Content Marketing Direct Marketing Forrester Marketing Leads 
Ambal's Amusings
JANUARY 21, 2010
Yes, getting those leads into the sale pipeline. We have invited B2B Experts to shed light on the following question: " What is the biggest roadblock to converting marketing leads into the sales pipeline? How do marketers overcome this roadblock? Blog Marketing Interactions Twitter Ardath421. Ardath Albee.
Ambal's Amusings
MAY 27, 2010
Maria has a Marketing Degree and MBA from the School of Business at Rutgers University , is a Salesforce Certified Administrator, and a speaker at numerous marketing events. She has also written for many marketing blogs, and is a frequent contributor to Marketo ’s popular blog, Modern B2B Marketing. MarketingSherpa.
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Ambal's Amusings
APRIL 29, 2010
" What are your goals for a certain content piece? aka The Blog Squad, is a Content Marketing Specialist helping professionals and small businesses with Content Strategies including smart blogging. is a journalist, psychologist and content marketing specialist for professionals who want a strong presence on the Web.
Ambal's Amusings
NOVEMBER 12, 2010
Measuring ROI on content marketing is not straightforward; that is why most firms put measurement on the back burner. We asked our panel of B2B marketing experts "How can B2B marketers measure return on investment (leads generated, market awareness etc) for the money/effort spent on creating and marketing content?
Ambal's Amusings
JULY 22, 2010
No matter where your brand stands for now, make sure you carry that into your blogging, content marketing and social media strategies. Maintain consistency – Do you have a certain logo or consistent content element you use for your marketing collateral? Laura Patterson's book Marketing Metrics in Action.
Ambal's Amusings
AUGUST 27, 2010
He's also the award-winning writer of the Webbiquity blog , which focuses on B2B lead generation and web presence optimization -- the fusion of SEO, search marketing, social media, content marketing and interactive PR. Recommended Resources from B2B Marketing Experts. Ardath Albee's blog Marketing Interactions.
Ambal's Amusings
OCTOBER 15, 2009
We have invited B2B Experts to shed light on the following question: "In what ways have metrics evolved with the increase in digital B2B marketing? Recommended Resources from B2B Marketing Experts. Forrester Blog for Interactive Marketing Professionals. Ardath Albee's blog Marketing Interactions. Ardath Albee.
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