Ambal's Amusings

MAY 27, 2010

Maria has a Marketing Degree and MBA from the School of Business at Rutgers University , is a Salesforce Certified Administrator, and a speaker at numerous marketing events. She has also written for many marketing blogs, and is a frequent contributor to Marketo ’s popular blog, Modern B2B Marketing. MarketingSherpa.

B2B Marketing 100

B2B Marketing Content Marketing B2B Planning 100

Ambal's Amusings

APRIL 29, 2010

" What are your goals for a certain content piece? aka The Blog Squad, is a Content Marketing Specialist helping professionals and small businesses with Content Strategies including smart blogging. is a journalist, psychologist and content marketing specialist for professionals who want a strong presence on the Web.

Top of Funnel 100

Top of Funnel Marketing Automation Services Webinar Metrics Content Marketing 100

Ambal's Amusings

NOVEMBER 12, 2010

Measuring ROI on content marketing is not straightforward; that is why most firms put measurement on the back burner. We asked our panel of B2B marketing experts "How can B2B marketers measure return on investment (leads generated, market awareness etc) for the money/effort spent on creating and marketing content?

ROI 100

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Ambal's Amusings

FEBRUARY 18, 2010

The High-Tech Direct Marketing Handbook (Ebook). How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers (White Paper). Recommended Resources from B2B Marketing Experts. Forrester Blog for Interactive Marketing Professionals. Marketo's Modern B2B Marketing.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency Emarketing Inbound Marketing 100

Ambal's Amusings

JULY 22, 2010

Are you famous for post sales customer service or pre sales information? No matter where your brand stands for now, make sure you carry that into your blogging, content marketing and social media strategies. Recommended Resources from B2B Marketing Experts. Forrester Blog for Interactive Marketing Professionals.

B2B Marketing 100

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Ambal's Amusings

JANUARY 21, 2010

Recommended Resources from B2B Marketing Experts. Forrester Blog for Interactive Marketing Professionals. Ardath Albee's blog Marketing Interactions. Brian Carroll's blog B2B Lead Generation Blog. Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. Marketo's Modern B2B Marketing.

Sales Qualified Leads 100

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Ambal's Amusings

AUGUST 27, 2010

He's also the award-winning writer of the Webbiquity blog , which focuses on B2B lead generation and web presence optimization -- the fusion of SEO, search marketing, social media, content marketing and interactive PR. Recommended Resources from B2B Marketing Experts. Ardath Albee's blog Marketing Interactions.

Work Management 100

Work Management Marketing Management B2B Business 100