Content Marketing Direct Marketing Forrester Viral Marketing 
Ambal's Amusings
MARCH 18, 2010
Does viral work for B2B marketing? We asked B2B Marketing experts: What are the components of a "good" viral B2B Marketing Campaign? Blog Marketing Interactions Twitter Ardath421. "B2B Marketing Campaigns Need Results Beyond Views" Ardath Albee's Bio. Read on to get their insights.
Ambal's Amusings
MAY 27, 2010
Maria has a Marketing Degree and MBA from the School of Business at Rutgers University , is a Salesforce Certified Administrator, and a speaker at numerous marketing events. She has also written for many marketing blogs, and is a frequent contributor to Marketo ’s popular blog, Modern B2B Marketing. MarketingSherpa.
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Ambal's Amusings
APRIL 29, 2010
" What are your goals for a certain content piece? aka The Blog Squad, is a Content Marketing Specialist helping professionals and small businesses with Content Strategies including smart blogging. is a journalist, psychologist and content marketing specialist for professionals who want a strong presence on the Web.
Ambal's Amusings
NOVEMBER 12, 2010
Measuring ROI on content marketing is not straightforward; that is why most firms put measurement on the back burner. We asked our panel of B2B marketing experts "How can B2B marketers measure return on investment (leads generated, market awareness etc) for the money/effort spent on creating and marketing content?
Ambal's Amusings
JULY 22, 2010
No matter where your brand stands for now, make sure you carry that into your blogging, content marketing and social media strategies. Maintain consistency – Do you have a certain logo or consistent content element you use for your marketing collateral? Laura Patterson's book Marketing Metrics in Action.
Ambal's Amusings
AUGUST 27, 2010
He's also the award-winning writer of the Webbiquity blog , which focuses on B2B lead generation and web presence optimization -- the fusion of SEO, search marketing, social media, content marketing and interactive PR. Recommended Resources from B2B Marketing Experts. Ardath Albee's blog Marketing Interactions.
The Effective Marketer
MARCH 9, 2010
What I Don’t Like: Lead-in copy “Explode six direct marketing myths&# doesn’t tell me much, poor choice of words (although ‘myths’ tend to get people to read). Very light on copy but direct to the point and making good use of bullet points. Not copy intensive and good use of bullet points.
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