KEO Marketing

MARCH 30, 2017

Based on a wide variety of research data points, and what we know from working with successful B2B clients for many years, the digital strategies that consistently rank at the top for effective B2B lead generation are: Email marketing. Content marketing. – Source: Direct Marketing Association. .

Lead Generation 48

Lead Generation Lead Scoring Lead Ranking Marketing Qualified Leads 48

Tony Zambito

NOVEMBER 22, 2015

According to recent surveys by PWC, Forrester, IBM , and McKinsey, disruptive trends in customer and buying behaviors are expected to continue over the next five years. by Yarden Gilboa. Changes in customer and buying behaviors continue to rock the very foundations of many industries.

Buyer Personas 100

Buyer Personas Lead Ranking Buy Research 100

Ambal's Amusings

NOVEMBER 12, 2010

Measuring ROI on content marketing is not straightforward; that is why most firms put measurement on the back burner. We asked our panel of B2B marketing experts "How can B2B marketers measure return on investment (leads generated, market awareness etc) for the money/effort spent on creating and marketing content?

ROI 100

ROI Top of Funnel Work Management Marketing Management 100

Ambal's Amusings

FEBRUARY 18, 2010

The High-Tech Direct Marketing Handbook (Ebook). How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers (White Paper). Recommended Resources from B2B Marketing Experts. Forrester Blog for Interactive Marketing Professionals. Ardath Albee's blog Marketing Interactions.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency Emarketing Inbound Marketing 100

Ambal's Amusings

JULY 22, 2010

No matter where your brand stands for now, make sure you carry that into your blogging, content marketing and social media strategies. Maintain consistency – Do you have a certain logo or consistent content element you use for your marketing collateral? Laura Patterson's book Marketing Metrics in Action.

B2B Marketing 100

B2B Marketing Planning B2B Trade Show 100

Ambal's Amusings

JANUARY 21, 2010

Kristina Halvorson's Content Strategy for the Web. Seamus Walsh's 'Assessment to measure how well your content is aligned to sales'. Recommended Resources from B2B Marketing Experts. Forrester Blog for Interactive Marketing Professionals. Ardath Albee's blog Marketing Interactions. Marketing Edge podcast.

Sales Qualified Leads 100

Sales Qualified Leads Lead Scoring Lead Ranking Marketing Leads 100

Convince & Convert

APRIL 28, 2010

But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Look to Facebook Somewhat surprising (at least to me) was the finding in the Forrester study that 62% of influential impressions from Mass Influencers took place on Facebook, with Twitter just 10%.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Ambal's Amusings

AUGUST 27, 2010

He's also the award-winning writer of the Webbiquity blog , which focuses on B2B lead generation and web presence optimization -- the fusion of SEO, search marketing, social media, content marketing and interactive PR. Recommended Resources from B2B Marketing Experts. Ardath Albee's blog Marketing Interactions.

Work Management 100

Work Management Marketing Management B2B Business 100

The ROI Guy

JANUARY 20, 2011

To address this growing market opportunity, Alinean developed the EMC SMB Virtual Solutions Advisor, a TCO calculator at the heart of this new SMB virtualization marketing campaign. Content Marketing and the Forgotten Sales Professi. How Do You Get Started in Content Marketing? Is Marketing Too Busy?

SMB 40

SMB ROI Marketing Budget Work Management 40

Tony Zambito

OCTOBER 9, 2015

The annual Content Marketing Institute and MarketingProfs B2B Content Marketing Benchmark Study 2016 is quite startling. Perhaps not as drastic as the Dow falling by 8%, but to see the percentage of marketers who believe their content marketing was effective drop to 30% from 38% in one year is a revelation.

Effectiveness 100

Effectiveness Buyer Personas Content Marketing Forrester 100

Ambal's Amusings

OCTOBER 15, 2009

We have invited B2B Experts to shed light on the following question: "In what ways have metrics evolved with the increase in digital B2B marketing? Recommended Resources from B2B Marketing Experts. Forrester Blog for Interactive Marketing Professionals. Ardath Albee's blog Marketing Interactions. Ardath Albee.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Ambal's Amusings

MARCH 18, 2010

Joe Pulizzi and Jonathan Kran z published The Content Marketing Playbook: 42 Ways to Connect with Customers. Keep in mind, the article was “in front of the gate”, i.e., there was no registration page associated with it which is another key to “going viral” Recommended Resources from B2B Marketing Experts.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Ambal's Amusings

DECEMBER 17, 2009

I have invited our Panel of B2B Marketing Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Recommended Resources from B2B Marketing Experts. Forrester Blog for Interactive Marketing Professionals. Ardath Albee's blog Marketing Interactions. Marketing Edge podcast.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

ClearVoice

NOVEMBER 11, 2022

The phrase “less is more” applies to many situations in life — but not when it comes to building your business case for content marketing. Less content means fewer leads, fewer website clicks, less engagement, less search traffic, and — ultimately, less success. These considerations include: 1.

SMS 98

SMS Buy Top of Funnel Content Marketing 98

The Effective Marketer

MARCH 9, 2010

What I Don’t Like: Lead-in copy “Explode six direct marketing myths&# doesn’t tell me much, poor choice of words (although ‘myths’ tend to get people to read). Very light on copy but direct to the point and making good use of bullet points. Not copy intensive and good use of bullet points.

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

SpotMe Blog

JUNE 29, 2023

According to recent estimates, the top 15 pharma companies spend over $50 billion annually on marketing in the US alone. The majority (over 60%) of pharma marketing budgets are allocated to sales representatives who directly market to physicians and specialists. Social media and advertising help reach patients. Find out more.

Paid Content 52

Paid Content Webinar Metrics Marketing Budget Marketing Strategy 52

The ROI Guy

DECEMBER 14, 2005

. • Level 4: Business Transformation – these revolutionary investments seek to utilize business information and implement new processes to empower business capability and agility – enabling M&A programs, launching new businesses, empowering different go-to-market programs, launching new channels, or launching competitive programs.

ROI 40

ROI Work Management Marketing Management Budget Programs 40

Content4Demand

SEPTEMBER 10, 2019

It makes keeping up with new marketing trends and best practices even more daunting. . Now as part of Content4Demand, I help organizations develop their content strategies so they’re not only effective for their direct marketing efforts; they’re also scalable for their channel partners.

Advertising Channels 46

Advertising Channels Marketing Management Planning Advertising Agencies 46

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Ambal's Amusings

NOVEMBER 19, 2009

Optionally, also give an example of a great B2B marketing message (slogan, picture, video etc) which has captivated you?" Recommended Resources from B2B Marketing Experts. Forrester Blog for Interactive Marketing Professionals. Ardath Albee's blog Marketing Interactions. Marketing Edge podcast.

Work Management 100

Work Management Marketing Management Demand Generation Agencies Paid Search Agency 100

Content Standard

OCTOBER 2, 2020

That’s why we’ve put together this list of 365 marketing quotes, by or for marketers, from the best and the brightest in history. ” — Leo Burnett Content Marketing Quotes “10x content—content that performs 10 times better than competitors—must be mobile first.”

Paid Content 118

Paid Content Top of Funnel Planning Paid Search Agency 118

The Effective Marketer

JULY 5, 2009

link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Copywriting 100

Copywriting Work Management Marketing Management Marketing Budget Creation 100

Convince & Convert

FEBRUARY 23, 2012

If ever there was a justification to invest in content marketing on the B2B side, a number like this is definitely it. We have Bubba Gump Shrimp Company, which means I get to quote Forrest Gump all the time. I think it comes down to whether you look at social as more of a direct marketing platform or more of a brand platform.

Social Media 118

Social Media Paid Content Media Paid Search Agency 118