KoMarketing Associates

JANUARY 8, 2019

Data and content: often these two seem to butt heads, mostly because at their core, they are very different. Data without content makes the data not actionable and storytelling in content marketing without data makes it directionless. What pieces of content do they read the longest or most of?

B2B Marketing 125

B2B Marketing Content Marketing Planning B2B 125

Ambal's Amusings

MARCH 18, 2010

Does viral work for B2B marketing? We asked B2B Marketing experts: What are the components of a "good" viral B2B Marketing Campaign? Blog Marketing Interactions Twitter Ardath421. "B2B Marketing Campaigns Need Results Beyond Views" Ardath Albee's Bio. Read on to get their insights.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

SocialPilot

FEBRUARY 9, 2024

Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. Table of Contents 1. Social Media Marketing + Michael A. Are you ready? Let’s begin!

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Marketing Insider Group

JANUARY 24, 2023

This makes it almost impossible for B2B and tech companies to reach this audience with relevant content. This is not another prediction piece boasting the top content marketing trends to look out for this year. Too many marketers are always looking for the next big thing, yet they haven’t perfected what’s right in front of them.

Enterprise Management 200

Enterprise Management Marketing Strategy Marketing & Strategy B2B Marketing 200

Marketing Insider Group

MARCH 29, 2023

When brands use content marketing to tell compelling stories, they can make us forget that it’s marketing at all. Your brand storytelling content is one of the most powerful channels through which you can tell your audience what you value and stand for. Did you know that brand storytelling can have the same effect?

Storytelling 229

Storytelling Brand Identity Branding Paid Search Agency 229

Content Standard

OCTOBER 16, 2018

While it may not need the backdrop of a full Hollywood film studio, branded video content is still a major investment. They’re time-consuming and require a higher caliber of production resources along with involvement from producers, directors, and editors. Metrics for Facebook Videos. The sweet spot? Ninety seconds.

Distribution 98

Distribution Youtube Facebook Video Marketing 98

The Lead Agency

APRIL 14, 2024

More good news: you don’t need to hire a big production team to create video content. Video for what Software demo videos are a big need for B2B businesses with technical products. This also works for physical product demos, explainer videos, case study videos, team culture videos, about us videos and more.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Contently

SEPTEMBER 22, 2016

That’s a big reason why GE Reports has become one of the most successful examples of content marketing. The blog has hundreds of thousands of devoted readers, its stories regularly go viral on Reddit and in the press, and coverage of it ultimately ties back to the GE brand. Periscope, Snapchat, Facebook Live.”

Viral Marketing 60

Viral Marketing Press Content Marketing Report 60

Martech Advisor

JANUARY 24, 2020

Content marketing is a vast discipline under digital marketing that consists of strategizing, writing, storytelling, distributing content, analyzing results, and a little bit of search engine optimization (SEO) and design. Content Marketing Course - HubSpot. The Strategy of Content Marketing - Coursera.

Course 87

Course Top of Funnel Copywriting Content Marketing 87

Lead Forensics

JANUARY 26, 2024

The term growth hacking was first coined by Sean Illies, Chief Exec of GrowthHackers.com and the marketer behind several successful tech giants, including Dropbox, Lookout, and LogMeIn. So too is Hotmail, who added a simple line to their emails “…get your free email at Hotmail” and saw their product go viral and quickly spread.

Multivariate analysis 52

Multivariate analysis Marketing AI Viral Marketing B2B 52

Convince & Convert

AUGUST 3, 2017

Back in March 2017, Facebook reported 1.94 Obviously, it’s the marketing channel no business can ignore. Yet, too many small businesses do not understand how to utilize the platform properly: In May 2017, a study of over 4,700 US small businesses found that only 24 percent were seeing positive ROI on Facebook.

Facebook 60

Facebook Optimization Work Management Marketing Management 60

Kapost

JUNE 24, 2016

If long-form articles are the elder statesmen of content marketing, consider videos to be the up-and-coming whiz kids. The cost of entry for video marketing is well within the reach of any business; it doesn’t matter if you’re a small startup selling B2C tech products or a large B2B corporation. Lose the viral obsession.

Video Marketing 87

Video Marketing Marketing Strategy Marketing & Strategy Content Marketing 87

Buffer

DECEMBER 10, 2018

This week we’re looking to help you increase brand awareness and product sales using the highly-engaging format of video. How to use video content to increase brand awareness and sell your product. Part I: Where to start with video content. Part II: Developing entertaining and unique product video ideas.

Top of Funnel 111

Top of Funnel Video Marketing Product Brand Identity 111

Outgrow

JANUARY 3, 2022

How to Use Google Trends for Content Marketing? If you are a content marketer who hasn’t explored Google Trends yet, you’ve got to read this blog! And, trust us, using Google Trends for content marketing will become your new favorite marketing strategy by the end of it. . Real-time Reviews].

Trends 52

Trends Google Outgrow Content Marketing 52

Optinmonster

OCTOBER 31, 2023

In the age of content marketing , where content is king, headlines reign supreme. For businesses and marketers, mastering the art of the headline is crucial for success. Testimonials These headlines use quotes or experiences from real people, often customers or experts, to validate a point or product.

Click Rate 97

Click Rate Examples Lead Ranking Work Management 97

Valasys

NOVEMBER 13, 2019

Marketers need to comprehend Content Marketing Tips to use when marketing on Reddit. Thus, Reddit is at per with other popular social media platforms such as Pinterest, Twitter & Facebook – particularly when it comes to drawing in a considerate number of prospects on the website.

Tips 51

Tips Planning Content Marketing Marketing Analytics Tools 51

ClearVoice

JANUARY 16, 2019

Despite our best efforts, sometimes major players like Google and Facebook change the rules on us and cause us to back up and reassess our efforts. The good news for you is that we’re here to help make sure you have access to the news you need to know as you make changes to your content strategy. Zuckerberg’s goal.

Facebook 66

Facebook SMS Viral Marketing Paid Search Agency 66

Convince & Convert

MAY 17, 2013

Jonah Berger , Marketing Professor at the Wharton School , joins the Social Pros Podcast this week to discuss his bestseller Contagious: Why Things Catch on , the science behind those viral marketing hits, and the importance of setting realistic and helpful goals with a viral marketing campaign. Listen Now .

Social Media 161

Social Media Media Viral Marketing Skype 161

Optinmonster

DECEMBER 21, 2023

Are you planning to launch a new business or product online? If you answered yes to both of these questions, you’ll benefit from learning how to do pre-launch marketing. Drawing up a pre-launch marketing plan can help you attract customers to your brand-new business even before the actual launch day.

Campaigns 87

Campaigns Ad Building Planning Paid Search Agency 87

Martech Advisor

APRIL 3, 2020

While memes and political news are viral like the flu, B2B content behaves like a miserable fungus, with virality close to zero. One factor is that not every B2B marketer is a Hemingway—not all our stories are that engaging. You can’t go after Fortune 500 clients using content marketing in a scalable fashion.

Enterprise Management 143

Enterprise Management Work Management B2B Marketing Marketing & Strategy 143

Sprout Social

JANUARY 11, 2024

For example, your brand awareness may have improved if brand mentions increase following a viral Instagram post from an influencer. Loyal customers don’t just buy your products—they become brand advocates. Measuring brand awareness quantifies your influence and tells you if you’re getting the most bang for your buck.

Brand Identity 110

Brand Identity Branding Aggregators Marketing Analytics Tools 110

Webbiquity

JUNE 7, 2018

Still, 61% of marketers want to increase the effectiveness of their SEO to get more visits and conversions this year. Content Marketing. Content is a vital component of every digital marketing strategy. According to CMI , 91% of B2B marketers are already using content marketing to generate leads.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276

The Marketing Blender

MARCH 15, 2021

With big events like tradeshows and conferences on hold indefinitely, you may want to know how to handle your marketing in the near future: How will I replace tradeshow leads? How do I reach my target marketing in a crowded online space? What does an effective digital content marketing strategy look like in 2021?

Paid Content 126

Paid Content Lead Scoring Lead Ranking Marketing Strategy 126

Valasys

JULY 24, 2019

Facebook changed its algorithm in January 2018, transforming the ways B2B marketers originally used to reach, engage with & grow their audiences. of the businesses used Facebook. The change in the algorithms on Facebook led to a dramatic increase in the pieces of content being consumed in the form of stories.

Facebook 45

Facebook Cost Per Thousand Organization Top of Funnel 45

Sprout Social

JANUARY 6, 2021

In this article, we’ll explain how video content marketing can support five different social goals, provide types of videos that successfully align with each stage of the buyer’s journey and inspire your own social media video ideas. There are several ways you can achieve this goal with social media video marketing.

Social Media 131

Social Media Video Marketing Social Marketing Top of Funnel 131

Convince & Convert

JANUARY 22, 2015

No one disputes that Red Bull began as a beverage company, but the content it creates to promote its beverages is so well done and so popular that it often does seem like a viable business in its own right. If Red Bull wanted to, the company could probably sell ads against its own content marketing.

Ad Exchange 143

Ad Exchange Intent Signal Viral Marketing Distribution 143

flux.la

JUNE 27, 2020

Even though most of the companies implement marketing strategies including good content marketing strategies into their business, not a lot of them succeed. Today, it is not enough to produce only content. This might give you the needed inspiration to build a good content marketing strategy for your own business.

Examples 52

Examples Content Marketing Planning Content 52

Sprout Social

APRIL 4, 2023

Ephemeral content in social media refers to any kind of content that is visible for a short amount of time, typically for 24 hours. Also known as disappearing content, Instagram, Facebook and TikTok stories are all examples of ephemeral content.

Marketing Strategy 116

Marketing Strategy Marketing & Strategy Planning Work Management 116

ClearVoice

MARCH 14, 2024

“Build it, and they will come” is a line we hear so often, and marketers know just how flawed that is. Despite its high production value and the fact that it’s based on a popular series, it bombed at the box office. Observers point to several reasons , and one of them is weak marketing. Take, for example, the movie John Carter.

Advertising Agencies 52

Advertising Agencies Planning Distribution Peer-to-peer 52

Optinmonster

MARCH 11, 2024

At its core, gamification leverages the psychological preconceptions that make games appealing and addictive, applying these to non-game contexts like purchasing products, engaging with a brand on social media platforms , or participating in promotional activities. They subscribe to newsletters , buy one or more of your products.

Examples 98

Examples Planning Paid Search Agency Interactive Marketing 98

Martech Advisor

DECEMBER 4, 2019

The CMO Insight Summit 2019 in California will bring together senior marketing leaders across the globe to discuss transformational content marketing strategies for 2020 and beyond. For content marketing it is very dependent on the campaign idea and it’s hard to define a one-size-fits all application.

CMO 58

CMO Marketing & Strategy Marketing Strategy Content Marketing 58

Huptech Web

JANUARY 29, 2024

Traditional Marketing and Growth Marketing Traditional marketing has been used for decades. To accomplish this, they use tactics like viral marketing, lеvеraging еxisting platforms in unconvеntional ways, and making innovativе product twеaks to spur rapid growth.

Paid Content 52

Paid Content Growth Marketing Lead Ranking Word of Mouth 52

Onalytica B2B

NOVEMBER 15, 2018

When most hear the term ‘influencer’ they think of the social media influencers on platforms such as Instagram, Twitter and YouTube endorsing consumer products to their audience in return for a pay cheque. The concept of your employees being influencers may sound odd to some. Employees don’t quite fit this definition.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

Biznology

DECEMBER 22, 2016

Here are 10 of the marketing trends to watch for 2017. Content marketing getting better. One of the trends that will carry over from 2016 is that marketers are getting better at content marketing. By better, we mean they are having more success with content marketing campaigns.

Trends 80

Trends Mobile Advertising Planning Marketing AI 80

Sprout Social

OCTOBER 25, 2022

Brand awareness is the extent to which audiences are familiar with your brand and its product or services. Brands with high levels of consumer recognition can even become synonymous with their product. Brand awareness creates a community that generates word of mouth buzz, ‘I love this product, and I know you will too.’

Brand Identity 131

Brand Identity Branding Marketing & Strategy Eye-Tracking 131

Biznology

FEBRUARY 13, 2013

First it was search marketing, then social media marketing, and now you’re looking at the latest thing–the combination of search and social called content marketing. But, as with anything, there are the right ways and the wrong ways to do content marketing. Confusing Channels for Strategies.

Content Marketing 80

Content Marketing Content Marketing & Strategy Buying Cycle 80

ClearVoice

FEBRUARY 2, 2024

Fun, intriguing, unique content whets your audience’s appetite, making them hungry for the next course, which could be a sale, more information, or repeat business. Your content —and brand — go viral. Going viral pays. You’re not alone if you’d never heard of Haynes Baked Beans before their funky ad.

Creativity 52

Creativity Analytics Paid Content Marketing & Strategy 52