Contently

APRIL 12, 2019

As a recent Sprout Social report found, 86 percent of Americans say transparency from businesses is a vital differentiator. So how can interested brands use content to engender trust, and what can they do not to lose it? The ad was out of step with the Black Friday content I’d been seeing—it appeared to be a protest message.

Social Media 160

Social Media Media Paid Search Agency Terms and Conditions 160

Launch Marketing

DECEMBER 9, 2020

For content marketing, these are meaningful datapoints that should be informed by the goals of your content. Here, we break down the primary metrics used to track the most common types of content marketing that B2B marketers use; website content (blogs, articles, eBooks), social media content and email content.

Social Media 83

Social Media Marketing Websites Media B2B 83

ClearVoice

JULY 30, 2021

In the world of social media, there are certain elements everyone thinks of with social media content, including creative images, compelling copy, and engaging hashtags. ’ When placing the symbol in front of a word (or series of words) on a social media post, it will turn that word into a metadata tag.

Social Media 98

Social Media Media Marketing & Strategy Ideal Customer Profiles 98

BuzzSumo

MAY 30, 2019

You create content online, like a blog article for example. Your social media people share it on Facebook and Twitter. says the content manager — and so it goes. Why Doesn’t Your Onsite Content Blow Up on Social Media? For most of us, however, our social media channels are an echo chamber.

Social Media 110

Social Media Blast Campaigns Media Landing Pages 110

Buffer

JANUARY 20, 2022

For example, we had a variety of posts for Black History Month, including a spotlight on Black-owned businesses and a call for followers to share their favorite Black social media marketers. These holidays might not be celebrated the world over, but they can be fun way to engage online.   May 30: Memorial Day (U.S)

Social Media 87

Social Media Media Small Business Marketing Content 87

Marketing Insider Group

MARCH 29, 2016

At the end of the day, our marketing strategy depends on connecting with the reader with the best content to incite action. Here are ten social media, content marketing and customer experience facts and insights to help you put the ‘I know’ behind the ‘I think’ as you develop and activate your marketing plan this week.

Social Media 100

Social Media Social Marketing Content Marketing Planning 100

Convince & Convert

MARCH 18, 2015

Get all JayToday episodes at [link] Are we finally at the convergence of content marketing and social media software? I’ve written a lot about content marketing software and the content marketing software and tools industry. Maybe Social is the Parent and Content is the Child? Shots fired.

Social Media 146

Social Media Social Marketing Disintermediation Content Marketing 146

Convince & Convert

DECEMBER 14, 2013

What is the difference between content marketing and social media? Jeff asked several other content/social thinkers and consultant-types to weigh in as well. Jeff asked several other content/social thinkers and consultant-types to weigh in as well. Social media is the new telephone.

Social Media 167

Social Media Social Marketing Marketing Budget Content Marketing 167

ClearVoice

FEBRUARY 20, 2019

For freelancers who write blog and social media content for brands, it can be hard to keep up on every social media tool and tactic a publisher might use to promote the content you create. Social media marketing news. Two Twitter tests could make your visual content stand out.

Social Media 107

Social Media Social Marketing Media Tips 107

Convince & Convert

OCTOBER 12, 2013

Much of what we’ve come to believe about social media and content marketing is wrong. I crushed them originally a few weeks ago on a webinar for the Content Marketing Institute : Myth 1: My customers are not social. Even among Americans 65 years old and better, 43% of them use social. They are myths.

Social Media 167

Social Media Social Marketing Top of Funnel Work Management 167

Convince & Convert

MAY 7, 2014

This is the second in a series of videos culled from an interview about content marketing I did with Terry Foster of Cision Canada. Cision (the USA version) is also a sponsor of Convince & Convert and our Social Pros podcast. here’s a post I wrote about their nifty content amplification tool ). ” Content is fire.

Social Media 158

Social Media Media Content Press 158

Convince & Convert

JANUARY 2, 2014

We’ve experimented with lots of different content marketing methods at Buffer, so I wanted to share with you 9 of the best ways we’ve found to increase engagement and improve your content strategy. So here are our best and most practical ways to see a big impact from your actions on social media: 1.

Social Media 168

Social Media Social Marketing Content Marketing Media 168

Marketing Insider Group

JANUARY 25, 2016

What will actually get people to click through and engage with your content? A while ago two of my favorite social media tools SumAll and Buffer partnered together and looked into this, and this is what they found about the ideal lengths […]. The post What’s the Ideal Length for Social Media and Web Content?

Social Media 100

Social Media Media Content Advertising Agencies 100

DivvyHQ

OCTOBER 6, 2020

Social media plays a prominent role in content marketing. It’s a vital channel to distribute and promote content. But an effective social media marketing strategy encompasses more than just promoting content.

Social Media 65

Social Media Social Marketing Content Marketing Media 65

Biznology

APRIL 19, 2013

We’ve got to come up with a better name for social media. And that is overwhelmingly what social media should mean to many people. And that can make talking about social media to C-level executives a challenge. And that can make talking about social media to C-level executives a challenge.

Social Media 80

Social Media Social Marketing Content Marketing Media 80

Convince & Convert

SEPTEMBER 16, 2012

Last week, I wrote about Marcus Sheridan’s concept of “insourcing” and the need to expand your social media and content marketing beyond a centralized, command and control structure (typically led by marketing).

Social Media 127

Social Media Media Effectiveness Content 127

Marketing Insider Group

MARCH 31, 2016

Original content is great. But here’s the thing: producing that original content day after day means that you may be sacrificing other important aspects of your business to keep your presence up-to-date. The post 15 Killer Content Curation Tools to Keep Your Blog and Social Media Rich appeared first on Marketing Insider Group.

Curation 100

Curation Social Media Tools Media 100

Biznology

OCTOBER 10, 2016

If you’ve been following my content, you would have seen that I engage in creating challenger sales and marketing content. Now, when it comes to social media, B2B buyers (especially IT buyers) do not want to engage with sales until they are ready to make the buying decision. You see we’re not focused on views.

Social Media 80

Social Media B2B Thought Leadership Media Peer-to-peer 80

Marketing Insider Group

JANUARY 2, 2024

Social media isn’t the king of the castle anymore. That’s right – we’re first hand witnesses to the decline of social media as the go-to source for driving web traffic. It’s a wake-up call for content marketers and publishers everywhere. This isn’t just a blip on the radar.

Social Media 254

Social Media Social Marketing Media Content Marketing 254

Trade Press Services Newsletter

APRIL 4, 2024

Podcasting is a powerful media platform for sharing ideas, stories, and expertise. Some common goals for appearing on a podcast include networking and building relationships, creating content for your website and social media, boosting your personal brand, increasing visibility, and driving awareness around a specific topic.

Impressions 297

Impressions Practices Best Practices Thought Leadership 297

MarketMuse

APRIL 13, 2023

Use this one ChatGPT prompt to accomplish a multitude of low-level SEO and social content tasks.

Social Media 59

Social Media Content Generation Media 59

Oktopost

FEBRUARY 4, 2019

Without the right tool, managing an approval process for social content can become tedious, especially if you're managing a social calendar for B2B company.

Social Media 80

Social Media Media Content B2B 80

Convince & Convert

SEPTEMBER 8, 2012

Social media and content marketing are in the middle of an arms race. ” The veracity of that outlook is debatable, and I typically counsel corporate clients to do less, but to be notably good at whatever social and content executions they tackle. .” photo from bigstockphoto.com.

Social Media 140

Social Media Social Marketing Content Marketing Media 140

Trade Press Services Newsletter

MARCH 7, 2024

A published book enables authors to be seen as thought leaders in their fields, which can help grow their client base, expand their social media following, and create greater awareness of their products and/or brands through multiple media outlets. Have you ever dreamt about writing and publishing a book?

Paper 311

Paper Thought Leadership Planning Storytelling 311

Webbiquity

MAY 9, 2023

Goal-setting is the foundation of any successful social media (or any other type of) marketing campaign. With 93% of marketers leveraging social media for increased brand exposure, it’s vital for businesses to identify ways to stay ahead of the curve. Guest post by Ahana Basu.

Social Media 310

Social Media Social Marketing Planning Tips 310

Biznology

SEPTEMBER 12, 2013

Content marketing, SEO and social media are frequently mentioned at the same time during planning meetings and lumped together when people talk about “doing digital.” Social media should rightly be considered a tactic. Content marketing doesn’t exist on a pedestal all its own, though.

Social Media 80

Social Media Social Marketing SEO Content Marketing 80

Convince & Convert

APRIL 1, 2010

But, the team does reference a series of social media outposts via a tiny murderers row of icons (my favorite is “Linkedin.coming soon&#. If Your Story is Inconsistent, At Least Leverage Your Content Ouch. The chronically bad Minnesota Timberwolves NBA franchise has this sign in the Twin Cities airport: Bravo.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

illumin

APRIL 11, 2024

Undoubtedly, the social network has experienced an explosive growth trajectory over the past five years and quickly surpassed the beginnings of other social media platforms. This rapid rise can be attributed not only to the popularity of short-form video content but also to the platform’s genuine and unfiltered nature.

Barriers 127

Barriers Brand Identity Branding Content 127

SocialPilot

APRIL 26, 2024

These famous words by Stephen R Covey are especially true when it comes to social media. Knowing how to schedule social media posts on different platforms can really help you gain more traction, even when you are not online and when your audience is most active. Why Should You Schedule Social Media Posts?

Social Media 93

Social Media Effectiveness Media Top of Funnel 93

B2B Marketing Directions

MAY 31, 2015

Remember the Basics The first important takeaway from this research is that companies should keep the basics in mind when designing their website and developing website content. When asked if social media aids them in the vendor discovery process, 59% of survey respondents said "Yes" or "Sometimes."

Social Media 49

Social Media Research Marketing Websites Media 49

Thinkers360

APRIL 20, 2024

Help us grow the Thinkers360 community by participating and sharing your own content and experience today! Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Retail for 2024. Congratulations to all our Retail influencers who participated! Join us today !

B2B Thought Leadership 120

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 120

Thinkers360

MARCH 31, 2024

Help us grow the Thinkers360 community by participating and sharing your own content and experience today! Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (APAC). Congratulations to all who participated! CPSM Ram Ratna Group Contact DV Abhang,C.P.M.,CPSM

Work Management 144

Work Management B2B Thought Leadership Thought Leadership Enterprise Management 144

Sprout Social

APRIL 25, 2024

There are social media templates available for virtually any task you can think of—from content production to reporting to team onboarding. Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy.

Social Media 94

Social Media Template Work Management Marketing Management 94

Thinkers360

MARCH 22, 2024

Help us grow the Thinkers360 community by participating and sharing your own content and experience today! Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (Europe, Africa & Middle East). Congratulations to all who participated!

B2B Thought Leadership 141

B2B Thought Leadership Work Management Thought Leadership B2B 141

Oktopost

APRIL 29, 2024

Social media channels provide organizations with a communication channel they can participate in directly. But being strategic about your brand’s activity on social media means not just figuring out when to post, what to post about, and how to get your team engaged. What is social intent data?

Intent Data 62

Intent Data Social Media Intent Lead Ranking 62