Vidyard

MARCH 30, 2015

KITCHENER, Ontario – March 31, 2015 – The world’s leading modern marketers are realizing the power of video to engage their online audiences, and they are increasingly converting those viewers into customers by integrating video engagement data with their Eloqua marketing automation platform.

Eloqua 50

Eloqua Marketing Automation Services Marketing Management Software 50

Customer Experience Matrix

FEBRUARY 21, 2014

That could serve as a pretty complete summary of the state of the art for B2B marketing today, especially if you consider “content marketing” as implicitly included. I’ll assume the Eloqua integration is most interesting to readers of this blog. Basically, it lets Bizo read audience segments created by Eloqua.

DemandBase 120

DemandBase Advertising Agencies Marketing Automation Services Paid Search Agency 120

KoMarketing Associates

APRIL 11, 2013

MarketingProfs 2013 B2B Content Marketing Report. The 2013 B2B Content Marketing report, created by MarketingProfs and the Content Marketing Institute takes an in-depth look at budgets, benchmarks, and trends to watch for with B2B content marketing. BtoB Research Defining the Modern Marketer.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

Buzz Marketing for Technology

MAY 28, 2014

Today’s marketing organizations are aggressively modernizing, automating and adding more digitally centered marketing tactics as they focus on their mandate to discover prospects and create new customers. We are not connecting that media investment, the prospects generated, nor their data, with our marketing systems and processes.

Paid Content 100

Paid Content Advertising Agencies Cost per Acquisition Media 100

The Effective Marketer

JUNE 1, 2012

Will leads be saved to the CRM or will they stay in the MA solution until they are qualified? How will marketing get feedback from sales? The personas will help drive your content marketing efforts and your lead nurturing programs. Step 3: Content Marketing Audit. Step 4: The Content Marketing Plan.

Marketing Automation Services 100

Marketing Automation Services Lead Ranking Marketing Automation Work Management 100

Marketing Insider Group

JANUARY 24, 2013

. @ Savvy_B2B – Savvy B2B Marketing – Savvy marketers sharing insights, tips, resources, and war stories. CMIcontent – Content Marketing Institute – Content Marketing Institute for all things # ContentMarketing. NoyesJesse – Jesse Noyes – Managing Editor @ Eloqua.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

TrustRadius Marketing

DECEMBER 16, 2019

Marketing automation platforms—the swiss army knives of marketing—supposedly let you do it all. . They allow you to send out beautiful emails, coordinate social media campaigns, track customer behavior across all marketing channels, play nice with your CRM and give you all the reporting you need. .

Marketing Automation Services 59

Marketing Automation Services Work Management Marketing Management Marketing AI 59

Onalytica B2B

JANUARY 8, 2019

As my career progressed, I transitioned from sales to marketing and my first big career move happened when I ran a global field marketing program in the US and Europe. I also began working with CRM systems to enable database marketing efforts and lead results analytics.

Marketing Budget 108

Marketing Budget Budget Programs Demand Generation Agencies Work Management 108

PureB2B

JUNE 13, 2017

Since the early 90’s the internet has evolved into the most flexible marketing channel we’ve ever seen. As a customer, you’ve seen online ads, search engine rankings, social media, and hundreds of different content marketing formats. Email Marketing Software. In 1986, ACT!,

Marketing Automation Services 86

Marketing Automation Services Marketing Automation Work Management Marketing Management 86

Outbrain

SEPTEMBER 4, 2019

What is marketing automation primarily used for? Marketing automation is typically used for such digital marketing activities as email marketing, social media posting, push notifications, content marketing, paid or native advertising campaign management, e-commerce, audience management, lead scoring and much more.

Marketing Automation Services 36

Marketing Automation Services Enterprise Management Marketing Automation Automation 36

Ambal's Amusings

APRIL 14, 2010

We asked Steve Woods "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" " Steve Woods is the CTO and cofounder of Eloqua , author of Digital Body Language and is recognized as one of the top influencers in CRM. 2010 Content Marketing Trends and Predictions.

Buy 100

Buy Process B2B Thought Leadership Eloqua 100

PureB2B

JUNE 13, 2017

Since the early 90’s the internet has evolved into the most flexible marketing channel we’ve ever seen. You’ve seen online ads, search engine rankings, social media, and hundreds of different content marketing formats as a customer. Email Marketing Software. In 1986, ACT!,

Marketing Automation Services 62

Marketing Automation Services Marketing Automation Work Management Marketing Management 62

Vidyard

APRIL 12, 2017

“Online Video is quickly becoming a must-do business priority due to its power to effectively tell stories, accelerate business results and cut through the noise of traditional content marketing. Audience engagement data is passed to sales reps via MAPs including Salesforce, Marketo, Eloqua, HubSpot and more.

Enterprise Management 65

Enterprise Management Work Management Marketing Management Marketing Automation Services 65

SnapApp

NOVEMBER 7, 2014

DemandGen helps companies deploy and utilize marketing automation services and CRM systems like Eloqua, Marketo and Salesforce. A key story in their space is misalignment between sales and marketing – expectations are high and communication is low. Learn how you can get started now!

Eloqua 48

Eloqua Marketing Automation Services Paper Marketo 48

Vidyard

MAY 10, 2016

Whether you’re building out your marketing tech stack, or even just updating it, it’s important to make sure the pillars, like your CRM, marketing automation, and database, are solid and well managed. The Lenovo marketing tech stack. CRM: Salesforce is where all the leads and opportunities generated live.

Top of Funnel 50

Top of Funnel Marketing Automation Services Eloqua Digital Marketing Funnels 50

Adobe Experience Cloud Blog

MAY 12, 2016

One of the most popular sessions came from Joe Chernov, Vice President of Marketing for InsightSquared and a former marketing exec of both Eloqua and Hubspot, who made his stage debut for Marketo this year with a session called Growing Beyond Inbound with Account-Based Marketing. happier customers). Be patient.

Top of Funnel 48

Top of Funnel Account Based Marketing ABM Lead Ranking 48

Customer Experience Matrix

DECEMBER 8, 2011

Social media is arguably overhyped as a marketing trend: it gets well under 10% of marketing budgets (different surveys have figures from 3% to 8%) and results are questionable (it was rated the least effective content marketing tactic in a recent MarketingProfs study ).

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Social Media 120

Cintell

NOVEMBER 9, 2015

At ANNUITAS Erika manages all aspects of marketing including demand generation, content marketing, social media and public relations helping to build pipeline and drive results for the ANNUITAS team. Prior to ANNUITAS Erika was the strategic and partner accounts and event manager at Eloqua.

Ideal Customer Profiles 100

Ideal Customer Profiles Buyer Personas Peer-to-peer Public Relations 100

The Effective Marketer

JULY 30, 2012

Not of basic marketing concepts like the 4 P’s , advertising , or branding but their utmost ignorance of modern marketing tactics and tools like webinars, marketing automation, and even CRM software. Content Marketing : content marketing is not new , but it is all the hype now.

Education 100

Education Marketing Automation Services Work Management Planning 100

Hinge Marketing

AUGUST 8, 2013

A recently surveyed group of marketers agree that to competitively thrive in today’s landscape (where their audiences are empowered with the information necessary to make purchase decisions), it’s critical for marketing organizations to make every interaction count. Analytics (measuring marketing effectiveness).

Marketing & Strategy 48

Marketing & Strategy Marketing Strategy Eloqua Work Management 48

Vidyard

APRIL 12, 2017

“Online Video is quickly becoming a must-do business priority due to its power to effectively tell stories, accelerate business results and cut through the noise of traditional content marketing. Audience engagement data is passed to sales reps via MAPs including Salesforce, Marketo, Eloqua, HubSpot and more.

Enterprise Management 53

Enterprise Management Work Management Marketing Management Marketing Automation Services 53

Televerde

NOVEMBER 12, 2019

What started as a way to automate simple email deployment at scale has evolved into modern-day marketing automation; incorporating email, website browsing information, lead scoring, and analytics to link marketing efforts to revenue. With marketing automation, there are connections between all the technology platforms.

Marketing Automation Services 40

Marketing Automation Services Marketing Prospects Marketing Automation Ideal Customer Profiles 40

Vidyard

OCTOBER 14, 2014

By understanding the true ROI of each piece of video content, marketing and sales leaders can make better decisions on how to invest in future content to maximize their returns. Vidyard integrates with key marketing automation and CRM tools to deliver user-level video engagement data, turning views into sales.

Analytics 50

Analytics Video Marketing Salesforce.com Marketing Automation Services 50

Marketing Insider Group

JANUARY 13, 2011

One of my favorite questions when I speak to marketers about social media, content marketing , demand generation or sales alignment is also one of the most frequently asked: I am a small business and cannot afford to pay tons of money to create content. Any advice for small business marketers?

Webcast 100

Webcast Work Management Marketing Management Content 100

Vidyard

OCTOBER 14, 2014

By understanding the true ROI of each piece of video content, marketing and sales leaders can make better decisions on how to invest in future content to maximize their returns. Vidyard integrates with key marketing automation and CRM tools to deliver user-level video engagement data, turning views into sales.

Analytics 51

Analytics Video Marketing Salesforce.com Marketing Automation Services 51

Vidyard

APRIL 12, 2017

. “Online Video is quickly becoming a must-do business priority due to its power to effectively tell stories, accelerate business results and cut through the noise of traditional content marketing. ” Vidyard helps marketing, sales, support and management teams create, share, monetize and measure video.

Enterprise Management 50

Enterprise Management Work Management Marketing Management Marketing Automation Services 50

Vidyard

OCTOBER 14, 2014

By understanding the true ROI of each piece of video content, marketing and sales leaders can make better decisions on how to invest in future content to maximize their returns. Vidyard integrates with key marketing automation and CRM tools to deliver user-level video engagement data, turning views into sales.

Analytics 50

Analytics Video Marketing Salesforce.com Marketing Automation Services 50

Vidyard

MAY 12, 2015

Video has always been an incredibly powerful medium – now marketers can add even more value by infusing their videos with interactive content.” Marketing and sales teams can now track how each prospect is engaging with their video content while using those same assets to generate richer customer insights.

Interactive Marketing 65

Interactive Marketing Advertising Agencies Video Marketing B2B Marketing 65

Heinz Marketing

SEPTEMBER 17, 2018

Matt: So this term sales enablement has been around for maybe a couple, three years, not a crazy long time, and I think that sometimes in our little echo chamber of B2B sales and marketing tech conferences and groups, we tend to take for granted that it exists. I mean, it’s a no brainer, I’m just fabulous. Matt: That is awesome.

Work Management 57

Work Management Eloqua Marketing Management Training 57

markempa

DECEMBER 29, 2011

This past year has been especially illuminating thanks to the brilliance of smart marketers who are expanding and perfecting the lead-generation concepts I wrote about years ago. In February , Paul Teshima, SVP of Product Management at Eloqua, set the tone for the webinar year. And much of this is happening in real time.

Top of Funnel 120

Top of Funnel Webinar Metrics Lead Scoring Lead Ranking 120

Vidyard

MAY 12, 2015

.” “Video is more than something we can watch, leaning back in our chairs,” added Ann Handley, Chief Content Officer of MarketingProfs and co-author of the seminal content marketing tome Content Rules. This new offering from SnapApp is a cool example of what I mean.”

Interactive Marketing 50

Interactive Marketing Advertising Agencies Video Marketing B2B Marketing 50

The ROI Guy

NOVEMBER 17, 2011

As the demand for value-based sales and marketing tools grows, Alinean continues to expand its significant customer and partner base, proving to be the preferred value-based interactive content marketing and diagnostic sales tool provider. Accomplishments by Alinean this past quarter includes: The Inc.

Marketing Automation Services 40

Marketing Automation Services Eloqua Budget Programs Lead Scoring 40

DivvyHQ

AUGUST 7, 2018

Many smart marketers and well-known brands have helped to define and demonstrate the new best practices of gaining attention by delivering great content and digital experiences. Their owned audience is not stored in a central, accessible location (CRM, ESP or marketing automation platform).

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Ad Building Work Management 40

Vidyard

FEBRUARY 13, 2014

So here goes – my inaugural “Tyler’s Top 5” for why video marketing is in a class of its own. #5. With the detailed reporting and analytics a Video Marketing Platform provides, marketers can finally understand who is watching specific content, and how long each piece held their attention for.

Class 51

Class Sales Management Video Marketing Salesforce.com 51

PathFactory

DECEMBER 17, 2018

It wasn’t long ago that the term digital body language was coined by Paul Teshima and Steve Woods, co-founders of Eloqua and Nudge.ai. We want to put meaningful content insights in the hands of anyone who has CRM access. Traditional lead scoring models don’t take time into account. And that’s a big problem.

Lead Ranking 45

Lead Ranking Top of Funnel Marketing Qualified Leads MQL 45

Chris Koch

JULY 24, 2009

Steve Woods of marketing automation vendor Eloqua has an excellent list of questions to ask about lead scoring here, but I wonder if they rely too much on making people fill out forms. The system needs to be interactive with both prospects and salespeople so that they can rate and comment on the content. Lead nurturing.

Top of Funnel 100

Top of Funnel Lead Scoring Lead Ranking Marketing Automation Services 100

Chris Koch

JULY 24, 2009

Steve Woods of marketing automation vendor Eloqua has an excellent list of questions to ask about lead scoring here, but I wonder if they rely too much on making people fill out forms. The system needs to be interactive with both prospects and salespeople so that they can rate and comment on the content. Lead nurturing.

Lead Qualification 100

Lead Qualification Marketing Automation Services Lead Scoring Lead Ranking 100