Act-On

OCTOBER 11, 2023

Like the unhappy families of Anna Karenina , no two B2B marketing teams are exactly alike. Every company has its own history, values, strategies, and quirks that impact how marketing happens on a day-to-day basis. And the hallmark of a good marketing department is simply that it works. This is just a big-picture overview.

Paid Search Agency 177

Paid Search Agency B2B Marketing Demand Generation Agencies Marketing Analytics Tools 177

Martech

MARCH 10, 2022

” Words from Tiffany Guarnaccia, founder and CEO of Kite Hill PR, a high profile agency in the adtech and martech space. Read next: How inclusion can lead to diversity in marketing and communications. Think of it as a pro bono PR onramp program for diverse and purpose-driven founders of tech businesses,” Guarnaccia said.

PR 95

PR Paid Social Agency Paid Search Agency Ideal Customer Profiles 95

Marketing Insider Group

MAY 27, 2023

Marketing podcasts (and coffee) are hot! A few years ago, I was interviewed by Marketing Over Coffee podcast host John J. Tune in to hear our industry’s thought leaders share their two cents on some pretty revolutionary marketing ideas. What is Marketing Over Coffee? This marketing podcast is hosted by John J.

Lead Ranking 186

Lead Ranking Planning Paid Search Agency B2B Thought Leadership 186

Ontraport

FEBRUARY 6, 2019

Shane Barker was recognized as one of the 100 most influential people in influencer marketing, alongside Kim Kardashian, Gary Vaynerchuk and legendary PR leaders such as the CEO of Edelman. He’s also an instructor of personal branding and influencer marketing at UCLA and a contributor at Inc.com, Huff Post, Forbes and Salesforce.

Consulting 93

Consulting Brand Identity Branding PR 93

Sword and the Script | B2B

SEPTEMBER 19, 2023

The first step in any effective marketing or communications program is audience identification. We think the target market is like us. First, marketing and PR needs direct contact with customers and prospects (which can be challenging with the account manager model in B2B). Yet too often, this step gets skipped.

Ideal Customer Profiles 89

Ideal Customer Profiles PR Buyer Personas Marketing Management 89

ClearVoice

AUGUST 13, 2020

All the tried-and-true PR events, product launches, and cocktail meet-ups can no longer be scheduled. The traditional PR agency > in-house team dynamic has suffered a tremendous shakeup. Many PR agencies were lightning fast to switch to new models of conducting their endless business, but not everything pans out.

PR 100

PR Paid Search Agency Advertising Agencies Budget Programs 100

Champion Communications

MARCH 18, 2021

Champion Communications, the B2B PR consultancy that helps technology companies grow, has been chosen by UK advanced materials firm, Versarien PLC, to provide strategic PR support within the UK market. Champion Communications Announces Third Client Win of 2021.

PR 62

PR Paid Search Agency Press Consulting 62

Champion Communications

APRIL 13, 2021

Champion Communications, the B2B PR consultancy that helps technology companies grow, has been chosen by digital transformation and cloud service enabler, Logicalis UK, to provide strategic communications in the UK. Fran Battson, Marketing Coordinator, Logicalis UK, says : “Now is a really exciting time for Logicalis UK.

PR 62

PR Paid Search Agency Work Management Digital Transformation 62

Hubspot

DECEMBER 12, 2019

If you have, you’ve consulted with them. If you’re passionate about helping others succeed by providing niche expertise that’s been honed by years of education, experience, and skill development, a career consulting may be for you. We’ve compiled this guide to dig deeper into the wild, lucrative world of consulting.

Consulting 78

Consulting Enterprise Management Work Management Marketing Management 78

Marketing Insider Group

MAY 16, 2023

Well folks, sharpen your pitchforks and abandon the marketing strategy we’ve been swearing by for 10+ years because industry influencers have delivered a shocking exposé: AI is taking over Marketing. A few whispers of crazy AI claims and the entire marketing community is up in flames! AI is not taking over SEO. Of course not!

SEO 245

SEO Lead Ranking Content PR 245

Champion Communications

APRIL 7, 2021

Champion Communications, the B2B PR consultancy dedicated to help ing technology companies grow, has been chosen by Ivanti ’s supply chain business unit, Wavelink, to provide strategic UK PR support. . Ivanti Wavelink , part of Ivanti, Inc., To find out more about Ivanti Wavelink, visit: [link] .

PR 62

PR Paid Search Agency Work Management Marketing Management 62

Sword and the Script | B2B

APRIL 19, 2022

A survey of 2,500 journalists finds Twitter is still their favorite social media network – here are time tested PR tips for B2B to earn some traction on the platform. There are things brands can do if PR is important to them: turn your Twitter handle over to a capable PR person and let them get to work. Tweet threads.

PR 69

PR Twitter Brand Identity Branding 69

Sword and the Script | B2B

SEPTEMBER 12, 2023

58% spending more time researching products before making purchasing decisions; social media has become increasingly important in B2B marketing The consumerization of business technology is probably one of the biggest driving forces in the development of B2B software. Using people’s names in marketing email (i.e.

B2B Marketing 105

B2B Marketing Peer-to-peer B2B Paid Search Agency 105

ClearVoice

AUGUST 18, 2020

I have been on the receiving end of thousands of PR pitches in my career, and I’ve also sent a few. Since PR is blurring lines with content marketing and social media, the field is in an interesting state of flux. Since PR is blurring lines with content marketing and social media, the field is in an interesting state of flux.

PR 105

PR Practices Press Best Practices 105

Hubspot

AUGUST 29, 2019

One of my first jobs out of college was working as an entry-level PR associate. If you work in PR, you don't need me to tell you it's a hard field to get started in. We've put together a list of some of our favorite PR blogs (in no particular order) for you to get started. 7 Business Writing Sins PR Pros Commit Regularly.

PR 76

PR Paid Content Public Relations Paid Search Agency 76

Marketing Insider Group

OCTOBER 15, 2020

With 74% of global marketers investing in social media marketing, the channel allows you to connect with your audience, increase brand awareness, handle customer service, and even increase conversions. Preparing for PR issues or data breaches. Social media is an undeniable part of the B2B digital environment.

Social Media 363

Social Media Media Guidelines PR 363

Martech

NOVEMBER 30, 2023

Ahead of it were, in order, telephone salespersons, solicitors, psychologists, further education teaching professionals, market and street traders and assistants, legal professionals, credit controllers, HR admin roles, PR professionals, management consultants and business analysts, market research interviewers, and local government administration.

Marketing AI 96

Marketing AI Marketing Management User-Generated Content Amazon 96

Martech

DECEMBER 19, 2023

marketing company Cox Media Group (CMG) has reportedly admitted to monitoring conversations for targeted advertising. Dig deeper: 3 privacy-centric solutions for marketing compliance Pitching the product. On Twitter/ X , SEO consultant Glenn Gabe wrote: “This will not end well.” Leading U.S. Early response. Company response.

Paid Search Agency 115

Paid Search Agency Advertising Agencies Conversion Ads 115

Thinkers360

APRIL 20, 2024

We specialize in B2B strategic marketing, B2B analyst and influencer relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers and influencers worldwide – Explore membership today ! 7 Christine Russo Retail Creative and Consulting Agency Contact Christine Russo Score: 41.73 19 Ahmad M.

B2B Thought Leadership 120

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 120

Sword and the Script | B2B

OCTOBER 31, 2023

Several credible studies conducted in 2023 put the average benchmark for B2B marketing budgets at about 10% of revenue How much money should a company invest in B2B marketing? As companies plan their budget for 2024, here’s a look at three credible benchmarks for B2B marketing budgets. The CMO Survey: 9.2% Gartner: 9.1%

Marketing Budget 91

Marketing Budget Marketing Budget Creation Advertising Benchmark Budget Programs 91

Thinkers360

APRIL 28, 2024

We specialize in B2B strategic marketing, B2B analyst and influencer relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers and influencers worldwide – Explore membership today ! 8 Maria Papacosta MSC Marketing Bureau Ltd Contact Maria Papacosta Score: 42.54 29 Gabor A.

B2B Thought Leadership 64

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 64

Content Standard

AUGUST 29, 2019

Every marketer knows there’s a fair share of tension between public relations and SEO teams. Sure, their methods of securing them differ: SEO teams create a masterful highway of backlinks over time, while PR teams pitch the storytelling angle of a product or service to publishers. “That convergence is now totally upon us.”

PR 84

PR Outreach SEO Brand Identity 84

Canadian Marketing Association

FEBRUARY 7, 2018

The following is the second in a series of blog posts where James Chalmers sits down with various members of the CMA B2B Marketing Council. The series will discuss all things B2B Marketing and is aimed to educate and inspire you to become a stronger B2B Marketer. How is B2B PR different from B2C PR, and why should brands care?

PR 48

PR Advertising Agencies B2B Thought Leadership B2B 48

Sword and the Script | B2B

NOVEMBER 21, 2023

To understand how analysts factor marketing into their assessment and valuation of the companies they cover. And a brand is bigger than marketing. In other words, it takes a good company and good marketing to build a valuable brand. The purpose? The survey had three findings that stood out to me: 1. It’s a perception.

Cost 94

Cost B2B Thought Leadership Paid Search Agency Customer Surveys 94

Champion Communications

MAY 28, 2020

Champion Communications, the PR consultancy that accelerates growth for B2B tech brands, has been chosen to provide e-commerce business Go Instore with UK PR support, as it continues on its rapid growth journey. To find out more about Go Instore visit: [link].

PR 62

PR Work Management Customer Satisfaction Marketing Management 62

Biznology

FEBRUARY 13, 2018

The RFP was for a year’s social media strategy consulting. As I have written many times before, Being Pretty isn’t Enough for Social Media Marketing : I always tell clients that it is no longer enough to be beautiful when it comes to marketing online. Influencer marketing is almost aways all-or-nothing.

Social Media 216

Social Media Social Marketing Marketing Strategy Marketing & Strategy 216

Thinkers360

MARCH 31, 2024

We specialize in B2B strategic marketing, B2B analyst relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers and influencers worldwide – Explore membership today ! Marketing, Customer Experience, Digital Transformation Chenthil Eswaran Aspire Systems (India) Pvt.

Work Management 144

Work Management B2B Thought Leadership Thought Leadership Enterprise Management 144

Webbiquity

JUNE 27, 2017

The structure of the overall sales and marketing group will vary based on the extent the company is pursuing a high-volume/ low-price model (for example, email service providers or SEO keyword rank tracking tools ) versus a low-volume / high-price model (e.g., The First Marketing Hire: Leadership and Growth.

Work Management 255

Work Management Marketing Automation Services Marketing Management Advertising Agencies 255

Thinkers360

APRIL 14, 2024

We specialize in B2B strategic marketing, B2B analyst and influencer relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers and influencers worldwide – Explore membership today ! 5 Dave Rebbitt, MBA, CRSP, CD Rarebit Consulting Contact Dave Rebbitt, MBA, CRSP, CD Score: 70.99

B2B Thought Leadership 75

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 75

Convince & Convert

DECEMBER 15, 2011

Social is about more than marketing, it impacts every corner of the organization. But I don’t provide social business consulting, for two reasons. Do companies want incredibly serious business advice that impacts the core of their existence from their PR firm? . BS Computer Engineering | Management Consultant.

PR 129

PR Enterprise Management Work Management Marketing Management 129

Sword and the Script | B2B

JANUARY 30, 2024

20% of 2,000 readers surveyed say they unsubscribe from email marketing because they get too many messages The number one reason people unsubscribe from email distribution lists is they feel like they get too many messages. There’s an old Salesforce statistic that says B2B marketing spends $150 for every email address it acquires.

Customer Surveys 76

Customer Surveys Email Marketing Planning Act-On 76

Sword and the Script | B2B

AUGUST 29, 2023

Studies show B2B buyers are getting younger and want to engage with companies on social media; B2B marketers are finding social media supports both leads and revenue About one-third of respondents find new products and hear about brands for the first time on social media. It includes both organic posts, sponsored posts and paid ads.

Social Media 78

Social Media B2B Marketing Social Marketing Emarketing 78

Thinkers360

MARCH 22, 2024

We specialize in B2B strategic marketing, B2B analyst relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers and influencers worldwide – Explore membership today !

B2B Thought Leadership 141

B2B Thought Leadership Work Management Thought Leadership B2B 141

Sword and the Script | B2B

MARCH 26, 2024

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.

B2B Thought Leadership 84

B2B Thought Leadership Thought Leadership Studies B2B 84

Convince & Convert

AUGUST 18, 2010

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. What’s the hot new trend in social media that we can bring to our clients?

PR 160

PR Social Media Paid Content Media 160

Marketing Insider Group

NOVEMBER 18, 2020

The Forecast aims to raise awareness about the Nutanix brand and to reach existing and new audiences beyond traditional PR and demand-generation marketing efforts. Additionally, The Forecast is allowing Nutanix to optimize digital marketing efforts (leads) by re-targeting demand generation offers to Forecast site visitors.

Forecasting 331

Forecasting Cost Per Click B2B Thought Leadership Demand Generation Agencies 331

Marketing Insider Group

MARCH 13, 2023

In spirit of 2023’s Oscar Awards, we’re naming 10 small businesses that we believe deserve recognition for the best content marketing. Every great business owner knows that committing to the best content marketing practices can take your profits to the next level. But what exactly are the best content marketing practices?

Marketing Budget 229

Marketing Budget Work Management Marketing Management Marketing Budget Creation 229