Convince & Convert

MAY 9, 2024

By sharing insights, expertise, and valuable information through podcast content, brands can position themselves as authorities in their field, enhancing their credibility and influence with their audience base. Content repurposing. Marketers must carefully assess the potential benefits against the costs.

Brand Identity 134

Brand Identity Branding Advertising Agencies Allocation 134

ClearVoice

MAY 14, 2024

Their bring their vision to life through content frameworks that outline how they’ll create, publish, manage, and distribute content. Only 73% of marketers have a content marketing strategy in palace. But, only 40% of them have it well documented. The writer’s role is often not limited to writing.

Effectiveness 52

Effectiveness Content Paid Social Agency Work Management 52

xiQ

JUNE 19, 2019

Compelling and engaging content is required, at all levels of ABM, to tell your story to your prospects. Strong content is a currency in today’s world. ABMers have to be really good storytellers. Craig Rones, VP of Marketing, NTT DATA Services. Content Marketing Institute. xiQ Helps You Tell Your Story.

Account Based Marketing 62

Account Based Marketing Storytelling ABM B2B Thought Leadership 62

Tomorrow People

MARCH 8, 2018

If you wanna be the best marketer with the greatest content marketing strategy in town, you should get a load of this. Start with the basics and work your way to content superstardom. What’s this content marketing strategy thing all about? Content is one of life’s essentials. Sounds great.

Marketing Budget 267

Marketing Budget Top of Funnel Lead Scoring Lead Ranking 267

KoMarketing Associates

APRIL 7, 2021

Or, as the Content Marketing Institute recommends , “Be customer-centric.”. Then make the content relevant to the people you want to attract. And if you want to attract different types of people, be sure to create content to suit them. And unfortunately, only about half of demand generation marketers are using personas.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

ClearVoice

JANUARY 26, 2024

Paid is straightforward, it’s sexy (to non-marketing executives, at least), and it’s a simple sell internally when navigating the budgeting process because of the instantly measurable ROI. When your content rises in search ranking and traffic, the ROI increases exponentially over time. Not sure what that is?

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Marketing Insider Group

OCTOBER 21, 2021

During the last year or two, we’ve seen new technologies, a backlash of sorts in social media, and influencer marketing maturing from its early days as a viable and powerful marketing channel in its own right. What do I see as the biggest content marketing trends for 2022 and beyond? My 2022 Marketing Predictions.

Marketing AI 354

Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 354

ClearVoice

APRIL 3, 2024

In the content marketing world, you’ll likely find yourself having to build a business case to justify spending those precious marketing dollars on content when the ROI isn’t as immediate as traditional paid advertising. They might not even be marketing people at all! Organic vs. paid distribution.

Allocation 52

Allocation Business Case Studies Eye-Tracking 52

Contently

SEPTEMBER 11, 2017

What are your go-to content marketing metrics ? That’s one of the toughest questions for marketers to answer, and one I heard repeatedly at both Content Marketing World and Cannes this summer. Ann : I think it’s a good idea if it’s used in a larger media mix and distribution plan of content.

Content Marketing 166

Content Marketing Planning Branding Brand Identity 166

Content Standard

APRIL 4, 2018

Brand storytelling is the next generation of content marketing, and creating a compelling brand story is important. But the story on its own can’t guarantee strong marketing ROI. The underlying structures represent the “telling” part of brand storytelling. The People.

ROI 68

ROI Marketing AI Work Management Marketing Management 68

Contently

JANUARY 3, 2017

Last month, before people went away on vacation and struggled to explain their jobs to their extended families, the editorial team asked everyone at Contently to think about the future of content marketing. Will fake news change the way publishers pursue marketing? Kristen Poli, content strategy associate.

Marketing AI 144

Marketing AI Demand Generation Agencies Paid Search Agency Enterprise Management 144

Contently

JUNE 5, 2017

The brand magazine has played a really interesting role in the content marketing boom we’ve seen over the last half decade. Because they look great, and the content is (usually) good. But for B2C brands like Uber, Amtrak, and Airbnb, tracking ROI is much more opaque. Airbnb: Airbnbmag.

Marketing AI 123

Marketing AI Branding Brand Identity Content Marketing 123

Martech Advisor

JANUARY 24, 2020

Content marketing is a vast discipline under digital marketing that consists of strategizing, writing, storytelling, distributing content, analyzing results, and a little bit of search engine optimization (SEO) and design. Content Marketing Course - HubSpot.

Course 87

Course Top of Funnel Copywriting Content Marketing 87

Trade Press Services

DECEMBER 26, 2023

Case studies are perceived as having more credibility than other sales or marketing tactics and are one of the most effective ways to educate and persuade B2B buyers to buy your products or services. They combine storytelling with real-world examples to deliver an in-depth look at what it’s like to work with your company.

Case Study 52

Case Study Case Studies Practices Best Practices 52

Adobe Experience Cloud Blog

NOVEMBER 11, 2016

Author: Ellen Gomes The fast-moving world of content marketing is filled with an abundance of opinions trends, and insights. To help you along, we’ve compiled a list of 20 of the top content marketers in both B2B and B2C. B2B Content Masterminds. His top advice : Be insanely honest in your content marketing.

B2B Marketing 134

B2B Marketing Top of Funnel Content Marketing B2B Thought Leadership 134

Contently

NOVEMBER 12, 2020

Let’s just say it: Most branded content isn’t very good. I worked for years as a content strategist. I’ve spent the last decade researching and reporting on the content marketing industry. Along the way, I’ve probably consumed more pieces of branded content than anyone else. I should know.

Allocation 218

Allocation Brand Identity Branding Paid Search Agency 218

nDash

FEBRUARY 17, 2019

B2B Marketing Exchange – February 25-27 – Scottsdale, AZ. The B2B Marketing Exchange covers all areas in – you guessed it – B2B marketing. Creating “Sound-On” Content in a Sound-Off World. Realigning ROI and Community. One of Europe’s biggest content marketing events.

Conference 94

Conference Planning Content Marketing Content 94

Contently

NOVEMBER 29, 2023

At the heart of this alignment lies a well-structured content framework grounded on solid topic pillars, which act as the foundation for content marketers to build compelling, relevant, and targeted content. They serve as the cornerstone of your content marketing strategy.

Ad Building 78

Ad Building Content Lead Ranking SEO 78

Content Standard

SEPTEMBER 3, 2015

The market seems to be confused about the difference between inbound marketing and content marketing—how each is defined, how they are applied, and the benefit of each. But primarily, marketers are simply struggling to determine which is better at driving ROI. Why are marketers struggling?

Inbound Marketing 40

Inbound Marketing ROI Content Marketing Advertising Agencies 40

Content Marketing Institute

SEPTEMBER 26, 2018

Editor’s note: This article is the follow-up to an August post about 25 frequently asked questions about content marketing. Do you get asked tough, or even easy, questions about content marketing by your executives or clients? We just wrote about 99 benefits of content marketing. What is content marketing?

FAQ 93

FAQ Paid Search Agency Content Marketing Work Management 93

Contently

APRIL 23, 2020

By that measure, our webinar on the science of storytelling a few weeks ago was a big success. I answered as many as I could live, but I also wanted to give the best of the rest some love in a content mailbag. Should we change anything about our storytelling because of the COVID-19 situation? Let’s dive in.

Content 217

Content B2B Thought Leadership Storytelling Newsletter 217

KoMarketing Associates

JUNE 18, 2019

B2B companies have certainly come a long way when it comes to content marketing strategy. As of 2019, 93% of the most successful B2B content marketers are extremely committed to content marketing, the vast majority of which put audiences’ informational needs above a promotional message. Final Thoughts.

Case Studies 120

Case Studies Case Study Studies Top of Funnel 120

KoMarketing Associates

AUGUST 9, 2016

We spoke to Jennifer Burak, vice president of marketing at Rapt Media, to gain her insight into the findings of the report. WHY DO YOU THINK IT REMAINS DIFFICULT FOR DIGITAL MARKETERS TO PROVE ROI? To prove ROI, marketers first need to understand why the content is successful and how is driving value for the target audience.

B2B Marketing 120

B2B Marketing B2B Aggregators Content 120

B2B Marketing Traction

APRIL 13, 2015

Here are three things you need to act on to increase your marketing results. A survey conducted in 2014 called the 2015 B2B Marketing Benchmarks, Budgets and Trends in North America by the Content Marketing Institute and MarketingProfs provided lists of what tactics B2B marketers used and what they found most effective.

Top of Funnel 100

Top of Funnel Customer Surveys B2B Marketing B2B 100

Contently

MARCH 26, 2019

Today’s marketers are expected to be Swiss Army knives. They’re supposed to write, edit, shoot video, run campaigns, analyze data, prove ROI, work with sales, help accounts, know HTML, and then maybe sleep if there’s any time left in the day. At the 2019 Contently Summit, we wanted to focus on a different model.

Content 165

Content Lead Ranking Work Management Storytelling 165

Huptech Web

DECEMBER 14, 2023

Table Of Contents Introduction Why do Top Brands Consider Statistics to be an Important Aspect? billion users by 2027 (Forbes) 76% of social media users have purchased something they saw on social media The United States remains the largest social media ad market globally (Statistica) 94% of marketers use Facebook.

Paid Content 52

Paid Content Statistics Paid Search Agency Advertising Agencies 52

Content Standard

OCTOBER 23, 2018

Last June, I stood on the stage at Forward , our annual brand storytelling conference, and announced the next generation of our content marketing platform— Skyword360. Skyword360 was designed with the understanding that content marketing can no longer be viewed as a standalone tactic. TrackMaven delivers the first.

Class 61

Class Analytics Best Practices Planning 61

Tomorrow People

MARCH 23, 2021

It’s unlikely that growth can go on indefinitely, but when you’re able to prove that revenues for the current month or quarter are better than the same period a year before, it speaks to your performance and bodes well for your standing as a marketing leader. Encourage loyalty and advocacy over the long-term.

Lead Ranking 156

Lead Ranking Planning Marketing Qualified Leads Cost per Lead 156

Convince & Convert

MARCH 27, 2012

Guest post by Joe Pulizzi, founder of the Content Marketing Institute and Junta42. Joe evangelizes content marketing around the world through keynotes, articles, tweets and his books, Managing Content Marketing and Get Content Get Customers. That is no longer the case.

Work Management 144

Work Management Marketing Management Marketing Automation Services Service 144

Vidyard

OCTOBER 27, 2019

For organizations that sell primarily to other businesses, B2B video marketing has emerged as an incredibly effective tactic for reaching, educating, and nurturing potential customers. Contents 1. Benefits of Video Marketing 2. Video Marketing Strategy 3. Video Marketing Storytelling 4. Video SEO 7.

Sales Management 76

Sales Management Video Marketing Top of Funnel Account Based Marketing 76

Scoop.it

SEPTEMBER 2, 2021

Gone are the days when marketers used to go door-to-door to distribute flyers and pamphlets for promoting their products. Today, with the advent of digital marketing, the ways of doing marketing have modernized. Now, face-to-face interaction has been reduced to occasional marketing conferences or networking events.

Tips 96

Tips Paid Search Agency Marketing Management High Quality Lead 96

Contently

OCTOBER 25, 2017

Last month I started working at a Mexican e-commerce company as the content manager. The truth is that content marketing is pretty much new around here. Content marketing is a funny discipline. And once they do, marketing leaders panic. Unless, of course, the topic is content marketing.)

Marketing & Strategy 160

Marketing & Strategy Lead Ranking Content Marketing Analytics Tools 160

Convince & Convert

MARCH 27, 2012

Guest post by Joe Pulizzi, founder of the Content Marketing Institute and Junta42. Joe evangelizes content marketing around the world through keynotes, articles, tweets and his books, Managing Content Marketing and Get Content Get Customers. That is no longer the case.

Work Management 132

Work Management Marketing Management Marketing Automation Services Service 132

Vidyard

OCTOBER 27, 2019

Benefits of Video Marketing 3. Video Marketing Strategy 4. Video Marketing Storytelling 5. Video Distribution Channels 7. Video as an Account-Based Marketing Tactic 10. Video Analytics and Video Marketing ROI What is Video Marketing? Video Distribution Channels Video is everywhere.

Sales Management 65

Sales Management Video Marketing Account Based Marketing Top of Funnel 65

Valasys

NOVEMBER 7, 2019

Storytelling has been amongst the most effective ways of content creation & distribution for B2B marketers. Along with the visual storytelling, of late the form of oral storytelling has seen upsurge as is evidenced by B2B podcast stats. The podcast is hosted by Jason Miller, Sr.

B2B Marketing 55

B2B Marketing Marketing Management Broadcasting B2B 55

Content Standard

SEPTEMBER 21, 2015

Since the start of 2015, the Content Standard has published more than 545 original stories. These articles cover a number of topics, from technology innovation and content marketing strategy advice to creativity hacks and discoveries in neuroscience. Upgrade Content ROI by Aligning Email Distribution and Editorial Vision.

Enterprise Management 40

Enterprise Management Marketing Strategy Marketing & Strategy Work Management 40

Marketing 261

AUGUST 22, 2018

There is a common misconception of content marketing. Content isn’t just blog posts, whitepapers, and other marketing content that contributes to this story. Brand marketing is depending more and more on storytelling to cultivate relationships with current and prospective customers.

Brand Identity 59

Brand Identity Branding Work Management Storytelling 59