The Point

NOVEMBER 27, 2018

After all, as earned media, the “cost” of organic social is basically zero. And yet, at most B2B companies, social media is still relegated to a role loosely defined as awareness, community-building, or even PR. HS) What’s the potential payoff from integrating social media into the demand gen mix? (DK)

Top of Funnel 203

Top of Funnel Demand Generation Agencies Demand Generation Lead Scoring 203

Biznology

JULY 26, 2016

Back in January I had the honor of being a guest on Shel Holtz ‘s premier PR podcast, For Immediate Release. It must have gone well because I was back on a panel of PR professionals yesterday , joining Shel, Zeno Group EVP Frank Eliason , and Cision SVP Heidi Sullivan. So why aren’t PR people doing it yet?

PR 80

PR Web 2.0 Blogger Public Relations 80

Brandpoint

NOVEMBER 9, 2021

Rachel Neff , Associate Vice President, Finn Partners As people begin to rethink the pros and cons of convenience versus data privacy, more will likely reduce the frequency with which they choose to visit large social networking sites. 2) Executives get real on LinkedIn.

Paid Content 118

Paid Content Digital Experience Platform Advertising Agencies Planning 118

Champion Communications

JULY 1, 2021

Champion Communications, the B2B PR consultancy focused on accelerating technology companies’ growth, has been chosen by Amity , the leading technology platform that powers in app-social experiences, to provide strategic communications designed to fast-track its European expansion.

Marketing Management 62

Marketing Management Lead Ranking PR Press 62

Biznology

JANUARY 5, 2016

A couple Sundays ago I met up with Joseph Thornley , Lynette Young , and Shel Holtz on video Skype to record episode 15 of Shel’s industry-trusted and industry-respected PR podcast, For Immediate Release , AKA the FIR Podcast. Have PR practitioners benefitted? He operates his consultancy at Gerris Corp.

Work Management 80

Work Management Marketing Management Skype Public Relations 80

ClearVoice

JANUARY 26, 2024

Investing in content with a perspective written by expert writers and amplified via social networks significantly boosts brand visibility and engagement. Leveraging case studies, white papers, and industry reports can turn basic pitches into in-depth consultations.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Webbiquity

MAY 22, 2012

Back in the mid-1990s, the corporation I worked for hired one of those management-fad-of-the-month consultants to come inspire us to greater heights of success, who did his best motivational-speaker riff on the theme: “Sales is everyone’s job!” ” This was hogwash of course. Sales is Sales’ job.

Rules 100

Rules Enterprise Management Business Social Networks 100

Webbiquity

JUNE 20, 2011

Amid all of the hype, conferences, and rapid adoption of social media marketing by organizations from sole proprietors to the Fortune 100, there remains an undercurrent of skepticism. This surfaces in posts like Social Media Skepticism , 5 reasons why social media skeptics maybe right and Business social networking: where’s the ROI?

Social Media 100

Social Media Peer-to-peer Media PR 100

SendX

MARCH 18, 2021

If they share their complaints with your company, not only will you lower the chances of getting bad PR, but you will also show your customers you care about them. The experience depends on the type of business you run—SaaS, ecommerce, consulting—and how your product fulfills their needs. The true enemy is indifference.”

Email Marketing 221

Email Marketing Marketing & Strategy Marketing Strategy Customer Satisfaction 221

Launch Marketing

NOVEMBER 10, 2021

Top Rank Online Marketing , when it comes to sharing information about your brand, 41% of people believe that employees are more trustworthy than a company CEO or PR Department. . If they contribute to blogs, social networks, or publicize company content online, rules of engagement should always apply. . According to?

Social Media 62

Social Media Activities Practices Tips 62

Content4Demand

MAY 8, 2020

Members of marketing, PR and communications were constantly in tune with all stages, from foundational messaging objectives to influencer selection and draft reviews. She also noted that having a pool of experts with varying areas of expertise, passion points and even social communities helped set Bottomline on a path to success.

Paid Search Agency 54

Paid Search Agency Planning B2B Thought Leadership Marketing Management 54

Marketing-Gimbal

FEBRUARY 7, 2010

On Friday our PR firm sent this post fromSageCirclerelating to Forrester's recent decision (some say it has been in effect since mid to late 2009) to ban all personal blogs from analysts that relate to topics they are researching for. Tags: Branding Marketing Social Networking.

Forrester 40

Forrester Consulting Social Networks PR 40

Sprout Social

JUNE 24, 2019

Project Bionic is a comprehensive social media marketing agency that helps its clients reach their KPIs faster, share their stories more effectively and earn more customers who care about their brands. SSPR is an award-winning Digital PR Agency that pushes the boundaries of conventional public relations. Social Babies.

Advertising Agencies 67

Advertising Agencies Paid Social Agency Paid Search Agency Ad Agencies 67

Webbiquity

FEBRUARY 18, 2011

Any business that primarily relies on customers within it’s local geographic area—which includes not just restaurants and dentists but also some types of b2b vendors, such as IT services and of course marketing and PR firms—needs to understand the ins and outs of local search engine optimization (SEO).

SEO 100

SEO Digg Consulting Social Networks 100

Convince & Convert

JULY 26, 2010

He’s a former journalist turned PR guy and straight shooter at New Media Cowboy. Way back in the early days of PitchEngine (like 2009), people thought we were crazy to offer our social media news release service for free. Transparency is a brand currency on the social web. That’s where the Pitch™ comes in.

Social Media 115

Social Media SEO Marketing Websites PR 115

Webbiquity

JANUARY 21, 2011

Most people hate the idea of “selling&# themselves, whether a job seeker vying for a new corporate role or an independent consultant looking to develop business for his or her services. For many consulting firms, it was plenty enough to drive the growth they desired. Buyers came to consultants with needs.

Work Management 100

Work Management Marketing Management Consulting Digg 100

Writing on the Web

FEBRUARY 19, 2014

Some busy professionals ask me if it’s worth it to blog or would keeping in touch with people through social media sites work just as well? It’s a good question, particularly for small businesses, coaches and consultants who don’t have staff and a lot of time. Publishing a quality blog requires time and effort.

Business Blogging 100

Business Blogging Business Custom Publishing Social Media 100

B2B Marketing Traction

NOVEMBER 9, 2009

Reading these books was very meaningful for Jennifer Beever the marketer who does social networking and wants to establish a better presence, and for Jennifer Beever the CMO for Hire and B2B marketing consultant who wants to add more value for clients. We see selfish a mile away (or thousands of miles away) in social networking.

Consulting 100

Consulting Trust Marketing Social Networks Social Media 100

Marketing Insider Group

MARCH 25, 2013

Lee is the author of Optimize : How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing. In 2001 I joined with Susan Misukanis to start a digital PR and marketing agency. I guess “my industry” means the digital marketing consulting industry. What do you want to accomplish?

Advertising Agencies 100

Advertising Agencies Paid Search Agency Planning B2B Thought Leadership 100

Sword and the Script | B2B

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Marketing AI 131

Marketing AI Paid Content Work Management Marketing Management 131

B2B Marketing Savvy

AUGUST 25, 2009

Among the usage models we’ve observed five which seem to be capturing most discussion and experimentation: Push messaging platform, either PR, Adv or Marketing-driven. Noise levels will continue to frustrate marketers and audience communities alike, a constant frustration that only grows worse when you wander the social media landscape. **.

PR 40

PR Twitter Paid Search Agency Advertising Agencies 40

Convince & Convert

SEPTEMBER 22, 2010

Why Social Supports Email in the Interactive Marketing Hub I do a little happy dance in my office chair when I see blog posts like this one by Jay Baer on his Convince & Convert blog that point to how social and email are not mutually exclusive, and need to work hand-in-hand in order to be beneficial for your company. [.]

Social Media 137

Social Media Media Webinar Metrics Paid Search Agency 137

Sword and the Script | B2B

DECEMBER 28, 2022

Communicators found their influence grew with executives, even as the functions they performed evolved in 2022; PR and marketing alike battled to win trust amid clutter, noise and skepticism. Every year I read and write about dozens of reports on B2B marketing and PR. Annual spending on PR software grew 14.7% 34% said ebooks.

PR 80

PR Trust Marketing Stats B2B Marketing 80

Convince & Convert

SEPTEMBER 20, 2010

And while substantially smaller than the Facebook brigade, the Twitter crew is tuned in to brands like nowhere else on the social Web. 49% of monthly Twitter users follow brands or companies, compared to just 16% of social network users overall. 42% learn about products and services via Twitter. 19% seek customer support.

Social Media 160

Social Media Media Stats Statistics 160

Convince & Convert

JULY 6, 2010

The taboo of never tooting your own horn with a press release about your good deeds clearly has crumbled in corporate America, and companies today are not only promoting philanthropy through social networks, they’re building unique Facebook pages and Twitter profiles for these important programs.

Social Media 138

Social Media Media Webinar Metrics Paid Search Agency 138

Webbiquity

MAY 31, 2011

Particularly for consultants like me who work mostly out of sight of our clients, but really for any business, trust is absolutely essential to maintaining long-term client relationships and generating referral business. Blogs and social networks are just tools. She laughed, then said, “You know what’s amazing?

Trust Marketing 100

Trust Marketing Business Transparency Social Networks 100

Webbiquity

FEBRUARY 1, 2010

Social media marketing activity exploded in 2009, and so did coverage of these practices. Every social media consultant , corporate marketer and PR professional was challenged to keep up with the latest writing on the topic. What Neuromarketing Can Teach Social Media by Social Media Today. Social Networking.

Social Media 100

Social Media Social Marketing Budget Programs Media 100

Convince & Convert

JUNE 3, 2010

Sorry Works Contrast that with the guts and class (and good crisis management sense, despite having zero PR counsel) shown by umpire Jim Joyce in the immediate aftermath of his blown call, robbing Armando Galarraga of a rare perfect game. A coven of PR practitioners. The whole ad just came off as incredibly insincere and self-serving.

Social Media 157

Social Media Media PR Webinar Metrics 157

Convince & Convert

MAY 12, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Would You Try It With a Fox?

Paid Search Agency 121

Paid Search Agency Advertising Agencies CAN-SPAM PR 121

Convince & Convert

FEBRUARY 11, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is It Curtains for the App Store?

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Biznology

AUGUST 13, 2013

Social media marketing and digital PR consultants spend too much time paddling and not enough time surfing. Let me explain: it’s my opinion that social media and digital marketing strategists spend so much time paddling ahead of the breaking wave that they never benefit from the ride. Be careful!

Social Media 80

Social Media Media First-Mover Advantage PR 80

Convince & Convert

FEBRUARY 15, 2010

Social network connectivity is becoming the post-modern email newsletter. I certainly do not support the Draconian position that somehow social networks threaten email’s existence as a marketing channel. Twitter knows that you are @somecustomer, and what you Tweet about, and maybe your geography. Im Jay Baer.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Convince & Convert

MAY 5, 2010

With free membership open to all women, JaneNation combines social networking with opinion collection. link] [link] Courtenay Pitcher As the owner of my own small marketing agency, I find it much easier to consult with clients based on experiences and insights gained in the trenches. Is this the future of agencies?

Social Media 126

Social Media Advertising Agencies Paid Search Agency Media 126

Convince & Convert

SEPTEMBER 7, 2010

UNcanny Insights From UnMarketing | Book Reviews | Social Media Consulting – Convince & Co… Stratten’s rant against direct marketing – “People still teach courses on how to cold-call better! As you know, you’re my living example of how to write a blog. Seriously honored to be on here. Im Jay Baer.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Convince & Convert

MARCH 6, 2015

Even if you have consultants take care of your SEO, it’s still a good idea to understand these seven steps. You can pull numbers from not just your site, but also from social networks, designated landing pages, emails, and downloads. However, most people who have owned a website for very long know their importance.

SEO 167

SEO Marketing Analytics Tools Lead Scoring Lead Ranking 167

Convince & Convert

MAY 4, 2010

I’m delighted to have had the chance to interview technology consultant and author Phil Simon about how technology and social media adoption is changing companies. As a consultant, you help organizations walk the tightrope of technology adoption and integration. I play a similar role in the social media arena.

Social Media 117

Social Media Enterprise Management Media Webinar Metrics 117

Convince & Convert

JULY 5, 2010

link] Hot In Marketing I Get By With a Little Help From My Friends | Convince & Convert News | Social Media Consulting – Convince & C. link] [link] Hot About TV I Get By With a Little Help From My Friends | Convince & Convert News | Social Media Consulting – Convince & C. Im Jay Baer.

Paid Search Agency 116

Paid Search Agency PR Advertising Agencies Word of Mouth 116