is used by 79% of companies to generate quality leads, and there’s no more important time than a recession to be bringing in those leads.

Planning 96

Planning Marketing Budget Marketing Strategy Marketing & Strategy 96

ClearVoice

MARCH 31, 2021

Some things never change, but social media is not one of them. We’re here to help you stay current with all of the latest social media news updates from new features, product releases, and occasional platform glitches. Need to get connected with all the latest updates in social media? Social media updates for Clubhouse.

Social Media 132

Social Media Paid Content Media Advertising Agencies 132

Biznology

JUNE 30, 2016

Most of you are aware that James Mathewson and I have a new book out, Outside-In Marketing , which helps content marketers to use big data to improve their results. You probably are familiar with both content marketing and big data as concepts, but maybe you haven’t considered how they work together.

Content Marketing 143

Content Marketing Content Viral Marketing Analysis 143

Tomorrow People

OCTOBER 24, 2017

There are some truly inspirational brands out there in the world of content marketing. fearless content marketing spanning both B2B and B2C organisations. content marketing strategy. content marketing strategy. Community building is a crucial part of its content marketing strategy.

Marketing & Strategy 147

Marketing & Strategy Marketing Strategy Content Marketing Planning 147

Terkel Marketing

JANUARY 5, 2023

What Are Some B2B Content Marketing Examples? From Deloitte’s successful general education to General Electric’s viral Reddit posting, here are seven answers to the question, “What are some good examples of content marketing from a B2B brand?” The post What are some B2B content marketing examples?

Examples 40

Examples B2B Marketing Content Marketing B2B 40

Marketing Insider Group

APRIL 11, 2023

Before you succumb to the hype and hire a social media intern or go all out with paid search ads, you need to consider digital marketing services. Hiring in-house help is an expensive way to boost your social media presence, and paid search ads only generate about 5% of traffic.

Marketing Automation Services 322

Marketing Automation Services Marketing Budget Paid Search Agency Service 322

Hubspot

APRIL 20, 2020

For me, when I think of incredible content marketing campaigns, I turn to fast food. Fast food marketers have a history of successfully building massive interest for new menu items or poking fun at competitors via social media. If enough people participate in the exchanges, a campaign can go viral.

Hubspot 93

Hubspot Content Marketing Campaigns Planning 93

Contently

OCTOBER 12, 2018

The Social Club is Contently’s new Q&A series with the people behind the most creative, notable, and successful social media accounts. It’s not every day a branded tweet goes viral. Even rarer is the viral tweet coming from a frozen meat company. So far, it seems to have worked out. I'll tell you why.

Social Media 133

Social Media Work Management Marketing Management Media 133

Ambal's Amusings

MARCH 18, 2010

Does viral work for B2B marketing? We asked B2B Marketing experts: What are the components of a "good" viral B2B Marketing Campaign? Blog Marketing Interactions Twitter Ardath421. "B2B Marketing Campaigns Need Results Beyond Views" Ardath Albee's Bio. Read on to get their insights.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Sprout Social

MAY 24, 2022

Ten-cent text messages, AIM chat rooms with your best friends and glittery MySpace pages with bulletin boards are just a few nostalgic elements from the early days of social media. Soon enough, features like direct messages and @-mentions arrived, changing the trajectory of social media forever. So what’s next?

Social Media 130

Social Media Social Marketing Work Management Marketing Management 130

The Effective Marketer

APRIL 26, 2012

Is great to see scientific research being done on social media, viral videos, and marketing in general (see previous post on the New Science of Viral Ads ). Becker, tries to get some of the contradictions resolved when it comes to what makes something “ go viral “ 4 Critical Factors for Viral Success.

Viral Marketing 100

Viral Marketing Social Networks Content Network Marketing 100